REAL ESTATE MAILING LISTS TARGETED DATA FOR REALTORS®
Make a Lasting Impression with Birthday Data pg. 4
Go After 7 Targeted Opportunities in Your Area Right Now pg. 5
Uncover a Gold Mine with Absentee Owner Data pg. 2
IDENTIFY YOUR TARGET MARKET & LAUNCH YOUR CAMPAIGN IT’S NEVER BEEN EASIER
Conduct a Geographic Search with MapMyMail SM and Uncover a Gold Mine with Absentee Owner Data With MapMyMail SM You Will Get: Continuous Data Hygiene to Remove Vacant & Do Not Mail Records List Experts Available to Help Increase Your Response Rates
And Have the Ability to: Identify and Mail to Owner / Occupants Only Mail to Every Property on the Map See Where Your Mailings Will Go on a Google Map
Include or Exclude Specific Streets Preview Lists and Exclude Records Access Tax Assessor Data
Absentee Owner Postcards
To get started go to: www.Prospects.PLUS/MapMyMail 2. | Real Estate Mailing Lists
OR
Pinpoint a Specific Subdivision (Including and Excluding Streets) Conduct Radial, Polygon Searches or Pinpoint Specific Addresses to Market Your Listing with Confidence Over 128 Million Deliverable Addresses 92% Postcard Delivery Guarantee 100% Postcard Tracking 97.3% of U.S. Counties Available
Just Listed and Just Sold Postcards
To get started go to: www.Prospects.PLUS/MapMyMail www.ProspectsPLUS.com | 3.
Go After 7 Targeted Opportunities in Your Area with THE DEMOGRAPHIC SEARCH TOOL Baby Boomers & Seniors
High Income Renters
Investors
FIRST, choose your
target market and create your mailing list.
NEXT, choose a
postcard from one of our targeted done-foryou campaigns.
Empty Nesters
Lifestyle Interests
High Income Consumers
Move-Up Market
THAT’S IT—IT’S THAT EASY!
#1 High Income Renters Defined as currently renting with an income of $60k and up Choose our First Time Buyer / Renter Series of postcards, with messages specifically targeted to renters. Then, put them on drip campaign every 30-45 days so they know just who to call, when ready to purchase. Check pages 9 – 15 for High Income Renter opportunities in your area. Postcards shown here are just a sample of what is available.
First Time Buyer/Renter Series Kiss Your Landlord Goodbye Standard Postcard - 5½” x 4¼”
First Time Buyer/Renter Series Perfect Timing Standard Postcard - 5½” x 4¼”
First Time Buyer/Renter Series No Place Like Home Standard Postcard - 5½” x 4¼”
First Time Buyer/Renter Series Ready to Own? Standard Postcard - 5½” x 4¼”
To get started go to: www.Prospects.PLUS/Targeted 4. | Real Estate Mailing Lists
#2 Baby Boomers & Seniors Defined as age 50+ Choose from a variety of postcards that address the changes going on in the lives of Baby Boomers and how you can be of assistance in their decision making. Check pages 9 – 15 for Baby Boomer and Senior opportunities in your area. Postcards shown here are just a sample of what is available.
Fence Sitter Series - Sellers It Doesn’t Take a Crystal Ball Standard Postcard - 5½” x 4¼”
Life Event Series Downsizing: Retiring Soon? Standard Postcard - 5½” x 4¼”
Listing Inventory Series I Have a Buyer Standard Postcard - 5½” x 4¼”
Listing Inventory Series The Big Question Standard Postcard - 5½” x 4¼”
#3 The Move-Up Market Defined as age 30 to 45 with children present and an income of $150k and up There are many decisions to make when contemplating moving up to a bigger home. Help guide this market to the expert who understands them with postcards from the Move-Up Market Series. Check pages 9 – 15 for Move-Up Market opportunities in your area. Postcards shown here are just a sample of what is available.
Move-Up Market Series When Moving Makes Sense Standard Postcard - 5½” x 4¼”
Move-Up Market Series 6 Move-Up Mistakes Standard Postcard - 5½” x 4¼”
Milestone Series Room to Grow Standard Postcard - 5½” x 4¼”
First Time Buyer/Renter Series Considering a Move? Standard Postcard - 5½” x 4¼”
To get started go to: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 5.
