ISSUE 11 / July-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 11 / July 2021
Welcome to the July 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 11 / July 2021
Marketing Move of July How The Pandemic Has Redefined Marketing Without question, the global COVID-19 pandemic has had a
In a recent study, the American Marketing Association
significant impact on every facet of our society - marketing
identified some of the top emerging marketing strategies
included. With such an impactful shift in the way the world
emphasized by COVID-19, Number One being the
works, there may never be a true return to “normal”, so what
fact that customers prioritize trusted relationships and
does that mean for marketers and the marketing industry
Number Two being that online and digital bets pay off...
as a whole? Quite simply, the last year of epic change has shown the importance of two things when it comes to
See Full Article
marketing: trusted relationships and online presence.
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ISSUE 11 / July 2021
Sales Tip for Keeps “What separates good content from great content is a willingness to take risks and push the envelope.”
- Brian Halligan
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ISSUE 11 / July 2021
Exhibitor Spotlight: Depositphotos: Marrying Business With Creativity Depositphotos is a commercial platform that brings authors of high-quality licensed stock photos, graphics, vectors and videos together with appreciative buyers. Their goal was to build a perfect place to marry business with creativity and because of the efforts of talented professionals from all over the globe and their world-class technical solutions, they were able to do just that. Depositphotos was founded by Dmitry Sergeev in 2009. Headquartered in Florida, Depositphotos quickly becomes the fastest-growing microstock agency in the world. Their library features 130 million stock photos, videos, and vectors on every imaginable topic and theme. See Full Article
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ISSUE 11 / July 2021
Sponsor Spotlight: INFUSEMedia exists to help other businesses succeed. They offer a host of industry leading solutions designed to help B2B organizations drive qualified interest. INFUSEMedia always strives for maximum clarity – in communication and in thought. Customer success is a hallmark of doing business with INFUSEmedia with a deeply ingrained value in their culture. INFUSEMedia consciously keeps their business nimble in order to flex to the changes and trends impacting your organization. It’s how they create responsive and innovative solutions that always put their clients’ success first. See Full Article
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ISSUE 11 / July 2021
Exhibit Supply has grown steadily to
become one of the most reputable companies in the display and exhibition industry. The dream at the company’s formation was to offer personalized, high-quality display solutions that would help other businesses to promote themselves more effectively.
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ISSUE 11 / July 2021
MEET THE PRO
Check out these highlights for the heroes of The Three Marketeers - June edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Katie Osberg - Global Retail Partnerships Lead - Google Katie Osberg leads Global Retail Partnerships for Google's new and exciting suite of Business Communications products. Katie has worked at Google for over 8 years, of which the last 5+ years have been focused on working with Google's largest retail partners. She specializes in both conversational and performance marketing, and is a thought leader in both the conversational commerce and connected retail space.
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ISSUE 11 / July 2021
Stephen Gorgey - President American Marketing Association In the last 20 years, Stephen Gorgey has developed over 1,000 digital marketing strategies for startups and going concerns alike. Some of them made his clients tens of millions of dollars. His passion for new technology has inspired him to interview, feature and promote tech companies and their leaders through large global professional organizations and communities such as the American Marketing Association’s vast network of 30,000 professionals, and Online Geniuses, the largest Slack Online community for Marketers, which includes 20,000 industry experts and consultants. Stephen graduated in 1995 from USC’s Marshall School of Business with an emphasis on Entrepreneurial Studies. He currently serves on the board of the American Marketing Association (Los Angeles Chapter) as VP of digital marketing and web strategy.
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ISSUE 11 / July 2021
Kristen Haines - CEO - MailCon Kristen Haines is the CEO at MailCon, the largest email marketing event in the world, where she oversees the company''s strategy and operations. She is well-known for her passionate and savvy approach to marketing and sales in both business-to-business and business-to-consumer marketplaces. When Kristen is not planning MailCon’s next big event, you can find her in the gym or reading books on business and technology.
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!