Prospectus News
The student produced news source of
www.prospectusnews.com 2012-13 Media Kit and Rate Card
Parkland College since 1969.
and
Prospectus News is published weekly during the semester and monthly during the summer. Our advertisers reach a diverse audience consisting of students, faculty, staff, and other members of the local and global news community.
prospectusads@parkland.edu
Personnel
About us Originally created in 1969 as the Parkland College Prospectus in Champaign, IL, Prospectus News is a collegiate news source in print, web, and design media formats.
Contact: 217-351-2206
Publications Manager:
Advertising Manager:
Sean Hermann
Linda Tichenor
Adviser: John Eby
Contact Information Address: Prospectus News Rm. X-155 2400 W. Bradley Avenue Champaign, IL 61821-1899 Ad Manager: Linda Tichenor 217-351-2206 prospectusads@parkland.edu
With space available in both print and online editions, our advertisers have the potential to reach over 3,000 readers weekly.
Publications Manager: Sean Hermann 217-351-2216 prospectus@parkland.edu
Publication Info
Advertising Policy
Frequency: Weekly Days Published: Wednesday Circulation: 1,000 (Weekly) Format: Broadsheet Website Views: 2,000+ (Weekly) Summer Publication: Monthly
- Prospectus News reserves the right to reject ads for publication or request the revision of an ad for any reason.
College Information Parkland College Enrollment: 11,000+ Location: Champaign, IL School Type: 2-year community college
-Prospectus News does not allow ads for alcohol, tobacco, payday loans, or credit cards. -Advertising must comply with the Parkland College non-descrimination policy (available upon request). -Prospectus News reserves the right to place ads where best fit, unless otherwise specified and agreed upon. -Ads must be received the Friday prior to publication to guarantee placement.
Prospectus News www.prospectusnews.com
2012-13 Media Kit and Rate Card
Student produced since 1969
Print advertising
Rate Information
Production Information
Open rate - $10 per column inch
- Deadline for ALL advertisements is the Friday prior to publication. Advertising material should be sent by email to prospectusads@parkland.edu.
Common sizes (See chart below):
- Ads are preferred in PDF format, with fonts embedded. Color images must be in CMYK format, while black and white images must be grayscale. 300 dpi is preferred. - Prospectus News is produced in broadsheet format, featuring six columns per page, and 8-12 pages per issue unless otherwise noted.
Need help with an ad? Let us help you! For $20, we can design an ad for you from scratch. Allow five business days (before deadline) for the design team to create your ad, and send proof for approval.(minor adjustments to a pre-existing ad will be done free of charge)
Questions? Comments? Concerns?
Contact us! 217-351-2206 or prospectusads@parkland.edu
Eighth page (5.66 in x 4 in):
$120
Quarter page (11.5 in x 5.125 in):
$260
Half page (11.5 in x 10.25 in):
$375
Full page (11.5 in x 20.5 in):
$650
Not sure where your ad fits? Ask for a quote today! Contact Linda Tichenor - 217-351-2206 prospectusads@parkland.edu
Sponsored Question of the week Showcase your company’s logo on the front page by sponsoring our question of the week. - $50 per issue print and online or purchase a five week package for $230.
Classifieds
- Flat rate of $5 per week - 30 word maximum
Column width
Pre-Printed Inserts
(including gutter)
1 col.
2 col.
3 col.
4 col.
5 col.
6 col.
$0.30 per sheet. * 1,000 sheet minimum
1.78 in
3.72in
5.67in
7.61in
9.56in
11.5in
Advertisers should deliver (boxed) inserts to: East Central Communications 1332 E. Harmon Dr. Rantoul, IL 61866
Common Ad Sizes
Discounts - 20% discount for educational institutions - Place three or more ads in one semester and receive the following discounts: Three times = 15% discount Four times = 20% discount Five or more = 25% discount
Prospectus News www.prospectusnews.com
2012-13 Media Kit and Rate Card
Student produced since 1969
Online advertising Website Information - prospectusnews.com is updated every Wednesday during the school year and monthly during the summer. - Deadline for ALL advertisements is the Friday prior to publication. Advertising material can be sent via email to prospectusads@parkland.edu. - Online ads must be submitted in JPG, PNG, SWF, or GIF format, and must be saved in RGB format, 72 dpi.
Why Online?
Online advertising is a great way to reach a large audience. Online advertising can be purchased by the week. We offer three different ad spots on our site, all of which can be directly linked to your company’s website (be sure to include a URL when submitting your ad.) We also offer the option of including an ad in our weekly email newsletter, which reaches an additional 125+ readers weekly.
