ISSUE 12 / November-2021 BROUGHT TO YOU BY
April 6th & 7th 2022 Los Angeles Convention Center
ISSUE 12 / November 2021
Welcome to the November 2021 Edition of The Three Marketeers This e-magazine is jam-packed with vital tips and tricks for professional salespeople, marketers, and branders who are keeping up with the latest in marketing and sales affairs. We aim for The Three Marketeers to help inform the go-getters of the industry regarding all the happenings and innovations that have been transforming the way marketing and selling are done in the new digital era. The Three Marketeers is the official e-magazine of: The B2B Marketing Expo USA, running alongside The Sales Innovation Expo and The Marketing & Advertising Expo, taking place April 6th & 7th, 2022 at the Los Angeles Convention Center.
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ISSUE 12 / November 2021
Marketing Move of November 18 of the best ways to market your business in 2021
2. Prepare for the end of third-party cookies
The following list provides insights into many strategies you’ve already
cookies and new privacy regulations in California.
heard of, including SEO, customer retention, ecommerce, and video and influencer marketing. It also includes new strategies related to cookieless advertising and privacy changes, as well as new approaches to help you cater to the new COVID-weary and social change-conscious consumer of 2021. No matter the strategy, the idea is the same: to market personally and value your customers, but also efficiently so you can save time, scale up, and keep running your day-to-day. 1. Optimize for Google’s next update
2021 will also be the year marketers prepare for two big changes to come in 2022: the end of third-party
“We have to get comfortable with privacy-first data collection practices. That means focusing on list-building and developing one-to-one relationships with customers,” said Harry Maugans, CEO of consumer privacy service Privacy Bee. “Make sure that your campaigns in 2021 help you build your first-party data so you rely less on Other People’s Data.” The death of third-party cookies will change how digital ads are targeted and tracked, but Dave Toby, director of
With Google’s Page Experience Update coming in May 2021, new metrics
digital marketing agency Pathfinder Alliance, said there’s still
called Core Web Vitals—which will measure site load time, interactivity
“considerable confusion about how campaigns will be affected.”
and content stability—will start to impact overall search rankings.
See Full Article
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ISSUE 12 / November 2021
Sales Tip for Keeps “Be an example. Are you prompt? Are you professional? Are you engaged? As sales leaders, we have to set the bar high for ourselves as well as our teams.“
– Lori Richardson
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ISSUE 12 / November 2021
3 COMMON DIGITAL MARKETING FAILS (AND WHAT TO DO INSTEAD) This article was contributed by our exhibitor Online Marketing Gurus. Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself. Yet while some SMEs are getting ahead, others scratch their heads in frustration. In this article, Online Marketing Gurus have exposed the three common mistakes B2B marketers make, why digital marketing fails, and how to turn these blunders into your biggest learnings. Learn more about their business at the B2B Marketing Expo, in Los Angeles on April, 6th & 7th, 2022!! See Full Article
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ISSUE 12 / November 2021
What is Viral Marketing? Viral marketing is a marketing or advertising strategy designed to be shared and promoted by other people. Typically it is done through social media, but it can also happen via word of mouth. Its goal is to inspire genuine curiosity and enthusiasm about a product or service because of its fast-growing popularity online. In viral marketing, the customers become promoters or ambassadors for a brand’s offerings.
The Basics of Viral Marketing Techniques An easy-to-understand viral marketing definition is that: It is generally a type of social media marketing. Social viral posts inform and engage people about your product. The term “viral marketing” is based on the speed and scale at which a marketing campaign spreads. Learn more about SociallyIn and other companies like them at the B2B Marketing Expo in Los Angeles, on April, 6th & 7th, 2022! See Full Article
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ISSUE 12 / November 2021
This article was contributed by our exhibitor Online Marketing Gurus. Is your digital marketing failing to raise your bottom line and outshine your competition? While it’s not uncommon to see campaigns miss the mark, there are ways to quickly turn the tables. Done well, digital marketing delivers great results from more quality leads to strong business growth. Examine the latest stats and trends for yourself. Yet while some SMEs are getting ahead, others scratch their heads in frustration. In this article, Online Marketing Gurus have exposed the three common mistakes B2B marketers make, why digital marketing fails, and how to turn these blunders into your biggest learnings. Learn more about their business at the B2B Marketing Expo, in Los Angeles on April, 6th & 7th, 2022!! See Full Article
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ISSUE 12 / November 2021
MEET THE PRO
Check out these highlights for the heroes of The Three Marketeers - November edition! Need help making your brand achieve greater recognition? These companies and people are at the forefront of providing those needs to the marketing community.
