Issue 8
APRIL 2021
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the April 2021 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
ISSUE 8 / April 2021
Scene
The Retail
Positive CBD Policy Changes in 2021 The CBD industry is growing at a rapid rate. As legalization continues, new policies are positively shaping the blossoming market, which is promising a bright future for established and new cannabinoid companies. Consumer demand has resulted in a large increase in legitimate and credible CBD brands, such as YIPS and CBD of Washington, which has instilled trust to those new to trying out products that serve as a substitute for pain relief and anti-inflammatory medications. According to nasdaq.com, in 2014 prior to the bustling CBD industry we have today, Congress initiated an experimental program that allowed Hemp to be legally grown in the U.S. for the first time since 1937, provided it was attached to a university. Fourteen states ended up participating in the program. Although the experiment came with a plethora of restrictions, it was a monumental step for the hemp industry... See Full Article
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ISSUE 8 / April 2021
Quote April Biz of
“Every problem is a gift—without problems we would not grow”
- Anthony Robbins 4
ISSUE 8 / April 2021
SMS Marketing: The Top Marketing Channel for Scaling & Reducing Churn in 2021 This article was contributed by our exhibitor WeClick Group. Employing the latest marketing channel, i.e. SMS Marketing is a must if you’re trying to scale your business and reduce churn. In 2021, when many customers turn away from traditional forms of communication, this will be one channel that stands out as being relevant and effective for many businesses. So, if you’re looking to grow in the coming years, or want to increase customer loyalty, don’t neglect SMS Marketing! In this article, we’re going to discuss the most common questions asked about SMS Marketing: “Is Email Marketing Dead?” See Full Article
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ISSUE 8 / April 2021
Here’s Why Bath Salts Are All Set to Dominate the Skincare Industry in 2021 This article was written and contributed by Kayshaun Brooks with Renew You Body Butters. What do you most look forward to after a tiring day at work? A deep soak in the warm bath loaded with soothing bath salts! Have you ever wondered how it started? The History of Therapeutic Bath Salts As long ago as 2700 BCE, the Chinese listed almost 40 types of salts, their extraction process, and therapeutic uses. During the time of Hippocrates, patients were immersed in seawater for healing purposes. Later on, the communal bath houses were set up partly due to the popularity of the bath salts. The visitors looked forward to a physically rejuvenating experience while mingling with their acquaintances. Charles Russel, an English physician, is credit with mainstreaming the use of therapeutic bath salts through his book titled The Uses of Sea Water published in 1753. Following the publication, France and Great Britain set up new hospitals in the coastal areas for thalassotherapy i.e. sea care (Toronto, 1917). See Full Article
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ISSUE 8 / April 2021
Building Rapport With
The Consumer
Product reviews are crucial for businesses to understand their product or service’s reception by its consumer base and to eliminate shopper concerns for a product. From small businesses to large enterprises, customer feedback builds credibility between brand and consumer and allows businesses to cater to the needs of their consumer base. Check out this edition’s featured product reviews from some of our leading exhibitors:
Bella Luci Soy & Beeswax Candles Bella Luci candles are made of a 100% soy and beeswax blend, hand poured in the United States. These stunning candles are unique due to their long burn times and handmade alabaster glass casing. The handcrafted glass comes in ten beautiful colors which enables the candles to emulate a bright glow similar to a star in the sky. Their fragrances range from 40 alluring scents which include rose, cedar, cleansing sage, cool mint, french lavender and so many more. Sizes of candles are 3 ounce, 10 ounce with the largest candle being the 3 wick fluted bowl PS I Love You candle. The PS I Love You candle is especially unique due to the pendant found at the bottom of the glass once the candle has burned to its completion. If you’re looking for candles to bring along during travel, travel tins come in 3 ounce and 7 ounce sizes, which make it exceedingly simple to store and carry.
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Read Full Review
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ISSUE 8 / April 2021
Building Rapport With
The Consumer
Remedio Wellness Remedio Wellness is the new generation of plantbased wellness. With their wide selection of all-natural products, they truly harness the power of nature to provide some relaxation in our everyday lives. The Cannabinoid Drops are advertised as carefully formulated to promote the balance of the mind and body, and in my experience, the drops did just that. These drops are made with broad-spectrum hemp and work to relieve stress, reduce pain and inflammation, and support an overall sense of wellbeing. With 500mg of hemp, this product is meant to be applied underneath the tongue for easy absorption within a minute. This flavorless oil starts taking effect within 20 minutes of application, and almost immediately, the feeling of relaxation begins to surface. This serum is especially effective for those of us who live fast-paced lives and are looking for a simple way to unwind from time to time.
