Changing Faces

Director of Fundraising and Communications

Brief

Marcus’s story

“I really don’t know if I would be the person I am today without Changing Faces and being able to meet other people with a facial difference. Knowing I’m not on my own, and hopefully helping others feel that they are not on their own means a great deal to me. Being able to meet other people that are going through what I have to deal with on a daily basis has been amazing. They understand. I’m not on my own. It’s like a weight has been lifted. I am not someone who looks different, I am just me.”

Marcus, age 16, who has a facial cleft and cleft palate.

Welcome

Dear Candidate

Thank you for your interest in becoming our new Director of Fundraising and Communications.

Looking different in a world where there is such pressure to look a certain way presents huge challenges and we know that people with visible differences are vulnerable to isolation, loneliness, social anxiety, and low self-esteem. In the UK today, 60% of adults with visible differences have experienced hostile behaviour from strangers and almost half of young people who have a visible difference are bullied at school.

Changing Faces is here for everyone with a scar, mark or condition on their face or body. We provide life-changing mental health, wellbeing and skin camouflage services. And we work to transform understanding and acceptance of visible difference, and campaign to reduce prejudice and discrimination.

We won’t stop until everyone with a visible difference or disfigurement is supported and respected.

It is a great time to be joining us. We have a new five-year strategy with two exciting and ambitious goals:

•

By 2027, everyone across the UK with a visible difference or disfigurement will have access to the support they need

We are looking for someone with a strategic mindset, who will be a key member of the Leadership Team delivering these goals and will work collaboratively and flexibly across the whole organisation to help enable our success. Growing our income to support our new strategic goals will be critical to our success, and our new Director will use their experience of managing a diverse fundraising portfolio to lead the delivery of our ambitious fundraising strategy with support from across the whole organisation. Our Communications and Campaigns work is also critical to delivery of the strategy, supporting both of the goals, and the new Director will be someone who is able to lead a small but highly motivated team who consistently punch above their weight.

Most of all we are looking for someone who cares deeply about what we do and the people we serve and will be driven, as we are, to radically change people’s lives for the better.

Equality and inclusion are at the heart of our mission and we are committed to creating a diverse and inclusive workplace. We are always looking for talented people from all backgrounds, including those with a visible difference or disfigurement, to join us. In line with our commitments to equity, we are particularly seeking applications from People of Colour / BAME and LGBTIQA+ people. We have a flexible working culture which, as a member of the leadership team, this role will play a leading role overseeing. We are open to conversations about how this could apply to this role.

•

By 2027 we will significantly increase everyone’s understanding and acceptance of visible difference and disfigurement, and reduce prejudice and discrimination

If you share our commitment, bring the skills and leadership qualities we are seeking and are excited by our vision we’d love to hear from you.

About us

“It’s reassuring to know that the charity Changing Faces is there to support people living with a visible difference. It means I am not alone in facing this.”

Tulsi, a burns survivor and Changing Faces ambassador.

Nearly one in five people in the UK self-identify as having a visible difference or disfigurement, and our research shows that they are often vulnerable to isolation, loneliness, social anxiety and low self-esteem.

People who look different can face staring, harassment, bullying and hate crime. They can experience lowered expectations in school, problems getting work and stereotyping in the media. They are also severely under-represented in public life and decision-making.

Changing Faces is here for everyone with a scar, mark or condition on their face or body. We provide life-changing mental health, wellbeing, and skin camouflage services. We work to transform understanding and acceptance of visible difference, and campaign to reduce prejudice and discrimination.

We won’t stop until everyone with a visible difference or disfigurement is supported and respected.

Our strategy

Changing Faces’ five-year strategy from 2022 to 2027 builds on our incredible work over the last 30 years, since the charity was founded by James Partridge.

In this time, thousands of people have received support that otherwise wouldn’t have existed, and there has been a positive shift in awareness of and attitudes towards visible difference and disfigurement.

