Director, Business Services Appointment Brief February 2019 Appointment Brief | February 2019
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Director, Business Services | February 2019
Introduction from the Director of Kew Foundation Thank you for your interest in the Royal Botanic Gardens, Kew and this important role of Director, Business Services within the Foundation. This is a fantastic time to be joining us as we enter the early stages of planning Kew’s next ambitious international fundraising campaign. The previous campaign, which concluded in 2015, raised just over £100m for Kew. As you will see from the information in this pack and our website, Kew is of global importance as a resource for plant and fungal knowledge, as all our lives depend on plants and fungi. Kew is London’s largest UNESCO World Heritage site offering unique landscapes and iconic architecture from every stage of the Gardens’ history. Our collection of living plants is the largest and most diverse in the world, growing out in the Gardens and inside our glasshouses. With the integration of the Kew Foundation into the Royal Botanic Gardens, Kew in July 2017 we have gone through a period of growth and change, with exciting plans for future enhanced collaboration and efficiency to continue the vital work we do. Kew has a long tradition of raising substantial sums through fundraising and membership, and this role will play an important part in ensuring that we are at the forefront of world-class practice and continue to finance critical scientific and horticultural work both in the UK and overseas. As we plan to enter the initial planning stages of a significant campaign, this role will play a vital role as we look to drive change and improvement across the Foundation. You will be working with a dynamic and ambitious team, and you will be fully supported by myself and your highly committed peers on the senior management team. I hope this opportunity excites you as much as it does us and that you will consider joining us for this next stage of growth. Meredith Pierce Hunter Director of Kew Foundation
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Who We Are Royal Botanic Gardens Kew (RBG Kew) RBG Kew is already a world-famous centre for botanical and mycological knowledge. Our two inspiring gardens enchant our visitors with the wonder of the world’s plant diversity, and we reach beyond our garden walls to excite and educate individuals and communities. RBG Kew’s mission is to be the global resource for plant and fungal knowledge, building an understanding of the world’s plants and fungi upon which all our lives depend. We use the power of our science and the rich diversity of our gardens and collections to provide knowledge, inspiration and understanding of why plants and fungi matter to everyone. Loss of biodiversity, climate change, rapidly-spreading pests and diseases, human population growth and the associated challenges of food security are causing unprecedented stress on human societies around the world. Plants and fungi hold the key to help solve these challenges through the fundamental life-giving processes they drive, the properties they contain, and the materials and food they provide. Through increasing understanding of why plants and fungi matter, we can unlock their potential. This is an urgent task. We face unprecedented losses of biodiversity and rapid environmental change, and risk losing the precious secrets that plants and fungi can give us before we discover them.
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Director, Business Services | February 2019
Wakehurst, our wild botanic garden on the High Weald of West Sussex, has over 500 acres of beautiful ornamental gardens, woodlands and a nature reserve. Wakehurst is also home to the Millennium Seed Bank, the largest wild seed conservation project in the world. This is an exciting time in Kew’s history. We are stewards of this organisation and the accumulated knowledge of our collections, data and people. Our patron is the HRH Prince of Wales who said: ‘I have always had the greatest affection and admiration for the Royal Botanic Gardens at Kew, so I could not be more proud and delighted to have been invited to become Patron of this great institution. Kew has had its roots planted deeply in British soil for more than 250 years, but has developed an international reputation as one of the world’s greatest botanic gardens, renowned for its scientific research and plant collections.’ Kew receives approximately half of its income from central government (DEFRA), but is also reliant on income from other sources. Without the voluntary monies raised through membership, donations and grants, Kew would have to significantly scale back activities at a time when, as environmental challenges become ever more acute, its resources and expertise are needed in the world more than ever.
RBG Kew Vision Unlocking Why Plants and Fungi Matter is our vision for how a better understanding of plants and fungi will contribute to solving some of the most critical challenges facing humanity today. RBG Kew’s work ultimately benefits every human being on the planet today and in the future. We have a profound responsibility, and that is reflected in our ambitious strategy as it builds on the purpose and work of RBG Kew through its history. By delivering our 2020/2021 strategy successfully, our organisation will be stronger, will reach and inspire more people, and contribute to solutions to our planet’s most serious contemporary challenges.
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Kew Foundation Kew Foundation is the charitable arm of RBG Kew, responsible for raising funds through legacies, major gifts, corporate support, trusts and foundation, and individual giving. The Foundation also oversees the membership scheme at RBG Kew.
