PROSTATENEWS REDUCING THE IMPACT OF PROSTATE CANCER
ISSUE 64 / AUGUST 2016
INTERNATIONAL PROSTATE CANCER AWARENESS MONTH
INTRODUCTION
Contents
Welcome from the Chairman Dear friends of Prostate Cancer Foundation of Australia, I trust you enjoy this edition of Prostate News as we continue to bring to you some of the large array of activities happening
Research .............................. 03 Awareness ............................ 05 Opinion ................................. 07 Support and Community Outreach ............. 09
at PCFA. Thank you very much for your ongoing support.
Best wishes Jim Hughes AM National Chairman.
Message from the CEO Spring is in the air. The days are getting longer, the lawnmowers are out and the smell of BBQs being fired up is wafting through the air! So, this September, why not fire up your BBQ for prostate cancer and invite family, friends, neighbours or colleagues to join in? Whether you’re watching the footy, celebrating Father’s Day or simply getting together with friends, you can make a real difference, by making your BBQ a Big Aussie Barbie.
research into the treatment and possible cures for prostate cancer, raise awareness of the disease in the community and support men and their families through their prostate cancer journey.
Simply hold a BBQ this September and make it a Big Aussie Barbie to help us fund
Associate Professor Anthony Lowe, Chief Executive Officer.
National Chairman Jim Hughes AM
Ian Wagner (National Support & Community Outreach)
Geoff Underwood (VIC/ TAS)
National Deputy Chairman Steve Callister (Marketing & Fundraising)
John Palmer (Rotary)
Around the Country .............. 11 Fundraising .............................. 12
PCFA values your feedback. If you prefer a digital copy, to unsubscribe, or to order more copies, please send us an email at enquiries@pcfa.org.au. For more information on PCFA, please visit www.pcfa.org.au
Be sure to have fun at your Big Aussie Barbie and remember to encourage the blokes over 50 to talk to their doctor about being tested at their next health check. Sign up or donate today at www.bigaussiebarbie.com.au and make your BBQ a Big Aussie Barbie!
National Board
Chris Hall (Finance & Operations) Professor Mark Frydenberg AM (Awareness & Education)
Emeritus Professor Bruce Armstrong AM (Research Advisory) Peter Haylen (NSW/ACT)
Bill Munro (WA) Distinguished Professor Judith Clements AC (QLD) Michael Brock (SA/NT)
Sign up to host a Big Aussie Barbie this September bigaussiebarbie.com.au
RESEARCH
Pathfinder, our national research register Pathfinder, our national online register for men and women interested in participating in prostate cancer research, continues to successfully recruit members and help researchers recruit faster and free up valuable research time.
Below is a description of some of the current research projects supported by our members:
inform referral practices to physical activity websites and/or the development of more appropriate services.
The Men and Sexual Health-Prostate Cancer (MaSH-PC) study (Qld)
Rekindle: testing an online resource to promote sexual wellbeing for both patients and their partners (NSW)
Headed by Professor Suzanne Chambers, the MaSH-PC study is an online survey which asks about your sexual concerns, side effects after prostate cancer treatment, quality of life, and decisions to use services. A randomised controlled trial of iCanADAPT, an internet Cognitive Behavioural Therapy program for the treatment of depression and anxiety in early-stage cancer patients and cancer survivors (NSW) Conducted by Prof Gavin Andrews, this research trial will test an internet-based program for the treatment of depression and anxiety in early stage cancer patients and cancer survivors. Do Australian men with prostate cancer have access to well-designed websites with quality content information to encourage physical exercise?(SA) Headed by Dr Camille Short, this research project aims to identify the physical activity websites that men with prostate cancer are likely to find online. This information may then be used to
Conducted by Dr Haryana Dhillon, this study tests the benefit of a new online resource that addresses sexual concerns for both cancer survivors and their partners. Topics such as sexual communication, medical treatments for sexual dysfunction and strategies to improve intimacy are taught in a format tailored to individual users. Research is however ongoing and our office receives daily requests for access to Pathfinder members. Supporting research in this way is an important contribution to the prostate cancer body of research and knowledge as it takes into account the lived experience. We are constantly looking for new members of our community to join our register.
