jepras korporatiuli gamocema 2010
ivnisi
#3
info@gepra.ge
pirveli marketinguli katalogi saqarTveloSi gv.6
gv.9
“"akaki qarTul TeatrSi" gv.4
gv.9
cofis prevenciis kampanias jepra gauZRveba tenderSi, romelic seqtembris dasawyisSi saqarTvelos janmrTelobisa da socialuri proeqtebis ganmaxorcielebelma centrma gamoacxada, Sedegebi 11 oqtombers gaxda cnobili da jepram gaimarjva. qcevis Secvlis kampania agreTve sursaTis uvneblobisa da samzareulos higienis xelSemwyobi sakomunikacio sistemis Camoyalibebas moicavs. jepra proeqtis rogorc piar, aseve kvleviT komponentsac ganaxorcielebs.
gv.3
gv.2
jepram pacientis gazeTi gamouSva Sveicaruli farmacevtuli kompania ”hofman-la-roSis” mxardaWeriT, jepram “pacientis gazeTis” meore nomeri gamouSva. Ees aris sainformacio gazeTi revmatiuli arTritisa da osteoporoziT daavadebuli pacientebisTvis, romlis mizani avadmyofebisa da maTi ojaxis wevrebisTvis daavadebebis, maTi prevenciis, drouli diagnostikisa da mkurnalobis Tanamedrove meTodebis Sesaxeb srulyofili informaciis miwodebaSi mdgomareobs.
jepram radio komersantis repozicionireba ganaxorciela kompleqsuri programa, romelic jepras marketingulma jgufma ganaxorciela, miznad isaxavda segmetze orientirebuli sakomunikacio strategiis Seqmnasa da kreatiuli koncefciis Camoyalibebas. Sedegad, Seicvala radios ZiriTadi bade, slogani da saitis brend–platforma.
2010
2
#5
seqtemberi oqtomberi
jepram GSMEA-s
saidintifikacio atributika da korporatiuli stili Seqmna
saqarTvelos mcire da saSualo sawarmoTa asociaciis korporatiuli stili jepras dizainerma nanuka gogoberiSvilma Seqmna. asociacia 2010 wlis 10 seqtembers oTxi umsxvilesi biznes–gaerTianebisa da kerZo pirebis monawileobiT dafuZnda.
2010
#5
seqtemberi oqtomberi
3
sad
azR
vev
o
ko
mpa
nia
avto
mob srulilis da i pa zRve keti vis
3,8 %
1.
saCu avtoqrad Tq mob veni ilis m dazReuRlis veva
2,8%
1.
dama tebi Ti s aCuqr ebi mesa „ardi pasu me piris sgan “: sapa xismgeb winaSe
sadazRvevo kompania “ardi jgufi” gilocavT sveticxovlobis brwyinvale dResaswauls! Tqven da TqvenTvis Zvirfas adamianebs gisurvebT sulierfsimSvides da keTildReobas. i”
u di jg ! a “ar i n a p auls kom saswfiqrob roca mxolod kargze o e v e R v d R bis o s sadaz i Tbil cavT gze roc gilo a f d kar
o
rob a fiq
mxol
roc
iqro
b mx ol
od
samo
gzau
TRA VEL
ze
ro d 51 azR
8 5vevis po 16 lisi
INSU
zRv RANC evo EP saqa kompa rTv nia OLICY elo , Tb“ardi j faqs al. ya ilisi, gufi” z 0 i: + 995( begis 1160 32)5 4 1851 a 6
sada
karg
anaz trulo j lobis d samoqa ar la R az Tbi aureba imis (2 Rveva qo 00 l avto lisi siT aris ) ufas sadgomi i parki o s ufas “me mi evak sabu u o e y Tbilravis Se atori, rTwl vars Tb s 25 k isSi da cvla, av awvavis iani t ilisi” al ilom t etri Tbilisi omobil miwodeb oni s ra i dius s Semog s gamar a, iT T aren Si va,
sad
azR
vev
o k om
pan
ia
jepram ardi jgufis brendindgi daasrula jepram sadazRvevo kompania "ardi jgufis" brendingi daasrula. proeqtis farglebSi Camoyalibda brendis saidentifikacio atributika, korporatiuli stili da slogani. "ardi jgufi" sakomunikacio kampania seqtembridan daiwyo.
