Orbis

Deputy

Giving

Director, Public Giving & Communications

Welcome

A staggering 90% of the 1.1 billion cases of visionloss in the world are treatable or preventable. Yet, for people in low-and-middle-income countries, in which 9 out of 10 of all cases occur, access to quality and affordable eye care is limited or non-existent.

For those living in or close to poverty, vision-loss limits opportunities for a decent education or livelihood, reinforces gender inequality and isolates people from their community.

However, by increasing access to quality and affordable eye care we can transform lives and support more people in low-and-middle-income countries to escape the cycle of poverty.

Despite this huge global issue and the innovative solutions that Orbis delivers, nowhere near enough people are aware of what is happening and how they can get involved to help.

The Deputy Director, Public Giving & Communications is fundamental to changing this.

There is immense potential for Orbis to be a prominent brand and a greater-supported cause in the UK and Europe.

Sight-loss and blindness are relatable and compelling topics for many people. Our work is broad in its scope and truly global in its reach. You will have at your fingertips real-life and emotive stories to reach and engage audiences, including our sight-saving work with babies, children, women and those in disadvantaged communities across Asia, Africa and South America to name a few locations.

You will have hero figures to feature, be it the local eye care professionals we train, our Volunteer Faculty experts who provide the training, the pilots of our state-of-the-art Flying Eye Hospital or the people whose lives are transformed thanks to our vital work.

You will also be able to communicate how our work is achieving the United Nations Sustainable Development Goals and the World Health Organisation trachoma elimination goal.

The purpose of Orbis UK is to generate income – so everyone at all levels of the organisation is focused on achieving this. You will have the freedom and tools to try new things - innovate, test and learn, seek investment in proven concepts. And the trust to fail-fast.

Overseeing our public giving and legacy income streams, you will be responsible for two-thirds of our voluntary income. And you will be trusted with the communications responsibility for wider Orbis UK opportunities and challenges.

Your ultimate goal is to grow our income from the general public by acquiring new donors and increasing the value of existing donors. You will bring the skills and experience of having delivered this in your previous roles, as you lead your team to systematically implement proven principles across marketing, engagement and brand.

Your audience and data-led approach will be the basis for the activities you deliver, as you use data and insight to build on what works and iterate products and processes to optimise performance.

If you are ambitious, analytical, creative, a critical thinker, natural leader and outcome-focused - this role is perfect for you.

We look forward to receiving your application.

All the best, Colman

Colman Cawe Director of Fundraising & Communications

Thank you for your interest in becoming Orbis UK’s Deputy Director, Public Giving & Communications – a newly created role that is pivotal in our fight against avoidable vision loss.

About us

Why we exist

Over 1.1 billion people across the world live with vision loss, including blindness. A staggering 90% of cases are avoidable.

But most people affected by vision loss live in low-and-middle-income countries where access to quality eye care is limited or nonexistent.

We believe that access to eye care is fundamental to a person’s human rights and should not be determined by where they live.

Our solution

Orbis operates a sustainable and scalable ‘Treat. Train. Innovate.’ model in which we:

• Treat people with vision-loss via our in-country programmes with local governments and delivery partners in primary, secondary and tertiary care.

• Train local eye care professionals in lowand-middle income countries to treat people in their own communities, day after day. Year after year.

• Innovate to enable more people with vision-loss to be treated and more eye care professionals to be trained.

Strategy

Orbis UK is an affiliate of Orbis International and therefore our main purpose is to generate the income required to deliver our programmes and fund the organisation.

This unique position as an income-generating organisation ensures a culture that is fundraising-led and open to opportunities to growing our income.

We are in the process of defining the Orbis UK strategy, so you will have the opportunity to input and implement across your division and the wider directorate.

We are conscious of the impact that the cost of living will have on giving from the general public as well as the reduction in the UK Aid Budget and how this will affect our statutory income generation.

Yet, there is so much untapped potential and a raft of compelling stories and products that we can take to key audiences with the greatest propensity and capacity to support Orbis. We are therefore looking for a Deputy Director, Public Giving & Communications who can systematically apply best practice to effectively engage and secure new donors, grow the lifetime value of our loyal existing supporters and build our long-term legacy income with an investment in legacy marketing now.

Equity, Diversity and Inclusion

People are at the heart of who we are and what we do.

Orbis UK is committed to equality, diversity and inclusion (ED&I) in the workplace and throughout our organisation. People are at the heart of who we are and what we do, so we believe in embedding policies and procedures that foster an equitable and inclusive environment for our staff, expert volunteers, and the people we support.

Our ED&I working group, consists of various staff members across different departments. We often discuss important ED&I topics, educate, and inform staff and introduce initiatives that help us deliver our vision and mission in the best ways possible. This dedication to ED&I has led to some important and necessary changes at Orbis UK.