#4 High Income Consumers Defined as an income of $100k and up Let this market know you understand their needs and are ready to respond. Speak to their luxury mindset with postcards that look the part and speak the same language. Check pages 9 – 15 for High Income Consumer opportunities in your area. Postcards shown here are just a sample of what is available.
Life Event Series Move Up: Bigger & Better? Standard Postcard - 5½” x 4¼”
Inspiration Series Move Standard Postcard - 5½” x 4¼”
Luxury Market Series Luxury Postcard - 01 Panoramic Postcard - 5½” x 11”
Investor Series Cautious Investor? Standard Postcard - 5½” x 4¼”
#5 Empty Nesters Defined as age 50+ with no children present This market has downsizing on their mind. Choose a targeted message that speaks specifically to this time of transition from our Life Event Series of postcards and show them you understand their needs. Check pages 9 – 15 for Empty Nester opportunities in your area. Postcards shown here are just a sample of what is available. Life Event Series Empty Nesters: House Feeling a Little Empty? Standard Postcard - 5½” x 4¼”
Life Event Series Empty Nesters: Is it Time for a New Chapter? Standard Postcard - 5½” x 4¼”
Life Event Series Empty Nesters: Ready to Make New Memories? Standard Postcard - 5½” x 4¼”
Life Event Series Empty Nesters: Ready to Sell the Lawn Mower? Standard Postcard - 5½” x 4¼”
To get started go to: www.Prospects.PLUS/Targeted 6. | Real Estate Mailing Lists
#6 Investors Defined by self-reported lifestyle as an investor Choose our Investor Series of postcards with messages specifically targeted to Investors. Then put them on a drip campaign every 30 – 45 days so when they are ready to make an investment they know who to call. Check pages 9 – 15 for Investor opportunities in your area. Postcards shown here are just a sample of what is available.
Cash Buyer Series Cash Buyer? Investor? Standard Postcard - 5½” x 4¼”
Investor Series Investors Wanted Standard Postcard - 5½” x 4¼”
Investor Series Solid Investment Foundation Standard Postcard - 5½” x 4¼”
Investor Series Thinking About Investing? Standard Postcard - 5½” x 4¼”
#7 Lifestyle Interests Defined data based on specific interests such as boat owners, golfers, tennis players and more This market has a specific interest on their mind that plays an important role in their decision making. Choose from our Lifestyle Interest Series postcards with messages targeted to a variety of interests. Check pages 9 – 15 for Lifestyle Interest opportunities in your area. Postcards shown here are just a sample of what is available.
Lifestyle Interest Series Boating - v.01 Standard Postcard - 5½” x 4¼”
Lifestyle Interest Series Golf - V.03 Standard Postcard - 5½” x 4¼”
Lifestyle Interest Series Tennis - v.01 Standard Postcard - 5½” x 4¼”
Lifestyle Interest Series RV Enthusiast v.03 Standard Postcard - 5½” x 4¼”
To get started go to: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 7.
NATIONWIDE RESULTS for the Top 7 TARGET MARKETS in your area: State & Cities
High Income Renters (income + $60k)
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
ALABAMA Birmingham
7,522
74,336
22,450
19,813
11,107
980
25,476
Huntsville
7,686
46,954
15,367
14,196
8,892
650
18,218
Mobile
6,445
58,530
20,098
15,190
10,790
747
23,414
Montgomery
6,247
44,642
14,957
11,179
7,093
