AS A REAL ESTATE PROFESSIONAL, WHAT SOCIAL MEDIA PLATFORMS SHOULD I BE ON? AS A REAL ESTATE PROFESSIONAL, WHAT SOCIAL MEDIA PLATFORMS SHOULD I BE ON?

The question I am most frequently asked in the real estate arena is, “What platforms should I be on?” Considering that there are roughly 128 mainstream social media platforms out there, that is an excellent question! Spoiler Alert: you should not be on every platform. Frankly, it’s nearly impossible to do and do well. You’d have to have a very extensive team of social media experts at your disposal, and even then, with being on so many platforms simultaneously, your messaging would become muddled and the ROI wouldn’t be there. I typically recommend 5 platforms, on average, depending upon your goals. Here are the top 5 social media platforms I recommend for REALTORS®…

The question I am most frequently asked in the real estate arena is, “What platforms should I be on?”

Considering that there are roughly 128 mainstream social media platforms out there, that is an excellent question! Spoiler Alert: you should not be on every platform. Frankly, it’s nearly impossible to do and do well. You’d have to have a very extensive team of social media experts at your disposal, and even then, with being on so many platforms simultaneously, your messaging would become muddled and the ROI wouldn’t be there. I typically recommend 5 platforms, on average, depending upon your goals. Here are the top 5 social media platforms I recommend for REALTORS®… sure you’re following the groups’ rules for sharing business related posts. Each group has its own set of rules, so read carefully before posting. The other way to reach people organically on this platform is with reels, otherwise known as short-form video. I cannot say this enough… do not sleep on Facebook reels! Facebook has really amped up their reels game over the last few months, and it’s only going to continue to grow. geographical areas you want to target organically. Just make sure you’re following the groups’ rules for sharing business related posts. Each group has its own set of rules, so read carefully before posting. The other way to reach people organically on this platform is with reels, otherwise known as short-form video. I cannot say this enough… do not sleep on Facebook reels! Facebook has really amped up their reels game over the last few months, and it’s only going to continue to grow.

2. INSTAGRAM

2. INSTAGRAM

1. FACEBOOK

If you caught my last article on 2023 social media trends, then Facebook should be an obvious choice. You need to create a Facebook business page, as well as a professional profile. Facebook o ers several di erent types of posts, di erent video options, and even advertising options, however, it is not enough to simply create a business page and post on it. Unfortunately, this platform makes reaching new people di cult without boosts and ads, but there is a way around that. Sharing your posts to community groups will help you reach new people in the

If you caught my last article on 2023 social media trends, then Facebook should be an obvious choice. You need to create a Facebook business page, as well as a professional profile. Facebook o ers several di erent types of posts, di erent video options, and even advertising options, however, it is not enough to simply create a business page and post on it. Unfortunately, this platform makes reaching new people di cult without boosts and ads, but there is a way around that. Sharing your posts to community groups will help you reach new people in the

I love Instagram for realtors. It’s where your target audience is. Millennials are in the prime home-buying age right now, so why wouldn’t you put your message out there in the space that they frequent? Instagram goes hand-in-hand with Facebook since they’re both Meta platforms, however, they operate quite di erently. Originally, Instagram was designed for photo sharing. Seeing the success of TikTok, they pivoted to short-form video, but now they’re striving to put an equal emphasis on photo and video. Your strategy should include both photos/graphics and video. Remember to keep it organic. Most Millennials are turned o by the cold corporate look and gravitate towards more organic content. Like Facebook, there are a variety of posting and advertising options, but something important to note about Instagram is that it tends to evolve faster than Facebook. Every week the head of Instagram, Adam Mosseri, talks about “hidden gems” or announces new features. You do not need to jump

