THE BUSINESS SHOW
THE UK’S BIGGEST EVERY BUSINESS EXHIBITION
WELCOME Enterprise has never been more fashionable and that’s reflected at the event. If you have a product or service that’s suited to business owners, you need to have a presence at The Business Show.
After 13 years of running The Business Show, we are proud to have established a reputation as the country’s leading business exhibition, built on an exciting blend of highly respected speakers, interactive features and industry leading suppliers.
The two-day event attracts more than 20,000 businesses who attend with the primary agenda of improving and expanding their business. It will come as no surprise to anybody who has been to the event previously that it’s now the fastest growing business show in Europe.
BUSINESS SHOW2013 28-29 NOVEMBER 2013 OLYMPIA LONDON 30
THE
THE FASTEST GROWING BUSINESS EXHIBITION IN EUROPE
The Business Show and Business Startup combine to create the UK’s biggest business exhibition. The event is renowned for the buzz that it creates when 25,000 people meet under one roof to do business, network, pitch for funding and participate in workshops, seminars and debates.
The Business Show is for established businesses who want to grow, evolve and expand. It’s set to attract an audience of around 10,000 visitors when it takes place at Olympia London in November. The step to expansion is a tough one that needs to be carefully structured and this event offers business owners an unparalleled opportunity to receive expert advice, guidance and access to the suppliers they need to achieve it. The 30th Business Show will host an array of seminars delivered by business experts, peer-to-peer mentoring features, an angel investors panel, workshops and sector specific networking features, all carefully designed to entice notoriously busy business owners away from their place of work for the day.
The 30th Business Startup will attract an audience of more than 12,000 visitors who are launching their own business or have been running one for less than 24 months. They’ll be drawn in by an unrivalled lineup of keynote speakers offering their business secrets, along with a host of seminars, hands-on workshops, 1-2-1 advice sessions, the opportunity to pitch to a panel of multimillionaire investors and networking sessions. THE BUSINESS SHOW | OLYMPIA LONDON | 2012
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EVENT OVERVIEW
EVENT OVERVIEW Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi blandit cursus consequat. Sed sem nibh, eleifend eget sodales ac, tincidunt vel magna. Nulla volutpat sollicitudin scelerisque. Curabitur nec iaculis felis. Quisque sollicitudin imperdiet magna sed auctor. Donec ac massa egestas libero posuere suscipit sed eu mi.
The event is built on a foundation of: • •
•
• • •
20-25,000 visitors Over 350 exhibitors showcasing goods and services to help small and growing businesses More than 250 seminars from experts Workshops run by experts including Google, Microsoft and SAGE Keynote presentations from the UK’s most successful business people Personalised expert advice sessions Networking features
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IN JUNE 2013, THE BUSINESS SHOW WELCOMED
10,022
WHO ATTENDS THE BUSINESS SHOW
MARKETING DIRECTOR
6%
Visitors to The Business Show are entrepreneurs and owners of established businesses looking to grow their business and take it to the next level. They will be looking for advice and information, as well as suppliers of products and services of benefit to their business.
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VISITORS
0-1M 24% 1M-5M 38% 5M-20M 23% 20M-50M 10% 50M-100M 3%
92%
SAID THEY WOULD BE LIKELY OR VERY LIKELY TO RECOMMEND THE EVENT TO ANOTHER PERSON
MANAGING DIRECTOR
PROFESSIONAL / BUSINESS SERVICES
2%
3%
OTHER DIRECTOR
COMPANY TURNOVER
3%
19%
HOSPITALITY / CATERING
21%
18%
RETAIL OUTLET
38%
IT / MEDIA DIRECTOR
23%
ECOMMERCE / INTERNET
FINANCE DIRECTOR
17%
LEISURE
7%
MEDICAL / HEALTHCARE
CHIEF EXECUTIVE OFFICER
12%
SENIOR MANAGER
5%
35% 1-20
EMPLOYEES
6%
MANUFACTURING
89%
21-50
EMPLOYEES
5%
FOOD & DRINK PRODUCTION 4%
SAID THEY WOULD BE LIKELY OR VERY LIKELY TO RETURN TO THE NEXT EVENT
38%
STATISTICS
INDUSTRY
COMMERCIAL / BUSINESS DEVELOPMENT DIRECTOR
} }
THE
BUSINESS SHOW2013 28-29 NOVEMBER 2013 OLYMPIA LONDON 30
SKILLED TRADE
NUMBER OF EMPLOYEES
18% 51-100
1%
EMPLOYEES
8% 101-500
EMPLOYEES
1% 500+
EMPLOYEES
07
ALREA
11,821
C HE D N U LA
VISITORS
62%
38%
The Business Startup visitors can be split into two groups. Those who have already started their business and want to ensure its early growth to become an established business, and then there are those who are ready to launch their business and attend to find the resources to make it happen.
