Protoleum Innovation Strategy & Creative Consulting

Protoleum derives its origin from the Greek-Latin compound word which stands for the early form, the first created or developed conceptual work. Protoleum pre-exists in a newly conceived idea or a currently undertaken task. It is a case of a product or a service soon to be launched. It is a matter of commercial, social or cultural initiative that has been stuck in inertia status quo, now seeking a new impetus to move on. Either being in an intellectual or material form, in macro or micro scale, visible or invisible at first look, collective or individual, natural or artificial, Protoleum constitutes the 'fundamental and the primary object' without which a thing or a system would not be what it is.