To learn more about Pathfinder and become a member, follow this link: https://pathfinderregister.com.au/join/
Men and prostate cancer One in three men have concerns about their sexual health (e.g. erectile dysfunction) after prostate cancer treatment. Many men are reluctant to get help for their sexual concerns, and when they do, often men do not continue with treatment. To date there is little research to help us understand men’s concerns about their sexual health after prostate cancer and how they prefer to address these concerns. Our online Men and Sexual Health – Prostate Cancer study will explore men’s concerns about their sexual health, what contributes to their decisions to seek support, and from whom they prefer to receive this support. This is an international study which is supported by cancer control organisations, health professionals, and universities in Australia, New Zealand, Canada and Ireland. 3
The Men and Sexual Health - Prostate Cancer study is an online survey that will take approximately 30 to 40 minutes of your time. The survey asks about your sexual concerns, side effects after prostate cancer treatment, quality of life, decisions to use services, and the services that you prefer. If you are aged over 18 years, have had treatment for Prostate Cancer and would like to share your experience and help other men affected by prostate cancer please type in the following URL into your web browser. www.menandprostatecancer.org In addition to this, in the survey we will ask your permission to contact you again to complete another survey in 6 months and 12 months so that we can understand if your sexual concerns and need for support services change over time.
RESEARCH
How does a man find help? After a diagnosis with prostate cancer, a man will receive a lot of help from his doctors and hospital staff. However, the need for help doesn’t end at the doctor’s office. Prostate cancer treatments come with the risk of long term side effects such as depression, erectile dysfunction, leaky bowels or urine incontinence. These would be pretty unusual topics of discussion at a pub or BBQ. So how do men find help for these issues? In a recent Australian study, psychooncology researcher Dr Melissa Hyde found 82% of men had needs that were not addressed within a year after diagnosis of localised prostate cancer. In psychology circles, these are known as ‘unmet needs’. Men reported unmet psychological needs (worry or depression), daily living needs and needing information about health systems and support. 40% of men reported sexuality needs such as dealing with erectile problems and feelings of ‘lost manhood’. Other important issues included incontinence and bowel problems. With so many men reporting unmet needs, it’s important that we address these issues. In many cases, help is available, however this help can be limited by factors such as waiting times, expensive fees and long distances in regional areas.
An important question is ‘How do men seek help?’ We need to understand how men go about seeking help, to make sure that the services they need are made available to them. In Dr Hyde’s study, 78% of men reported accessing resources such as brochures from their doctor, whereas 53% used the internet. The most common sources of support were doctors, nurses and family/ friends. 8% of men reported finding help from a support group, only 4.5% from cancer helplines and 2.1% from counselling services. Men who were older, less educated or more depressed were less likely to seek help for their unmet needs. It’s thought that values of self-reliance and stoicism were more strongly held, and may be inhibiting their help-seeking. It’s unfortunate that some men can be reluctant seek help for sexual issues such as erectile problems and relationship issues. Possible reasons for this reluctance in could be embarrassment, wanting to feel self-reliant, wishing to not be a burden on others and dismissing mental or sexual health concerns as part of aging or treatment side-effects. Other studies suggest that when men see their doctors they may not talk about particular issues such as sex unless they are specifically asked.
The insights into how men seek help from Dr Hyde’s research suggest that supportive care should be offered through these channels.
“The best ways to reach men who need help are through their doctors, nurses, partners and families, and the internet. Although fewer men used prostate cancer support groups in our study, these groups are a good option because men preferred to get advice and talk to other men going through a similar experience” Dr Melissa Hyde A new Australian study run by Dr Hyde and Prof Suzanne Chambers of Griffith University has just started opened. The Men and Sexual Health study is an online survey to investigate help-seeking for sexual health by men with prostate cancer.
This article was contributed by Dr Wendy Winnall, PCFA’s Scientific Writer.
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AWARENESS
New Nurse for Toowoomba
Mr. Christopher McNamara PCSN Greenslopes Hospital, Mrs. Joanne Hiscock New Toowoomba PCSN, Mrs. Jill Costello Co-Founder of “ManUp!” Ms. Ann Marie Alexander Director of Nursing PCFA.