The Management and Trustees of the Organisation are committed to creating and maintaining policies and procedures that ensure everyone is treated equally.

We value the benefits that a diverse range of views and experiences can bring to the organisation. We will constantly strive to create an environment, representative of and responsive to different cultures and groups, where everyone has an equal chance to succeed.

Further details can be found here:

• ED&I

• Equality and Diversity at Work policy

summary

2021

Charitable activities 2021

Finances

Total income: £5,954,000

Despite the pandemic continuing to affect the number of programmes going ahead, we still:

Raised £2,074,000 from statutory donors Received 18% of income from online channels, continuing our digital transformation

Were exceedingly grateful to 13,107 individual donors of whom 6,146 were regular givers

Received 59 legacies with a total value of £914,206

Were support by 42 charitable trusts with a value of £783,235

Were support by 20 companies with a value of £108,501

Orbis UK structure

STRUCTURE

Chief Executive

Director of Middle East Fundraising

Division

East

& Communications

Director of Finance & Operations

Division

Division

Director of Fundraising & Communications

Giving & Communications Division

Relationships & Partnerships Division

Role description

Title: Deputy Director, Public Giving & Communications Department: Fundraising & Communications Reports to: Director of Fundraising & Communications Line Management: Six direct reports (see organogram for details) Location: London (near Monument), two core days per week in the office Salary: £75,000 per annum

Role purpose

The main purpose of the role is to increase income from the UK public via: brand and marketing activities to attract new donors, and engagement activities to increase the value of existing donors and reduce attrition. The role is also responsible for all communications and media activities for Orbis UK.

Main responsibilities

Strategic:

• Design and implement a marketing and engagement strategy that encompasses:

• a brand and PR plan to increase awareness and understanding of Orbis UK amongst our target audiences that directly contributes to increased income.

• a marketing plan to significantly increase the volume and value of new individual donors and legacy pledgers from the public.

• an engagement plan to increase the value of existing donors and reduce attrition.

• In collaboration with the Deputy Director, Relationships & Partnerships develop a marketing, PR, and engagement plan for engaging high-value industry and philanthropic organisations and individuals.

Leadership:

• Live, and inspire your team to live, the Orbis values.

• Contribute to a strong and united management team in the Fundraising & Communications directorate.

• Be a leader that is trusted by your team, and who enables and motivates the team to deliver outstanding performance.

• Work with colleagues across Orbis UK and Orbis International, balancing a collaborative approach with the attainment of Orbis UK objectives.

• Engage with Orbis UK trustees and other senior volunteers to maximise their contribution to the organisation, articulate our strategy and progress against it, and to make the case for further investment in your income stream.

• Represent Orbis externally, including networking and presenting within our industry to build our reputation as an employer of choice and an organisation delivering outstanding performance.

Process and product:

• Working with the Database & Insight Manager, optimise and embed data, insight, and performance management to create an evidence-based decision-making culture and to ensure performance is continually improved through the monitoring of metrics and KPIs.

• Optimise processes to increase the efficiency of your division, including:

Systems and tools to:

• Manage and monitor activities, automating where viable.

• Engage existing and new supporters.

Manage legacy administration.

•

Balancing internal and external resources to ensure we have the capacity and quality of work required to perform.

• Optimise our approach to content, including: alignment to our brand direction, tailoring of content/narratives to different audiences, efficiency of content gathering with Orbis

International, consistency of content delivery, creation of assets for activities across Orbis UK and publishing of content across different channels (social media, web, email, mail, print, out-of-home, and in-person) and in varying formats (imagery, video, audio and copy).

• Based on audience insights, market insights and performance data, optimise existing products and define new products across our portfolio of: regular giving, single gifts, mid-value, legacies, in memory, community, gaming and fundraising activities.

• Ensure Gift Aid is maximised from new and existing donors.

Operational and compliance

• Formulate multi-year budgets and periodic forecasts for your income and expenditure streams.

• Create informed business cases with clear return on investment, with monitoring and analysis during testing and iterative improvements to optimise performance.

• Ensure a robust and systematic complaints and feedback process is in place and implemented successfully across the team.

• Ensure all relevant data protection policies are in place, up to date, implemented successfully, understood, and systematically monitored.

• Ensure our crisis comms approach is fit for purpose and stakeholders across all levels of the organisation are aware of their role in the process.

Communications

• Produce the Orbis UK annual report and other relevant Orbis UK publications.

• Continually update Orbis UK brand guidelines and other relevant guidance documents.

• Collaborate with the Director of Middle East for communications and marketing regarding our activities in the Middle East.

• Respond to enquiries and complaints from the public, supporters, media, and other external stakeholders.

