Real Estate Mailing Lists - Targeted Data For REALTORS®

Page 1

REAL ESTATE MAILING LISTS TARGETED DATA FOR REALTORS®

Make a Lasting Impression with Birthday Data pg. 4

Go After 7 Targeted Opportunities in Your Area Right Now pg. 5

Uncover a Gold Mine with Absentee Owner Data pg. 2

IDENTIFY YOUR TARGET MARKET & LAUNCH YOUR CAMPAIGN IT’S NEVER BEEN EASIER


Conduct a Geographic Search with MapMyMail SM and Uncover a Gold Mine with Absentee Owner Data With MapMyMail SM You Will Get: Continuous Data Hygiene to Remove Vacant & Do Not Mail Records List Experts Available to Help Increase Your Response Rates

And Have the Ability to: Identify and Mail to Owner / Occupants Only Mail to Every Property on the Map See Where Your Mailings Will Go on a Google Map

Include or Exclude Specific Streets Preview Lists and Exclude Records Access Tax Assessor Data

Absentee Owner Postcards

To get started go to: www.Prospects.PLUS/MapMyMail 2. | Real Estate Mailing Lists


OR

Pinpoint a Specific Subdivision (Including and Excluding Streets) Conduct Radial, Polygon Searches or Pinpoint Specific Addresses to Market Your Listing with Confidence Over 128 Million Deliverable Addresses 92% Postcard Delivery Guarantee 100% Postcard Tracking 97.3% of U.S. Counties Available

Just Listed and Just Sold Postcards

To get started go to: www.Prospects.PLUS/MapMyMail www.ProspectsPLUS.com | 3.


Go After 7 Targeted Opportunities in Your Area with THE DEMOGRAPHIC SEARCH TOOL Baby Boomers & Seniors

High Income Renters

Investors

FIRST, choose your

target market and create your mailing list.

NEXT, choose a

postcard from one of our targeted done-foryou campaigns.

Empty Nesters

Lifestyle Interests

High Income Consumers

Move-Up Market

THAT’S IT—IT’S THAT EASY!

#1 High Income Renters Defined as currently renting with an income of $60k and up Choose our First Time Buyer / Renter Series of postcards, with messages specifically targeted to renters. Then, put them on drip campaign every 30-45 days so they know just who to call, when ready to purchase. Check pages 9 – 15 for High Income Renter opportunities in your area. Postcards shown here are just a sample of what is available.

First Time Buyer/Renter Series Kiss Your Landlord Goodbye Standard Postcard - 5½” x 4¼”

First Time Buyer/Renter Series Perfect Timing Standard Postcard - 5½” x 4¼”

First Time Buyer/Renter Series No Place Like Home Standard Postcard - 5½” x 4¼”

First Time Buyer/Renter Series Ready to Own? Standard Postcard - 5½” x 4¼”

To get started go to: www.Prospects.PLUS/Targeted 4. | Real Estate Mailing Lists


#2 Baby Boomers & Seniors Defined as age 50+ Choose from a variety of postcards that address the changes going on in the lives of Baby Boomers and how you can be of assistance in their decision making. Check pages 9 – 15 for Baby Boomer and Senior opportunities in your area. Postcards shown here are just a sample of what is available.

Fence Sitter Series - Sellers It Doesn’t Take a Crystal Ball Standard Postcard - 5½” x 4¼”

Life Event Series Downsizing: Retiring Soon? Standard Postcard - 5½” x 4¼”

Listing Inventory Series I Have a Buyer Standard Postcard - 5½” x 4¼”

Listing Inventory Series The Big Question Standard Postcard - 5½” x 4¼”

#3 The Move-Up Market Defined as age 30 to 45 with children present and an income of $150k and up There are many decisions to make when contemplating moving up to a bigger home. Help guide this market to the expert who understands them with postcards from the Move-Up Market Series. Check pages 9 – 15 for Move-Up Market opportunities in your area. Postcards shown here are just a sample of what is available.

Move-Up Market Series When Moving Makes Sense Standard Postcard - 5½” x 4¼”

Move-Up Market Series 6 Move-Up Mistakes Standard Postcard - 5½” x 4¼”

Milestone Series Room to Grow Standard Postcard - 5½” x 4¼”

First Time Buyer/Renter Series Considering a Move? Standard Postcard - 5½” x 4¼”

To get started go to: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 5.