10 seqtembers, saqarTvelos mcire da saSualo sawarmoTa asociacia dafuZnda. axali organizaciis mizania xeli Seuwyos mewarmeebs biznesis ganviTarebasa da produqciis gasaRebis axali bazrebis moZiebaSi. amasTan, Seasrulos saxelisuflebo struqturebTan lobisturi funqciebic. jepras direqtori soso galumaSvili asociaciis erT–erTi damfuZnebeli gaxda.
#5
2010
4
jepras direqtori mcire da saSualo sawarmoTa asociaciis damfuZnebeli gaxda
seqtemberi oqtomberi
23 oqtombers “organoTa donaciis me-12 evropul dRes�, romelic ZiriTad mizans transplantaciis mniSvnelobis Taobaze mosaxleobis informireba warmoadgenda, Tbilisma pirvelad umaspinZla.
2010
#5
seqtemberi oqtomberi
5
2010
6
#5
seqtemberi oqtomberi
2010
#5
seqtemberi oqtomberi
7
2010
8
#5
seqtemberi oqtomberi
ana koSaZe uniqardis saxe gaxda
" u niqardma" TbilisSi pirveli universaluri servis-centri gaxsna “ "iuniqardma" TbilisSi pirveli universaluri servis centri gaxsna. axali universaluri servis-centri momxmarebels yoveldRiurad moemsaxureba, adgilze SesTavazebs baraTebs da miawvdis informacias partniori kompaniebis aqciebisa da sxva siaxleebis Sesaxeb.
uniqards moemsaxureba gaformebuli xelSekrulebis Tanaxmad, uniqardis piar da sakomunikacio kampanias jepra moemsaxureba. momsaxureba moicavs mediasTan urTierTobas , RonisZiebebis marTvasa da kreatiuli marketinguli gadawyvetilebebis realizebas
axali universaluri servis centris gaxsnis ceremonialze kompaniam mediis warmomadgenlebs `uniqardis~ axali sareklamo saxe ana koSaZe warudgina. koSaZe amavdroulad kompaniis fiarzec izrunebs da media-saSualebebTan urTierTobasac SeiTavsebs.
www.unicard.ge
2010
#5
seqtemberi oqtomberi
9
supermarketebis aqcia uniqardsigan - yovel jamurad dagrovil 5 qulaze damatebiTi 5 qula saCuqrad
#5
2010
10
seqtemberi oqtomberi
wamaxalisebeli aqcia pirdapir eTerSi uniqardTan erTad
kviraSi
erTxel
uniqardi
rusTavi2-is dilis gadacemis “dila
mSvidobisa
saqarTvelos� eTeris
pirdapiri
saSualebiT
momxmarebels aqciaSi
Tavis
mxiarul
monawileobas
sTavazobs. qulebis gaTamaSeba 5 kviraa mimdinareobs
da
ukve
5
gamarjvebuli
gamoavlinda,
romelsac saCuqrad 300 qula gadasces..
2010
#5
seqtemberi oqtomberi
uniqardi bazris axal segmentze gadis "uniqardi" bazaris axal segmentze gadis. dReidan, rogorc qalaqis telefonebidan ise mobilurebidan , 8-07 kodiT ganxorcielebul zarebze avtomaturad daericxebaT Sesabamisi qulebi uniqardis dagrovebis baraTze.