470
16,048
Tuscaloosa
3,444
20,127
6,390
6,499
4,384
322
7,816
ALASKA Anchorage
9,788
46,923
14,456
20,277
10,686
1,006
14,560
Fairbanks
2,763
12,105
3,866
3,637
2,750
130
3,525
Chandler
7,611
50,551
13,108
18,083
6,227
851
16,988
Gilbert
5,288
43,390
9,466
20,161
5,812
1,074
14,837
Glendale
4,635
55,478
17,581
11,506
6,241
358
17,955
Mesa
9,235
100,211
27,969
18,842
10,443
753
31,790
Peoria
3,391
40,020
10,011
10,908
4,319
521
13,014
Phoenix
24,027
236,739
63,147
55,942
24,521
2,347
65,509
Scottsdale
25,794
ARIZONA
10,227
75,124
21,373
45,218
9,838
2,000
Tempe
4,649
27,579
8,665
8,657
3,451
303
9,033
Tucson
12,494
189,146
58,028
37,369
22,530
1,122
56,662
ARKANSAS Fayetteville
2,832
17,082
4,502
6,480
3,719
470
6,370
Little Rock
4,843
48,586
15,509
16,334
8,465
1,075
19,286
CALIFORNIA Anaheim
9,743
57,052
16,320
15,294
6,476
601
16,088
Bakersfield
7,411
92,194
26,083
18,217
10,960
984
27,750
Corona
5,533
42,154
9,929
16,499
6,124
910
11,647
Fresno
7,791
100,194
29,960
17,081
11,979
710
29,848
Huntington Beach
10,523
47,078
16,316
25,081
8,244
1,040
17,474
Irvine
13,698
43,597
10,706
31,732
7,363
1,774
11,832
Los Angeles
77,827
347,607
89,254
90,414
31,397
3,832
73,339
Modesto
4,805
50,325
15,614
8,811
6,143
288
16,375
Oakland
17,857
72,056
20,605
28,416
7,923
1,183
15,455
Oceanside
6,221
37,511
10,758
8,864
3,598
274
11,425
Riverside
6,905
61,783
17,927
16,357
8,068
757
17,587
20,255
151,408
44,613
30,215
12,019
917
41,106
2,504
35,495
8,665
2,671
2,529
69
7,549
Sacramento San Diego San Francisco
54,630
235,307
68,767
93,648
26,200
4,148
67,614
San Jose
86,350
159,533
50,831
117,030
15,412
4,662
38,471
Santa Ana
47,596
177,780
57,488
127,233
29,900
6,656
54,601
San Bernardino
7,243
45787
12,730
10,224
5,016
493
11,746
Stockton
5,068
63671
17,801
11,021
7,492
377
17,002
COLORADO Arvada
3,625
Aurora
10,241
74,532
19,149
25,016
7,086
1,548
Boulder
6,434
25,081
7,202
17,826
4,947
839
9,047
Colorado Springs
14,926
118,084
33,517
37,229
15,054
1,969
45,545
Denver
35,847
144,465
36,559
60,182
18,702
3,184
44,906
6,751
35,940
10,173
18,170
5,906
973
13,917
Fort Collins
32,069
10,769
12,301
4,809
690
14,437 25,085
Greeley
2,236
19,738
5,303
4,830
2,424
218
6,950
Littleton
5,260
43,129
13,737
23,923
6,924
1,472
20,293
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 8. | Real Estate Mailing Lists
High Income Renters (income + $60k)
State & Cities
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
CONNECTICUT Bridgeport
2,600
26,132
6,126
2,377
989
75
5,466
Hartford
1,778
20,382
3,659
1,349
459
45
2,918
New Haven
3,351
21,625
4,519
3,416
977
121
4,222
Waterbury
1,528
22,817
6,345
2,162
1,710
54
6,703
DELAWARE Newark
4,043
29,316
10,099
10,474
3,533
523
11,119
Wilmington
5,381
54,801
19,151
19,308
7,056
943
20,241
42,605
123,721
13,492
2,618
6,705
57,129
DISTRICT OF COLUMBIA Washington
32,721
56,849
30,904
FLORIDA Boca Raton
17,468
31,014
7,146
1,744
22,702
Bradenton
4,757
55,538
13,959
14,456
6,086
662
21,657
Coral Springs/Pompano Beach
2,715
98,006
25,417
26,964
11,617
1,070
27,404
12,190
37,150
10,798
11,191
5,528
534
13,145
Gainesville
4,766
62,808
16,390
5,830
5,464
223
12,856
Hialeah
3,286
197,799
58,967
47,223
24,220
2,316
71,742
Jacksonville
19,926
300,114
79,440
73,677
31,250
4,069
67,246
Miami
32,171
73,160
17,879
24,985
10,489
994
28,677
Naples
8,589
181,676
46,329
43,510
