Issue 4
DECEMBER 2020
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the December 2020 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
ISSUE 4 / December 2020
5
Scene
The Retail
Tips To Protect Your Business From Holiday Chargebacks And Fraud Article contributed by Chargeback Gurus The holidays are just around the corner, preceded as always by the biggest online shopping days of the year. With many stores closed or operating at reduced capacity due to the COVID-19 pandemic, eCommerce is set to have one of its most lucrative holiday seasons of all time—but like scavengers after somebody else’s feast, fraudsters are going to take every opportunity they can to profit from the increased volume (and reduced scrutiny) of transactions that goes along with the holiday shopping rush. What can merchants do to protect themselves from fraud and chargebacks over the holidays?
Over the holidays, merchants process more transactions than they do at any other time of year, and new or infrequent eCommerce shoppers often show up to buy gifts and take advantage of seasonal deals. Fraudsters know that the chaos of holiday shopping means that both merchants and consumers are letting their guard down, making it the perfect time for them to go on shopping sprees with stolen card numbers. By the time the cardholder realizes it, the fraudsters are long gone with their ill-gotten goods—but the merchant is still on the hook for the chargeback the cardholder will demand. See Full Article
3
ISSUE 4 / December 2020
Quote December Biz of
“Change is not a threat, it’s an opportunity. Survival is not the goal, trans-formative success is.”
- Seth Godin,
4
ISSUE 4 / December 2020
6
Reasons Why You Should Sell & Invest In High Priced Products Article contributed by JustOneDime
Conventional wisdom is wrong. For years, private label entrepreneurs have been fed a lie: selling cheaper private label products will make you more money. We’re here to take this notion and blow it to the moon. Today, we’re going to show you six reasons why higher priced products can increase your profits and also how to fully utilize your more expensive products for larger profits:
More specifically, we will use search term (keyword) volume data. This means: - If we can determine which terms have the highest search volume , then we can determine which products are searched for the most. - If we can determine which products are searched for the most, then we can determine which products have the largest demand .
First, higher priced private label products sell better online.
- If we can determine which products have the largest demand , then we can determine what the average price is for the most in-demand products.
Not only do higher-priced private label products sell just as well as cheap private label products, but they actually sell better. How can we prove such a radical assertion? Data.
Why does online marketplace search volume correlate directly with product demand? Because when someone searches a term on, for example, Amazon Search, that person is a customer with
the intent to buy the product related to that search term. Luckily, Amazon Brand Analytics can show us what the most searched terms are on Amazon.com—the largest online marketplace in the world. We will filter the list of results to show only generic private label products (excluding brand terms such as “Chromebook”). See Full Article
5
ISSUE 4 / December 2020
Implementing The Bullseye Traffic System Jeff Lieber and his team from TurnKey Product Management provided this article.
Overwhelm. It’s the most common sentiment we hear from Amazon sellers, who know they need to make changes, know there is money being left on the table, have a laundry list of to-dos that are a mile long, and yet, they haven’t made changes to their Amazon listings or strategy in months. And still, they wonder why they aren’t growing? The level of both opportunity and competition on Amazon is at an all-time high, and for a brand to really make it on this platform, it’s going to take a lot of intention and expertise to do so. As we work with our clients to help them achieve massive success, we help them implement what
we’ve coined as the Amazon Bullseye Traffic System, and you can get started on doing this yourself today! Not only is it smart business to think outside the box when it comes to external marketing strategies, Amazon recently made changes to their A10 Algorithm which rewards sellers for sending traffic from outside of Amazon to their listings. It’s a win-win for them because obviously, it can result in a sale for you, but also it gets the customer shopping on their platform. See Full Article
6
ISSUE 4 / December 2020
How Do You Outfit A Growing Company And Over 2,700 Employees? Article contributed by Apparel Redefined
It’s a question Natalie Zajc was asking herself when Crash Champions, a collision and auto body shop chain, was planning a significant expansion through acquisitions. Their aggressive goal was to go from 20 to 180 stores in a year and then to 250 by the end of the next year. It was essential to have the consistency of brand throughout each of their new shops. Each employee would need new uniforms during the transition, along with any potential new hires. With each shop having about 15 employees and each employee getting a uniform kit with eight pieces, that meant making sure 30,000 garments needed to get to the right person in one of the 250 body shops all over the US. That’s a logistical challenge.