11
”uniqardi”" momxarebels wamaxalisebel aqciebs sTavazobs
14 oqtombridan "uniqardma", "jordanos" maRaziaTa qselTan erTad, saSemodgomo aqcia daiwyo, romelic Tvis bolomde gagrZelda. am xnis ganmavlobaSi "jordanos" yvela maRaziaSi momxmarebeli "uniqardisgan" gazrdil qulebs iRebda 10 larze 3 qulas. "uniqardis" mflobelebi „jordanoSi" eqskluziuri, 20 procentamde fasdaklebiTac sargeblobdnen.
uniqardis qulebiT jeostarelebis gulSematkivroba SesaZlebelia dReidan, jeoselisa da lailais abonentebs saSualeba eZlevaT ugulSematkivron TavianT rCeul jeostarelebs uniqardis qulebiT.
#5
2010
12
seqtemberi oqtomberi
uniqardis qulebis dagrovebafeisbuqzec SeiZleba 1 oqtombridan "uniqards" feisbuqze oficialuri gverdi aqvs, romlis saSualebiTac baraTis momxmarebels qulebis dagroveba socialur qselSic SeeZleba. "uniqardis" "feisbuqis" oficialuri misamarTia: www.facebook.com/unicard.ge
“””uniqardma”” media konkursi gamoacxada
media konkursis: "Tqveni survilebis baraTi" mizania mediis saSualebiT miewodos qarTvel momxmarebels sasargeblo da miukerZoebeli informacia gayidvebis stimulirebis,bonus da dagrovebiTi baraTebis Sesaxeb. konkursSi monawileoba SeuZliaT saqarTveloSi momuSave yvela Jurnalists.
2010
#5
seqtemberi oqtomberi
13
2010
14
#5
seqtemberi oqtomberi
2010
#5
seqtemberi oqtomberi
15
piar skolaSi kreatiuli marketingis kursze miReba gamocxadda
1 23
b meT azr od is S ebi esw da avl te a qni i r ka u aci
inov ingis enti t e k m mar menej
6 45 9 7 8
”kreatiuli marketingis” kursi 21 oqtombers daiwyo. kursis xangrZlivoba 3 kvira, 27 saleqcio saaTia. registracia saitze arsebuli saaplikacio formis SevsebiT mimdinareobda. ”kreatiuli marketingi - momxmareblis kmayofilebis xelovneba” Ria karis dRe 19 oqtombers gaimarTa. msmenelebs saleqcio programas kursis avtori aleqsandre margiSvilma gaacno. Aamave dRes piar skolis iniciativiT BTL.g-m universitetebis win promo aqcia gamarTa, romlis mizans kreatiuli marketingis kursis Sesaxeb sxvadasxva umaRlesi saswavleblis studentebis informireba warmoadgenda.
#5 seqtemberi oqtomberi
2010
16
piar skolaSi
2010
#5 seqtemberi oqtomberi
17
diis kursi iwyeba me i ur al ci so i aS ol sk ar pi
P
11 noembridan piar skola socialuri mediis kurss gTavazobT. sistema morgebulia gansxvavebuli profesiis mqone yvela adamianis interesebs, romelsac safuZvlad udevs axali teqnologiebi piarsa da marketigSi. socialuri mediis kursis gavlis Semdeg msmenelebs ecodinebaT,Tu rogor gamoiyenon veb2-is platforma sakuTari imijis formirebisa , Tu piar kampaniis sawarmoeblad da mimarTos is sakuTari interesebisa Tu piar kampaniis efeqturi Sesrulebisken. leqciebs socialuri mediis eqsperti,proeqt �niWieris� internetmarketingis xelmRZvaneli dodi xarxeli waikiTxavs.
government 2.0.-is kursze miReba gamocxadda
5 oqtombers, piar skolaSi Government 2.0. is kursze ganacxadebis miReba
daiwyo.
Government 2.0. es aris sazogadoebasTan urTierTobis
warmatebuli
modeli
sajaro uwyebebisTvis,romlis damTavrebis Semdeg
msmenelebs
praqtikaSi
gadatana
modelisa
da
funqcionirebadi
uaxlesi da
modelis
sakomunikacio
warmatebulad sistemis
Seqmna
SeeZlebaT. kursis xangrZlivoba 1 kvira, 21 saleqcio saaTia.
