ISSUE 4 / DECEMBER-2020 BROUGHT TO YOU BY
March 3rd & 4th 2021 Los Angeles Convention Center
ISSUE 4 / December 2020
Welcome to the December 2020 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place March 3rd & 4th, 2021 at the Los Angeles Convention Center.
2
ISSUE 4 / December 2020
Marketing Move of December
The Future of BizTech: An Innovative Technology Podcast This article was contributed by Infinity Marketing Group
While most of the world has experienced disruption in 2020, what about technology? For this quickly evolving and ever-expanding
Want an idea of who you’ll be hearing from?
field, tech companies continue to look
The first episode features Chris Ronzio,
ahead. Infinity Marketing Group and its
the CEO of Trainual. Ronzio discusses his
CEO, J.C. Granger, are proud to introduce
entrepreneurial journey, how Trainual was
a new podcast, The Future of BizTech.
founded, and how the company seeks to
About The Future of BizTech
revolutionize the way organizations train
In each episode of The Future of BizTech, host J.C. Granger interviews top B2B tech company executives. Listeners will learn about how their companies were built, when they hit the tipping point from chaos to success, and how their technologies aim to change the future for their clients.
employees and streamline internal operations. With a new episode published every Wednesday, listeners will come to enjoy the journeys, developments, and foresight that each guest uniquely processes. Who knows, maybe you’ll be inspired to dive into the tech world yourself. See Full Article
3
ISSUE 4 / December 2020
Sales Tip for Keeps “Buyers don’t believe anything you have to say to them about your product or service until they first believe in you.”
- Deb Calvert 4
ISSUE 4 / December 2020
5
Tips To Simplify The Complexities Of Enterprise-Class ABM
Enterprise Program Administration
Actionable Target-Account-Recommended Actions
Article contributed by Market Resource Partners The world of an enterprise-class marketer is vastly different than that of an early-stage start-up or mid-tier marketing organization. The challenge in realizing this is that enterprise
Mature Omnichannel Marketing with Coordinated Orchestration Across Channels
requirements are different from much of the current ABM “best practice� because that advice is offered by platform vendors who can only serve the needs of smaller companies. Only when enterprise sales and marketing organizations can execute their ABM strategy in the light of their reality can the magic of high performance happen. Here, the ABM strategy delivers global adoption, integration with existing multichannel programs, shared learning, optimized target account experience, standard measurement, and global optimization. Within this framework, each business unit benefits from this support while executing their programs autonomously...
Integrated Data Intelligence Move from Vanity Measures to Revenue-Driving Analytics
See Full Article
5
ISSUE 4 / December 2020
Why Does Storytelling Matter? (And How to Do It!) Article contributed by Liz Marie Strategy In 2010, photographer Brandon Stanton
The posts juxtapose tales of heartbreak, tragedy,
embarked on an ambitious journey to take 10,000
fear and despair with joy, kindness, generosity
portraits of New Yorkers and plot them on a map
and love. They capture our utter humanity
of the city on his blog Humans of New York.
and remind us of our universal sameness.
The project quickly transformed, however, when
Today, HONY has over 28 million followers
he began including brief quotes and stories
across social media, has spawned two New
from his subjects alongside their portrait. The
York Times #1 best-selling books and has
public was transfixed and astonished by these
raised over $12M in donations to directly benefit
profound glimpses into the real lives of those they
the people whose stories are shared13.
pass by on the street without a second glance. Since then, Brandon has traveled to dozens of countries and interviewed thousands of subjects.
Why is Humans of New York so powerful? See Full Article
6
ISSUE 4 / December 2020
Marketing Solution of the Month
At Infinity Marketing Group, we create new revenue for B2B Tech companies through lead-generating digital marketing campaigns. We have over 8 years worth of happy customers, hundreds of high converting campaigns, and millions of dollars in client ROI. Our full-service offerings include: content creation, email marketing, paid ads management, search engine optimization, social media management, web design & development, LinkedIn marketing and video creation.
7
ISSUE 4 / December 2020
MEET THE PROS
Marcus Jimenez Founder & CEO, Breefly
For the last decade, Marcus has been providing insights reporting solutions for global leading brands including Citibank, PepsiCo and Diageo, helping them transform their data and insights into actionable content for customers and teams. As a leading voice in insights delivery, he is a frequent guest speaker at industry forums and has been recognized by the American Marketing Association, the AdColor Industry Coalition, Digiday and Forbes for his team’s innovative solutions and unique perspective. See Marcus deliver his speaking seminar “The Last Mile of Insight: How to close the data to action gap with clients and teams” at the B2B Marketing Expo in California for 2021!
8
ISSUE 4 / December 2020
MEET THE PROS
Optmyzr is a search advertising optimization platform
Check out some of the great
for search marketing consultants, agencies, and in-
tips and tricks in marketing
house teams. Our software gives search marketers
written by Optmyzr!
the tools and insights to quickly execute strategies for accounts of any size, diversity, or complexity. Founded in 2013 by a team of former Google executives, Optmyzr understands the needs of today’s PPC professional. As ad engines increase the
Two Things You Need To Turn PPC Campaigns Into Winners 4 Proven Tips To Control Automated Bidding
An innovative website tracking software that transforms B2B lead generation and conversions.
use of automation to create uniform outcomes, our
Get Better Results
team continues to innovate and expand our services
On Google Search &
Every day, 98% of the businesses visiting your website leave
to ‘unlevel’ the playing field of digital advertising.
Shopping In 2 Weeks
without contacting your team. Wouldn’t it be great if you knew who they were, what pages they visited, and could gain access to contact details of key decision-makers from those visiting businesses? That’s where Lead Forensics comes in! Our software helps more than 10,000 businesses on a global scale generate new business leads, convert existing sales pipeline and unconverted enquiries, win back lapsed customers and support your existing customers like never before. Our realtime alerts and in-depth analytics help unlock your website`s potential and keep you one step ahead of your competitors.
9
Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!