Issue 9
May 2021
Brought to you by
SEPT 1 & 2 2021 LAS VEGAS | SEPT 30 & OCT 1 2021 NEW YORK
Welcome to the May 2021 Edition of The eComtree This e-magazine is jam packed with vital tips, webinars, and the latest news for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place September 1st & 2nd 2021 at the Las Vegas Convention Center.
ISSUE 9 / May 2021
Scene
The Retail
Leveraging Amazon Forecast to Grow Your business This article was contributed by Forum Brands. Learn more about their business here!
Improve Your Forecasting Abilities Accurate demand forecasting is one of the most difficult aspects of managing a growing Amazon FBA business. As your business grows and scales, the data you are managing becomes increasingly complex. Experts in this industry understand the need for accurate forecasting firsthand.
Leveraging Amazon Forecast Several tools are available to reduce the number of hours spent reviewing your data, increase the accuracy of your forecasts, and therefore enable you to meet customer demand effectively and efficiently. Amazon Forecast is one of the most useful items in your toolkit. It uses machine learning to forecast future business outcomes, including resource needs, product demand, and financial performance. The built-in tools of this fully managed service use your Amazon FBA historical data to detect patterns and make predictions. The tools can also generate brand-specific data based on the types of products sold, length of time you have been selling on the platform, and your targeted audience. There are other factors to consider as well, such as trending items, seasonal influx, and customer expansion that may alter the predictor model. See Full Article
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ISSUE 9 / May 2021
Quote May Biz of
“If opportunity doesn’t knock, build a door.”
- Milton Berle
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The Future of Retail2021 & Beyond: This article was contributed by Iconasys. Learn more about their business here! The future of retail has changed dramatically. At the start of 2020, the world was a vastly different place, one where people could physically interact in social settings without a worry in the world. Que up a global pandemic and businesses who were unprepared are left fighting for survival in this new retail landscape. And while things start to settle and the world attempts to return to normal, the underlying fear remains for many consumers. The damage has been done and along with it, our shopping habits have likely changed forever.
While marketplaces such as Amazon and WalMart have really been a driving force behind the eCommerce growth, brands that employ a direct online sales approach through a wholly owned website, have also been able to capitalize. For example, in Quarter 2 of 2019, Nike was able to grow its eCommerce revenue by 38%, growing twice as fast as its wholesale business! While numbers for 2021 start to trickle out, it’s obvious the trend will continue, however with much more aggressive growth curve.
The Rise of eCommerce
See Full Article
The writing was on the wall. The importance of eCommerce and an online presence for brands or retailers has become ever more important. Year over year we hear about the surging growth trends shifting from physical brick and mortar storefronts to eCommerce. According to US Commerce Department, in 2019 online sales jumped 14.9% while physical store sales increased 3.8%. And since 2007, eCommerce sales has grown over 300%.
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Top 5 Things You Must Know Before You Meet with a Packaging Pro This article was contributed by our exhibitor Packaging Chic. Learn more about their business here!
You’ve entered the Twilight zone - that place where packaging people and packaging websites speak their own language. It’s up to you to figure out and understand that language so that you get the packaging you’re dreaming of for your brand. You may have found yourself asking: • What if I don’t ask the right questions of a packaging vendor? • What are the things I need to know when working with a new vendor? • What’s the best way to compare apples to apples when it comes to packaging? • What’s the best way to find a packaging vendor?
See Full Article 7
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Industry News Focus on Growth This article was written by the owner of Melanated Curls, Naturally Dupreea. Learn more about her business here! Many times when you think of growth, you instantly think of height, weight, hair, and nails but it takes actual thought to consciously think of the growth we can experience in the other four ways. Spiritually, mentally, emotionally, and financially. Sometimes it takes us to go through challenges for us to take a step back and think about how our lives have evolved or not. However many people think that their struggles and challenges are just the way their life is supposed to be instead of looking at them as warning signs and or wake-up calls. See Full Article
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Industry News Lusso Sapone Lusso Sapone is a company that specializes in beard care products. The company sells beard oil, beard balm, and other related products. Beard oil not only softens the beard but also moisturizes the skin underneath the beard. Also, this promotes beard growth by allowing hair follicles to emerge from the skin undamaged. Our products emerged gradually, and over the last four years, it has doubled in sales per annum. Our most famous website, Etsy, is where we take the lead. We have received over 3000 5-star star reviews as feedback from our customers. Customers rave about the product’s consistency and the advantages of getting rid of beard dandruff and softening the face, hair, and the overall fragrance. See Full Article
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Industry News Working with Medical Plants This article was contributed by our exhibitor Sacred Wellness. Learn more about their business here! Once upon a time, humans had a deep connection with plants and the cycles of nature. Most people could name many of these plants and knew how to prepare remedies from the herbs and flowers that grew in their garden or village. Overtime, in the U.S, that information was systematically suppressed and removed from our collective knowledge base to be replaced with a dependency on doctors and institutions. While modern medicine is valuable and irreplaceable, so is the ancient tradition of using plants as medicine to maintain a healthy lifestyle and positive mental well-being. See Full Article
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Retailer Shoutout Delta-8 THC Seltzer - A New Revolutionary Drink
The newest cannabinoid to capture headlines and fill our IG feeds is Delta-8 THC. Unlike its close counterpart Delta-9 THC, D8 is 100% legal in the United States. Cannabis enthusiasts are raving about the hemp-derived molecule because it has similar benefits and effects as the THC that makes up marijuana products, without the intense side-effects. Another recent phenomenon is the adoption of seltzer water. Whether it is paired with natural flavors or alcohol seltzer drinks have seemingly taken over a huge chunk of the beverage market overnight. At D8 Seltzer™ we believe everyone should have legal access to all cannabinoids derived from the cannabis plant. While this is the will of the people, it isn’t a reality for too many Americans. We also believe in healthy cannabinoid delivery methods. D8 seltzer™ combines the hottest cannabinoid with a healthy, tasty beverage to create a revolutionary new product. See Full Article
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MEET THE EXPERTS
Check out these highlights for the experts of The eComtree - May edition! Need help with your product or retail abilities? These companies and people are at the forefront of providing those needs to the ecommerce community and to emerging markets.
Tony Sciarrotta Executive Director - Reverse Logistics Association In 2016, Tony became the Executive Director and Publisher at the RLA after 12 years of active involvement on the Advisory Board and on Committees. In his 35 plus years in the consumer products industry, Tony has held various positions including 15 years in returns management at Philips. During his Philips years, Tony developed new reverse logistics strategies and implemented many new returns initiatives. He worked with retail partners and industry groups on best practices still being used. Tony then became an evangelist for improving the customer experience to reduce returns and their associated costs. Today, Tony is considered a subject matter expert in reverse logistics, and speaks for the industry at conferences all over the world.
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MEET THE EXPERTS Lynn Le Founder & CEO - Society Nine Lynn Le is the founder and CEO of Society Nine, a modern femme boxing brand providing boxing gear and sportswear to empower you and your fight. She was named to Forbes’’ 30under30 in Retail/ECommerce for the Class of 2018, and Portland Business Journal’s 40under40 for 2017. Society Nine was also an award recipient at the 2020 Oregon Entrepreneurs Network Awards. She is very passionate about doing everything in her power to encourage all self-identified women to own their strength and power in order to unlock their fullest potential.
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!