19,440
2,056
56,779
25,943
65,099
21,507
12,137
10,746
521
25,525
Pennsacola
5,061
30,520
8,175
5,478
3,205
140
8,676
St Petersburg
7,241
79,163
23,293
15,577
8,283
598
28,382
Tallahassee
6,197
56,487
17,041
18,113
10,840
1,043
23,177
21,465
153,919
40,044
45,258
17,139
2,707
50,269
6,036
61,797
15,577
13,546
7,798
579
18,764
14,919
Ft. Lauderdale
Orlando
Tampa West Palm Beach GEORGIA Alpharetta
5,446
36,084
9,264
30,364
6,023
2,049
Athens
2,557
19,108
5,360
5,951
2,861
250
6,275
Atlanta
36,516
163,026
42,047
77,248
21,996
4,564
47,262
Columbus
2,917
36,041
11,537
7,020
4,291
277
12,725
Decatur
4,387
37,240
11,470
9,361
4,117
383
10,297
Kennesaw
2,786
18,557
5,180
7,941
2,614
398
7,593
Lawerenceville
5,460
43,228
12,163
13,792
4,827
501
13,875
Macon
2,240
35,395
11,065
7,231
6,397
311
12,802
Marietta
7,098
65,820
21,863
34,554
11,115
2,130
28,079
Smyrna
3,420
14,188
3,610
5,387
2,051
235
4,557
Stone Mountain
2,120
25,176
7,786
6,101
2,881
153
7,407
HAWAII Honolulu
16675
80493
27410
32793
13353
840
25,941
6,713
56454
17811
22286
7,823
1,003
22,900
Aurora
3,751
31,354
8,955
11,202
3,234
602
11,327
Chicago
88,903
452,162
120,799
128,653
42,094
4,947
114,616
IDAHO Boise ILLINOIS
Elgin
2,253
23,434
7,064
6,340
2,501
296
8,285
Joliet
2,484
33,876
11,218
6,680
4,086
310
12,597
Naperville
4,333
35,816
11,012
30,738
5,339
2,381
17,173
Peoria
2,206
27,048
9,009
5,771
3,706
270
11,321
Rockford
2,155
41,865
14,847
7,273
4,984
304
17,630
Springfield
2,144
35,426
11,503
7,159
4,786
373
15,269
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 9.
State & Cities
High Income Renters (income + $60k)
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
INDIANA Bloomington
2,256
21,979
7,094
7,178
3,756
303
7,644
Evansville
2,160
44,177
16,045
8,752
5,768
383
17,610
Fort Wayne
4,189
68,816
23,050
14,829
8,260
775
31,699
Indianapolis
66,030
16,910
188,528
58,735
41577
19,312
1,676
Lafayette
1,881
20,412
6,774
5,417
2,511
190
8,641
South Bend
1,404
33,324
12,442
5,201
4,491
212
14,513
Valparaiso
1,711
19,435
6,982
7,299
2,844
368
8,811
IOWA Cedar Rapids
2,661
31,025
10,248
10,208
3,566
435
16,303
Des Moines
4,208
44,462
14,526
8,207
4,884
267
19605
Iowa City
2,509
13,264
4,192
5,726
1,813
241
5,783
KANSAS Kansas City
1,621
27,544
9,003
4,868
3,669
165
9,117
Lawrence
2,622
16,982
4,850
5,433
2,278
206
6,914
Olathe
3,098
25,344
6,932
10,787
3,052
472
12,267
Overland Park
6,843
39,265
11,588
22,942
5,093
1,494
17,398
Wichita
6,780
79,683
25,602
18,473
11,963
620
32,456
KENTUCKY Lexington
8,713
62,774
18,685
20,621
7,046
1,086
23,263
Louisville
13,816
175,349
59,783
42,308
22,328
1,805
71,740
LOUISIANA Baton Rouge
7,829
79,621
27,078
25,577
12,917
1,322
27,511
Lafayette
3,151
32,312
10,971
10,466
5,976
732
12,231
Lake Charles
2,450
29,231
9,728
6,770
5,890
264
9,871
Metairie
2,878
36,291
14,116
10,530
6,550
509
13,540
New Orleans Shreveport
10,720
89,075
25,624
21,664
12,861
1,220
19,499
3,026
51,820
16,683
11,676
8,274
634
17,776
2,731
14,112
3,803
3,805
1,859
128
4,409
MAINE Portland MARYLAND Baltimore
13,139
122,326
35,992
24,378
9,787
1,046
32,728
Columbia
4,385
21,312
7,082
12,385
2,670
658
8,055
Frederick
4,184
27,613
7,671
11,243
3,499
668
10,866
Gaithersburg
5,013
24,221
6,984
14,700
3,292
854
8,384
Hyattsville
3,333
19,861
5,536
3,049
1,463
89
4,868
Laurel
5,108
21,196
5,847
8,828
2,377
421