#5 seqtemberi oqtomberi
2010
18
n a g s i l o k s r a i p i r a q sP aCu piarskolelis rekomendaciiT mosuli studenti piarisa da integrirebuli marketinguli komunikaciebis kursze 10%-iani fasdaklebiT iswavlis. gauwie Sens megobars rekomendacia. aseve moqmedebs formula ”2=3”. nebismier Tqvengans ori kursis gavlis SemTxvevaSi mesame moklevadiani kursis ufasod aRebis SesaZleblobas gaZlevT. aqcia ZalaSia 31 dekembramde.
9 oqtombers piarskolelebma saboloo prezentaciebis warsadgenad mzadeba daiwyes piarisa da integrirebuli marketinguli komunikaciebis kursis studentebma sagamocdo prezentaciisTvis mzadeba daiwyes. piar skolam maT 5 realuri qeisi warudgina, romelzec TiToeuli maTgani jgufTan erTad sami Tvis ganmavlobaSi imuSavebs. piarskolelebTan erTad mzadebaSi CarTulni arian leqtorebi. piar skolaSi kursis ”piari da integrirebuli marketinguli komunikaciebis” Ria karis dRe 23 seqtembers gaimarTa. msmenelebi gaecnen kursis programasa da gaesaubrnen leqtorebs. prezentacia onlain reJimSi feisbuqis auditoriasac gadaecemoda , romelTac SekiTxvebis dasmis saSualebac miecaT. sasertifikato programa 27 seqtembers daiwyo.
2010
#5 seqtemberi oqtomberi
19
yavaze mosayoli ambebi qeTi gagloSvilTan erTad o, es statusebi... mokled, ginda Tu ar ginda, roca garkveul sociumSi cxovrob garkveuli statusis matarebeli xdebi da xandaxan, ara erTis... statusi faqtiurad, Strix kodia, romelic saxelis da gvaris gverdze Tqvenda SeumCnevlad Cndeba. gamarjoba,me var qeTi gagloSvili da ukve Cems Zvel statusebTan erTad, ramdenime axalic damemata – piar skoleli da blogeri. marTalia, didi pretenzia blogerobaze ar maqvs, magram esec garkveulma garemoebam ganapiroba. Semdegi sami Tvis ganmavlobaSi, yovel dRe TqvenTvis davwer blogs. davwer problemebze, romlebsac yoveldRiurad vawydebiT, nivTebze, romlebsac saxlidan gamosvlis win vxedavT da ukve yuradRebasac ar vaqcevT, Temebze, romlebzec Cvens megobrebTan erTad yavis dalevisas vsaubrobT...... amitomac rubrikis saTauris SerCevisas,bevri ar mifiqria – yavaze mosayoli ambebi... erTad movawyoT Sesveneba finjani yavis TanxlebiT!
#5 seqtemberi oqtomberi
2010
20
“promo aqcia “gudvilSi”! sadazRvevo kompania "ardi jgufis" specialur kampanias avtomobilis dazRvevis Sesaxeb 6000 momxmarebeli gaecno. sareklamo flaerebi BTL.ge-s promo gogonebis daxmarebiT gudvilis marketebis qselSi 30 da 31 oqtombers gavrcelda.
Jinvalis Hhidrokompleqsi 25 wlisaa! 20 oqtombers JinvalSi, kompania "jorjian uoTer end faueri"-m Jinvalis hidrokompleqsis 25 wlis iubile aRniSna. RonisZieba jvari patiosanis eklesiis monaxulebas,oficialur ceremonialsa da sazeimo vaxSams moicavda. iubileze dasaswrebad, mowveul stumrebs specialuri mosawvevi baraTebi daegzavnaT. sakuriero servisi "kurierebma" uzrunvelyo
"ori lula" - specialuri SeTavazeba! swrafi kvebis qseli "ori lula" specialur aqcias iwyebs studentebisaTvis. kafeSi, romelic mdebareobs Sartavas 16-Si studentebisaTvis warmodgenilia meniu "studenturi", meniu "student 2" da meniu "megobari". specialuri fasebis Sesaxeb sainformacio flaerebi 3 dRis ganmavlobaSi gavrcelda teqnikuri universitetis korpusebis mimdebare teritoriebze.
