PESTEL Decision-making Tool

Decision Making Tool

PESTEL P

Political situation and how it influences our industry

E

S

T

Economic Health trends, Technological surplus/downturn cultural influences, innovations and how does it Buying behaviours affect consumer spending?

E

Environmental concerns

L

Legislative changes?

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RISK/OPPORTUNITY MATRIX

HIGH RISK/LOW OPPORTUNITY

Risk mitigation strategy, do we need to keep an eye on these and can we do something to increase the opportunity by mitigating some of the risk, or is it a watch and see?

Can be done if you have left over resources or can be strategised to see if you can increase the opportunity ***.

LOW RISK/LOW OPPORTUNITY

HIGH RISK/HIGH OPPORTUNITY

These can be rated on a scale of one to 10 as to how high the risk or opportunity is and then pick your top 3 to add to your business strategy

Should be added to your business strategy for the year immediately – no brainer these should be done ASAP

LOW RISK/HIGH OPPORTUNITY

***Sometimes the things in this category move to other categories in 12 months when you have completed business strategy for the year. ie the opportunity changes..

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