Issue 10
June 2021
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the June 2021 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
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ISSUE 10 / June 2021
Scene
The Retail
Content Businesses Use a Variety of Business Models This article was contributed by Empire Flippers. Learn more about their business here!
Content businesses use a variety of business models, such as affiliate, display advertising, and even lead generation. The demand for content businesses is still high, and in 2020, we sold more of them than we did in both 2019 and 2018. In 2020, we sold 153 content businesses, as compared to 2019, where we sold 143 and 2018, where we sold 151. While the increase in content business sales is a small trend, it is consistent with what we’ve seen for years. Content businesses are highly desirable for buyers at all levels and phases of their investing careers. The 153 businesses sold in 2020 represented 51.34% of all deals transacted on the marketplace. We sold more content businesses than any other business model, and we remain the standout leader in this model, as we have been for years. See Full Article
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ISSUE 10 / June 2021
Quote June Biz of
“Help inspire people to realize they are capable of changing the world.”
- Tony Hsieh
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ISSUE 10 / June 2021
Choosing the Right Advertising Agency Can Be A Game Changer for Your e-Commerce Business The online world can be overwhelming, but you’re not alone. We,at intelliRANK®, know that it’s very difficult to get recognized in this pack of fierce competition, so we’re here to help you with your product launch and brand awareness strategy. We all know that launching a new product is never an easy task. Every day, hundreds of new products get launched online and not all of them are successful. One of the best ways to do a successful product launch is by reaching out to a professional agency that can help you out. We’re a marketing agency that has worked with e-commerce companies of all sizes across the globe. We have a team of professionals who work together to ensure a common goal of growing your e-commerce business. Our professional team works together tirelessly to ensure that each and every client receives top-notch service. See Full Article
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ISSUE 10 / June 2021
Parcel Monitor:
The State of E-Commerce in the US 2020 Our media partner, Parcel Monitor, took a tour around Southeast Asia, Europe and Australia to assess these countries’ state of e-commerce for 2020. Seems like a lot has changed since 2019 for them! Curious as to how the US has changed, they analyzed their data and made some interesting findings: • A parcel takes about an average of 3.2 days before its first delivery attempt • During the holiday season, parcel volumes saw a spike of 35% • 3. 96% of parcels were successfully delivered on first attempt in 2020 To find out how the state of e-commerce in the US fared, click here to read the full article now! See Full Article
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ISSUE 10 / June 2021
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ISSUE 10 / June 2021
Building Rapport With
The Consumer
Product reviews are crucial for businesses to understand their product or service’s reception by its consumer base and to eliminate shopper concerns for a product. From small businesses to large enterprises, customer feedback builds credibility between brand and consumer and allows businesses to cater to the needs of their consumer base. Check out this edition’s featured product reviews from some of our leading exhibitors:
Click To Watch!
Watch Video Review!
Product Review!
VIB
AUDI SKIN
Ethos Body
VIB CBD Gum promotes wellness, a
AUDI SKIN has unique organic and handmade products perfect for any complexion and any occasion! Catch our exhibitor at the White Label World Expo!
Ethos Body is a vegan and organic product line that offers therapeutic skin care based in Oregon. Catch our exhibitor at the expo in September!
balanced lifestyle and boosts happiness! Learn more about our sponsor and exhibitor at the White Label Expo in September!
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ISSUE 10 / June 2021
Retailer Shoutout Conversation Couture Introduces a New eCommerce Sales Channel for Luxury Retail. Imagine yourself walking into a luxury retail store. You will be greeted by a smiling sales associate, maybe offered a glass of wine or champagne, and you feel special and know you are going to be well taken care of. Now imagine you are visiting that same company’s website with no greeting, no champagne, and no one there to help you. This experience is nothing different or special from any other website you have been on, but with high luxury retail prices. The transition of making the online experience for luxury retailers seamless to the in-store experience for customers is the next step in online sales. The company website is moving from an informational space to an interactive, engaging space, and luxury retailers need to make that transition. According to the Boston Consulting Group, “only 10% - 12% of luxury brand sales are conducted online, and with circumstances driving people to buying more online, the luxury brands must develop tools for engaging high-end customers in online experiences.” See Full Article
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MEET THE EXPERTS
Check out these highlights for the experts of The eComtree - June edition! Need help with your product or retail abilities? These companies and people are at the forefront of providing those needs to the ecommerce community and to emerging markets.
Parth Detroja Product Manager - Facebook / Author - Swipe to Unlock Parth Detroja is a 3 time bestselling author who has been featured in the Wall Street Journal, Forbes, Business Insider, Inc. and more. His book Swipe to Unlock has sold over 100,000 copies and been translated to nearly a dozen languages. In addition to writing, Parth is also a distinguished Product Manager who has led product efforts at top companies that range from bringing music to stories on Facebook and Instagram to helping make Prime the largest subscription in the world at Amazon.
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ISSUE 10 / June 2021
MEET THE EXPERTS David Schmidt Senior Manager of Customer Experience - The North Face David Schmidt is a learner, a connector, and a people leader, with expertise in employee experience, inclusion and diversity programs and curating satisfying business culture. His authentic interest in people and their passions is the foundation for his successful leadership and engagement. From a corporate perspective, David leverages his 20+ years of HR experience, along with leadership roles in experiential marketing and retail store operations, to create what he has coined, “Experiential Employment.” A philosophy built on the concept that, the best way to improve customer experience is through enhancements to your employees’ experience. A philosophy that has been proven effective in companies ranging from startups to Fortune 500’s and in industries including automotive, retail, consumer electronics and professional services. strength and power in order to unlock their fullest potential.
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ISSUE 10 / June 2021
MEET THE EXPERTS Megan Merrick Senior Manager of Messaging & Brand Engagement - Freshly Megan was born and raised in Mississauga, Canada, and has been residing in NYC for almost a decade. As the Senior Manager of Messaging and Brand Engagement, Megan strategizes various AI brand engagement touchpoints, all while directing a 25-person global care team overseeing social messaging, brand engagement, and reputation management.
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!