#4 High Income Consumers Defined as an income of $100k and up Let this market know you understand their needs and are ready to respond. Speak to their luxury mindset with postcards that look the part and speak the same language. Check pages 9 – 15 for High Income Consumer opportunities in your area. Postcards shown here are just a sample of what is available.

Life Event Series Move Up: Bigger & Better? Standard Postcard - 5½” x 4¼”

Inspiration Series Move Standard Postcard - 5½” x 4¼”

Luxury Market Series Luxury Postcard - 01 Panoramic Postcard - 5½” x 11”

Investor Series Cautious Investor? Standard Postcard - 5½” x 4¼”

#5 Empty Nesters Defined as age 50+ with no children present This market has downsizing on their mind. Choose a targeted message that speaks specifically to this time of transition from our Life Event Series of postcards and show them you understand their needs. Check pages 9 – 15 for Empty Nester opportunities in your area. Postcards shown here are just a sample of what is available. Life Event Series Empty Nesters: House Feeling a Little Empty? Standard Postcard - 5½” x 4¼”

Life Event Series Empty Nesters: Is it Time for a New Chapter? Standard Postcard - 5½” x 4¼”

Life Event Series Empty Nesters: Ready to Make New Memories? Standard Postcard - 5½” x 4¼”

Life Event Series Empty Nesters: Ready to Sell the Lawn Mower? Standard Postcard - 5½” x 4¼”

To get started go to: www.Prospects.PLUS/Targeted 6. | Real Estate Mailing Lists


#6 Investors Defined by self-reported lifestyle as an investor Choose our Investor Series of postcards with messages specifically targeted to Investors. Then put them on a drip campaign every 30 – 45 days so when they are ready to make an investment they know who to call. Check pages 9 – 15 for Investor opportunities in your area. Postcards shown here are just a sample of what is available.

Cash Buyer Series Cash Buyer? Investor? Standard Postcard - 5½” x 4¼”

Investor Series Investors Wanted Standard Postcard - 5½” x 4¼”

Investor Series Solid Investment Foundation Standard Postcard - 5½” x 4¼”

Investor Series Thinking About Investing? Standard Postcard - 5½” x 4¼”

#7 Lifestyle Interests Defined data based on specific interests such as boat owners, golfers, tennis players and more This market has a specific interest on their mind that plays an important role in their decision making. Choose from our Lifestyle Interest Series postcards with messages targeted to a variety of interests. Check pages 9 – 15 for Lifestyle Interest opportunities in your area. Postcards shown here are just a sample of what is available.

Lifestyle Interest Series Boating - v.01 Standard Postcard - 5½” x 4¼”

Lifestyle Interest Series Golf - V.03 Standard Postcard - 5½” x 4¼”

Lifestyle Interest Series Tennis - v.01 Standard Postcard - 5½” x 4¼”

Lifestyle Interest Series RV Enthusiast v.03 Standard Postcard - 5½” x 4¼”

To get started go to: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 7.


NATIONWIDE RESULTS for the Top 7 TARGET MARKETS in your area: State & Cities

High Income Renters (income + $60k)