DY
0-3 MONTHS AGO
24%
3-6 MONTHS AGO
9%
6-12 MONTHS AGO
12-18 MONTHS AGO
15%
11%
18-24 MONTHS AGO
8%
NOT Y E T
} } 7,329
VISITORS TO BUSINESS STARTUP HAVE ALREADY LAUNCHED
18%
41%
STATISTICS
VISITORS TO BUSINESS STARTUP HAVE ALREADY LAUNCHED
INDUSTRY
6-12 MONTHS
30%
RETAIL OUTLET
19%
22%
PROFESSIONAL / BUSINESS SERVICES HOSPITALITY / CATERING
WHEN LAUNCHING? 0-3 MONTHS
33%
7,329
ECOMMERCE / INTERNET
12+ MONTHS
2+ YEARS AGO
} }
IN JUNE 2013, BUSINESS STARTUP ATTRACTED
NCHED LAU
WHO ATTENDS BUSINESS STARTUP
WHEN DID THE BUSINESS LAUNCH?
14%
LEISURE
4-6 MONTHS
8% FOOD & DRINK PRODUCTION SKILLED TRADE
22%
78%
15%
4% 3%
MEDICAL / HEALTHCARE 2% LOREM IPSUM DOLOR SIT AMET NULLA ET
MANUFACTURING
1%
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The show advertising campaign reaches far and wide. We use a blend of traditional event marketing techniques, with the latest digital techniques and social media platforms. A major benefit for a sponsor is the brand exposure that comes through appearing on our marketing campaign, hitting the mainstream media, including the national newspapers and TV.
KEY COMPONENTS OF THE MARKETING CAMPAIGN •
• • • • • • • • • •
National newspapers (250 ads placed across The Times, The Daily Telegraph, The Independent, The Guardian, The Financial Times, The Sunday Times, The Sunday Telegraph, The Observer, The Daily Mail, The Mirror, The i) London and local newspapers, The Evening Standard, The Metro, (250 ads placed) Business magazines (British SME, Talk Business, Retail Focus, Start Your Business, Money Talks) TV (circa 170 ads on ITV, Sky News, Sky Sports 1,2 & 3, Sky 1, Dave) Radio (London) Social Media (Twitter, LinkedIn and Facebook campaigns designed to generate exposure) Web banners (targeted business websites) Online behavioural targeting (targeting visitor profile) 250,000 DM invitations to business groups and government organisations Email campaigns to our database (over 250,000 business owners) Partners’ emails to their databases (circa 1.4 million emails will be sent to business owners from partners recommending the show to their members)
and visitors are encouraged to refer to it for the very latest information in show week. It covers every part of the event and reinforces the hundreds of reasons to attend.
The extensive media and partners campaign is very effective for encouraging the audience to register for the event, but it’s only half the battle in getting the visitor to actually attend the event. It’s imperative that they are constantly engaged and excited about what’s in store for them, so that they view the event as a ‘must’ in the diary.
Interactive Features
On average, 89% of our pre-registered visitors go on to attend the event. For a free-to-register event, that sits well above the average of just 60% across the board for trade exhibitions. So what makes us different?
Interest Specific Emails
Unrivalled Seminar Schedule The seminar schedule is the centre of visitor attraction. It’s painstakingly designed to ensure that business owners view it as an unmissable opportunity to find the answers to the problems that keep them awake at night.
The Digital Show Guide Every single pre-registered visitor is posted a glossy brochure that is designed to excite the visitor by showcasing the very best that the show has to offer. They also have access to a complete digital show guide that encourages visitors to sign up for seminars, workshops and other show features. This show guide is updated as the show approaches to ensure that it’s up-to-the-minute
VISITOR MARKETING
VISITOR MARKETING
WHY DO PRE-REGISTERED VISITORS ATTEND?
The features form the heart of the event and pull visitors out of the workplace with the opportunity to network, attend training workshops, pitch to panels of multi-millionaire investors, and receive expert 1-2-1 advice, all free of charge.