Together with It’s a Bloke Thing, ManUp! and Hand, Heart, Pocket we have agreed to co-fund a Prostate Cancer Specialist Nurse at Toowoomba. This is a first for the PCFA Nursing Program as it will be a fulltime position in a public and private hospital partnership. The nurse will work 2.5 days a week at the Base Hospital and 2.5 days at St Andrew’s. There will also be a community outreach component which extends over a large area west of Toowoomba from Kingaroy in the north to the NSW border in the south.
In May Joanne Hiscock commenced in the Prostate Cancer Specialist Nursing role and attended the ManUp! Gala which was held in Brisbane to support the new nursing position and continue the work by ManUp! for the education of men about prostate cancer through Queensland.
Prostate Cancer Specialist Nurses Continuing our series of articles introducing PCFA’s Prostate Cancer Specialist Nurses based in 28 metropolitan and regional sites around Australia. This issue highlights Sonia Strachan and Cindy Ogluszko.
Sonia Strachan commenced as Prostate Cancer Specialist Nurse (PCSN) for Shepparton on 1 September 2014. The position is funded by the Shepparton Biggest Ever Blokes Lunch committee and Sonia is extremely proud to be the inaugural PCSN in Shepparton. Prior to this appointment Sonia was the clinical nurse co-ordinator at Goulburn Valley Hospice Care which is a community based palliative care service. Sonia worked extensively in palliative care for 15 years. The community based service gave her strong links with many other health care professionals and services within Goulburn Valley Community and this has been a great asset in starting the new service. Sonia’s has extensive experience and keen interest in men’s health which has been developed over many years while caring for men with metastatic prostate cancer. New funding was recently announced for the Shepparton Prostate Cancer Specialist Nurse role, meaning it will continue to be funded up to the end of 2020. This has been made possible thanks to the proceeds of the Shepparton Biggest Ever Blokes Lunch event, the many volunteers who donate their time and the enormous generosity of local businesses.
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Cindy Ogluszko is the Prostate Cancer Specialist Nurse at the Cancer Services & Divison of Surgery at Footscray Hospital Western Health Victoria. She has been a registered nurse for 22 years working mainly in the public health system. She has spent two years working in palliative care at Werribee Hospital before commencing her role as the Continence Clinical Nurse Consultant with the Royal District Nursing Service. Before taking on her position as Prostate Cancer Specialist Nurse at Footscray Hospital in January 2015, she worked for six years as the Continence Clinical Nurse Consultant Cindy received an Inspired Award last June for her professionalism, high standards and efficiency in the coordinated care of men with prostate cancer.
AWARENESS
Ballarat – A Better, Painless Biopsy Machine In March this year an unveiling ceremony was held to hand over a transperinial grid prostate biopsy machine to Ballarat Health Services. The machine is the first of its generation in Victoria and the only one in a public hospital in Australia.
Worth $180,000, the machine was purchased by generous donations from the Male Bag Ride Foundation, Wendouree Rotary Club and through local fund-raising activities organised by Gay Corbett, the Ballarat-based Prostate Cancer Specialist Nurse. Ballarat Health Services head of urology, Mr Lachlan Dodds, said “Although the machine looks relatively simple and compact, the impact it will make will, quite simply, be massive”. Infections from prostate biopsies will virtually be eliminated in the future. At this stage funds are still being sought to pay for a second probe for the machine to allow it to be used with less downtime due to sterilisation procedures. This will cost about $30,000.
Australian men with non-metastatic castrate resistant prostate cancer and a high risk for developing metastatic disease, may be eligible to participate in a clinical trial of a new androgen receptor antagonist. ARAMIS (Androgen Receptor inhibiting Agent for MetastatIc-free Survival) is a phase 3 clinical trial examining the safety and efficacy of ODM-201 and is currently recruiting patients at several institutions in NSW, QLD and VIC. The primary objective of the trial is to determine if ODM-21 delays time to development of metastases. If you would like further information please contact your oncologist or visit www.australianclinicaltrials.gov.au
Photo (from left): Peter Stevens (Male Bag Ride), Des Ryan (Ballarat Prostate Cancer Support Group (PCSG)), Terry Grano (PCSG Convenor), Michael Bird (PCSG), David Parkin (Male Bag Ride), David Lindner (PCSG) and Michael Moylan (PCSG).