"
Orange Israel - saCuqrebi mgzavrebs! Tbilisis aeroportSi, kompaniam "Orange Israel", israelSi mimaval mgzavrebs saCuqrad gadasca satelefono sim baraTebi. Orange ufaso 20 wuTis sasaubro dro, avtomaturad gaaqtiurebuli servisebi, roumingis CarTvis gareSe sargebloba adgilobrivad, israelis mTels teritoriaze. baraTebis gavrceleba BTL.ge-s promo gogonebis daxmarebiT ganxorcielda.
ivermedi" " 15 wlisaa! samedicino kompania "ivermedi" 15 wlis iubilesTan dakavSirebul specialur RonisZieba gamarTa. iubile 1 noembers sastumro "redisonis" sadResaswaulo darbaz "iveriaSi" aRiniSna. mowveul stumrebs "kurierebis" meSveobiT daurigdaT mosawvevi baraTebi.
2010
#5
seqtemberi oqtomberi
21
""qarvasla"
da samodelo saagento " natali" axal Cvenebas mapinZlobda! 25-26 seqtembers, savaWro centri "qarvasla" da samodelo saagento "natali" evropuli brendebis axali koleqciebis Cvenebas maspinZlobda. 26 seqtemberi - sabavSvo brendi "okaidi", Semodgoma-zamTris koleqcia da grandiozuli sabavSvo RonisZieba. daswreba iyo Tavisufali! sareklamo bukletebis gavrceleba BTL.ge uzrunvelyo.
“"akaki qarTul TeatrSi" kulturisa da ZeglTa dacvis saministrom, saqarTvelos Teatris, musikis, kinosa da qoreografiis saxelmwifo muzeumTan erTad, akaki wereTlis iubilesadmi miZRvnil gamofena gamarTa. RonisZiebaze dasaswrebad mowveul stumrebs "kurierebis" meSveobiT specialuri mosawvevi baraTebi daurigda. gamofena, 25 seqtembers, kulturisa da ZeglTa dacvis saministros saaqto darbazSi gaimarTa.
1 oqtombers,avejis saloni "Cemi saxli" korporatiuli klientebisTvis saofise avejis Sou-rumis prezentacia gaimarTa. RonisZiebaze dasaswrebad, mosawvevi baraTebi "kurierebis" daxmarebiT daegzavna saministroebs, saelCoebs, saerTaSoriso da safinanso organizaciebs.
#5
2010
22
" saofise avejis Sou-rumis prezentacia “Cem saxlSi”
seqtemberi oqtomberi
"ardi jgufi" gilocavT sveticxovlobas!
sadazRvevo kompaniam "ardi jgufi" mosaxleobas sveticxovlobis brwyinvale dResaswauli miuloca. specialuri misaloci baraTebi BTL.ge-s promo gogonebis meSveobiT wminda samebis sakaTedro taZarTan, sionis, anCisxatis da 1.
sveticxovlis eklesiebTan gavrcelda.
super aqcia grZeldeba! sadazRvevo kompania "ardi jgufi" agrZelebs momxmarebelTa informirebas sadazRvevo bazarze siaxlis Sesaxeb: "daazRvie avtomobili yvelaze dabal fasad, miiRe saCuqrad mesame piris dazRveva!". avto dazRvevis Sesaxeb sareklamo flaerebi kus tbaze,hi permarketebis qselSi "vake-gudvilsa" da "diRomi-gudvilSi" vrceldeba. sainformacio kampanias BTL.ge uzrunvelyofs
2010
#5
seqtemberi oqtomberi
23