Our new 3-year strategy

Time for a step change in strategy

In 2020 Proximus decided, under the new leadership of Guillaume Boutin, to step up and to accelerate the transformation journey of our company.

Why now?

The telecommunications sector is transforming at an unprecedented pace and times are uncertain. Our goal is to integrate market trends, embrace change, lead and not follow. That’s why we need to change the way we look at our assets, our capabilities, our vision and the way we implement them.

Four macro trends in particular are relevant to us.

A new investment cycle for next generation networks is underway, combining fiber, 5G and edge computing and gives rise to new solutions for more efficiency, better customer experiences and a greener world.

A new digital, data-fueled platform economy, with essential roles for trusted data-rich local players and telecom operators. New forms of competition that will diversify our offer of products and services and pave the way for new kinds of alliances, especially in the Enterprise segment.

A pivotal role for companies in terms of societal responsibility: battling digital exclusion and discrimination, answering communication needs in the COVID-19 pandemic, embracing circularity and addressing the threat of climate change.

Proximus is determined to leverage the full potential of the changes at hand, to the benefit of its customers and society at large.

#inspire2022 Our guide for living better and working smarter

We have a new plan and a new ambition, but we stay true to our sense of purpose: opening up a world of digital opportunities so people live better and work smarter. With the #inspire2022 strategy, we raise the bar for Proximus’ transformation:

We want to make Proximus the reference operator in Europe.

We will reach that ambition through four pillars:

We will build the best open gigabit network for Belgium, through a strong acceleration of our fiber and 5G roll-out. We will operate like a digital native company, becoming leaner, legacy-free and truly fit for a digital world.

We will grow profitably through the development of partnerships and ecosystems.

We will act for a green and digital society and embed this ambition in everything we do.

Our #inspire2022 strategy is a real industrial plan which will bring: • Accelerated gigabit network investments • Future employability for our employees by up-skilling and re-skilling • The transformation of our operating model to be legacy-free • A digital-first customer experience.

Our #inspire2022 strategy is also a growth plan in which we monetize our investments in our core business and explore new paths for growth through partnerships and local ecosystems. This will have a positive impact on recovering the local economy and on a greener world. Our employees are the ones who will make our #inspire2022 plan come true. That is why we create a challenging and inspiring work environment with great focus on diversity, collaboration and empowerment while promoting innovation.

Even though the launch of #inspire2022 in March 2020 coincided with the start of the COVID-19 pandemic, we did not let the exceptional circumstances slow us down. If anything, it brought a sense of urgency that pushed us to make faster and bolder choices, with a focus on long-term resilience.

The year 2020 will serve as a baseline to measure our progress towards our objectives for 2022 and beyond (zero measurement). Our strategy, ambitions for the following years and 2020 achievements are developed in more detail in the pages that follow.