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OPINION
Meeting Patient Expectations Unmet Supportive Care Needs In a cross-sectional survey of 331 patients from a population-based Queensland sample1 82% of men reported unmet supportive care needs with the top five unmet needs being: Associate Professor Anthony Lowe Chief Executive Officer.
It is gratifying that I have recently been asked to speak at two medical conferences on what prostate cancer patients expect from their medical team. It demonstrates that health professionals are starting to put the consumer perspective at the centre of modern healthcare. I begin by pointing out that in a world class health system like Australia’s, we take it for granted that treatment will be comfortable, safe and effective. However, Prostate Cancer Foundation of Australia sponsored research shows that, on top of that, prostate cancer patients expect: • To
have their treatment options such as radiation therapy, surgery and active surveillance fully explained with the possibility of a second opinion from a doctor with a different specialty if you wish
• To
have the possible (or likely) side effects of treatment, such as urinary incontinence and erectile dysfunction, openly and honestly explained, including information on where you can go for help if these problems prove to be persistent
• To
be informed about the things you can do to help yourself get well, including diet and exercise programs
• Affordability
and transparency of all treatment costs presented at the right time and in an easy to understand format.
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• Sexuality
(58%) • Prostate cancer-specific (57%) • Psychological (47%) • Physical and daily living (41%) • Health system and information (31%). So, whilst a lot of progress has been made in recent years in survivorship care for men and their families affected by prostate cancer, we clearly have a long way still to go. Over two thirds of patients reported that they obtained information from books and brochures from their doctor and half from the internet, which demonstrates just how important these two sources are. That’s why PCFA is making every effort to ensure that our free information packs for men with localised prostate cancer; advanced prostate cancer; gay and bisexual men; partners and carers; and younger men are readily available in doctors’ rooms, cancer information centres and, of course, to download or order printed copies from www.pcfa.org.au.
men without ($5,103). We also saw a large variation between states with the highest average out-of-pocket costs in Queensland ($14,035) and NSW ($10,165), with the lowest in South Australia ($3,458). Whilst the majority of men in our survey describe their financial position as ‘reasonably comfortable’, unfortunately 9% of men stated they had decided against treatment because of its high cost; 70% had spent more for their cancer treatment than they expected to; and 20% said that the cost of treating their prostate cancer had caused them ‘a great deal’ of distress. US researchers have recently coined the term “financial toxicity” to describe the potentially high costs of cancer treatment. PCFA is working hard to ensure new drugs, diagnostics and treatments are available through the public health system and also to remove inconsistencies between private health insurers. Nobody should be faced with bills for tens of thousands of dollars if they are diagnosed with prostate cancer (or any cancer for that matter).
References 1
in the first year after diagnosis of localised prostate
Financial Toxicity What many people don’t anticipate, especially if they have private health insurance in addition to Medicare, is how large their medical bills can be. The problem isn’t confined to prostate cancer, of course. In partnership with Griffith University, we recently conducted an online survey of 289 members of prostate cancer support groups2 and found that the average out-of-pocket costs for men diagnosed since January 2012 were over $11,000. Average out-of-pocket costs for men with private health insurance ($10,052) were approximately double those for
Hyde, M. K., et al. (2016). “Men’s help-seeking cancer.” European Journal of Cancer Care.
2
Gordon, L. G., et al. (2015). “Financial toxicity: a potential side effect of prostate cancer treatment among Australian men.” European Journal of Cancer Care.
be a mate andjoinourteam
today
PROSTATE CANCER KILLS 3,300 MEN EVERY YEAR Why regular gifts are so important By making a regular gift, you’ll help save more men’s lives while reducing the impact prostate cancer has on Australian families. That’s because regular gifts give us the ongoing and dependable income we need to plan for the long term and ensure continuity of our services to reach more men who need us today and tomorrow.