Kew Foundation is one of eight Directorates which collectively will ensure that RBG Kew achieves its strategic objectives to: • Deliver the Science Strategy and curate our collections. • Maximise the potential of the Gardens. • Grow commercial income. • Create outstanding learning and outreach opportunities. • Engage the public and stakeholders in Kew’s importance and impact. • Grow philanthropic and membership income. • Achieve success through our people. • Improve our infrastructure. Our vision is to be recognised as a world class example of fundraising and membership best practice in the arts, culture, science and heritage sector. Kew Foundation has 60 staff organised into 4 departments: • Development (fundraising teams for major gifts, trusts, corporates and individual giving). • Membership (delivering the membership schemes for both Kew and Wakehurst).
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Director, Business Services | February 2019
• Engagement (accountable for delivery of events and responsible for marketing, content and stewardship across membership and fundraising). • Business Services (providing research support, data, management information and systems support). We bring in nearly a third of the income required to support the ambition of RBG Kew. Our activities ensure that everything we do, from income received, to events, to donor and member communications, supports RBG, Kew’s mission to be the global resource for plant and fungal knowledge, and that the people we have working on these activities are a professional, high-performing team. The Kew Foundation raises over £20 million a year from philanthropy, sponsorship, membership and legacies. The membership scheme contributed over £5.5 million to Kew’s income in 2018 from membership subscriptions and Gift Aid alone. Membership goes from strength to strength with approximately 100,000 members across both Kew and Wakehurst, and our ambition is to deepen this relationship with members, not only by delivering an exceptional visitor experience, but by reinforcing the key message of the importance of membership support.
Campaign We are currently in the planning stages of a major international fundraising campaign, which we anticipate will enter its silent phase in late 2020 with a view to launching to the public in 2023. A campaign feasibility study was conducted in the summer of 2018 and around £250m of need has been identified across RBG Kew including capital requirements, education, and scientific research and investment.
The Foundation is spending the next 18-24 months getting the Foundation and Kew “campaign-ready”, strengthening the donor pipeline, and rejuvenating the Foundation Council, which is a group of senior-level volunteers who will support the fundraising and membership activities throughout the duration of the campaign. The Director, Business Services role will have responsibility for hiring a Campaign Manager who will help plan, manage, and deliver this ambitious campaign, alongside Kew Foundation colleagues. For more information please visit our website at: https://www.kew.org/
Finances Kew Foundation Budget 2018/2019 Income £20.6M Major Gifts Corporates Trusts and Foundations Individual Giving Legacies Membership
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Organisation Chart
Director of Foundation Director, Business Services
Campaign Manager
AD, Data & Analytics
AD, CRM
AD, Research
Data Manager x2
CRM Manager x2
Research Manager x2
Data Officer
CRM Officer
Research Officer x2
Revenue Officer Revenue Assistant
Data Manager - Project Bank (Interim)
Data Assistant x2 Recruitment Assistant
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Director, Business Services | February 2019
Role Description Job title:
Director, Business Services
Location:
Royal Botanic Gardens Kew, London
Reporting to:
Director of Foundation
Direct reports:
Associate Director, Research Associate Director, CRM Associate Director, Data & Analytics Full team of 20
Purpose: The Director, Business Services will ensure the effective development and delivery of all requisite support and business processes that enable the Foundation to deliver against its strategic objectives for growth. They will also play a critical role in supporting the strategic and operational planning for the public and non-public phases of a new major fundraising campaign, and this role will also have oversight of a Campaign Manager (new position to be appointed).
Key criteria for success 1. Enable Kew Foundation to deliver a world-class membership and fundraising operation service to our members, donors, and colleagues. 2. Establish effective relationships with senior Foundation colleagues, line reports and their teams, and internal and external stakeholders. 3. Drive the work and outputs of colleagues seeking to raise revenue through fundraising and membership strategies. 4. Ensure Kew Foundation has all the resources and business processes in place to enable us to be “campaign-ready�.