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

ALABAMA Birmingham

7,522

74,336

22,450

19,813

11,107

980

25,476

Huntsville

7,686

46,954

15,367

14,196

8,892

650

18,218

Mobile

6,445

58,530

20,098

15,190

10,790

747

23,414

Montgomery

6,247

44,642

14,957

11,179

7,093

470

16,048

Tuscaloosa

3,444

20,127

6,390

6,499

4,384

322

7,816

ALASKA Anchorage

9,788

46,923

14,456

20,277

10,686

1,006

14,560

Fairbanks

2,763

12,105

3,866

3,637

2,750

130

3,525

Chandler

7,611

50,551

13,108

18,083

6,227

851

16,988

Gilbert

5,288

43,390

9,466

20,161

5,812

1,074

14,837

Glendale

4,635

55,478

17,581

11,506

6,241

358

17,955

Mesa

9,235

100,211

27,969

18,842

10,443

753

31,790

Peoria

3,391

40,020

10,011

10,908

4,319

521

13,014

Phoenix

24,027

236,739

63,147

55,942

24,521

2,347

65,509

Scottsdale

25,794

ARIZONA

10,227

75,124

21,373

45,218

9,838

2,000

Tempe

4,649

27,579

8,665

8,657

3,451

303

9,033

Tucson

12,494

189,146

58,028

37,369

22,530

1,122

56,662

ARKANSAS Fayetteville

2,832

17,082

4,502

6,480

3,719

470

6,370

Little Rock

4,843

48,586

15,509

16,334

8,465

1,075

19,286

CALIFORNIA Anaheim

9,743

57,052

16,320

15,294

6,476

601

16,088

Bakersfield

7,411

92,194

26,083

18,217

10,960

984

27,750

Corona

5,533

42,154

9,929

16,499

6,124

910

11,647

Fresno

7,791

100,194

29,960

17,081

11,979

710

29,848

Huntington Beach

10,523

47,078

16,316

25,081

8,244

1,040

17,474

Irvine

13,698

43,597

10,706

31,732

7,363

1,774

11,832

Los Angeles

77,827

347,607

89,254

90,414

31,397

3,832

73,339

Modesto

4,805

50,325

15,614

8,811

6,143

288

16,375

Oakland

17,857

72,056

20,605

28,416

7,923

1,183

15,455

Oceanside

6,221

37,511

10,758

8,864

3,598

274

11,425

Riverside

6,905

61,783

17,927

16,357

8,068

757

17,587

20,255

151,408

44,613

30,215

12,019

917

41,106

2,504

35,495

8,665

2,671

2,529

69

7,549

Sacramento San Diego San Francisco

54,630

235,307

68,767

93,648

26,200

4,148

67,614

San Jose

86,350

159,533

50,831

117,030

15,412

4,662

38,471

Santa Ana

47,596

177,780

57,488

127,233

29,900

6,656

54,601

San Bernardino

7,243

45787

12,730

10,224

5,016

493

11,746

Stockton

5,068

63671

17,801

11,021

7,492

377

17,002

COLORADO Arvada

3,625

Aurora

10,241

74,532

19,149

25,016

7,086

1,548

Boulder

6,434

25,081

7,202

17,826

4,947

839

9,047

Colorado Springs

14,926

118,084

33,517

37,229

15,054

1,969

45,545

Denver

35,847

144,465

36,559

60,182

18,702

3,184

44,906

6,751

35,940

10,173

18,170

5,906

973

13,917

Fort Collins

32,069

10,769

12,301

4,809

690

14,437 25,085

Greeley

2,236

19,738

5,303

4,830

2,424

218

6,950

Littleton

5,260

43,129

13,737

23,923

6,924

1,472

20,293

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 8. | Real Estate Mailing Lists


High Income Renters (income + $60k)

