ANDREW BUSBY

KEYNOTE CHAIRMAN

RETAIL REFLECTIONS

The Rise of Shopper Mark 2 What it Means for Retailers

The cost of living crisis has created a new breed of shopper, one who is not only savvy but ruthless with it and the implications for retailers are profound. Shopper mark two is a product of not only the extreme strain being placed on household budget by the cost of living crisis but also the effects of world events and the fragmentation of the global supply chain ecosystem.

MAY 3 | 2.00 |

KEYNOTE THEATER 1

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