ETHAN LAPINSKI BIGCOMMERCE

B2B Omnichannel Strategy: Outpace the Competition and Accelerate Growth

Today’s B2B buyer expects you to meet them where they shop. But many B2B businesses are stuck in the old ways of selling. Join Ethan as he explores the omnichannel opportunity for B2B and how you can outpace your competition. You’ll learn the strategies for getting your brand in front of more buyers by selling on new channels, marketplaces, and social commerce- all while delivering a personalized experience for every buyer.

MAY 4 | 11.45 |

KEYNOTE THEATER 1

Drew Cashmore Firework

Reimagining the Future of Commerce

This year, brands and retailers are adapting to and building new models that serve customers in a post-Covid world, but what will the future of commerce look like? What shifts will shape customer acquisition and experience and what innovations will be critical to success? Drew Cashmore will lead this session and invite perspectives from leading experts.

MAY 4 | 1.15 |

KEYNOTE THEATER 1