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Read Full Review
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ISSUE 8 / April 2021
Building Rapport With
The Consumer
Steel Wool: A Beard Brand Handcrafted Beard Balm, Handcrafted Beard Oil Steel Wool is a Black Veteran Owned Company that produces revolutionary, cutting-edge beard products for the modern day man. These veteranmade, cruelty free, and all-natural products help keep your beard as fresh as it can be. The Handcrafted Beard Balm from Steel Wool provided instant smoothness to the beard and keeps a nice hold while creating your shape. The ingredients in this balm include olive oil, vitamin e, shea butter, essential oils and fragrance. These key ingredients were able to keep the beard moisturized, soft and smelling delightful. The Handcrafted Beard Oil serves to soften and shine the beard and create an overall sleeker look. The four allnatural ingredients in this oil include hazelnut oil, sunflower seed oil, pumpkin seed oil, and grape seed oil fragrance. See Full Article
Watch Video Review! 9
ISSUE 8 / April 2021
Retailer Shoutout Flex Payment Solutions is a direct third-party processor + ISO to multiple bank partners that offers ACH, credit/debit card, IVR and text-pay (amongst other programs) payment processing services to traditionally misunderstood, misrepresented and underserved industries. Flex works hand-in-hand with its banking partners and, after some hiring and a large in-house compliance overhaul, together confidently entered the CBD/Hemp market in early 2019 with the 100% intention of being around for the long-term. Our approach is different: Every merchant gets a unique ID, our banks provide business checking accounts and you will truly have (multiple) warm bodies to reach with Flex when needs arise. We don’t take shortcuts, and certainly don’t “sign up and disappear” on your team after initial training, Flex’s staff is dedicated to helping your company grow by being involved in ongoing plans and providing customized solutions to your payment problems each step of the way!
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MEET THE EXPERTS
Check out these highlights for the experts of The eComtree - March edition! Need help with your product or retail abilities? These companies and people are at the forefront of providing those needs to the ecommerce community and to emerging markets.
Gene Lunger Executive Vice President of Retail Operations - Ashley Furniture Homestore Gene Lunger is the Executive Vice President of Retail Operations (Ashley HomeStores) for the global manufacturer, Ashley Furniture Industries. Ashley is the world’s largest manufacturer of furniture, and the #1 home furnishings retailer in North America. Gene’s responsibilities encompass Licensed Store Operations, Business Development, Licensee Marketing and Retail Education. As a 30+ year home furnishings retailer, Gene’s approach to leadership has been influenced heavily by a lifetime of adventure in the outdoors, stretching and growing his personal comfort zone climbing mountains across the United States. The lessons learned at altitude give him a unique perspective on life, business growth, survival and success in a wildly evolving retail environment. Gene resides in Ft Lauderdale Florida with his wife Canicia.
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MEET THE EXPERTS Jeanel Alvarado Founder & CEO - RetailBoss Jeanel Alvarado is the Founder & CEO of RETAILBOSS®, an all-in-one platform connecting the retail industry, for professionals, entrepreneurs and creatives. She has worked as an educator, writer, speaker and consultant for over 10 years. She is also the Founder of Startup Retail Summit, a two-day virtual event for small businesses, that was launched during the covid pandemic to help entrepreneurs navigate the retail industry. Jeanel is the former Senior Managing Director of the University of Alberta, School of Retailing, where she oversaw undergraduate and masters students on a variety of applied research and consulting projects in retail and real estate. You can catch Jeanel’s Keynote Session, “Social Commerce: 5 Strategies to Cultivate A Strong Community of Advocates for Your Brand” at the White Label World Expo this September in Las Vegas!
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MEET THE EXPERTS Aditya Agashe Product Manager - Microsoft Aditya Agashe is a prominent Program Manager at Microsoft where he works on Azure cloud computing to build hyper-converged and hybrid features that help customers adopt cloud technologies. He previously managed product and engineering teams as the founder of Belle Applications and Head of Product at Speare. Don’t miss Aditya’s Keynote Panel Session alongside his co-authors of Swipe to Unlock from Facebook and Google at this year’s White Label World Expo in Las Vegas!
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!