We’ll send regular emails reminding visitors of the key reasons to attend and others that highlight specific areas of interest. For instance, visitors interested in finding alternative sources of funding will receive an email that highlights the features like Angels Den, a list of relevant finance seminars and 1-2-1 finance advice sessions, and they’ll be pointed to the exhibitor list.
Visitor to Visitor Engagement We ramp up our Twitter, LinkedIn, Facebook and YouTube campaigns in the weeks leading up to the show. Our keynote speakers are instrumental in drumming up excitement about the event to their large followings on social media channels. As the activity increases, visitors begin engaging with one another through these channels, which creates pre-event networking and in turn, a cast iron reason to attend and meet one another face-to-face.
* All marketing activity is subject to change in conjunction with the event marketing needs.
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The Business Show has been designed to create an unparalleled opportunity for business owners to get advice, guidance and support in growing their businesses.
• • • • • •
• • •
Funding for growth Sales and Marketing International expansion Information Technology for growth Financial plans for improved profitability Acquiring a business, franchising a business, market flotation or exit strategies Market Research, digital marketing and social media Recruitment, training and motivation Joint Ventures, partnerships and strategic alliances Risk management Law and regulation Branding, patents, trademarks and Intellectual Property Profiting from innovation and invention Utilities and energy companies Couriers
• • • • • • • • • • • • • • • • • • • • • • • •
Funding, finance or grants Branding and Intellectual Property Franchising Banking Sales, marketing and PR Social media Market research Commercial premises Business planning Business support Equipment and supplies Company formations Internet, IT Ecommerce and SEO Training, and motivation Accountancy Bookkeeping Telecommunications development Legal advice Recruitment, HR and Health and Safety Commercial Transport Professional Services Utilities and Energy Companies Couriers
• The array of features, workshops and seminars will inspire and motivate these true entrepreneurs to take their already successful businesses onto the next phase of growth and development. In the process of doing this, we are collecting together the most important small and medium size businesses in one place to demonstrate how to grow their business and supply them with the products and services that they will need.
It’s our responsibility to ensure that visitors are provided with the latest products and services they need to run their business successfully. Arming the visitor with ideas, education and information is only part of what our event aims to achieve. We also strive to provide the visitor with every product or service they might need. From multinational corporates to high street chains, professional services to website designers, public sector and private enterprise – all are represented at Business Startup. If you provide SMEs with a product or service, you should exhibit at Business Startup.
• • • • •
WHO SHOULD EXHIBIT
THE
WHO SHOULD EXHIBIT
BUSINESS SHOW2013 28-29 NOVEMBER 2013 OLYMPIA LONDON 30
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Thank you to The Business Show for organising yet another fabulous event. We were delighted with the support we received again. What always drives me is the passion by many business owners and entrepreneurs to learn. They certainly showed it! In times when there is so much negative press about the economic situation, in my view, the best sign at the show was this one!
”
John Coupland Author of ACCELerate™ Your Social Media
“Great time at The Business Show. It was a pleasure meeting so many visitors and seeing so many business cards and knowledge exchanged.” Oakley ERP
“Great time at The Business Show, meeting some great people and sharing some inspirational ideas.” Focus on Success
Positive Inclusions
“A fantastic two days at The Business Show.” Elite Business Magazine
“Myself and all the people involved agree that The Business Show was an excellent event. Our first time at an exhibition of this scale and we have taken many positives from it.”
“The show was great; best one that I’ve been to so far! Looking forward to the next one!” Scott Hartley, Sales & Marketing Manager, Talk Business Magazine
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Mikael Berglund, 76BITS “Thank you The Business Show, you’ve been great!”
“The quality of attendees was fantastic, everybody was there to learn something about starting a business or expanding their business. I can’t thank the team enough for making me so welcome. I had a brilliant time and it took until the next day to feel the adrenaline leave me! See you all again at The Business Show...” Clippy Mckenna
You Text
“Aside from the first class sales and support during the planning and set up of the show, the volume of business that the show drove to our stand was unprecedented. I barely had time to breathe during the two days and the net result was dozens of business leads, some of which have already been converted into sales. I couldn’t recommend more highly.” Stuart Spice buzzbox Telecom
I was desperate for some real help and mentors to help me learn how to manage a growing business. Over two days, I made loads of great contacts who are experts in their field, I’ve made new friends, so I know I’m not alone and I now have two business mentors. I am so grateful of the opportunities I have found at The Business Show. It’s more information and advice than I’ve had over the last year since I set up. I’m also developing my social footprint! I didn’t even know what this was until a few days ago. So, a big thank you once again. I loved the event. Sunita Arora-Shah, Director, Fun-Keys 4 Kids Limited
“Glad to hear The Business Show 2013 was a big success. Must find ways to restrengthen our economy and this is a good step towards doing it.” Richard Taylor
TESTIMONIALS
EXHIBITOR TESTIMONIALS
“We’re still buzzing about the amazing time we had at The Business Show - a lot of friendly people and good vibes!”