Regular giving is a smart way to give: • It is quick and simple • It is flexible so you can start, stop and change your gift anytime • It is easy to manage for you and for us
Please help the 200,000 men and families living with prostate cancer - and the 20,000 more who will be diagnosed this year.
Email or call us to sign up Call : 1800 220 099 or (02) 9438 7000 Email : enquiries@pcfa.org.au
SUPPORT & COMMUNITY OUTREACH
PROSTATE NEWS AUGUST 2016
Support & Community Outreach Farewell to Bruce Kinnersley
Webcast
Friends and relatives gathered at Barrabool Hills Centre in Highton (Geelong) on 1 July 2016, to say goodbye to Bruce Kinnersley, who passed away at age 71. The packed hall of nearly 500 people reflected on Bruce’s life and wonderful service to others.
We were recently joined online by a large number of participants for our first Ask the Experts webcast on Prostate Cancer: Diet, Supplements & Lifestyle, which took place during Men’s Health Week on Wednesday 15 June 2016. Hosted by Julie McCrossin, the panel of expert speakers comprised Professor Mark Moyad, Professor of Preventive and Alternative Medicine from Michigan University; Professor Phillip Stricker, Urologist from St Vincent’s Hospital; Dr Erica James, a exercise and nutrition expert from the University of Newcastle and Jaime Rose Chambers, a dietician and nutritionist. The lively discussion addressed questions submitted by the audience with a focus on the use of supplements and the importance of nutrition and physical activity in the management of prostate cancer across the cancer experience: from diagnosis to treatment through to survivorship. It was great to see participants from across Australia and New Zealand, including those who live in regional and remote areas. A particular highlight came from St John of God Hospital in Bunbury, WA who hosted a special event to screen the webcast for staff and the community.
Bruce was awarded the prestigious Max Gardner Award for Distinguished Service by PCFA in 2014, for his outstanding and significant contribution to the community impacted by prostate cancer. He will be remembered as one of the founding members of the Geelong Prostate Support Group who took on various roles to support the group, and fostered fellowship amongst members and the wider prostate support network. Bruce was a tireless campaigner for prostate cancer, bringing awareness in the community through novel concepts such the annual Blue Gumboot Throwing Competition at Blokes Day Out events. Bruce touched the lives of so many people with his kindness, enthusiasm and commitment. He will be sadly missed by all, and our thoughts are with his wife, Barb, and his family and friends.
Photo: Bruce Norman Kinnersley
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For those who missed the webcast, it is available to view via our Online Community -http://onlinecommunity.pcfa.org.au/ video-gallery
Photo: Bunbury group watching the webcast
PCFA Online Community
http://onlinecommunity.pcfa.org.au Our Online Community is now is open to all and free to join. Members of the Online Community have exclusive access to: • Research
blog, weekly articles written by our Scientific Writer Dr Wendy Winnall about recent and topical research in prostate cancer. Online Community members have the opportunity share their thoughts and chat with Wendy in a discussion forum below each article.
•
ideo gallery, including the recent V PCFA Ask the Experts webcast, Prostate Cancer: Diet, Supplements & Lifestyle.
• Community
Forum, for all those impacted by prostate cancer to share experiences and connect with one another about issues important to you.
• Personal
stories, which highlight the different journeys men, carers and families impacted by prostate cancer have experienced.
To sign up to our free Online Community go to http://onlinecommunity.pcfa.org.au Should you have any questions on accessing the Online Community please contact us on 1800 00 22 98 or email onlinecommunity@pcfa.org.au
SUPPORT & COMMUNITY OUTREACH
Support Groups Update
Ambassador Update
While prostate cancer education is vital year round, the month of September is particularly important given that it is International Prostate Cancer Awareness month. It’s a great month to get involved and raise awareness in your local community. Many groups will be hosting awareness events and activities during September, and if you would like to know more head to the events section of our website www.pcfa.org.au.
