ISSUE 2 / OCTOBER-2020 BROUGHT TO YOU BY
March 3rd & 4th 2021 Los Angeles Convention Center
ISSUE 2 / October 2020
Welcome to the October 2020 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place March 3rd & 4th, 2021 at the Los Angeles Convention Center.
2
ISSUE 2 / October 2020
Marketing Move of September
Holiday Sales Kicking Off Earlier Than Ever The massive crowds that storm retail environments on Black Friday and all throughout the holiday season are now out of the question amidst the global pandemic, forcing retail giants to reimagine the holiday shopping experience this year. With Amazon Prime Day being postponed from July to October, large retailers are following suit in an attempt to kickstart the holiday shopping season earlier than ever before. October has seen some of the nation’s largest retailers launch massive savings events that would typically arrive with Thanksgiving, but are now accompanying Halloween, like Target’s “Deal Days”, Old Navy’s “Giftober”, and Walmart’s “Big Save Event”. See Full Article
3
ISSUE 2 / October 2020
Sales Tip for Keeps “If you are not taking care of your customer, your competitor will.”
- Bob Hooey 4
ISSUE 2 / October 2020
Exhibitor Spotlight:
Brandfolder is the #1 digital asset management platform that helps your marketing and creative teams expertly and efficiently manage your brand. It allows all of your assets to be securely stored and backed up in one location and supports all file formats. Their proprietary AI engine, Brand Intelligence, even works to tag and organize your assets behind the scenes. The Brandfolder platform was designed with organization and ease of use in mind, highlighting numerous product features that give you complete control over your brand. For example, by using the “Collections� feature, you are able to monitor who has access to which assets, making certain Collections public and only allowing others to be shared with users of your choosing. See Full Spotlight
5
ISSUE 2 / October 2020
Demand Generation & Marketing Automation Experts Verticurl and their team of demand generation and marketing automation experts are committed to generating direct, quality leads for your business. They offer a diverse line of services, making them a reliable source to help you meet your business goals. Whether you are looking for support with Marketing Automation, CRM, or Demand Generation, Verticurl has something to offer you. Verticurl works to implement technological solutions to give your business a competitive advantage in the industry. For example, their SMS Connector, designed to expand a business’s overall reach and effectiveness, uses several Marketing Automation platforms to reach customers that do not have email addresses. Not only does this connector allow marketers to send out personalized content, it also incorporates click-through tracking, giving accurate conversion rates for your SMS campaign. See Full Article
6
ISSUE 2 / October 2020
Marketing Solution of the Month
Page One Power is an SEO agency specialized in strategic content creation and sustainable link building. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic. Our SEO services include content marketing, link building & link building training, keyword researching, SEO consultation, and SEO auditing. We also offer white label services with exclusive pricing options for SEO agencies and resellers. We believe that campaigns are most successful when a true partnership exists between agency and client. We provide full transparency and consistent communication throughout all our campaigns, because you need a partner you can trust with the experience, expertise, and commitment to doing search right.
7
ISSUE 2 / October 2020
Leading Webinars At Your Fingertips
For businesses looking to get ahead during economic uncertainty, we’ve gathered some incredible information from industry leaders that will enhance your know-how and maximize your marketing capabilities. Check out this edition’s featured virtual seminars that can put your business on the cutting edge in the transforming marketing & advertising world:
How to Gain a Competitive Edge through non-English Communication: Branded Translations While English is the prevailing language in business globally, it may not always be the best option. Research shows that customer engagement and purchase intent increase when communication is in one’s native language. Language can be used to make an impression,
Stock Photography Then and Now The project “Stock Photography Then and Now” covers the evolution of stock photography aesthetics from the early days with cliched handshakes and people in business attire smiling at the camera to the authentic and natural stock photos of today.
strengthen relationships and ultimately gain a competitive advantage.
Many still have negative associations with stock photography as
In this seminar we will discuss the importance of language in business
something dull and cliched. There was a time and place for this
and how to make your translated communications more effective.
opinion but as the world has changed, so has stock photography.
8
ISSUE 2 / October 2020
MEET THE PROS
Check out these highlights for the heroes of the The Three Marketeers - October edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Kristina Centnere - SocialCow Kristina Centnere started her career as a freelance copywriter almost ten years ago, when she was asked if she knew anything about this new concept called “social media�. A natural problem-solver, Kristina learned everything there was to know about it and grew her marketing firm as one of the first in New York to offer social media management services. Over the last decade, Kristina has grown SocialCow into a full-service digital marketing firm, serving clients locally and nationwide. See Kristina deliver her speaking session at the B2B Marketing Expo titled: Neuromarketing: How to Sell the Brain
9
ISSUE 2 / October 2020
MEET THE PROS
Liz Marie - Liz Marie Strategy Liz Marie is an award-winning brand strategist and creative director with 13 years of experience building brands that customers love. She has worked with over 100 brands across industries, from small
Jason Yormark - Socialistics
businesses to Fortune 100 companies.
Jason Yormark is the founder of Socialistics (www.socialistics.
women and people of color with the insight,
com), a social media agency that helps businesses craft
tools and resources to thrive, so that we
their stories and tell them in a way that actually grows their
can achieve greater equality of opportunity,
business. He is a 20+ year marketing veteran whose prior
representation and economic power
work has included heavy hitters as big as Microsoft, Amazon, SAP as well as smaller start-ups and small businesses.
Today, she empowers brands led by
Check out Liz Marie’s speaking session at the B2B Marketing Expo titled:
See Jason deliver his speaking session at the B2B Marketing Expo
Obama Taught Me: How Marketers
titled: Is Your Business Popular? Digital tactics to drive new business.
Champion Equality & Inclusion
10
Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!