Who We Are: About Us Tagline Products Narra5ve & Tone Our Visual Assets: Logo Color Scheme Typography, Dynamic Mood Boards Usage Guidelines: Do’s Don’ts
Who We Are: About Us
Tone Purple Squirrel knows women have several styles that fit every occasion. There is the workplace power woman that is a fempreneur running her own company or she’s working in the high echelons of Corporate America. Another occasion is cocktails, special occasions, fabulous dates, and casual down 5me too. Finding the right look for all those occasions is very important to the Purple Squirrel Shopper. She is a woman who likes to dress purposely for all occasions that’s going to make a potent statement as who she is as an individual that stands out from the crowd.
Narra5ve “You love me because I’m a style-a-nista. You crave your own crea5ve unique style, so when you see me you want to be me. When I walk into any room, all eyes are on me. You’re wondering, where did I get such confidence to pull off my look. Just ask me, I’m happy to share my secrets. I shop at Purple Squirrel. When they ask you how did you here about them; just say I sent you and if you use my name for your coupon code you will get a discount of 20% off your first purchase”.
Logos Combina9on: Logomark & Logotype
Logomark
Logotype
Purple Hex: 6c1cdcf RGB: 92,29,207 CMKY77,85,0,0
Black Hex: 020202 RGB: 2,2,2 CMKY: 75,68,67,89
Grey Hex: 654b3d RGB: 100,91,93 CMKY: 58, 57,, 52, 25 White Hex: ffffff RGB: 255,255,255 CMKY: 0,0,0,0
Color Concept
Red Hex: d7012d RGB: 215,1,45 CMKY: 9,100,90,2
Header & Title Fonts
Body Text
Typography
Mood Boards
Logo Do’s & Don’t’s Do’s
Don’t’s
References TheFemmeCode.com. (n.d.). Model Image Orange Dress. Retrieved March 26, 2016, from TheFemmeCode.com Clicker. (n.d.). Stripes Box & Mul5 Color Bubbles Free Clip Art You Can Use For Anything You Like. Retrieved March 28, 2016, from hfp://www.clker.com/ 1234r. (n.d.). Hang Tags Images. Retrieved March 26, 2016, from 1234r Cimg.tvgcdn.net. (n.d.). Claudia Jordan Image. Retrieved March 26, 2016, from hfp://cimg.tvgcd Because I'm Fabulous. (n.d.). Claudia Jordan Image. Retrieved March 26, 2016, from hfp://www.BecauseImFabulous 234r. (n.d.). Bufery Images. Retrieved March 26, 2016, from 1234r StyleWe.com. (n.d.). Modesl Images. Retrieved March 28, 2016, from hfp://www.stylewe.com/ Parabu, P. (n.d.). Purple Squirrel Images, Mood Boards and Logos. Retrieved March 4, 2016, from hfp://www.prosperparabu.com/ Commons Wikimedia. (n.d.). Red Clouds Image. Retrieved March 26, 2016, from commons.wikimedia.org