6,630
12,502
60,323
18,854
27,427
7,389
1,300
18,935
Silver Spring MASSACHUSETTS Boston Brockton Cambridge Fall River
12,952
25,644
5,308
16,288
2,345
612
4,271
1,722
19,987
5,618
2,444
1,380
79
5,399
10,024
18,029
4,830
9,952
1,494
278
3,384
1,756
19,654
5,969
1,950
1,146
74
5,572
Lowell
2,667
20,193
5,621
3,054
1,415
108
5,087
Lynn
1,695
17,646
4,959
2,379
1,088
133
4,853
New Bedford
1,613
20,853
6,451
1,924
1,339
68
5,946
Quincy
5,008
20,932
6,301
5,140
1,582
164
6,768
Somerville
7,170
11,752
3,435
4,576
915
164
2,587
Springfield
1,497
28,606
8,725
2,437
2,160
68
8,560
Worcester
4,233
35,254
9,871
6,617
2,700
293
10,551
MICHIGAN Ann Arbor
6,751
31,338
10,250
20,077
4,394
1,179
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 10. | Real Estate Mailing Lists
11,536
High Income Renters (income + $60k)
State & Cities
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
MICHIGAN continued Clinton Twp
26,405
9,060
Detroit
2,202 6,473
134,525
35,786
Flint
1,612
35,637
Grand Rapids
8,705
75,596
Kalamazoo
2,749
Lansing
6,623
3,120
8,934
14,645
10,584
3,436
23,298
22,588
32,522
9,925
3,660
36,659
Livonia
1,753
Muskegon
223
12,430
255
33,289
4,636
95
12,224
8,806
1,153
35,886
8,170
3,660
398
14,916
12,050
6,584
3,771
193
15,871
27,233
10,711
11,849
3,980
494
15,422
1,163
25,194
8,658
3,449
3,478
111
11,944
Saginaw
1,563
33,333
12,345
5,171
5,235
203
15,167
Sterling Heights
2,364
31,906
12,091
10,414
4,387
353
15,025
Warren
1,747
33,261
11,938
4,358
4,026
81
14,471
Ypsilanti
3,099
20,482
5,719
6,261
2,035
220
7,146
MINNESOTA Duluth Minneapolis Rochester Saint Cloud Saint Paul
1,725
25,557
9,425
7,231
4,741
259
12,220
31,264
222,941
73,183
80,394
27,639
3,711
91,002
2,849
27,076
8,956
10,834
4,106
668
12,579
1,549
13,849
4,568
4,184
1,965
160
6,380
19,706
170,934
56,739
68,637
23,469
3,200
76,997
2,059
36,370
11,370
7,081
5,912
321
11,289
3,871
25,832
7,367
9,036
3,813
442
10,070
10,348
97
11,322
MISSISSIPPI Jackson / Byram MISSOURI Columbia Independence
1,715
30,053
3,928
3,963
Kansas City
13,179
112,554
32,913
28,088
14,873
1,435
39,202
2,726
30,241
11,082
9,828
4,716
465
16,185
Saint Louis
16,960
211,574
70,620
57,866
27,595
3,261
83,235
Springfield
3,668
49,481
15,714
11,344
6,979
553
20,704
Saint Charles
MONTANA Billings
2,477
29,907
9,905
7,338
4,554
334
13,009
Missoula
2,346
18,925
5,920
5,747
2,888
202
7,017
NEBRASKA Lincoln
5,563
56,889
18,117
15,767
6,992
676
24,401
Omaha
10,696
109,836
34,532
39,925
12,236
2,503
48,103
NEVADA Henderson
11,723
73,437
17,951
26,313
8,371
1,217
24,866
Las Vegas
44,053
295,509
66,795
74,775
29,193
3,159
78,235
N Las Vegas
4,733
41,487
7,508
6,147
3,660
250
9,176
Reno
9,192
68,266
17,223
23,593
8,323
944
22,768
NEW HAMPSHIRE Manchester
3,801
24,822
7,305
4,307
2,411
112
8,245
13,022
38,361
8,331
12,195
2,550
413
6,256
3,286
34,961
NEW JERSEY Jersey City Newark Trenton
6,641
2,349
953
65
4,457
3,506
40,382
13,363
10,137
3,619
482
13,835
11,659
138,559
45,470
36871
21,886
1,390
40,833
3,517
NEW MEXICO Albuquerque NEW YORK Albany
4,387
31,351
9,949
7,174
Bronx
31,846
240,758
64,332
24,308
5,806
109,811
426,317
129,869
102,374
22,130
5,733
70,163
9,015
123,199
45,223
21,327
15,143
1,067
50,694
Brooklyn Buffalo
357 1,008
11,280 32,743
Begin a custom search for YOUR specific target marketin YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 11.
