4 minute read
UP THEIR ALLEY
Bryant University has the only Division 1 Bowling Team in Rhode Island
What role does social media play in recruiting college athletes? More than you might think. Women’s bowling is one of the newest sports programs to come to Bryant University and the only Division 1 team in Rhode Island. This year was the inaugural season for the all-freshmen squad, which saw the rookie Bulldog Bowlers compete against more experienced teams.
Bowling at Bryant evolved from a club sport to a Division 1 program in 2022. With all new players filling the roster, coach Morgan Walsh had a rare opportunity to build a team from the ground up. Equally important for the rookie bowlers, the group had an opportunity to define its identity as a team. “Bryant added women’s rowing, women’s golf, and women’s bowling as an initiative to get more women on campus,” says Walsh. “The bowling team was made up of all first-year students.”
Despite its nationwide popularity, bowling is not a competitive sport on most college campuses in our region. “I relocated from Buffalo to take the position,” explains Walsh. “High school bowling in New York is pretty popular. Coming here to New England and seeing that there was no high school bowling at all – that was a big change.”
Walsh began recruiting players from New York, New Jersey, and other areas where the sport is more popular. She spent a lot of time on social media, direct messaging potential players who were following established college programs. “Probably half of our current team came from Instagram. My number one priority was to build our Instagram following because kids are so involved in social media,” says Walsh.
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With Walsh’s contagious enthusiasm for a bright future ahead at Bryant, the team came together quickly. “It was a very unique situation; they got to start the program from the ground up, which is something that very few individuals get to do,” explains Walsh. “There was a lot of conversation on what they wanted the program to look like. They really bought into the idea that it was theirs to create and mold. There was a lot of open communication, and a lot of trial and error, too. When you’re on more established teams, that opportunity isn’t always available.”
With only four schools in New England offering varsity level programs, the “bowldogs,” as they are affectionately known, travel a lot. “We livestream most of our events and some of the kids on the other Bryant teams support us by watching,” adds Walsh. The team expects to host its first tournament in 2024. Our kids train just as hard as other Division 1 athletes. They put in many hours on the lanes.” Learn more at BryantBulldogs.com
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