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SEPTEMBER 2020
Brought to you by
Welcome to the September 2020 Edition of The eComtree This e-magazine is jam packed with vital tips and tricks for online sellers, suppliers and distributors, and retail professionals looking to get ahead in the industry. We aim for The eComtree to help provide ambitious entrepreneurs the happenings and innovations that have been transforming ecommerce, retail, and supply sectors. The eComtree is the official e-magazine of: The White Label World Expo, running alongside The Retail Supply-Chain Logistics Expo and Smart Retail Tech Expo, taking place March 10th & 11th 2021 at the Las Vegas Convention Center.
ISSUE 1 / September 2020
How Can E-commerce Benefit From The Platform Economy?
Scene
The Retail
Due to the massive loss of the point of sale, retailers are increasingly turning to online marketplaces. But what do they need to pay attention to? And as a company, can I sell on any platform? Why is there no alternative to the platform economy? The answer is quite simple: Online shoppers love platforms. The market development in the last few years indicates that the platform economy is becoming a relevant place for online shoppers. More than 50 percent of all product search queries take place on Amazon and not Google. This trend will probably continue, customers will more likely use online platforms as their first stop. And it will change the business model of many brands. In 2000, revenue from online sales in Germany were only 1.3 billion Euros. In 2019, it grew to 57.8 billion Euros. „The question for manufacturers is no longer whether they work with platforms, but HOW”. This quote from a study by the management consultancy McKinsey makes clear that platforms are not an intermediate scenario in an increasingly changing world, but rather the “end game”. Full Article Here
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ISSUE 1 / September 2020
Quote September Biz of
“Chase the vision, not the money; the money will end up following you.”
- Tony Hsieh, Zappos CEO
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ISSUE 1 / September 2020
It’s Time To Diversify Wise investors preach the best way to even out market fluctuations is to diversify your investment portfolio. If done correctly, investment vehicles will not be related and will respond differently to market variances. This helps average out gains and losses, while achieving decent gains with minimized risk. For many of us, 2020 has proven diversification is critical in all aspects of our lives. With the onset of Covid-19 and the closure of businesses, states, and countries, we’ve been reminded that anything can change what was once considered “safe”. For many people selling goods by “Brick and Mortar”, this meant lost income, businesses, jobs, etc that could not have been predicted. Many have been adapting to the changes but are doing so under pressure. However, those of us in E-Commerce have seen massive gains with online shopping exceeding 2019 Holiday Season Levels.1 (Adobe Blog, 2020). This trend is expected to continue as many appreciate the convenience of shopping online. The 2020 Holiday Season will be unique as well if travel restrictions continue through the end of the year with many purchasing gifts online and shipping directly to the recipient. Full Article Here
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ISSUE 1 / September 2020
Virtual Seminars
Leading Webinars At Your Fingertips For businesses looking to get ahead during economic uncertainty, we’ve gathered some incredible information from industry leaders that will enhance your know-how and maximize your selling capabilities. Check out this edition’s featured virtual seminars that put your business on the cutting edge in the transforming retail world:
Tradeshow 101 Presented by Plus Studios
COVID 19 Impact on ecommerce industry - Insights! Freddy Neuman - amzHIT
The Triple Optimized Amazon Listing Danny Carlson - Kenji ROI
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ISSUE 1 / September 2020
Retailer Shoutout
Hemp Depot is a vertically integrated Colorado company, providing the highest quality and lowest cost CBD in the industry, with over 2,400 white label clients. We grow custom, proprietary certified strains of hemp on our Colorado farms, utilizing only natural farming practices. We extract and manufacture in-house in our GMP certified facility. Our lineup of products includes tinctures, pressed tablets, soft gels, muscle gel, salve, skincare topicals, bath soaks, and gummies.
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ISSUE 1 / September 2020
MEET THE EXPERTS Kat’s Naturals
Ecommerce Nation
Reza Lavasani
E-commerce Nation aims to be the meeting place of all e-merchants who want to learn more about their activities but also develop with the appropriate tools and knowledge. Some even call us “The E-commerce Bible”!
Reza Lavasani is the co-founder and CEO of Revioly. He has been an active seller on Amazon, eBay and Walmart marketplaces for a demi-decade with experience in both wholesale and private label. He has multiple patented products in various categories.
Since the beginning, we have a collaborative philosophy to develop the project. For us, it is important to give visibility to everyone through our site and to support everyone in e-commerce according to their needs.
See Reza deliver his Keynote Seminar at the White Label Expo in Las Vegas: “Only Unhappy Customers Leave Organic Reviews”, the bitter truth!
Today, Kat’s Naturals is a leading provider of CBD products with over 32 unique offerings including sublingual oil, skincare, and pet supplements. Since inception, the Kat’s Naturals sublingual oil line has expanded to include Naked, Restore, and Balance. Kat’s Naturals is available online, in boutique stores nationwide, and recently launched a partnership with Save Mart, the largest supermarket in California. Additionally, Kat’s Naturals donates 10% of profits to non-profit organizations that are making an impact in their communities and is committed to offering CBD oil that is healing, organic, GMO-free and environmentally sustainable.
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Looking to be included in an upcoming edition of The eComtree? Contact John Richard at john.richard@prysmgroup.com for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!