However, we know that there is still a huge number of people with visible differences or disfigurement who are not receiving the support they need, especially around mental health and wellbeing, and that we could make a much bigger impact. We are determined over the next five years to get to a point where everyone with a visible difference or disfigurement is getting the support they need, and to make a significant and measurable change to public perceptions about visible difference.

Our ambitious new strategy is based on what people with visible differences - both those who engage with us already and those who don’t - told us would make the biggest difference for them.

OUR TWO STRATEGIC GOALS ARE:

1. By 2027, everyone across the UK with a visible difference or disfigurement will have access to the support they need.

2. By 2027, we will significantly increase everyone’s understanding and acceptance of visible difference and disfigurement, and reduce prejudice and discrimination.

Read more about our new strategy here Heather introduces our new strategyChanging Faces.

Equity, Diversity and Inclusion Statement

As a charity whose mission and vision are to build a fairer and more equal society for everyone, we are absolutely committed to being a fair, open and inclusive organisation delivering services that consider the needs of all members of our community. Our clients and community are welcomed irrespective of faith, race, culture, nationality or sexual orientation. We monitor protected characteristics such as gender, race, disability or age.

People with visible differences can face deep discrimination and challenges because of both their appearance and other protected characteristics such as race, disability and class. Our services and campaigns look to recognise the intersectional challenges and impacts of living with other protected characteristics and visible difference on mental health, wellbeing and discrimination.

We believe there is an important opportunity to show leadership in this area within the visible difference sector. In 2021 we set up a anti-racist project group with a group of staff volunteers across the organisation with the specific intention of making a real difference in the way we approach this work in the charity – the group has undertaken work to review three key areas: recruitment and policies, representation and training for staff and volunteers.

This has also fed into our new strategy, which seeks to put equity, diversity and inclusion at the heart of the entire organisation, with everyone held accountable. We still have a long way to go, and we are committed to doing whatever it takes to support all people living with visible differences.

Finances

Thanks to investment in its fundraising, Changing Faces voluntary income has seen incremental but robust growth with a 55% increase in voluntary income since 2018/19 (17% excluding legacies in 2020/21).

This has been largely fuelled by the growth of donations from trusts and corporates. Development work has been undertaken in individual giving, major donor fundraising and legacies, however, these are all at different stages of development.

2020 was an exceptional year for Changing Faces, with £1.9m in voluntary income, thanks to exceptional legacies and Covid grants. We expect a more conservative year end result for 2021/22.

Our new strategy is supported by an ambitious growth plan, with the aim of increasing our expenditure to £3.2m by 2027 in order to meet our objectives on ensuring access to support and increasing understanding and acceptance of visible difference. We have developed a bold and exciting fundraising plan to harness new opportunities offered by the new strategy appropriately and quickly, whilst building our financial sustainability and income growth year on year. To achieve this, Changing Faces is seeking to focus on three main areas of development over the next five years: major investment in our individual giving programme, developing our major donor fundraising programme, and building in extra capacity to our trusts programme to respond to opportunities through the new strategy.

Delivery of our new strategy and fundraising growth plans is being supported by investment from our designated reserves.

Breakdown of our voluntary income by source

Organisation chart

of

Chief Executive Director of Fundraising & Communications

Individual Giving Manager

Partnerships Manager

and Campaigns

Care

Media

Head of

Role description

Job title: Director of Fundraising and Communications

Salary: £65,000 - £70,000

Location: Flexible working, with a central London office base

Reporting to: Chief Executive

Direct reports: Head of Philanthropy, Head of Communications and Campaigns, Individual Giving Manager, Corporate Partnerships Manager

Purpose

1. To lead the delivery of the organisation’s strategy in relation to fundraising and communications, supporting our overall five-year strategy and adapting our plans as needed based on evidence and experience.

2. To maximise, develop and grow fundraised income across a range of income streams ensuring excellent ROI and a sustainable future for Changing Faces.

3. To build the reputation and influence of Changing Faces, increase the reach and uptake of our services and drive strong engagement from our audiences through leading first-class and integrated communications and marketing strategies.