State & Cities
High Income Renters (income + $60k)
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
NEW YORK continued New York
157,722
336,460
104,368
148,860
7,671
7,593
56,611
Rochester
9,132
108,042
35,533
17,433
10,919
743
45,396
Schenectady
3,563
38,343
13,239
9,999
5,361
536
16,541
Staten Island
17,464
100,433
36,410
40,969
11,905
3,164
31,390
Syracuse
3,675
50,331
15,755
7,317
5,004
305
19,698
Yonkers
8,363
35,216
11,005
8,364
2,111
456
8,559
NORTH CAROLINA Cary
5,061
32,505
7,925
20,519
5,987
1,208
Chapel Hill
4,359
20,285
5,176
12,972
3,929
736
7,148
Charlotte
28,425
161,965
40,936
66,621
20,902
4,243
56,521
Durham
9,878
56,229
14,796
18,700
8,650
875
17,953
Fayetteville
5,447
49,467
14,949
12,013
6,921
709
16,550
Greensboro
6,807
69,287
20,767
18,582
11,001
945
29,361
Greenville
2,276
20,071
5,465
5,239
3,541
293
6,958
Jacksonville
1,809
16,983
5,272
3,297
3,313
159
6,728
19,390
104,234
27,730
47,772
17,758
2,597
40,246
Wilmington
6,205
47,244
12,997
13,898
7,382
699
20,108
Winston Salem
4,716
58,416
17,987
12,131
9,779
639
23,303
Raleigh
13,150
NORTH DAKOTA Bismarck
1,670
19,571
6,414
6,027
4,457
452
10,523
Fargo
3,295
21,535
5,804
7,164
3,662
336
10,192
OHIO Akron
3,214
Canton
56,651
19,991
9,313
7,768
443
25,033
3,395
50,706
19,574
12,203
9,439
551
25,477
Cinncinnati
17,929
182,797
61,785
52,762
19,667
3,069
84,081
Cleveland
11,269
182,249
61,433
26,683
12,866
1,147
67,506
Columbus
24,690
167,021
51,123
42,825
13,173
2,166
61,336
Dayton
7,974
107,596
38,596
21,487
13,899
928
45,421
Hamilton
1,469
21,818
7,865
3,137
4,236
152
10,570
Springfield
1,326
26,190
9,833
4,574
3,860
158
12,531
Toledo
4,803
71,123
24,273
10,340
8,466
364
32,864
Westerville
3,190
21,633
6,884
12,196
2,346
927
11,782
Youngstown
1,740
43,583
17,217
7,250
7,129
318
21,496
OKLAHOMA Edmond
3,134
34,571
10,018
16,532
6,704
979
16,046
Norman
2,337
23,645
7,502
6,909
3,943
358
9,545
Oklahoma City
9,543
122,352
39,027
22,140
17,549
824
43,594
Tulsa
7,275
91,446
28,034
21,502
12,318
1,130
31,813
4,020
599
OREGON Beaverton
6,281
36,200
10,768
15,009
11,853
Eugene
5,383
44,310
13,259
13,756
6,126
591
16,035
Portland
32,946
182,436
52,993
76,129
28,853
3,508
55,798
4,578
45,501
13,578
13,303
5,409
677
16,987
Salem PENNSYLVANIA Allentown
2,345
34,924
12,103
7,037
3,074
254
12,919
Erie
2,016
42,730
16,641
8,440
5,982
219
21,327
Harrisburg
3,218
37,925
13,208
7,898
4,460
193
14,249
273,82
309,739
94,550
44,269
24,634
1,310
81,894
Philadelphia Pittsburgh Reading
13,900
165,345
63,418
38,198
23,553
1,580
73,212
2,848
45,712
15,895
9,183
5,272
325
18,494
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted 12. | Real Estate Mailing Lists