PCFA Ambassadors have helped make the recent International Men’s Health Week (13-19 June) a fantastic success by presenting on prostate cancer awareness at 20 events nationwide. These events reached a wide amount of people through the community. Here are some recent highlights:
Bendigo & District Prostate Cancer Support Group have been busy in their local community. In addition to their Dragon Afloat dragon boat team, some members of the group hosted a stall at the Wycheproof Health Day on 25 April. Recently their President Neil Macdonald spoke at the Wycheproof Men’s Shed to an audience of 60 men. The group will also be attending the upcoming Elmore Field Day as part of the stall hosted by our partner New Holland from 4 – 6 October 2016.
• In
Tasmania, Ambassadors participated in a Prostate Cancer Information Forum, in conjunction with the Longford Men’s Shed, and were able to talk to many men about awareness.
• The
City of Geelong, in Victoria, hosted Ambassador speakers at several of the Operations Centres, to educate council staff.
• Virgin
Australia hosted an Ambassador to present to Sydney Domestic Airport staff in NSW. Presentations were also delivered to Arabic community members in Sydney, via a translator, to SydWest Multicultural Services and Muslim Care.
• In
QLD, a presentation was delivered to Aboriginal and Torres Strait Islanders, through the Aboriginal and Torres Strait Islander Health Service, Brisbane.
Photo: Bendigo & District Prostate Cancer Support Group
Central Coast Prostate Cancer Support Group celebrated their 20th anniversary in July with an afternoon tea shared with past and present members to acknowledge the special occasion. Congratulations to the group on reaching this significant milestone!
Photo: Central Coast Prostate Cancer Support Group 20th Anniversary
We’d like to thank all Ambassadors and host organisations for the fantastic work in increasing prostate cancer awareness across Australian communities. In other Ambassador Program news, we’re currently rewriting and updating the Ambassador presentation materials to ensure Ambassadors have up-to-date, modern presentations to deliver. The new materials will be available later in 2016. Ambassadors have also been active on PCFA’s Online Community, sharing information and staying updated on the latest developments in prostate cancer science through our Research Blog. For more information about hosting an Ambassador speaker for your workplace or group, please contact ambassadors@pcfa.org or visit pcfa.org.au.
National Support & Community Outreach Committee We are pleased to announce the establishment of the National Support & Community Outreach Committee (NSCOC). The Committee has nine members out of a maximum of twelve, with staggered annual appointments to aid succession planning. We are pleased to introduce the new committee members being: Ian Wagner, Kerry Caldwell, Ross Campbell, John Clinton, Bronwyn Cook, Dr. Peter Kay, Dr. Gary Morrison, Don Piro and Associate Professor Tony Walker. Ian Wagner is the Chair and National Board Director. For further information regarding NSCOC members please refer to our website http://www.pcfa.org.au/about-us/ national-support-and-communityoutreach-committee/. NSCOC’s membership will have regard to the diversity of the Australian community and the breadth of PCFA’s current and proposed support and community outreach programs. Member expertise relates to having a grassroots understanding of the ‘lived’ experience of prostate cancer within the diversity of the Australian community. NSCOC is an advisory committee of the National Board which works with the Support & Community Outreach Team to facilitate PCFA’s strategic support and community outreach activities. The first face to face meeting of the committee for 2016 will be held in Melbourne later this month. It should be noted that network members’ first point of contact is still Daniel Moore via the Network Helpline 1800 00 22 98 or email supportnetwork@pcfa.org.au
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AROUND THE COUNTRY
WA The 2016 ProState event will take place on the 16 and 17 September 2016 with 120 riders. Along with support crews led by Patron Kim Ledger, the riders will be leaving the South Perth foreshore with live coverage from Channel 9 for the Perth send-off. Commonwealth Bank will host a Big Aussie Barbie for the riders when they arrive in Bunbury on day 1. When the riders finish at Watershed Winery Margaret River on day 2, they’ll be welcomed with a barbie generously hosted by Geoff Barrett. We thank the 2016 Platinum sponsor Genesis Cancer Care WA and other major sponsors ECU Exercise Medicine Research Institute and Commonwealth Bank for their most valued support.