• Liaise and collaborate with relevant colleagues at Orbis International regarding organisational updates and wider industry updates pertinent to our work.

Other:

• Actively invest in continuous learning for you and your team, staying abreast of best practice and emerging trends and implementing where relevant to Orbis UK.

• Deputise for the Director of Fundraising & Communications and Deputy Director, Relationships & Partnerships as and when required.

• Flexibility to travel domestically and internationally.

• Willingness to work some evenings or weekends, with TOIL agreed in line with policy.

• Fulfil other reasonable duties as required.

Key relationships

Internal:

CEO, Director of Fundraising & Communications, other SMT members, direct reports, Deputy Director, Relationships & Partnerships, Database & Insight Manager, wider Fundraising & Communications colleagues, Programme Funding team, Finance team, Learning & Development Manager, relevant Orbis International colleagues and Orbis UK trustees.

External:

Media, agencies, supporters from the general public, peers in public giving and communications in the not-for-profit and commercial sectors.

Person specification

Essential experience:

•

Proven track record of systematically increasing year-on-year public/individual giving income, demonstrating both:

• systematic increase of the volume and value of new donors, with evidenced net profit.

• systematic increase of the value of existing donors and reducing attrition.

• Excellent understanding and demonstrable experience of successfully implementing: marketing, engagement, communications, and brand principles.

• Excellent understanding and demonstrable experience of data, insight, and performance management best practice.

• Excellent understanding and demonstrable experience of success across key marketing channels, including: digital advertising, social media, search, email, direct mail, print, out-ofhome and PR.

•

•

Extensive experience of managing multi-millionpound income and expenditure budgets.

Extensive experience of successful product innovation as a result of audience insights, market insights and/or refreshing product life cycles.

• Strong understanding and experience of wider communications functions, including: responding to enquiries from the public and media, crisis comms, annual report and other organisation publication creation.

• Demonstrable experience of continual personal development in the fields of marketing or individual giving.

Desirable experience:

• Held a director-level role in public/individual giving.

• Held a director-level role in public/individual giving for a sight-loss and/or international development charity.

• Experience of public/individual giving with a European audience.

• Demonstrable experience of creating and implementing a strategy to build a brand from zero to unprompted recognition.

• Experience or qualifications in coaching and/or mentoring.

• Marketing qualification.

Skills/attributes:

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A true leader who inspires and motivates those around them to deliver outstanding and rewarding performance to achieve our vision and mission.

•

•

Ambitious, driven and always aiming for highperformance.

A curious and critical thinker, continually striving to understand underlying principles, how things work/don’t work and how they can be continually improved.

• Self-motivating and persistent with the ability to systematically address challenges to achieve desired outcomes.

• Ability to make informed and evidence-based decisions, with a deep appreciation and understanding for quantitative and qualitative data, analysis, and the implementation of this to optimise performance.

• Strategic big-thinker who understands the end-goal, with the ability to know when to implement tried-and-tested practices and when to innovate and do things differently.

• Comfortable making difficult decisions and challenging/stopping/saying no to ineffective ways of working.

• Ability to seamlessly work strategically or operationally when required.

• Excellent influencer with the credibility and ability to distil complex information into informed and clear points to make persuasive recommendations to achieve desired outcomes.

• Excellent communicator across all mediums and channels.

• Excellent organisational skills, strong attention to detail, ability to prioritise tasks and adhere to deadlines.

• High degree of computer literacy across Microsoft Office, analytics platforms, customer relationship management platforms and finance platforms.

How to apply

To apply for the role please upload your CV together with a supporting statement (maximum two sides of A4) on the Prospectus website at the link below. Please ensure that you have included mobile, work and home telephone numbers, as well as any dates when you will not be available or might have difficulty with the recruitment timetable.

At Prospectus we believe passionately that a truly inclusive workplace leads to increased social impact. We are committed to supporting our clients build more inclusive teams. To understand how we are performing, we ask that you kindly complete the brief equal opportunities questionnaire when you submit your application via our website. Please be assured that your responses are kept confidential, separate from your candidate record, are not part of any application you make, and that the consultants never see individual responses to the questionnaire.

Applications should be made via the Prospectus website at: https://jobs.prospect-us.co.uk/jobs/details/ hq00181973

Recruitment timetable

Application deadline: 19 September

Panel interviews – Stage one: 22 & 23 September

Panel interviews – Stage two: 26 & 27 September Queries

If you wish to have an informal discussion about the opportunity, please contact our retained advisors Adam Allnutt or Jessica Stoddart at Prospectus on 020 7691 1920, or email:

Adam.Allnutt@prospect-us.co.uk Jessica.Stoddart@prospect-us.co.uk

If you require this document in an alternative format, please contact Prospectus on 020 7691 1920, or email: Adam.Allnutt@prospect-us.co.uk

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