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Key Responsibilities Strategic and Operational • Contribute to overall strategic planning as an active member of the Foundation Senior Management Team. • Provide high-quality information and intelligence to support Foundation decision making and strategy development. • Be the promoter and owner of internal processes required to deliver a professional fundraising and membership model, ensuring adherence to legislative requirements (GDPR etc) and engagement with regulators. • Ensure that the Foundation has access to a comprehensive knowledge base that includes strategic objectives, project activities and supporting data. • Ensure that the Fundraising and Membership teams have timely access to complete, accurate and up-to-date data, and that the tools, reports and training required to support and deliver it are relevant and well maintained. • In conjunction with senior colleagues, ensure the expedient delivery of accurate and relevant management information to inform decision-making. • Set measurable objectives and KPIs for each team within the Business Services division. Leadership • Provide credible, inspirational and professional leadership, acting as a role model in behaviours for other Foundation leaders and managers. • Manage the everyday performance of direct reports. • With other members of the Senior Management Team (Director of
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Director, Business Services | February 2019
Development, Director of Membership, and Director of Engagement) deputise for or provide support to the Director of Foundation. • Establish and maintain an internal customer/supplier relationship that focuses on the requirements of the income generating activities. • To take on any other Foundation-related tasks as required by Director of Foundation. Financial • Manage the Business Services budget and ensure compliance with all requisite financial controls and processes. • Work with the Director of Foundation to ensure consistency in Foundationwide financial planning, controls, and management. • Provide clear and concise reports on funds raised against targets for overall fundraising and strategic projects. CRM and Data Management • Provide an innovative and strategic approach to information management and the provision of business intelligence that supports the ambition of the Foundation. • Align the prospect research, data management, and CRM operations to effectively complement each other. • Ensure all Foundation information requirements are understood, justified and clearly expressed. • Ensure that Fundraising and Membership have timely access to data that is accurate, up to date, complete and accessible, that informs their operational business and planning.
• Provide tools, guidance, training and support to Kew Foundation for the purposes of data collection, interrogation, management, analysis and maintenance. • Be responsible for the quality of data stored, accessed and used by the Foundation and deliver high-quality information and business intelligence to support the Foundation in decision-making and strategy. • Act as the Foundation’s Data Protection representative and ensure appropriate systems are in place for identifying, retrieving and storing information and that retention policies are in place, and in line with the Data Protection Act and GDPR. Research • Work with the Associate Directors of Research and Data & Analytics to deliver a research strategy with a focus on GDPRcompliant prospect research, donor network mapping and data analytics, ensuring high-quality market research, confidential briefings, proposals, and other information are provided within specified deadlines. • Own and manage the knowledge base that supports Foundation engagement and provides information on Kew priorities, projects and other key content including the Project Bank. Governance and Legal • Work with RBG Kew to ensure all statutory obligations relating to the Foundation are met. • Ensure that the Foundation complies with best practice, including legal compliance, data management, volunteer support, risk management, financial/HR/HSE policies and procedures. • Be the promoter of best practice and ensure Foundation compliance with guidance and legislative requirements.
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Person Specification Experience Essential • Significant experience leading research, data and operational procedures within a fundraising department of a high-performing organisation. • Change and project management skills, including experience of managing a programme of complex multiple projects. • Good team management experience in a comparable role within the charitable, commercial or not-for-profit sectors. • A strong understanding of the importance of managing data in delivering value and opening up opportunities. • An excellent understanding of the application of GDPR in a fundraising/ membership operation. • Financially literate with the ability to understand and input into balance sheets, management accounts, and statutory accounts. • Highly IT literate with experience in leading cross-departmental teams to deliver an effective CRM system. • Educated to at least degree level or higher. Desirable • An understanding of fundraising or sales operations, ideally in a major international fundraising campaign.
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Director, Business Services | February 2019
Knowledge, Skills and Abilities • Highly developed interpersonal skills and ability to influence at all levels through persuasion and negotiation. • Ability to deliver complex information on a wide range of topics to tight deadlines. • Strong analytical and communication skills, both written and verbal. • Creative and lateral thinking. • High degree of personal initiative and ability to work within, co-ordinate, and lead inter and intra-departmental teams working under pressure. • Ability to demonstrate an interest in, and appreciation of, the activities, purpose and ethos of RBG Kew. • Ability to maintain strict confidentiality, and to ensure this in others. Personal Qualities and Attitudes • A team player and sensitive to the needs of the teams at all times. • Highly organised and able to manage conflicting priorities. • Self-motivated and proactive, able to work at pace. • Enjoys ‘making things happen’ with a ‘can-do’ attitude. • Confident and mature approach. Able to remain calm under pressure. • Target driven, with a grounding in longterm strategic approach. • Good judgement.
