ISSUE 9 / May-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 9 / May 2021
Welcome to the May 2021 Edition of The Three Marketeers This e-magazine is jam packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling is done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 9 / May 2021
Marketing Move of May
Green Marketing: Lucrative & Socially Responsible Consumers have never been more environmentally focused than they are right now, and it has not gone unnoticed by business owners. As shoppers continue to make their purchase decisions based on personal values regarding the environment, businesses have had to shift their strategies and prioritize sustainability efforts. Over 1/5 of consumers actively choose brands that are transparent about sustainability efforts in their packaging and marketing, and as a result, “Green Marketing”, or promoting products and services based on their environmental benefits, has seen unprecedented growth in recent years. Whether a company uses recycled materials, biodegradable packaging, increases their company-wide sustainability efforts, or invests in eco-friendly initiatives, there are many potential routes for companies to highlight in their Green Marketing strategies. A prime example of a company that has thoroughly mastered and capitalized on Green Marketing is outdoor clothing company, Patagonia. See Full Article
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ISSUE 9 / May 2021
Sales Tip for Keeps
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
- Seth Godin 4
ISSUE 9 / May 2021
Exhibitor Spotlight:
Hennessey Digital Hennessey Digital is an Inc. 500 company focused on radically growing their clients’ customer base and revenue via search engine traffic. Founder Jason Hennessey has been reverse-engineering the Google algorithm since 2001 and has built a team of expert SEO strategists to become an industry leader in organic SEO, as well as paid search. Hennessey Digital is a results-driven global digital marketing agency leveraging deep expertise in search engine optimization, pay-per-click advertising, social media management and brand development. See Full Article
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ISSUE 9 / May 2021
Native Advertising:
Subtle & Effective With consumer habits, technology, and mediums constantly shifting, innovation in marketing is crucial to find more effective ways to get in front of target audiences. Native Advertising is one such trend that has gained significant traction within the industry because of the impressive results it delivers. Unlike traditional ads that are designed to interrupt and stand out, Native Advertising is designed to blend in with media that your audience is already consuming. As a result, Native Ads don’t come across as an advertisement at all, rather just like regular content typically provided by that publication. Some examples of Native Advertising include “In Feed” Ads, Promoted Listings, and Content Recommendations. For example, brands on Instagram could post a Story highlighting their products, which will appear as a regular Story on that consumer’s feed, resulting in an advertisement disguised as a mundane social media Story. This type of subtle advertising is criticized by some as a risky strategy that will be a detriment to public trust, but the impressive statistics behind Native Advertising prove that it does deliver results. See Full Article
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ISSUE 9 / May 2021
MEET THE PRO
Check out this month’s highlight for the pro of The Three Marketeers - May edition! Need help making your brand achieve greater recognition? Katie Osberg is one of the people at the forefront of providing those needs to the marketing community.
Katie Osberg Katie Osberg leads Global Retail Partnerships for Google’s new and exciting suite of Business Communications products. Katie has worked at Google for over 8 years, of which the last 5+ years have been focused on working with Google’s largest retail partners. She specializes in both conversational and performance marketing, and is a thought leader in both the conversational commerce and connected retail space.
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!