Alex Leybovich - Ceo - Auden Digital Alex is the CEO of Auden Digital, an inbound marketing agency dedicated to automation and business growth. At Auden Digital, they take an AGILE approach to marketing, allowing the experts to work on the highest ROI tasks at any given time. Alex is a serial entrepreneur and enterprise digital strategist, helping global companies launch highly-performant digital marketing platforms. As an ADDY Award-winning developer with over 15 years of experience including custom solutions for enterprise and government applications, he designs easy-to-use digital applications for marketing growth, while answering difficult marketing problems with creative technical solutions that are easy to use for both the end-user and the client. Don’t miss Alex’s Seminar “7 High-ROI Marketing Automations You’re Probably Missing” at the B2B Marketing Expo in Los Angeles on April, 6th & 7th, 2022!
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UviaUS LLC Are you striving to reach out to high-value B2B audiences in difficultto-reach places: the marketing equivalent of Everest? When you’re scaling dangerous terrain, you need more than a one-size-fitsall map. You need a personal guide who’s done it before. That’s where UviaUS come in. If you want to cut through, capture attention, and then motivate your audience to action, they’re that trusted guide. They are an experiential storytelling agency, so naturally, they start at the story. By starting there, they combine your brand’s heart with our outof-the-box thinking, to guide you from “totally lost” to totally awesome. They’ll help take your audience on an emotional journey, leading to the most meaningful results possible. Learn more about UviaUS at the B2B Marketing Expo, in Los Angeles, on April 6th & 7th, 2022!
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Jaycen Thorgeirson - Chief Storyteller & Executive Officer - UviaUS Jaycen’s creative, marketing, and technical background exposed him to an array of industries and roles which have honed his skills into a thought-leader, creative strategist, and business leader. As a bootstrap entrepreneur, he’s experienced scaling from nothing to an industryleading experiential agency. He’s been privileged to work with almost 1,000 different brands from the Fortune 50 to Fortune 5000, producing award-recognized work. Outside of the office, he enjoys volunteering in his Island community and spending time with his wife and two children, often sailing on the beautiful waters of the Pacific Northwest. Don’t miss Jaycen’s Seminar “Unleashing Experiential Storytelling - A Guide to Driving Measurable ROI” at the B2B Marketing Expo in Los Angeles on April, 6th & 7th, 2022!
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Octavia Media Octavia Media is a full-service marketing firm that specializes in designing and developing engaging Content Marketing, Social Media Marketing, and Video Production. They specialize in bringing their customers’ brands to life using the latest in technology and marketing practices, as well as offering their specialty, which is storytelling. Every company has its own unique story. They work hard to identify and bring that story to life through the use of engaging and creative social media posts, well-written and thoroughly edited content, and professional videography that captures the core of what their customers do and why they do it. They also help their customers plan, coordinate, and run their special events. Whether it’s a fashion show or a customer appreciation party, they can help promote, create, and design everything that their customers need to be successful. Whether they need banners, flyers, tickets . . . whatever their clients’ needs are, their in-house graphic designers are happy to create it for them. Learn more about Octavia Media at the B2B Marketing Expo in Los Angeles, on April 6th & 7th, 2022! 11
ISSUE 12 / November 2021
Andraé Jones Andraé has been an ardent pro wrestling fan since he was 12 years old and still loves the sport to this day. He is a proud native Tucsonan who, as a single parent, obtained his Master’s degree in Psychology, a Bachelor in Applied Science degree in Computer Science and Statistics, a Bachelor of Arts degree in Sociology, two associate’s degrees, and two National Honor Society awards. He founded Octavia Social Media Strategies in September 2015 while a student at the University of Arizona. He is also the host of his podcast called “All About The Win,” where he and his co-host interview fellow entrepreneurs about their greatest accomplishment (win) in their business thus far. Andrae’s overriding purpose and joy in life are helping others to find their purpose and succeed both professionally and personally. Don’t miss Andraé’s Seminar “How Professional Wrestling Taught Me Everything I Know about Marketing” at the B2B Marketing Expo in Los Angeles on April, 6th & 7th, 2022!
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Looking to be included in an upcoming edition of The Three Marketeers? Contact Eddy Lawrance at eddy.lawrance@prysmgroup.co.uk for more information. SPONSORSHIP OPPORTUNITIES ARE NOW AVAILABLE!