ISSUE 5 / JANUARY-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 5 / January 2021
Welcome to the January 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 5 / January 2021
Marketing Move of December
Digital Marketing Trends on the Rise for 2021 Marketing has shifted due to the impact of the coronavirus pandemic that altered the world in 2020. Now that January of the new year has arrived, businesses and consumers are continuously adapting to the evolving nature of the economy affected by Covid-19. Listed below are 3 major marketing trends to watch out for the upcoming year. • Digital Complexity • The Activism Mindset • User-Generated Content (UGC) See Full Article
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ISSUE 5 / January 2021
Sales Tip for Keeps
“What separates good content from great content is a willingness to take risks and push the envelope�
- Brian Halligan 4
ISSUE 5 / January 2021
Bruce Clay: The Father of SEO Considered by many to be the “father of search engine optimization (SEO)� Bruce Clay has been helping companies achieve visibility and rankings in search engine results since 1996. Each member of their expert search marketing team has over 10 years of experience and together are guaranteed to help drive your traffic to new levels, whether a local company or an enterprise organization. SEO can be an extremely complicated process, and it is often difficult to navigate the complex algorithms to achieve the results you want. Bruce Clay is a proven expert with 96% client retention because they achieve tangible results for companies across five continents. Their clients include massive namebrands like Netflix, Target, eBay, and Toyota. See Full Article
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ISSUE 5 / January 2021
Exhibitor Spotlight:
SharpSpring has successfully established
SharpSpring is built to save you time
the most comprehensive and affordable
on your marketing strategy and start
sales and marketing automation platform on
conversations that lead to overall business
the market today. Over 10,000 businesses
growth. Their Marketing Automation System
and 2,000 digital agencies have trusted
is proven to engage customers through
SharpSpring’s all-in-one solution to drive
their entire lifecycle, from generating leads
more leads, convert those leads to sales,
to closing sales, with tangible results.
and optimize their entire funnel.
See Full Article
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ISSUE 5 / January 2021
Marketing Solution of the Month The Decline of Third-Party Cookies & The Rise of First-Party Data Google is an absolute giant in the web industry, controlling 86.86% of the entire search engine market as of July 2020, according to Statista. As a result, their business moves have massive impacts across nearly every industry, which is why their efforts to secure a more private web by rendering third-party cookies obsolete is so important for businesses, and especially marketers, to understand. See Full Article
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ISSUE 5 / January 2021
MEET THE PROS
Check out these highlights for the heroes of The Three Marketeers - January edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Stock Photography Then & Now The story of Depositphotos began in 2009, when we took a few years to become the fastest growing stock photography platform. Today, our library features 130 million stock photos, videos, and vectors on every imaginable topic and theme. Depositphotos fosters a community of 90,000 creatives that submit their works to help clients from 192 countries around the world to visualize their ideas. The core of our beliefs is that creativity (as the process of converting imagination into something new and material) is for everyone.
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ISSUE 5 / January 2021
MEET THE PROS
Nathan Hall
Safwan Chowdhury
Simple Story
Online Marketing Gurus
Nathan is the CEO of Simple Story, an award-winning, video
Saf is the Growth Director at OMG and an experienced digital
marketing agency. In his role, he works with many brands and corporations of all sizes from around the world – helping them realize the power that video and storytelling has on their business. By crafting dynamic marketing campaigns, Nathan has forged relationships with such brands as P&G, Shopify and Shutterstock, helping them connect with their audiences.
marketing strategist who has crafted hundreds of enterprise organic/paid search and social campaigns for multinational brands that have driven millions of dollars in incremental revenue growth. He has built over 1200+ strategies including enterprise strategies for brands including Calvin Klein, Tommy Hilfiger, Nespresso, UOB Bank and Vodafone
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!