State & Cities

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

CONNECTICUT Bridgeport

2,600

26,132

6,126

2,377

989

75

5,466

Hartford

1,778

20,382

3,659

1,349

459

45

2,918

New Haven

3,351

21,625

4,519

3,416

977

121

4,222

Waterbury

1,528

22,817

6,345

2,162

1,710

54

6,703

DELAWARE Newark

4,043

29,316

10,099

10,474

3,533

523

11,119

Wilmington

5,381

54,801

19,151

19,308

7,056

943

20,241

42,605

123,721

13,492

2,618

6,705

57,129

DISTRICT OF COLUMBIA Washington

32,721

56,849

30,904

FLORIDA Boca Raton

17,468

31,014

7,146

1,744

22,702

Bradenton

4,757

55,538

13,959

14,456

6,086

662

21,657

Coral Springs/Pompano Beach

2,715

98,006

25,417

26,964

11,617

1,070

27,404

12,190

37,150

10,798

11,191

5,528

534

13,145

Gainesville

4,766

62,808

16,390

5,830

5,464

223

12,856

Hialeah

3,286

197,799

58,967

47,223

24,220

2,316

71,742

Jacksonville

19,926

300,114

79,440

73,677

31,250

4,069

67,246

Miami

32,171

73,160

17,879

24,985

10,489

994

28,677

Naples

8,589

181,676

46,329

43,510

19,440

2,056

56,779

25,943

65,099

21,507

12,137

10,746

521

25,525

Pennsacola

5,061

30,520

8,175

5,478

3,205

140

8,676

St Petersburg

7,241

79,163

23,293

15,577

8,283

598

28,382

Tallahassee

6,197

56,487

17,041

18,113

10,840

1,043

23,177

21,465

153,919

40,044

45,258

17,139

2,707

50,269

6,036

61,797

15,577

13,546

7,798

579

18,764

14,919

Ft. Lauderdale

Orlando

Tampa West Palm Beach GEORGIA Alpharetta

5,446

36,084

9,264

30,364

6,023

2,049

Athens

2,557

19,108

5,360

5,951

2,861

250

6,275

Atlanta

36,516

163,026

42,047

77,248

21,996

4,564

47,262

Columbus

2,917

36,041

11,537

7,020

4,291

277

12,725

Decatur

4,387

37,240

11,470

9,361

4,117

383

10,297

Kennesaw

2,786

18,557

5,180

7,941

2,614

398

7,593

Lawerenceville

5,460

43,228

12,163

13,792

4,827

501

13,875

Macon

2,240

35,395

11,065

7,231

6,397

311

12,802

Marietta

7,098

65,820

21,863

34,554

11,115

2,130

28,079

Smyrna

3,420

14,188

3,610

5,387

2,051

235

4,557

Stone Mountain

2,120

25,176

7,786

6,101

2,881

153

7,407

HAWAII Honolulu

16675

80493

27410

32793

13353

840

25,941

6,713

56454

17811

22286

7,823

1,003

22,900

Aurora

3,751

31,354

8,955

11,202

3,234

602

11,327

Chicago

88,903

452,162

120,799

128,653

42,094

4,947

114,616

IDAHO Boise ILLINOIS

Elgin

2,253

23,434

7,064

6,340

2,501

296

8,285

Joliet

2,484

33,876

11,218

6,680

4,086

310

12,597

Naperville

4,333

35,816

11,012

30,738

5,339

2,381

17,173

Peoria

2,206

27,048

9,009

5,771

3,706

270

11,321

Rockford

2,155

41,865

14,847

7,273

4,984

304

17,630

Springfield

2,144

35,426

11,503

7,159

4,786

373

15,269

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 9.


State & Cities

High Income Renters (income + $60k)