”
“Fantastic atmosphere at the The Business Show last week. Great networking! Time so well spent!” McDaan Limited
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“
TESTIMONIALS
VISITOR TESTIMONIALS
“Awesome couple of days. I’ve got a lot from the days and met some fantastic people.”
“It was a really fun day at The Business Show. The pitches on the Rockstar Group Midas Touch stage were epic! Quality day all round.”
Tom Norman
Containers Hostels Lots of thanks to The Business Show. Great day, met lots of great contacts and learnt a lot! A Brand in a Box
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“Think my brain’s still downloading all the stellar info from The Business Show 2013. Well done! Yet another buzz-filled show!”
“Seriously had the best day at The Business Show! Learned so much and identified the gaps of knowledge I need to fill!”
Wilkietv
“The Business Show shows why the UK is a great place to be - so many ideas, contacts and sweets!” Martine Frost
Tim O’Rahilly
“Amazing day at The Business Show. Learned a lot and have never felt more confident in my business.”
“Wow! The Business Show is intense! Sensory overload, but lots of great offers, help and advice.” Paul Lancaster
Bella Talk
October Jeroh
“Cracking time at The Business Show, networking socks off and lovely chats! Contacts and relationships in the making. :) It’s awesome!”
“Really productive at The Business Show. So much enthusiasm in one place. Very positive!”
“Just left The Business Show after seven hours of networking, conferences, workshop and more... It was simply amazing! Congrats!” Le Dame
Mark Roberts
“Interesting visit to The Business Show. Loads of advice, entertaining chats and new ideas! Amazed at the crowds!” Elizabeth Whycer
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“I met some amazing people at The Business Show and the opportunity to share ideas. ” Dee Alimi
Had a blast at The Business Show. Learnt so much. Can’t believe it was all free. Sometimes the best things in life are free! House Of Arike
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“Brimming with plans for my business! Aspiring entrepreneurs and small business owners; head to The Business Show.”
“Really productive and insightful day. Cannot wait to move forward with my business now! Thank you.” Gavin Francis
Nelum Samara
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Our mission is to help you to achieve your marketing goals at the event. If there’s anything you’d like to do for that all-important big impact on the audience, we can work with you to make it a reality. There are numerous sponsorship opportunities, all designed to offer you a big branding impact on the visitor, from networking areas to advice clinics.
We’ve worked with clients in the past to produce all kinds of creative branding solutions, from a giant red telephone in the registration area to branded printed footsteps guiding visitors from a client’s workshop to their stand. Anything and everything is open to discussion and we would welcome the opportunity to work with you to find a solution to your brand exposure aims.
FEATURE SPONSORSHIP The features are the heart of the event, from speed networking to visitors pitching to angel investors. They draw in visitors and create a real buzz. Sponsoring a feature will ensure your brand stands out from the crowd, attracts your target audience and gives you data of the visitors who book it in advance. You’ll also have the added benefit of your branding appearing in all the
We can help you achieve your marketing goals in a variety of ways, but one way to guarantee pre-qualified leads and make a big branding impact on the show is to host a workshop.
ALTERNATIVE OPPORTUNITIES
ALTERNATIVE OPPORTUNITIES
WORKSHOPS
Based on a proven formula operated currently by Google, Yell, SAGE and Microsoft, we will design and build you a workshop facility within the exhibition. Visitors book their seats in advance of the exhibition, providing you with pre-qualified prospects who want to hear about you. Unlike any other form of B2B marketing, there is no uncertainty. The workshops normally run for 30 minutes every hour throughout the show, with 15 or 20 minute breaks. They are very much a hands-on interactive sessions for the visitor, which allows you to demonstrate your products and expertise. The cost of workshops are dependent upon the subject and the number of seats, but the range is between £12,000 and £29,000.
visitor collateral and on the website.