High Income Renters (income + $60k)
State & Cities
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
RHODE ISLAND Providence
3,986
27,784
5,970
5,092
2,135
190
6,166
SOUTH CAROLINA Charleston
6,225
39,599
11,658
12,838
6,266
480
13,217
Columbia
6,886
69,288
21,995
18,794
11,378
671
22,166
Greenville
4,648
46,668
14,439
12,506
7,138
508
16,680
SOUTH DAKOTA Sioux Falls
4,791
36,714
10,802
12,884
3,617
815
16,828
Chattanooga
3,643
44,629
13,983
9,657
6,923
347
15,141
Clarksville
4,750
28,805
8,193
7,109
4,430
365
9,305
TENNESSEE
Knoxville
7,216
92,460
29,927
26,039
15,051
1,261
34,512
Memphis
9,271
137,246
41,473
25,342
15,899
1,056
39,444
Murfreesboro
4,183
33,938
8,731
11,666
4,417
416
12,291
14,308
87,076
25,116
37,232
11,486
1,745
27,154
9,272
640
Nashville TEXAS Amarillo
2,845
Arlington Austin
47,417
14,986
9,741
17,541
8,206
70,700
21,239
22,021
8,595
830
23,930
44,950
171,853
42,752
84,528
27,526
5,358
55,389
College Station
2,089
13,058
3,175
6,458
2,988
375
4,558
Corpus Christi
5,911
63,180
19,565
12,500
10,500
632
21,471 64,004
39,658
229,790
59,810
83,154
28,702
5,119
Denton
Dallas
3,360
22,423
5,430
5,914
2,945
259
7,272
El Paso
7,815
136,250
40,329
18,731
18,607
897
36,709
17,808
152,682
38,340
36,190
20,468
2,046
45,633
Garland
Fort Worth
4,641
45,429
14,516
10,545
5,036
370
14,320
Grand Prairie
3,643
31,178
8,137
7,593
4,153
375
8,444
69,028
520,372
140,266
162,675
74,822
8,263
137,251
Irving
8,436
35,727
9,020
10,076
4,094
533
9,111
Katy
7,616
54,037
10,812
27,438
8,423
1,933
16,767
5,757
3,977
161
6,029
Houston
Killeen
2,889
22,740
2,917
Lewisville
4,511
22,011
5,446
9,822
2,694
650
7,822
Lubbock
4,267
49,338
14,479
10,891
8,567
591
17,424
2,474
26,784
8,269
5,000
2,833
130
8,364
10,920
57,304
16,180
37,354
8,252
2,312
20,570
Mesquite Plano Round Rock
4,883
27,592
6,002
12,245
4,200
861
9,871
San Antonio
30,527
323,959
93,335
73,452
47,603
3,962
98,107
Ogden
2,746
33,496
11,563
9,829
4,894
449
13,800
Orem
1,734
12,719
4,748
5,458
2,101
410
5,609
Provo
1,366
10,301
3,519
4,307
1,782
309
4,027
11,882
77,886
27,246
31,886
9,568
1,795
29,320
Sandy
2,249
21,272
8,111
12,690
3,191
987
10,077
West Jordan
2,024
15,784
4,793
5,564
1,567
282
6,589
UTAH
Salt Lake City
VIRGINIA Alexandria
19,733
66,096
17,790
39,985
9,847
2,076
19,296
Arlington
20,304
38,435
9,972
32,548
6,235
1,884
11,021
Chesapeake
4,615
38,992
10,892
30,455
6,894
1,977
13,203
Fairfax / Chantilly
8,880
51,378
16,234
14,864
8,543
806
22,157
Fredericksbrg
5,192
35,928
9,840
13,065
5,795
813
14,694
Hampton
2,869
30,241
10,438
5,725
3,977
191
11,343
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted www.ProspectsPLUS.com | 13.
