Issue 7
MARCH 2021
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the March 2021 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
ISSUE 7 / March 2021
Scene
The Retail
The Benefits of Selling on Online Marketplaces
Thousands of sellers use popular platforms such as Ebay, Amazon, Etsy and Depop to sell a variety of products to a wide range of consumers on the web. From wholesale to handmade, it’s possible to find absolutely anything through an online marketplace. The interest in selling and shopping online has grown exponentially in the last decade and there’s no sign of it stopping soon. According to bigcommerce.com, there are over 100 online marketplaces you could potentially leverage to reach customers doing their online shopping — both within the United States and overseas in areas like Japan and Europe, with trillions of dollars in revenue potential just waiting to be tapped. Choosing the right platform to create a business on could be critical to your business’ success and image. See Full Article
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ISSUE 7 / March 2021
Quote March Biz of
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
- Colin Powell
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ISSUE 7 / March 2021
How CBD Can Help With Period Cramps This article was contributed by our exhibitor & sponsor Associated Hemp. Learn more about their business here! With CBD quickly becoming a staple in so many American consumers’ routines, it’s no wonder that more and more women are starting to swear by CBD to help ease painful period symptoms like cramps, inflammation and bloating, and increased anxiety. Here’s how it works, and why female consumers are turning to tinctures and CBD creams for additional support during that dreaded time of the month... See Full Article
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ISSUE 7 / March 2021
Exhibitor Spotlight Channel Supply Experts specialize in applying years of eCommerce experience to successfully manage their clients’ Amazon accounts. Their expert team of consultants use insider knowledge to help sellers launch, maintain, and grow their brand within the Amazon Marketplace. Since their inception 12 years ago, they have managed over $200 million in Amazon revenue for over 1,250 Amazon sellers. Their team members are dedicated to working closely with you and your business to develop an online strategy and presence that delivers real results. Jordan Smith of A to Z Direct noted the success they’ve seen after working with Channel Supply Experts, saying, “We started off using them for sourcing products from China, and that led to them creating our listings and running our reviews. CSE has driven us to over $100K in Net Revenue in as little as 14 months! They have worked wonders and amaze me with their expertise daily.” See Full Article
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ISSUE 7 / March 2021
Help Hub Blogs
Leading Expertise At Your Fingertips For businesses looking to get ahead during economic uncertainty, we’ve gathered some incredible information from industry leaders that will enhance your know-how and maximize your selling capabilities. Check out this edition’s featured virtual seminars that can put your business on the cutting edge in the transforming retail world:
How Can eCommerce Benefit From the Platform Economy? Due to the massive loss of the point of sale, retailers are increasingly turning to online marketplaces. But what do they need to pay attention to? And as a company, can I sell on any platform? Why is there no alternative to the platform economy? The answer is quite simple: Online shoppers love platforms. The market development in the last few years indicates that the platform economy is becoming a relevant place for online shoppers. More than 50 percent of all product search queries take place on Amazon and not Google. This trend will probably continue, customers will more likely use online platforms as their first stop. And it will change the business model of many brands. In 2000, revenue form online sales in Germany were
only 1.3 billion Euros. In 2019, it grew to 57.8 billion Euros. “The question for manufacturers is no longer whether they work with platforms, but HOW.” This quote from a study by the management consultancy McKinsey makes clear, that platforms are not an intermediate scenario in an increasingly changing world, but rather the “end game.” See Full Article
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ISSUE 7 / March 2021
Help Hub Blogs
The New Normal In Startup Funding Written by Edward Upton - Founder & CEO of Littledata In this crazy world of COVID-19 panic you may have been too busy to consider how all this impacts tech startups. But the world has changed, and as a startup, the quicker we adapt our thinking, the more likely we are to thrive. It’s always hard to call the end of a bull market. The decadelong run in FAANG stocks looked frothy by the end of 2019, and underneath them, the entire tech ecosystem. After the hubris of WeWork’s failed IPO, it was clear larger VCs had got carried away with the ‘go big or go home’ mantra; but the early-stage finance machine continued unabated. See Full Article
Tradeshow 101 Presented by Plus Studios
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ISSUE 7 / March 2021
Retailer Shoutout Hemptown USA: Ultra Tested CBD & CGB Hemptown USA is producing some of the world’s finest full-spectrum hemp-derived CBD and CBG. From Hemp Stix to Pre Rolls and Flower, every Hemptown product is grown to the highest standard and comes with complete compliance documentation and third-party accredited lab Certificate of Analysis demonstrating purity and potency. Based out of Southern Oregon, Hemptown takes pride in their extensive Ultra Tested product line, which are subject to the most rigorous purity testing protocol in the nutritional supplements industry, far exceeding any FDA requirements. As a trusted white label source, you can create your own hemp-derived CBG and CBD products with their off-the-shelf formulations or build your own with custom ingredients, carriers, and concentrations. See Full Article
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ISSUE 7 / March 2021
MEET THE EXPERTS
Check out these highlights for the experts of The eComtree - March edition! Need help with your product or retail abilities? These companies and people are at the forefront of providing those needs to the ecommerce community and to emerging markets.
Brandon McGhee CEO of Cre8te We are thrilled to announce Brandon McGhee, the CEO and founder of Cre8te tech, will be speaking at the White Label Expo in the fall. McGhee is a Las Vegas based entrepreneur responsible for the innovative tech company Cre8te founded in 2018. Furthermore, he’s a renowned local public figure with his recent accomplishments highlighted in the October 2020 issue of the Las Vegas Entrepreneurs Magazine and the March 2021 issue of Los Angeles Entrepreneurs Magazine. Read more
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ISSUE 7 / March 2021
MEET THE EXPERTS Mo George-Payette Founder & CEO of Momo’s CBD This article was originally published on Shoutout LA. Check out the full article here! We had the good fortune of connecting with Mo GeorgePayette and we’ve shared our conversation below. Hi Mo, how has your work-life balance changed over time? While it is still most definitely a work in progress, at this point in my life and career I am breathing a bit deeper and seizing more moments to practice Mindfulness, Yoga, and other special activities that often slipped away while in the trenches of Retail as a CEO. Having launched my own business and still growing MOMO’s CBD brand, my life and work have become one in the same – I am most fortunate and grateful to be able to make a living with a passion project. I eat, breathe and sleep MOMO’s and the Hemp/CBD world still has a ways to grow so there is always something new to learn and adapt to… As I have grown older I look back at the flash of chaos while raising kids and definitely made it work- the activities, meal prep, all a full cycle repeating itself and now the biggest difference is that I dictate that cycle- and it is liberating…
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ISSUE 7 / March 2021
MEET THE EXPERTS Alex Genov Head of Customer Research - Zappos We at the White Label World Expo are thrilled to have Alex Genov, Head of Customer Research at Zappos, as a keynote speaker this fall! With his extensive background in Experimental Social Psychology and passion for research, design, and innovation, Alex has dedicated his professional career to creating remarkable products and services that make people’s lives easier and more enjoyable. Alex’s keynote session will cover Focusing on the Customer As a Person, with the goal of introducing a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers, etc. Alex will present ideas that challenge the typical approach to understand customers, namely that the final object of understanding within customer research is real people with real behaviors and emotions, not just “shoppers” or “users”.
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!