ADVERTISE WITH US IN
2015
advertising@pscommunications-inc.com
(336) 644-7035, ext. 10
www.pscommunications-inc.com location: 1616 Hwy 68 N, Oak Ridge
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mail: PO Box 268 • Oak Ridge, NC 27310
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fax: (336) 644-7006
where our readers are
it’s all local to us When we first began publishing a community newspaper in November 1996, the Internet was in its infancy and smartphones, tablets, Wi-Fi, Facebook and Twitter were unheard of.
a new restaurant opening up, a rash of home break-ins, or details about a property tax increase. That’s why residents in northwest Guilford County repeatedly thank us for providing a connection to their world that is personally relevant.
Now 18 years later, the Internet is a source of instantaneous news about what’s going on regionally, statewide, nationally and internationally, and in the race for what news source can be the first to make a story go viral, weekly magazines and daily newspapers are struggling to redefine their role.
In addition to the Northwest Observer, which is published in print and digitally each week, PS Communications publishes one semi-annual and three annual specialfocus publications and hosts a frequently visited and updated community Facebook page and website. All of our products are exclusively targeted to northwest Guilford County and are personally relevant to our staff as well, since we live, work and volunteer in the communities that we cover.
But despite the explosion in technological advances and ways of connecting with the world, one thing has remained constant: people still want information about what’s going on in their neighborhood and community, whether it’s about things like how roadwork will impact their daily travels,
our readers live here
220
Stokesdale Summerfield Oak Ridge
421
Greensboro
10
311
High Point
29
4
68
mi les
40
Cordially, Patti Stokes, president/owner PS Communications
les
Kernersville
Thanks for taking the time to learn more about us.
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As the ways in which news and information is delivered and received continue to evolve, we are as committed to adapting to them as we are to adhering to our original mission of providing “hyper-local” news, stories and information that is personally valued by residents of northwest Guilford County.
73
85
40
70
and they work, play, shop and dine
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here – and all over
some of the most affluent readers
Oak Ridge
Summerfield
Stokesdale
Guilford County
in Guilford County and in the Triad
6,185
10,232
5,047
488,406
55%
46%
54%
16%
Median household income
$100,208
$98,438
$76,976
$45,431
Median value of owneroccupied home
$333,700
$331,000
$196,500
$156,000
Bachelor degree or higher
50.9%
51.8%
34.2%
33.2%
Mean travel time to work
24.6 min
27.5 min
25.6 min
21.1 min
Population Percent growth since 2000
who our readers are
our publications reach
Data gathered from the 2000 & 2010 US Census
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how we connect you to our readers
unique advertising
opportunities
in publications that reach engaged readers
our flagship publication, bringing the local news home to northwest Guilford County since 1996
13,200 copies published weekly directly mailed to 11,000 homes in northwest Guilford County (27310, 27357 and 27358)
placed for free pickup 2,200 copies at 75+ locations advertising info on page 5
Our publications are online year-round at and facebook.com/northwestobserver
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news updates, e-editions, community calendar & more, providing a local connection
24/7
Published every JANUARY: a comprehensive resource with need-to-know, fun-to-know and good-to-know info for northwest Guilford County residents 17,500 COPIES printed annually DIRECTLY MAILED to over 11,000 northwest-area homes Distributed for FREE pickup throughout the year ONLINE year-round
Published semi-annually every spring and fall: from maintaining & improving your home to a slice of life in the northwest 15,000 COPIES of each edition printed annually Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round
Published annually and featuring home-grown stories about fitness and healthy living 15,000 COPIES printed annually
how we connect you to our readers
northwest FINDER
Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round
countdowntokickoff Published annually: an in-depth preview of the Northwest and Northern Guilford High School football seasons 14,000 COPIES printed annually and inserted into the Northwest Observer ONLINE year-round
email advertising@pscommunications-inc.com to learn more about these annual publications
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advertise in the northwest observer
advertise in the
weekly
FULL-PAGE
PROFILES get your business story in front of our readers
REAL ESTATE SHOWCASES
provide a photo and details about your listings in the Real Estate section of our classifieds
AD DESIGN AND REVISION SERVICES
YES, WE DO
INSERTS contact us for pricing
just $40 per hour
for more info, or to schedule your advertising, email us at
5
advertising@nwobserver.com
10.25w x 10h half page horizontal: 10.25w x 4.5h vertical: 5w x 9.5h third page horizontal: 10.25w x 2.85h vertical: 5w x 6h quarter page horizontal: 5w x 4.5h vertical: 2.4w x 9.5h sixth page 5w x 2.85h eighth page horizontal: 5w x 2.1h vertical: 2.4w x 4.5h business card 3.25w x 1.8h
442 – $663
$
per issue*
298 – $468
$
per issue*
217 – $358
$
per issue*
190 – $310
$
per issue*
134 – $245
$
advertise in the northwest observer
full page
per issue*
111 – $207
$
per issue*
$
62 – $139
per issue*
*rates based on print-ready ads
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CELEBRATING
18 YEARS of bringing the local news home to northwest Guilford County Thanks to the advertisers and readers who have supported us along the way
Since 1996 find out more about us at
www.pscommunications-inc.com