Employee Benefits Annual Leave • Entitlement for staff working a full time standard week (37 hours across 5 days) is 25 days, increasing year on year, depending on length of service. Family Friendly RBG Kew Foundation supports its employees in achieving a work-life balance and we have a range of schemes and policies in place to support well-being and wider needs: • Generous and comprehensive family friendly policies: maternity, paternity and adoption leave, career break. • Employee Assistance Programme: The Employee Assistance Programme offers advice and counselling via a confidential phone line and an extensive website with help sheets. Advice subjects include everything from addictions to work-life balance. • Family pass: RBG Kew Enterprises (Foundation) employees are entitled to free admission to the Gardens at Kew and Wakehurst for two accompanying adults and two children on presentation of their staff pass. • Civil Service Sports Club (CSSC): Employment at Kew provides the opportunity to join CSSC, a not for profit organisation aimed at public sector workers positively promoting health and wellbeing in the workplace. CSSC aims to help you to have fun, get active, try out new hobbies or activities and experience the great diversity of the Civil Service. CSSC organise hundreds of events, activities and special offers for you every year. • Vodafone Employee scheme: RBG Kew Foundation member of staff and up to 5 of their family and friends are entitled to a discount on any Vodafone tariff. Pension Benefits • RBG Kew Foundation offer a Group Personal Pension Scheme through Royal London, with an employer contribution of 8% of salary, with an optional matching element of up to 2% by the Foundation towards the employee contribution. Life Insurance • Life Assurance is with UNUM and is 4 x annual salary for all employees of the RBG Kew Foundation.
Training & Development • We provide comprehensive and continual training throughout your career, across all levels of the organisation. RBG Kew Foundation will assist with the funding of relevant training, development and further education. Access to Flexible Benefits Portal • All employees have access to a flexible benefits portal, mylifestyle, which allows you to select a number of flexible benefits to suit your lifestyle. Through the website you can also access discounts at hundreds of different retailers. Season Ticket Loans • An interest free Season Ticket Loan is available for all employees on permanent and fixed term appointments. The loan is paid back via monthly payments deducted from your salary. Cycle-to-work Scheme • The salary sacrifice cycle-to-work scheme is part of Kew’s flexible benefits package and gives you the opportunity to purchase a bike for cycling to work at little over half the normal cost. The scheme is open to all permanent employees and those on fixed term contracts for at least 1 year. Payroll Giving – Tax Efficient Charitable Donations • Payroll giving is part of Kew’s flexible benefits package and you could make tax efficient charitable donations direct from your pay. Eye Care Scheme • If you use a computer or other display screen equipment for a significant portion of your job, you are eligible to participate in the eye care scheme. This scheme provides self-service vouchers that can be used as payment for eye tests, and where eligible a free pair of frames or discount from the optician’s range. Free access to museums, galleries and gardens • National museums, galleries and gardens that offer free admission to RBG Kew Foundation staff members on presentation of a staff pass. Local Business Offers • Some local businesses offer discounts to Kew employees. Information is available on KewNet. • Discount on items purchased in the Kew Shops and Restaurants and Cafes. • Kew offers a 50% lunch discount across all its restaurants and 20% discount on retail products. Appointment Brief | February 2019
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Director, Business Services | February 2019
How to Apply
Please forward a CV together with a supporting statement (maximum two pages of A4). Please ensure that you have included mobile, work and home telephone numbers, as well as any dates when you will not be available or might have difficulty with the recruitment timetable.
Recruitment Timetable
Applications should be made via the Prospectus website: www.prospect-us.co.uk/jobs/details/HQ00174382
Deadline for applications: Monday 25th February 2019
Queries If you wish to have an informal discussion about the opportunity, please contact our retained advisors Linda Griffiths or Emma Wisbech at Prospectus on 020 7691 1920, or email:
Interviews with Prospectus: 4th - 15th March 2019 Interviews with Kew Foundation: w/c 25th March 2019 (1st round) w/c 1st April 2019 (2nd round)
linda.griffiths@prospect-us.co.uk emma.wisbech@prospect-us.co.uk We are committed to equality of opportunity and welcome applications from all sections of the community.
Appointment Brief | February 2019
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Director, Business Services | February 2019