ADVERTISING OPPORTUNITIES Advertise your products and services to the entire audience and incentivise them to visit your stand through the visitor’s digital show guide which is emailed to every single person who registers for a ticket to the event.
SHOW SPONSORSHIP Sponsorship of The Business Show is a unique opportunity to establish a brand association and strong relationships early in the journey of tomorrow’s blue chips. The two tiers of sponsorship offer a range of opportunities to display your branding prominently around the event and across the advertising campaign. Ask us for more information.
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PACKAGE & COST
PACKAGE & COST There are countless marketing benefits directly related to having a stand at The Business Show over and above the obvious powerful benefits of face-to-face marketing to over 25,000 visitors at the event itself. INCLUDED IN THE PACKAGE FOR EVERY STAND IS:
STAND
DIGITAL SHOW GUIDE
Your stand at the show will give you face-to-face access to meet more than 25,000 visitors. This is your space to personalise with your branding to stand out from the crowd and use to demonstrate the benefits of your product or service to the visitors.
As an exhibitor, you will receive a 75 word exhibitor listing, including your contact and website details. The show guide is emailed to all visitors who pre-register for the show (approx 30,000 businesses) and is also available on our website.
WEBSITE
SOCIAL MEDIA CAMPAIGN
You will be given a dedicated page to promote your products and services on our website, which receives in excess of 1,000,000 hits a year. Your dedicated page can include up to 500 words, a product image, a company logo, a link to your website and also links to your Twitter and Facebook profile pages.
We have a dedicated member of staff for our social media channels, who will work with you to promote your product or service to our following through Facebook and Twitter. We currently have 4,500 Twitter followers and a Facebook audience of around 1,000.
SHELL SCHEME STANDS Shell scheme stands are fully carpeted and walled. Stand inclusive of fascia name board and stand number. ÂŁ435 plus VAT per square metre for shell scheme stands
SPACE ONLY STANDS Space only stands are just that and give you a blank canvas to create something special within that area. ÂŁ415 plus VAT per square metre for space only
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The Business Show and Business Startup act as a hub for three other events that may be of interest to you. This November, we’re branching out and taking over even more of Olympia, with extra events running alongside The Business Show, focussing on specific industries. They’ll all have the same thing in common – tons of free seminars, workshops, networking and expert advice, but they revolve around just
OTHER SHOWS
NOT JUST THE BUSINESS SHOW one topic, such as international trade or the takeaway industry. Many of our visitors attend more than one show while onsite to take full advantage of the content and opportunities on offer. These crossover visitors extend your marketing reach to thousands more potential clients and partners, making The Business Show even better value than ever.
FOR ANYBODY LOOKING INTO STARTING OR EXPANDING OPERATIONS OVERSEAS Going Global has a particular focus on emerging markets like BRICS. If you’re looking to trade with foreign countries, open offices abroad or you just want to keep up to date with global business opportunities - this is a must attend event for you. Meet the UKTI and a range of exhibitors ready to help you go global! Register for your free tickets at www.goinggloballive.co.uk
FOR ANYBODY LOOKING TO DIVERSIFY THEIR FARM LAND OR RURAL BUSINESS The Farm Business Innovation Show is designed for all farmers, smallholders, land owners, estates and everybody with an interest in rural business, who are looking for new ways to use their land to bring in more money. This is not an agricultural show with farm machinery, plant and livestock, but a farming business show with new ideas, advice, suppliers and resources to make your business more profitable. Register for your free tickets at www.thefarmingshow.co.uk
FOR ANYBODY LOOKING TO GROW OR START A TAKEAWAY RESTAURANT Takeaway Expo is a unique chance for takeaway owners to develop business skills to benefit any takeaway and explore new dishes to tempt customers into spending more money, more often. Aimed at progressive takeaway restaurants, the exhibition brings together like-minded professionals to share ideas and develop professional knowledge. It’s the perfect springboard to help a family business become a better business. Register for your free tickets at www.takeawayexpo.co.uk
TAKEAWAY I N N OVAT I O N EXPO2 13 BUSINESS GROWTH & ENTREPRENEURSHIP
The Business Show is brought to you by Prysm BSU Limited, a company registered in the United Kingdom, with registered number 07447489 and with its registered office at 3rd Floor, Colston Tower, Colston Street, Bristol, UK, BS1 4UB.
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