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

INDIANA Bloomington

2,256

21,979

7,094

7,178

3,756

303

7,644

Evansville

2,160

44,177

16,045

8,752

5,768

383

17,610

Fort Wayne

4,189

68,816

23,050

14,829

8,260

775

31,699

Indianapolis

66,030

16,910

188,528

58,735

41577

19,312

1,676

Lafayette

1,881

20,412

6,774

5,417

2,511

190

8,641

South Bend

1,404

33,324

12,442

5,201

4,491

212

14,513

Valparaiso

1,711

19,435

6,982

7,299

2,844

368

8,811

IOWA Cedar Rapids

2,661

31,025

10,248

10,208

3,566

435

16,303

Des Moines

4,208

44,462

14,526

8,207

4,884

267

19605

Iowa City

2,509

13,264

4,192

5,726

1,813

241

5,783

KANSAS Kansas City

1,621

27,544

9,003

4,868

3,669

165

9,117

Lawrence

2,622

16,982

4,850

5,433

2,278

206

6,914

Olathe

3,098

25,344

6,932

10,787

3,052

472

12,267

Overland Park

6,843

39,265

11,588

22,942

5,093

1,494

17,398

Wichita

6,780

79,683

25,602

18,473

11,963

620

32,456

KENTUCKY Lexington

8,713

62,774

18,685

20,621

7,046

1,086

23,263

Louisville

13,816

175,349

59,783

42,308

22,328

1,805

71,740

LOUISIANA Baton Rouge

7,829

79,621

27,078

25,577

12,917

1,322

27,511

Lafayette

3,151

32,312

10,971

10,466

5,976

732

12,231

Lake Charles

2,450

29,231

9,728

6,770

5,890

264

9,871

Metairie

2,878

36,291

14,116

10,530

6,550

509

13,540

New Orleans Shreveport

10,720

89,075

25,624

21,664

12,861

1,220

19,499

3,026

51,820

16,683

11,676

8,274

634

17,776

2,731

14,112

3,803

3,805

1,859

128

4,409

MAINE Portland MARYLAND Baltimore

13,139

122,326

35,992

24,378

9,787

1,046

32,728

Columbia

4,385

21,312

7,082

12,385

2,670

658

8,055

Frederick

4,184

27,613

7,671

11,243

3,499

668

10,866

Gaithersburg

5,013

24,221

6,984

14,700

3,292

854

8,384

Hyattsville

3,333

19,861

5,536

3,049

1,463

89

4,868

Laurel

5,108

21,196

5,847

8,828

2,377

421

6,630

12,502

60,323

18,854

27,427

7,389

1,300

18,935

Silver Spring MASSACHUSETTS Boston Brockton Cambridge Fall River

12,952

25,644

5,308

16,288

2,345

612

4,271

1,722

19,987

5,618

2,444

1,380

79

5,399

10,024

18,029

4,830

9,952

1,494

278

3,384

1,756

19,654

5,969

1,950

1,146

74

5,572

Lowell

2,667

20,193

5,621

3,054

1,415

108

5,087

Lynn

1,695

17,646

4,959

2,379

1,088

133

4,853

New Bedford

1,613

20,853

6,451

1,924

1,339

68

5,946

Quincy

5,008

20,932

6,301

5,140

1,582

164

6,768

Somerville

7,170

11,752

3,435

4,576

915

164

2,587

Springfield

1,497

28,606

8,725

2,437

2,160

68

8,560

Worcester

4,233

35,254

9,871

6,617

2,700

293

10,551

MICHIGAN Ann Arbor

6,751

31,338

10,250

20,077

4,394

1,179

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 10. | Real Estate Mailing Lists

11,536


High Income Renters (income + $60k)