Need help with designing an ad? Let us help you! For $20, we can design an ad for you from scratch. Allow five business days (before deadline) for the design team to create your ad, and send proof for approval. (Minor adjustments to a pre-existing ad will be done free of charge)
Questions? Comments? Concerns?
Contact us! 217-351-2206 or prospectusads@parkland.edu
Discounts *** 1 week of free online advertising for new customers! *** 20% discount for educational institutions *** Place three or more ads in one semester and receive the following discounts: Three times = 15% discount Four times = 20% discount Five or more = 25% discount
Rate Information Banner Ads (pixels)
(See graphic below for visual):
Rectangle 1 (468 X 60):
$30 per week!
Square 1 (300 x 250):
$30 per week!
Rectangle 2 (160 x 600):
$30 per week!
Newsletter Banner (468 x 60):
$25 per week!
Not sure where your ad fits? Ask for a quote today! Contact Linda Tichenor - 217-351-2206 prospectusads@parkland.edu
Prospectus News www.prospectusnews.com
2012-13 Media Kit and Rate Card
Student produced since 1969
217-351-2206
Publication Schedule Sun. 5 12 19 26
Mon. 6 13 20 27
Sun.
Mon.
7 14 21 28
August 2012
Tue. 7 14 21 28
Wed. 1 8 15 22 29
October 2012 Tue.
Wed.
1 8 15
2 9 16
3 10 17
22
23
24
29
30
31
Sun.
Mon.
2 9 16 23 30
3 10 17 24 31
Sun.
Mon.
6 13 20 27
7 14 21 28
Tue.
Wed.
4 11 18 25
5
12 19 26
Wed. 2 9 16 23 30
Tue.
Wed.
3 10 17 24 31
4 11 18 25
5 12 19 26
6 13 20 27
5 12 19 26
Mon. 6 13 20 27
4 11 18
5 12 19
6 13 20
25
26
27
6 13 20 27
3 10 17 24 31
March 2013
Mon.
7 14 21 28
May 2013
Tue. 7 14 21 28
Wed. 1 8 15 22 29
31
Sat.
January 2013 Tue. 1 8 15 22 29
24
Sat. 4 11 18 25
Fri.
December 2012
Sun.
Sun.
2 9 16 23 30
Fri. 3 10 17
2 9 16 23 30
Sun.
Mon.
2 9 16 23 30
3 10 17 24
Sun.
Mon.
4 11 18 25
5 12 19 26
September 2012 Tue.
Wed.
4 11 18 25
5 12 19 26
6 13 20 27
November 2012 Tue.
Wed.
6 13 20 27
7 14
21 28
1 8 15 22 29
Fri. 7 14 21 28
Sat. 1 8 15 22 29
Fall 2012 Special Issues August 22 -
Back to School Edition (Runs 1 week, 10 pages) August 29 -
Fri. 2 9 16 23 30
Sat. 3 10 17 24
Housing Guide Edition (Runs 1 week, 14 pages) October 31 -
Halloween Edition
(Runs 1 week, 10 pages) November 14 -
Fri. 7 14 21 28
Fri. 4 11 18 25
Fri. 1 8 15 22 29
Fri. 3 10 17 24 31
Thanksgiving Edition
Sat. 1 8 15 22 29
Sat. 5 12 19 26
Sat. 2 9 16 23 30
Sat. 4 11 18 25
(Runs 2 weeks, 12 pages)
Publication Date Advertisement Deadline
December 5 -
Winter Break Edition
(Runs 7 weeks, 12 pages)
Sun.
Mon.
3 10 17 24
4 11 18 25
Sun. 7 14 21 28
Mon. 1 8 15 22 29
February 2013 Tue.
Wed.
5 12 19 26
6 13 20 27
7 14 21 28
April 2013
Tue. 2 9 16 23 30
Wed. 3 10 17 24
4 11 18 25
Fri. 1 8 15 22
Sat. 2 9 16 23
Spring 2013 Special Issues January 23 -
Welcome Back Edition (Runs 1 week, 10 pages) February 6 -
Black History Month Edition Fri. 5 12 19 26
Sat. 6 13 20 27
(Runs 1 week, 10 pages) March 13 -
Spring Break Edition
(Runs 2 weeks, 12 pages) March 27 -
April Fools’ Edition
Summer 2013 Publication Schedule June 5 July 3 July 31
(Runs 1 week, 10 pages) April 17 -
Housing Guide Edition (Runs 1 week, 14 pages)
May 8 - Finals Week Edition (Runs 4 weeks, 12 pages)