NSW/ACT
VIC
The Long Ride founders Chris and Gail Dunne were both awarded OAMs on the Queen’s Birthday 2016. Chris and Gail received their award in recognition of their service to the community through the Long Ride. We attribute and commend the success of the Long Rides due to the commitment, dedication and hard work of both Chris and Gail Dunne and congratulate them on receiving this award.
A big thank you to all our supporters, fundraisers and volunteers for a fantastic 2015/16 financial year, which saw a number of new events and initiatives successfully implemented. One of these was our recent collaboration with Australian Physiotherapy Association, which produced a guide for pelvic floor exercises especially for men facing surgery. This guide is available on our website.
Photo: ProState Riders
QLD
Muscle up the Mountain Maleny is the biggest show and shine day for muscle cars, hot rods, vintage car and motorcycles. Every year the event attracts thousands of car connoisseurs who appreciate the many cars on display. This year’s event was held on the 3 July 2016. The event has been raising awareness and funds for PCFA for the past 6 years.
In mid August a group of intrepid riders will depart Hobart to ride to Cairns to raise money for us. This will be a monumental journey and we thank them for their dedication and support.
THANK YOU Photo: Chris and Gail Dunne with their Long Riders
SA
Adelaide’s major fundraiser for the year The Friday Long Lunch was an outstanding success. South Australia’s own Rick Davies entertained the crowd of 600 plus with anecdotes and urged men to get tested in a timely fashion. PCFA partners on the day were St Andrew’s Hospital, Adelaide Radiotherapy, Clinpath Laboratories, 11
Device Technologies, Dr Jones & Partners and Channel 7. The event was generously supported by Amaris Vineyards, Battle of Bosworth and Spring Seed Wines, Gemtree, Kangarilla Road,Longview, Majella, O’Leary Walker, Yalumba and Pol Roger; along with Heineken.
Photo: Friday long Lunch. Credit: Ian Fisk
FUNDRAISING
Hear from Matthew Hayden AM, Big Aussie Barbie Ambassador PCFA is fortunate to have former Australian cricketer Matthew Hayden AM as celebrity ambassador of the Big Aussie Barbie campaign. Matthew played 103 Test Cricket Matches for Australia, and his record 30 Test centuries surpassed even the great Sir Donald Bradman. We asked Matthew why he chose to support PCFA, and what drives his life and ambitions.
What drew you to PCFA?
What do you do to relax?
My dad Lawrie was diagnosed with prostate cancer in 2010. When we were told he had prostate cancer, my whole family was effectively given a cancer diagnosis. You go through treatment and recovery together, just like team work in cricket, and it teaches you the importance of banding together to fight this dreadful disease. So my family understands firsthand the devastating effects of a prostate cancer diagnosis. I believe we need to get to the point where discussing health issues, like prostate cancer, is a normal part of our conversations with friends and family.
Fishing is one of my favourite pastimes, and it’s a great way to spend time with my family. My all-time favourite places to fish would be Moreton Island, flicking for flathead. Cooking is also one of my passions. I love to share my foodie experiences and journey, inspired by characters I’ve met along the way. I plan on building on my repertoire of food publications (Matthew Hayden Cookbooks 1 & 2) as it’s something that really makes me happy.
What is the most important lesson life has taught you?
I’m looking forward to sharing some homecaught flatties and a cold beer with my family and friends at my next barbie. It’s is a great way for me to relax, and keep up the conversation about prostate cancer.
The saying, ‘You can take the boy out of the country but you can’t take the country out of the boy’, is certainly applicable to me. I loved growing up in Kingaroy, country Queensland and to this day I still enjoy getting into the countryside or going home to our family property. I am extremely proud of my achievements as a professional cricketer but at the centre of my life is my family. I am also passionate about building a legacy beyond the famous sporting grounds of the world and replace my 20 year mantra of ‘watch the ball’ with ‘doing, sharing, being’ and focusing on projects which continue to inspire me: media businesses, public speaking & humanitarian endeavours.
What does a Big Aussie Barbie look like at the Hayden household?
I really hope that people across the nation are getting behind the Big Aussie Barbie this year. It is a simple way Australians can help PCFA provide information and support to men like my dad.