State & Cities

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

MICHIGAN continued Clinton Twp

26,405

9,060

Detroit

2,202 6,473

134,525

35,786

Flint

1,612

35,637

Grand Rapids

8,705

75,596

Kalamazoo

2,749

Lansing

6,623

3,120

8,934

14,645

10,584

3,436

23,298

22,588

32,522

9,925

3,660

36,659

Livonia

1,753

Muskegon

223

12,430

255

33,289

4,636

95

12,224

8,806

1,153

35,886

8,170

3,660

398

14,916

12,050

6,584

3,771

193

15,871

27,233

10,711

11,849

3,980

494

15,422

1,163

25,194

8,658

3,449

3,478

111

11,944

Saginaw

1,563

33,333

12,345

5,171

5,235

203

15,167

Sterling Heights

2,364

31,906

12,091

10,414

4,387

353

15,025

Warren

1,747

33,261

11,938

4,358

4,026

81

14,471

Ypsilanti

3,099

20,482

5,719

6,261

2,035

220

7,146

MINNESOTA Duluth Minneapolis Rochester Saint Cloud Saint Paul

1,725

25,557

9,425

7,231

4,741

259

12,220

31,264

222,941

73,183

80,394

27,639

3,711

91,002

2,849

27,076

8,956

10,834

4,106

668

12,579

1,549

13,849

4,568

4,184

1,965

160

6,380

19,706

170,934

56,739

68,637

23,469

3,200

76,997

2,059

36,370

11,370

7,081

5,912

321

11,289

3,871

25,832

7,367

9,036

3,813

442

10,070

10,348

97

11,322

MISSISSIPPI Jackson / Byram MISSOURI Columbia Independence

1,715

30,053

3,928

3,963

Kansas City

13,179

112,554

32,913

28,088

14,873

1,435

39,202

2,726

30,241

11,082

9,828

4,716

465

16,185

Saint Louis

16,960

211,574

70,620

57,866

27,595

3,261

83,235

Springfield

3,668

49,481

15,714

11,344

6,979

553

20,704

Saint Charles

MONTANA Billings

2,477

29,907

9,905

7,338

4,554

334

13,009

Missoula

2,346

18,925

5,920

5,747

2,888

202

7,017

NEBRASKA Lincoln

5,563

56,889

18,117

15,767

6,992

676

24,401

Omaha

10,696

109,836

34,532

39,925

12,236

2,503

48,103

NEVADA Henderson

11,723

73,437

17,951

26,313

8,371

1,217

24,866

Las Vegas

44,053

295,509

66,795

74,775

29,193

3,159

78,235

N Las Vegas

4,733

41,487

7,508

6,147

3,660

250

9,176

Reno

9,192

68,266

17,223

23,593

8,323

944

22,768

NEW HAMPSHIRE Manchester

3,801

24,822

7,305

4,307

2,411

112

8,245

13,022

38,361

8,331

12,195

2,550

413

6,256

3,286

34,961

NEW JERSEY Jersey City Newark Trenton

6,641

2,349

953

65

4,457

3,506

40,382

13,363

10,137

3,619

482

13,835

11,659

138,559

45,470

36871

21,886

1,390

40,833

3,517

NEW MEXICO Albuquerque NEW YORK Albany

4,387

31,351

9,949

7,174

Bronx

31,846

240,758

64,332

24,308

5,806

109,811

426,317

129,869

102,374

22,130

5,733

70,163

9,015

123,199

45,223

21,327

15,143

1,067

50,694

Brooklyn Buffalo

357 1,008

11,280 32,743

Begin a custom search for YOUR specific target marketin YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 11.


State & Cities

High Income Renters (income + $60k)

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

NEW YORK continued New York

157,722

336,460

104,368

148,860

7,671

7,593

56,611

Rochester

9,132

108,042

35,533

17,433

10,919

743

45,396

Schenectady

3,563

38,343

13,239

9,999

5,361

536

16,541

Staten Island

17,464

100,433

36,410

40,969

11,905

3,164

31,390

Syracuse

3,675

50,331

15,755

7,317

5,004

305

19,698

Yonkers

8,363

35,216

11,005

8,364

2,111

456

8,559

NORTH CAROLINA Cary

5,061

32,505

7,925

20,519

5,987

1,208

Chapel Hill

4,359

20,285

5,176

12,972

3,929

736

7,148

Charlotte

28,425

161,965

40,936

66,621

20,902

4,243

56,521

Durham

9,878

56,229

14,796

18,700

8,650

875

17,953

Fayetteville

5,447

49,467

14,949

12,013

6,921

709

16,550

Greensboro

6,807

69,287

20,767

18,582

11,001

945

29,361

Greenville

2,276

20,071

5,465

5,239

3,541

293

6,958

Jacksonville

1,809

16,983

5,272

3,297

3,313

159

6,728

19,390

104,234

27,730

47,772

17,758

2,597

40,246

Wilmington

6,205

47,244

12,997

13,898

7,382

699

20,108

Winston Salem

4,716

58,416

17,987

12,131

9,779

639

23,303

Raleigh

13,150

NORTH DAKOTA Bismarck

1,670

19,571

6,414

6,027

4,457

452

10,523

Fargo

3,295

21,535

5,804

7,164

3,662

336

10,192

OHIO Akron

3,214

Canton

56,651

19,991

9,313

7,768

443

25,033

3,395

50,706

19,574

12,203

9,439

551

25,477

Cinncinnati

17,929

182,797

61,785

52,762

19,667

3,069

84,081

Cleveland

11,269

182,249

61,433

26,683

12,866

1,147

67,506

Columbus

24,690

167,021

51,123

42,825

13,173

2,166

61,336

Dayton

7,974

107,596

38,596

21,487

13,899

928

45,421

Hamilton

1,469

21,818

7,865

3,137

4,236

152

10,570

Springfield

1,326

26,190

9,833

4,574

3,860

158

12,531

Toledo

4,803

71,123

24,273

10,340

8,466

364

32,864

Westerville

3,190

21,633

6,884

12,196

2,346

927

11,782

Youngstown

1,740

43,583

17,217

7,250

7,129

318

21,496

OKLAHOMA Edmond

3,134

34,571

10,018

16,532

6,704

979

16,046

Norman

2,337

23,645

7,502

6,909

3,943

358

9,545

Oklahoma City

9,543

122,352

39,027

22,140

17,549

824

43,594

Tulsa

7,275

91,446

28,034

21,502

12,318

1,130

31,813

4,020

599

OREGON Beaverton

6,281

36,200

10,768

15,009

11,853

Eugene

5,383

44,310

13,259

13,756

6,126

591

16,035

Portland

32,946

182,436

52,993

76,129

28,853

3,508

55,798

4,578

45,501

13,578

13,303

5,409

677

16,987

Salem PENNSYLVANIA Allentown

2,345

34,924

12,103

7,037

3,074

254

12,919

Erie

2,016

42,730

16,641

8,440

5,982

219

21,327

Harrisburg

3,218

37,925

13,208

7,898

4,460

193

14,249

273,82

309,739

94,550

44,269

24,634

1,310

81,894

Philadelphia Pittsburgh Reading

13,900

165,345

63,418

38,198

23,553

1,580

73,212

2,848

45,712

15,895

9,183

5,272

325

18,494

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 12. | Real Estate Mailing Lists


