Issue 11
July 2021
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the July 2021 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
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ISSUE 11 / July 2021
Scene
The Retail
The E-Commerce Logistics Race: US vs Canada: Which Country Performed Better in Q1 2021?
Our media partner, Parcel Monitor, launched an all new e-commerce logistics race series where they pit countries against each other based on their e-commerce logistics performance. To start things off, they are comparing US vs Canada. Who performed better in Q1 this year? They analyzed their data and here are some key highlights: 1. Canada has 2x higher usage of collection points than US 2. Both countries saw high growth in parcel volumes during peak period 2020, but transit time was significantly longer in the US compared to Canada. Read the full analysis on the performance of both countries, click here to read the full article now!
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ISSUE 11 / July 2021
Quote July Biz of
“Success is not final; failure is not fatal: it is the courage to continue that counts.”
– Winston Churchill
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ISSUE 11 / July 2021
Search Term Isolation As an Amazon seller, you need a strategy that will set you apart from your competition. Whether you’re an advertiser or a business owner, it’s important to know that certain external factors may affect your efficiency to sell online. Amazon’s algorithm is constantly improving, your competitors are getting stronger, and your valuable strategy may abruptly stop working. To help you overcome these issues, let us share what we’ve learned through the Search Term Isolation technique. This advanced bidding strategy was once praised by many top specialists in the business. The core idea behind it is to focus all your investment on converting search terms, while excluding the ones that don’t work. Easier said than done. Most products are featured in at least three different campaigns, making this process more complex. Below are the three prominent campaigns you’re most likely to have. See full article here
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ISSUE 11 / July 2021
Is CBD Helpful for Menopause? YES! CBD (cannabidiol) often plays a significant role in tackling menopausal symptoms. Here’s why: Menopause seems to disrupt the endocannabinoid system (ECS). The ECS is an entire-body system, like your immune system. It is a collection of cell receptors, called cannabinoid receptors, in the brain, other organs, and tissues throughout the body such as the skin. This system plays an important role in mind and body balance. When your body is low in naturally produced cannabinoids, the hemp plant is there to help replenish. Learn more about Hemplily products at the White Label Expo held at the Las Vegas Convention Center on September 1& 2, 2021. Register your free tickets today! See Full Article
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Building Rapport With
The Consumer
Product reviews are crucial for businesses to understand their product or service’s reception by its consumer base and to eliminate shopper concerns for a product. From small businesses to large enterprises, customer feedback builds credibility between brand and consumer and allows businesses to cater to the needs of their consumer base. Check out this edition’s featured product reviews from some of our leading exhibitors:
Wild Acorn Artisan Soaps offers fine handcrafted soaps along with other amazing bath and body products!
Product Review!
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Research shows that 90% of consumers make a purchase decision based on how a product looks on the shelf! Wouldn’t it be nice to control that decision-making process? Well, now you can with our creative team here at the Decal Factory. We have been industry leaders since 1983. Specializing in collaborative strategies to best suit your brand’s needs. Come see us for a consultation on how we can improve your brand awareness. See Full Article
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Retailer Shoutout Signalytics is dedicated to the process of helping ecommerce entrepreneurs scale their businesses. We can achieve our vision in the same way we help business owners; by building tools that obtain and utilize the best data possible. As ecommerce brand owners ourselves, we understand the important role data plays in the process. In fact, the biggest strength of platforms like Amazon, Ebay and others, is arguably their data. But the available data alone doesn’t separate our solutions from the pack. It is our unique algorithms that are developed by skilled software professionals and conceptualized by some of the sharpest minds in the industry that make Signalytics a necessity for successful online product sellers.
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MEET THE EXPERTS
Check out these highlights for the experts of The eComtree - July edition! Need help with your product or retail abilities? These companies and people are at the forefront of providing those needs to the ecommerce community and to emerging markets.
Mary P. Anderson Director of Small Business Engagement - USPS Mary Anderson has been in the transportation, logistics and marketing business for more than 20 years. Mary has held various executive management positions in sales, domestic and international transportation and logistics. This work has included overseeing the rollout of new products and services and traveling the world to promote them and managing worldwide sales forces. As the Executive Manager of Emerging Technologies, Mary was responsible for development and ongoing management of key strategic relationships in Silicon Valley, the Mobile Industry and Mobile Commerce to gain insight into emerging technologies that will enable USPS to create new and enhance existing USPS products and services to grow USPS Mailing and Shipping revenue.
Mary is currently the Director of Small Business and works with 27.5 million small businesses and oversees Employee Engagement Programs and small business strategy resulting in over $1 billion in annual revenue for the Postal Service.
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MEET THE EXPERTS Malte Horeyseck CEO & Co-Founder - SellerX Malte Horeyseck is a serial entrepreneur with an impressive track record. He co-founded Latin America‘s leading fashion and lifestyle e-commerce platform, growing it from 0 to more than 3,000 employees. He launched two marketplace businesses and led the turnaround of a beauty brand. In 2020, he and fellow Harvard Business School graduate, Philipp Triebel, founded SellerX to buy and scale Amazon businesses. Malte’s hand-on experience coupled with Philipp’s savvy in finance, proved a perfect marriage for success. SellerX burst onto the marketplace, immediately securing $130 million from top investors. In less than a year, 20+ Amazon companies have been acquired. The vision is to create a globally operating, direct-to-consumer company. Something Malte, who is particularly affable and receptive to different cultures and international business, has been working towards his whole career. He adamantly believes in achieving it in a down-to-earth, honest way, creating a corporate culture that benefits everyone.
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MEET THE EXPERTS Izabella Ritz: CEO Ritz Momentum Izabella Ritz is serial entrepreneur and business coach since the early 2000s. After creating and selling her first business, a coaching center, at 17 years old, she took off running and began making waves in the rising e-commerce business. Through her involvement in hundreds of e-commerce projects, Izabella has delved deeply into SEO, digital advertising, and virtually scaling any business. She is the CEO and founder of Ritz Momentum, an agency that serves as a one-stop-shop for e-commerce business services and consulting, especially for Amazon sellers. Izabella founded Ritz Momentum to help propel entrepreneurs into the 21st Century style of doing business. Izabella was born in Moscow, Russia and moved to the U.S. with her three wonderful children in 2015.
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!