I love Instagram for realtors. It’s where your target audience is. Millennials are in the prime home-buying age right now, so why wouldn’t you put your message out there in the space that they frequent? Instagram goes hand-in-hand with Facebook since they’re both Meta platforms, however, they operate quite di erently. Originally, Instagram was designed for photo sharing. Seeing the success of TikTok, they pivoted to short-form video, but now they’re striving to put an equal emphasis on photo and video. Your strategy should include both photos/graphics and video. Remember to keep it organic. Most Millennials are turned o by the cold corporate look and gravitate towards more organic content. Like Facebook, there are a variety of posting and advertising options, but something important to note about Instagram is that it tends to evolve faster than Facebook. Every week the head of Instagram, Adam Mosseri, talks about “hidden gems” or announces new features. You do not need to jump they arise and decide if they play into your social media marketing plan or not. on every new trend or feature. Analyze each one as they arise and decide if play into your social media marketing plan or not.

3.

This is an obvious choice for any professional. It gives you a chance to showcase any professional a liations you have, publications you’ve been featured in, connect professionally with others in your industry and cultivate professional relationships. We’re finally seeing the emergence of serious creators on this platform, so don’t discount its value.

This is an obvious choice for any professional. It gives you a chance to showcase any professional a liations you have, publications you’ve been featured in, connect professionally with others in your industry and cultivate professional relationships. We’re finally seeing the emergence of serious creators on this platform, so don’t discount its value.

If video isn’t part of your social media strategy, you won’t be competitive. YouTube is the king of all video platforms. It allows for traditional long-form landscape videos, and now with the introduction and increasing popularity of YouTube Shorts, you can utilize short-form video on the platform. Why is this platform so important? YouTube is owned by Google and is the second most visited website, after Google Search. Let that one sink in.

If video isn’t part of your social media strategy, you won’t be competitive. YouTube is the king of all video platforms. It allows for traditional long-form landscape videos, and now with the introduction and increasing popularity of YouTube Shorts, you can utilize short-form video on the platform. Why is this platform so important? YouTube is owned by Google and is the second most visited website, after Google Search. Let that one sink in.

Google Business

You’re probably thinking, “Amy, this isn’t a social media platform.” Well, I beg to di er. Not only does Google Business allow your business information to populate in searches, but you can post status updates and events, and most importantly, collect reviews. No matter where a potential client finds you, they will Google you. If your Google listing is nonexistent or written in crayon, you probably just lost a potential new client. This platform adds to your credibility, and best of all, it’s free, but don’t just create a listing and then never update. To get the full benefit from your Google Business listing, you should post regular updates and encourage reviews.

You’re probably thinking, “Amy, this isn’t a social media platform.” Well, I beg to di er. Not only does Google Business allow your business information to populate in searches, but you can post status updates and events, and most importantly, collect reviews. No matter where a potential client finds they will Google you. If your Google listing is nonexistent or written in crayon, you probably just lost a potential new client. This platform adds to your credibility, and best of all, it’s free, but don’t just create a listing and then never update. To get the full benefit from your Google Business listing, you should post regular updates and encourage reviews.

Notice that TikTok did not make the list. That is largely to do with its uncertain future, as I write this piece. In general, it’s a pretty solid platform, but I can’t recommend someone spend time, money, and resources on it until we know what’s happening with its usage in the United States.

Notice that TikTok did not make the list. That is largely to do with its uncertain future, as I write this piece. In general, it’s a pretty solid platform, but I can’t recommend someone spend time, money, and resources on it until we know what’s happening with its usage in the United States.

Social media allows you to build your brand, establish credibility, and generate leads. In a very crowded industry like real estate, it’s a great way to stand out, but please remember that social media is a form of advertising. Treat it as such and ensure you’re following all required advertising guidelines.

Social media allows you to build your brand, establish credibility, and generate leads. In a very crowded industry like real estate, it’s a great way to stand out, but please remember that social media is a form of advertising. Treat it as such and ensure you’re following all required advertising guidelines.

Amy Berridge is the owner of Buxmont Social Media & Marketing, a full service digital marketing agency specializing in social media strategy, and has 15 years of experience in the field of social media.

Amy Berridge is the owner of Buxmont Social Media & Marketing, a full service digital marketing agency specializing in social media strategy, and has 15 years of experience in the field of social media.