High Income Renters (income + $60k)

State & Cities

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

RHODE ISLAND Providence

3,986

27,784

5,970

5,092

2,135

190

6,166

SOUTH CAROLINA Charleston

6,225

39,599

11,658

12,838

6,266

480

13,217

Columbia

6,886

69,288

21,995

18,794

11,378

671

22,166

Greenville

4,648

46,668

14,439

12,506

7,138

508

16,680

SOUTH DAKOTA Sioux Falls

4,791

36,714

10,802

12,884

3,617

815

16,828

Chattanooga

3,643

44,629

13,983

9,657

6,923

347

15,141

Clarksville

4,750

28,805

8,193

7,109

4,430

365

9,305

TENNESSEE

Knoxville

7,216

92,460

29,927

26,039

15,051

1,261

34,512

Memphis

9,271

137,246

41,473

25,342

15,899

1,056

39,444

Murfreesboro

4,183

33,938

8,731

11,666

4,417

416

12,291

14,308

87,076

25,116

37,232

11,486

1,745

27,154

9,272

640

Nashville TEXAS Amarillo

2,845

Arlington Austin

47,417

14,986

9,741

17,541

8,206

70,700

21,239

22,021

8,595

830

23,930

44,950

171,853

42,752

84,528

27,526

5,358

55,389

College Station

2,089

13,058

3,175

6,458

2,988

375

4,558

Corpus Christi

5,911

63,180

19,565

12,500

10,500

632

21,471 64,004

39,658

229,790

59,810

83,154

28,702

5,119

Denton

Dallas

3,360

22,423

5,430

5,914

2,945

259

7,272

El Paso

7,815

136,250

40,329

18,731

18,607

897

36,709

17,808

152,682

38,340

36,190

20,468

2,046

45,633

Garland

Fort Worth

4,641

45,429

14,516

10,545

5,036

370

14,320

Grand Prairie

3,643

31,178

8,137

7,593

4,153

375

8,444

69,028

520,372

140,266

162,675

74,822

8,263

137,251

Irving

8,436

35,727

9,020

10,076

4,094

533

9,111

Katy

7,616

54,037

10,812

27,438

8,423

1,933

16,767

5,757

3,977

161

6,029

Houston

Killeen

2,889

22,740

2,917

Lewisville

4,511

22,011

5,446

9,822

2,694

650

7,822

Lubbock

4,267

49,338

14,479

10,891

8,567

591

17,424

2,474

26,784

8,269

5,000

2,833

130

8,364

10,920

57,304

16,180

37,354

8,252

2,312

20,570

Mesquite Plano Round Rock

4,883

27,592

6,002

12,245

4,200

861

9,871

San Antonio

30,527

323,959

93,335

73,452

47,603

3,962

98,107

Ogden

2,746

33,496

11,563

9,829

4,894

449

13,800

Orem

1,734

12,719

4,748

5,458

2,101

410

5,609

Provo

1,366

10,301

3,519

4,307

1,782

309

4,027

11,882

77,886

27,246

31,886

9,568

1,795

29,320

Sandy

2,249

21,272

8,111

12,690

3,191

987

10,077

West Jordan

2,024

15,784

4,793

5,564

1,567

282

6,589

UTAH

Salt Lake City

VIRGINIA Alexandria

19,733

66,096

17,790

39,985

9,847

2,076

19,296

Arlington

20,304

38,435

9,972

32,548

6,235

1,884

11,021

Chesapeake

4,615

38,992

10,892

30,455

6,894

1,977

13,203

Fairfax / Chantilly

8,880

51,378

16,234

14,864

8,543

806

22,157

Fredericksbrg

5,192

35,928

9,840

13,065

5,795

813

14,694

Hampton

2,869

30,241

10,438

5,725

3,977

191

11,343

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 13.


