ISSUE 10 / June-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 10 / June 2021
Welcome to the June 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 10 / June 2021
Marketing Move of June
How to Master Social Media Marketing Social media has become so commonplace in today’s
According to Buffer, there are Five Core Pillars of
society that the vast majority of businesses and professional
social media marketing to focus on:
organizations have some sort of social media marketing strategy in place. Not only is social media used by consumers
• Strategy
to source new products and connect with brands, but it has
• Planning & Publishing
also become the go-to source for customer service and
• Listening & Engagement
direct inquiries. Regardless of industry, sector, or specialty, with 420 billion users around the globe, it is imperative that businesses master social media marketing to succeed.
• Analytics & Reporting • Advertising See Full Article
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ISSUE 10 / June 2021
Sales Tip for Keeps
“Success is the sum of small efforts, repeated day in and day out.”
- Robert Collier
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ISSUE 10 / June 2021
Exhibitor Spotlight:
Aureate Films Aureate provides high quality, high production value content for clients looking to communicate with their potential customers and establish authority and legitimacy in their categories. They shepherd creative video projects from concept and pre-production all the way through editing, color correction, and post-production sound. Founder, Kristopher Wile began his career in entertainment working for various entities ranging from large film studios to A-List talent management companies. He took that work ethic and Hollywood standards of production quality with him when he first went freelance as a director and editor. It wasn’t long before the work required extra hands, and producing partner Wally Schrass joined what officially became known as Aureate Films. Since then, Aureate Films has continued to grow and add to its capabilities by bringing on expert motion graphic artists and animators in addition to seasoned Hollywood crew for client projects. See Full Article
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ISSUE 10 / June 2021
Early Lessons for Marketers During the Coronavirus Pandemic
The spread of the novel coronavirus, which causes the illness COVID-19, continues to disrupt how people live and work, and its impact on marketers and advertising agencies is no different. Researchers have slashed ad spending forecasts, CMOs are preparing for budget cuts and a majority of advertising professionals fear layoffs due to the pandemic’s effects on the economy. But amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus. Consumer behaviors around shopping and searching online have already changed as municipalities order residents to stay at home. And consumers’ relationships to brands are changing — not ending — as they not only want to hear how brands are adjusting but believe brands can help lead the way on the response to coronavirus. See Full Article
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ISSUE 10 / June 2021
MEET THE PRO
Check out these highlights for the heroes of The Three Marketeers - June edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Partner Shoutout: AMA: Los Angeles We at the B2B Marketing Expo are proud to be partnered with the American Marketing Association: Los Angeles, an essential community for marketers. It is one of 70 professional chapters of the global organization of over 30,000 marketers and business professionals. They produce and host events throughout the year with a focus on providing unique opportunities to learn about different topics and trends across multiple business and marketing disciplines.
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ISSUE 10 / June 2021
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft`s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistence, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA.
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ISSUE 10 / June 2021
Exhibitor Spotlight:
SharpSpring has successfully established the most comprehensive and affordable sales and marketing automation platform on the market today. Over 10,000 businesses and 2,000 digital agencies have trusted SharpSpring’s all-in-one solution to drive more leads, convert those leads to sales, and optimize their entire funnel. SharpSpring is built to save you time on your marketing strategy and start conversations that lead to overall business growth. Their Marketing Automation System is proven to engage customers through their entire lifecycle, from generating leads to closing sales, with tangible results.
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!