PRESS CONTACT: S. Khanna P: +91 9711118615 skhanna@ps-b.com
PENN SCHOEN BERLAND (PSB) TO BE THE KNOWLEDGE PARTNER FOR THE SECOND EDITION OF THE SOUTH ASIA CONCLAVE Nutshell Conference and PSB sign a MoU in New Delhi
New Delhi, September 29, 2014. Penn Schoen Berland (PSB), a Global ‘Research based Strategic Communication and Corporate Affairs Advisory’ will be the knowledge partner for the second edition of SOUTH ASIA CONCLAVE to be held at Lahore, Pakistan from November 19-22, 2014. A MoU to this effect was signed today in New Delhi, between Nutshell Conferences & PSB. Muhammad Azfar Ahsan, CEO Nutshell and Ashwani Singla, CEO & MD Asia signed the MoU. Under the terms of the MoU, PSB will help Nutshell generate insights into challenges and opportunities to grow trade & business between India and Pakistan. PSB will survey business leaders from both India and Pakistan to generate the insights. The results of the survey will be shared at the Conclave. Says Ashwani Singla, CEO & MD Asia PSB, “The survey will aim to identify not only the underlying roadblocks to the growth of Indo-Pak trade but also help generate a road map to realize the true potential of business between the two largest nations in South Asia.” He adds, “Nutshell has been a pioneering organizer and a major supporter of improved business relations. We are delighted to partner Nutshell in this endeavor. ” Says, Muhammad Azfar Ahsan, CEO, Nutshell Conferences, “The SOUTH ASIA CONCLAVE is fast becoming the definitive platform to deliberate on growth of business amongst South Asian countries. India and Pakistan are important players in the region and we are delighted to partner a globally renowned firm like PSB to generate unique insights that will help steer the discussions at Lahore later this year.” About the Survey The Survey will be administered online to over 100 plus business leaders in India and Pakistan who are currently involved or interested in business between the two nations. The survey will cover executives from across 10 industry sectors as well as bizfluentials™ like media, industry bodies, analysts, think tanks, etc. The objective of the survey will be identify major roadblocks, prioritize an action agenda to improve ease of business and chart a road map to grow trade and business between India and Pakistan.
Page | 1