4. To change attitudes towards people with visible differences and bring about positive change through a leading a bold programme of campaigning and advocacy.

5. To attend, provide reports and contribute to Board of Trustee Meetings and Board SubCommittees.

6. To represent Changing Faces externally and to deputise for the CEO as necessary.

Key responsibilities

LEADERSHIP

1. To bring excellent judgement, insight and collaboration to the wider strategic leadership of Changing Faces as a member of the Leadership Team.

2. To demonstrate a strong commitment to collaboration, cross-team working, results, accountability and modelling our values.

3. To provide visionary, motivational and creative leadership of all fundraising and communications work and encourage a culture of excellence, innovation and ongoing learning.

4. To provide positive, resilient, dynamic and flexible leadership during a period of change.

5. To be an outstanding ambassador for Changing Faces and have a strong external focus, building beneficial partnerships and bringing a wide ranging external insights and best practice into the charity.

6. To represent the charity externallyas a media spokesperson or with key stakeholders as agreed with the CEO.

STRATEGY AND POLICY

1. To take a leading role in developing and monitoring charity-wide strategic and business plans and budgets, and to ensure these are delivered and targets are met.

2. To support Changing Faces to achieve its strategic goals and vision by leading first-class media, campaigning and marketing strategies, using a full range of communications channels to deliver revenue growth and grow audience engagement.

3. To develop targeted marketing strategies to drive take-up and reach for Changing Faces’ services.

4. To work closely with the Head of Digital Transformation to ensure Changing Faces is using technology effectively to drive income and engagement.

5. To have a strong focus on outcomes and impact ensuring performance data is monitored and used as a basis for robust strategic decisions and ROI.

6. To ensure effective policies, efficient systems and sound compliance, controls and procedures for all matters relating to fundraising and communications.

7. To improve quality, efficiency, productivity and innovation across the organisation.

FUNDRAISING

1. To lead the delivery of an ambitious and effective fundraising strategy to support Changing Faces’ five-year strategy, adapting our plans as needed based on evidence and experience.

2. To ensure that annual fundraising targets are set and met as a minimum.

3. To oversee all fundraising streams for Changing Faces including: trusts and foundations; major donors, individual giving, corporate partnerships, supporter engagement, and legacies ensuring that clear work-plans and targets are in place and opportunities for income generation are maximised.

4. To build a strong pipeline of future opportunities, with excellent forward planning.

5. To proactively seek-out and identify new fundraising trends, opportunities and

developments and apply them appropriately to Changing Faces.

6. To be proactive, entrepreneurial and creative in identifying opportunities for funding across Changing Faces’ strategic plan.

7. To identify new and innovative routes and relationships to drive income as appropriate for our brand.

8. To develop exciting, targeted and engaging fundraising campaigns to broaden and deepen Changing Faces’ support base and in particular to increase our number of committed regular donors.

9. To oversee the development of professional, creative and engaging fundraising materials including: our case for support; evidence of impact; articulation of the ‘need’ and ‘vision’; case studies; and campaign materials using a full range of digital tools and products.

10. To lead on the preparation of high quality, robust and professional bids, proposals, applications and presentations, ensuring strong stakeholder engagement and communication.

11. To strengthen and build on existing funding relationships, including with major donors, and be proactive about identifying further development opportunities.

12. Build strong relationships with charitable trusts, foundations and other institutional funders.

13. To benchmark performance against those of other comparable organisations.

14. To be a champion for a fundraising culture across Changing Faces.

COMMUNICATIONS, MARKETING AND CAMPAIGNS

1. To lead a brave, exemplary and exciting approach to engaging and influencing our audiences - to promote Changing Faces’ brand, increase awareness of our cause, increase uptake of our services among people with visible differences, challenge discrimination and drive income generation.

2. To ensure tight alignment of communications, marketing campaigning and fundraising activities, to maximise income generation and supporter

engagement opportunities.

3. To work with Heads of Services to ensure we:

• Understand of the market and audiences for our services and products and the routes to reach them.