State & Cities
High Income Renters (income + $60k)
Baby Boomers & Seniors (age 50+)
Empty Nesters (likely to downscale)
High Income Consumers (income +$100k)
Investors (self-reported lifestyle as an investor)
Move up Market (likely to upscale home)
Lifestyle Interests (Golf, Tennis, Boat Owners, etc.)
VIRGINIA continued Newport News
3,717
37,288
11,426
6,805
3,433
263
13,312
Norfolk
4,746
41,603
11,901
7,898
4,803
286
13,385
Richmond
7,428
55,988
15,222
14,560
6,507
692
15,707
Roanoke
2,666
41,162
14,173
8,576
7,009
382
18,040
12,145
96,908
30,989
29,482
12,206
1,517
42,236
6,860
36,350
9,381
15,452
4,588
806
10,897
Bellingham
3,659
26,918
7,114
8,742
4,895
388
7,750
Everett
5,263
32,403
8,282
9,178
3,324
330
8,861
Olympia
4,594
36,053
11,036
13,162
6,746
388
11,766
Virginia Beach Woodbridge WASHINGTON
Renton
5,640
28,128
8,288
12,279
4,153
435
7,966
Seattle
48,676
140,554
35,909
77,903
20,147
2,971
33,487
Spokane
4,952
65,545
20,182
14,721
9,954
674
25,022
Tacoma
7,820
61,695
17,828
13,298
7,903
444
17,739
Vancouver
8,695
70,423
19,557
20,941
9,452
640
23,126
5,523
4,855
WEST VIRGINIA Morgantown
1,842
15,261
3,443
299
6,347
WISCONSIN Appleton
3,399
26,734
9,243
9,536
4,548
431
13,980
Green Bay
4,182
39,634
14,348
9,071
6,774
408
20,640
Madison
12,795
49,897
15,563
19,698
5,359
784
189,77
Milwaukee
20,085
160,631
50,136
33822
13,546
1,228
Racine
61,341
1,765
23,531
8,656
4,428
2,529
143
10,606
1,727
20611
6,897
4,841
3,146
155
7,846
WYOMING Cheyenne
Begin a custom search for YOUR specific target market in YOUR selected zip code(s) using our Demographic Search Tool at: www.Prospects.PLUS/Targeted
High Income Renters
Baby Boomers & Seniors Investors
Lifestyle Interests
FIRST, choose your
target market and create your mailing list.
NEXT, choose a
postcard from one of our targeted done-foryou campaigns.
THAT’S IT—IT’S THAT EASY! 14. | Real Estate Mailing Lists
High Income Consumers
Empty Nesters Move-Up Market
MAKE A
LASTING IMPRESSION WITH BIRTHDAY DATA
Generate a mailing list of people celebrating their birthdays in your farm area: STEP 1: Identify a Farm Area and we will generate a list of monthly birthdays for you. (Call us to create your list at 866.405.3638)
Free Birthday Offer Postcards
STEP 2: Choose a postcard from our Free Offer Birthday Series or Happy Birthday Series and send them to your selected Farm Area. 65% of consumers state that “Free Offers” increase their purchase frequency.
Custom Birthday Offer Postcards
To get started go to: www.Prospects.PLUS/BdayData www.ProspectsPLUS.com | 15.
Please enjoy this 50% OFF SAVINGS CARD on any targeted mailing list order of your choice!
Direct Mail Marketing
RETURN ON INVESTMENT CALCULATOR YOUR ROI CALCULATOR (example)
Number of Annual Listings
24
Percent of Listings That Sell
50
Response Rate Percent
1
Conversion Rate Percent
20
Commission Per Listing
7500
Postcards Mailed Annually
3,600
New Leads Created
36
New Transactions Created
7
Total cost of postcards mailed:
$2,628
Additional revenue from postcard mailings:
$52,500
My Total Return on Investment
1,997%
CALCULATE MY ROI >
Find out what your ROI could be at:
www.Prospects.PLUS/ROI-Calculator STATISTICS PROVE DIRECT MAIL WORKS! Source: Compu-Mail
• 98% of consumers bring in their mail the day it is delivered. Of these, 72% bring it in as soon as possible. • 40% of consumers try new businesses after receiving direct mail.
• 70% of Americans say mail is more personal than the internet. • 77% of consumers sort through their mail immediately. • 48% of people retain direct mail for future reference.