State & Cities

High Income Renters (income + $60k)

Baby Boomers & Seniors (age 50+)

Empty Nesters (likely to downscale)

High Income Consumers (income +$100k)

Investors (self-reported lifestyle as an investor)

Move up Market (likely to upscale home)

Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)

VIRGINIA continued Newport News

3,717

37,288

11,426

6,805

3,433

263

13,312

Norfolk

4,746

41,603

11,901

7,898

4,803

286

13,385

Richmond

7,428

55,988

15,222

14,560

6,507

692

15,707

Roanoke

2,666

41,162

14,173

8,576

7,009

382

18,040

12,145

96,908

30,989

29,482

12,206

1,517

42,236

6,860

36,350

9,381

15,452

4,588

806

10,897

Bellingham

3,659

26,918

7,114

8,742

4,895

388

7,750

Everett

5,263

32,403

8,282

9,178

3,324

330

8,861

Olympia

4,594

36,053

11,036

13,162

6,746

388

11,766

Virginia Beach Woodbridge WASHINGTON

Renton

5,640

28,128

8,288

12,279

4,153

435

7,966

Seattle

48,676

140,554

35,909

77,903

20,147

2,971

33,487

Spokane

4,952

65,545

20,182

14,721

9,954

674

25,022

Tacoma

7,820

61,695

17,828

13,298

7,903

444

17,739

Vancouver

8,695

70,423

19,557

20,941

9,452

640

23,126

5,523

4,855

WEST VIRGINIA Morgantown

1,842

15,261

3,443

299

6,347

WISCONSIN Appleton

3,399

26,734

9,243

9,536

4,548

431

13,980

Green Bay

4,182

39,634

14,348

9,071

6,774

408

20,640

Madison

12,795

49,897

15,563

19,698

5,359

784

189,77

Milwaukee

20,085

160,631

50,136

33822

13,546

1,228

Racine

61,341

1,765

23,531

8,656

4,428

2,529

143

10,606

1,727

20611

6,897

4,841

3,146

155

7,846

WYOMING Cheyenne

Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted

High Income Renters

Baby Boomers & Seniors Investors

Lifestyle Interests

FIRST, choose your

target market and create your mailing list.

NEXT, choose a

postcard from one of our targeted done-foryou campaigns.

THAT’S IT—IT’S THAT EASY! 14. | Real Estate Mailing Lists

High Income Consumers

Empty Nesters Move-Up Market


MAKE A

LASTING IMPRESSION WITH BIRTHDAY DATA

Generate a mailing list of people celebrating their birthdays in your farm area: STEP 1: Identify a Farm Area and we will generate a list of monthly birthdays for you. (Call us to create your list at 866.405.3638)

Free Birthday Offer Postcards

STEP 2: Choose a postcard from our Free Offer Birthday Series or Happy Birthday Series and send them to your selected Farm Area. 65% of consumers state that “Free Offers” increase their purchase frequency.

Custom Birthday Offer Postcards

To get started go to: www.Prospects.PLUS/BdayData www.ProspectsPLUS.com | 15.


Please enjoy this 50% OFF SAVINGS CARD on any targeted mailing list order of your choice!

Direct Mail Marketing

RETURN ON INVESTMENT CALCULATOR YOUR ROI CALCULATOR (example)

Number of Annual Listings

24

Percent of Listings That Sell

50

Response Rate Percent

1

Conversion Rate Percent

20

Commission Per Listing

7500

Postcards Mailed Annually

3,600

New Leads Created

36

New Transactions Created

7

Total cost of postcards mailed:

$2,628

Additional revenue from postcard mailings:

$52,500

My Total Return on Investment

1,997%

CALCULATE MY ROI >

Find out what your ROI could be at:

www.Prospects.PLUS/ROI-Calculator STATISTICS PROVE DIRECT MAIL WORKS! Source: Compu-Mail

• 98% of consumers bring in their mail the day it is delivered. Of these, 72% bring it in as soon as possible. • 40% of consumers try new businesses after receiving direct mail.

• 70% of Americans say mail is more personal than the internet. • 77% of consumers sort through their mail immediately. • 48% of people retain direct mail for future reference.


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