• Have robust and targeted marketing plans in place to drive uptake and revenue of all Changing Faces products and services.

• Have clear licensing agreements in place for all our products to ensure income generation opportunities are maximised.

4. To give people with disfigurements a voice on issues they care about and empower them to change the world around them for the better through impactful media and influencing campaigns.

5. To ensure Changing Faces understands its key audiences, their current awareness, understanding and perceptions of our work and services and their communications needs, through excellent data and insight gathering and analysis.

6. To oversee the Changing Faces brand, ensuring it is promoted and maintained consistently across all areas of the organisation and throughout the UK.

7. To be an expert on the media and policy landscape impacting Changing Faces and make recommendations.

8. To be highly attuned to external trends in Marketing, Communications and Campaigns and apply them successfully to Changing Faces.

MANAGEMENT

1. To be responsible for delivery, management and oversight of the work-plan, KPIs and budget of the Fundraising and Communications Directorate.

2. To provide excellent reporting to Management, Trustees and Committees about the work of the Fundraising and Communications Directorate.

3. To create a high performing team culture that is ambitious and passionate about Changing Faces’ vision.

4. To lead, develop and motivate staff consistent with Changing Faces’ performance management policies.

5. To provide line management to staff, including the day-to-day supervision of work with children and vulnerable adults.

6. To create a culture of cross team collaboration and communication to ensure key work areas are aligned.

COMPLIANCE AND GOVERNANCE

1. To understand and analyse current charitable fundraising legislation and policy and ensure Changing Faces applies best practice at all times.

2. To ensure that robust governance arrangements and policies are in place and adhered to for all our Fundraising work.

3. To work closely with the Finance team to ensure robust and accurate budgeting, forecasting and reporting of financial information relating to fundraising.

4. To closely monitor performance against targets, ensuring full and accurate reporting, and taking prompt corrective action where income is at risk of falling below target.

5. To prepare reports and give presentations on fundraising progress to the senior leadership team and the trustee board as required.

6. To ensure all grants are well managed and that there is strong delivery and performance against all grant targets.

7. To oversee the team to ensure the contact management database is kept fully up to date, and fully compliant with all relevant legislation and guidance, at all times.

8. To ensure robust safeguarding policies and practice underpin all our fundraising and communications work.

Person specification

CRITERIA

A proven track record of:

•

Leading fundraising strategies delivering over £1 million of fundraised income annually

• Delivering strong and sustainable growth across a diverse portfolio of income streams

Demonstrable experience of personally securing six figure sums from grant-giving trusts and foundations, corporates or major donors

A proven track record of leading and delivering excellent communications, campaigning and marketing strategies

Excellent written and verbal communication skills, and experience of representing an organisation to key supporters, funders and stakeholders

Strong digital skills and knowledge, and adept at using technology to drive income, support and engagement for Changing Faces

Strong experience of managing budgets and income targets of over £1m

Ability to provide positive, resilient, dynamic and flexible leadership during a period of change

Excellent understanding of all legal and compliance issues relevant to fundraising and marketing best practice

Expert knowledge of the media and policy landscape relevant to Changing Faces

Strong commitment to Changing Faces values, vision and purpose and to keeping the voices of people with visible differences at the heart of all work

Willingness and ability to work flexibly in response to changing organisational requirements

ESSENTIAL OR DESIRABLE

Benefits

All eligible staff are enrolled in the Changing Faces Legal & General Pension Scheme with effect from their start date at Changing Faces. This is a money purchase scheme. Currently, Changing Faces pays 6% of employees’ gross salary into the pension fund, and employees pay a minimum of 2%.

All staff are entitled to 33 days annual leave during each completed leave year, increasing by a day per year from the year the second full year of service is reached, to a maximum of 38 days calculated pro rata for staff who work part-time. The 33 days of annual leave is inclusive of bank holidays - 8 in England and Wales and 9 in Scotland.

How

Created by the Prospectus Advertising team.

20-22 Stukeley Street London,