That’s where Apparel Redefined comes in. We needed two scenarios to find solutions for; one was to quickly outfit acquisitions of several new body shops at a time. Two, get new hire uniform kits out quickly to any shop across the US as needed. The first one was simple. With our proprietary software solution, Nomos, we could get new orders in, decorated, and shipped out in a week. Much faster than the industry average of two to three weeks. See Full Article
7
ISSUE 4 / December 2020
Help Hub Blogs
Leading Expertise At Your Fingertips For businesses looking to get ahead during economic uncertainty, we’ve gathered some incredible information from industry leaders that will enhance your know-how and maximize your selling capabilities. Check out this edition’s featured help hub blogs that can put your business on the cutting edge in the transforming retail world:
COVID-19 & E-commerce Order Fulfillment Strategies
It’s Time To Diversify Contributed by Pro Prep and Fulfillment
Contributed by Floship While offline stores struggle, many e-commerce businesses started seeing a surge in orders. Certain product categories, such as home fitness equipment, gardening tools, personal hygiene goods and entertainment have especially been in demand as of late. While demand increases and would in normal situations be met with excitement, online sellers now struggle to actually get the goods they’re selling to their customers around the globe. Why? Because of travel restrictions.
Why More Amazon Sellers Are Moving From FBA To FBM Contributed by Excel Fulfilment With online business booming during the current COVID-19 crisis many Amazon sellers have found themselves looking for an alternative to FBA and more and more are considering FBM as a viable compliment to their existing FBA offers.
For many of us, 2020 has proven diversification is critical in all aspects of our lives. With the onset of Covid-19 and the closure of businesses, states, and countries, we’ve been reminded that anything can change what was once considered “safe”. For many people selling goods by “Brick and Mortar”, this meant lost income, businesses, jobs, etc that could not have been predicted. Many have been adapting to the changes but are doing so under pressure.
How Product Reviews Can Boost Sales And Cut Ad Costs On Amazon Contributed by Massview The biggest struggle when launching a new product is convincing shoppers to buy it, especially when it’s not high in the search results. What’s worse though, is when shoppers search for your targeted keyword but then buy from your competitors instead of you…
7 Must Have Images For Every Amazon Product Contributed by Picbooster Images play a huge role in customers decision-making process, eventually affecting the click through rate and the conversion rate for your product. You will be fascinated in reading the fact that a human brain can process pictures 60,000 times quicker than text (according to MIS Research Center).
8
ISSUE 4 / December 2020
Retailer Shoutout
Our award-winning graphic designers and structural engineers work with clients at any juncture in the design process, from product naming, concept strategy, and market research to color palettes, material selection, and print processes. We’re here to help you develop your brand story. Check out Zenpack’s article on the importance of family-friendly cannabis packaging!
9
ISSUE 4 / December 2020
MEET THE EXPERTS
Check out these top innovators who continue to transform the White Label industry!
Krishna Vemulapali Chief Product Officer - Trellis
Chylocure offers consumer products including creams, lotions, capsules, and also wholesale powder for manufacturers who want to formulate a variety of products with the Chylobinoid® compound.
A Trellis co-founder, Krishna leads the company’s product strategy. He has more than 20 years of experience in the high-tech industry, building and leading tech startups ranging from those in telecommunications to those in e-commerce. Most recently, Krishna led product management and engineering for an e-commerce analytics platform at 360pi (acquired by Numerator), which was considered the top e-commerce analytics platform used by Hewlett– Packard, Best Buy, HomeDepot and Wayfair. He holds several U.S. patents.
Be sure to see ChyloCure at the White Label World Expo in Las Vegas as they are in the top running for Innovative Product of the Year Award!
See Krishna deliver his speaking session “Advances in Advertising Automation and Why it Matters” at the White Label World Expo!
Associated Hemp At Associated Hemp, we offer a variety of wholesale services to clients around the country who are looking to add reliable, high-quality CBD products to their offerings. Through our extensive network of farms, manufacturers, and suppliers, Associated Hemp can source, produce, market, and distribute any CBD product of interest, making it your onestop-shop for launching a CBD brand. Check out Associated Hemp’s article: CBD Benefits For Your Body And Your Business
ChyloCure
10
Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!