Sign up to host a Big Aussie Barbie at www.bigaussiebarbie.com.au
Do you support other charities? In addition to PCFA, it is a privilege to be an Ambassador for the Global Public School of Kerala in India, Co-Patron of Ronald McDonald House and Co-Patron of the Champagnat Trust, an initiative of my old school Marist College Ashgrove in Brisbane. I’m also proud that my company, The Hayden Way, also takes the lead on community initiatives and continues to drive our partnership with the beautiful people of Tiwi Islands. 12 12
FUNDRAISING
Host a BBQ for prostate cancer Once again we’ll be launching the Big Aussie Barbie campaign across Australia to coincide with International Prostate Cancer Awareness Month. This September we are encouraging you to get involved and host a Big Aussie Barbie.
The Big Aussie Barbie is all about creating a relaxed and fun opportunity for friends, family and workmates to come together, share some food on the barbie, and raise funds and awareness for prostate cancer. Big Aussie Barbie is honoured to once again have former Australia Test Cricketer, Matthew Hayden as our celebrity Ambassador.
By hosting a Big Aussie Barbie, you can help us raise over $1M to go towards funding ground breaking research, awareness and education programs and support services for the 20,000 Aussie men and their families affected by prostate cancer.
Thank You Sponsors MAJOR SPONSOR
Not only has CBA provided vital financial support for the Big Aussie Barbie, but every year CBA staff get behind the campaign by hosting Big Aussie Barbies in CBA branches around Australia.
PARTICIPATING PARTNERS
Thank you to our 2016 participating partners who have committed to promote the Big Aussie Barbie throughout their networks and are encouraging their staff to get involved and host Big Aussie Barbies!
Thank you to our major sponsor, the Commonwealth Bank of Australia.
If you’re interested in partnering with us this year, please contact us on 1800 22 00 99 or bigaussiebarbie@pcfa.org.au
Register, donate or find out more about how you can host a Big Aussie Barbie at www.bigaussiebarbie.com.au Already have a BBQ planned? Great! It’s not too late to make your BBQ a Big Aussie Barbie. 13
FUNDRAISING
BMW new partner BMW Group Australia is driving support for prostate cancer through a new partnership As the automotive partner, BMW Group Australia’s commitment to us extends the Group’s support of prostate cancer, building on MINIs existing relationship with Movember. Together with PCFA, BMW Group Australia aims to increase awareness and support of prostate cancer and, importantly, raise critical funds for the cause. This will be achieved through
national events, digital marketing campaigns and retail activations in all BMW, MINI and Motorrad dealerships. The aim of the partnership is to build the foundation of a national campaign that aims to propel the understanding and significance of prostate cancer in Australia to the benchmark achieved by breast cancer. BMW Group Australia Chief Executive Officer, Marc Werner, is pleased to announce this partnership and to work alongside PCFA to promote prostate cancer across the broad BMW Group network in Australia.
“BMW Group Australia is delighted to partner with the Prostate Cancer Foundation of Australia. Our Group has a strong retail, digital and customer base in Australia – and a following that directly aligns to PCFA’s audience,” said Werner. “This partnership reinforces BMW Group Australia’s commitment to the community while providing a genuine vehicle to generate awareness for prostate cancer,” he said.
Workplace Giving Giving on payday supports men like Brendan and their families in the fight against prostate cancer. Did you know that giving through the workplace is one of the most effective ways to support PCFA in the fight against prostate cancer? Your employer can make a regular pre-tax deduction from your salary which will be donated to support our vital work.
“I wanted to see my son play footy as a young man and watch my daughter get married. The cancer made all of that seem impossible.” BRENDAN, PROSTATE CANCER SURVIVOR
This form of giving is: EASY – get your donation tax-benefit straight away without the need to keep receipts EFFECTIVE – multiply your impact by encouraging your colleagues to join in and asking your employer to match your donations IMPACTFUL – workplace giving provides an ongoing, stable source of income that allows PCFA to ensure that we are always there to support men and their families living with prostate cancer
PCFA has developed a toolkit to help employers and employees donate through their workplace. Visit www.pcfa.org.au contact us on 1800 220 099 or workplacegiving@pcfa.org.au to hear more. 14