Media Brochure | 2015

ADVERTISE WITH US IN

2015

advertising@pscommunications-inc.com

(336) 644-7035, ext. 10

www.pscommunications-inc.com location: 1616 Hwy 68 N, Oak Ridge

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mail: PO Box 268 • Oak Ridge, NC 27310

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fax: (336) 644-7006

where our readers are

it’s all local to us When we first began publishing a community newspaper in November 1996, the Internet was in its infancy and smartphones, tablets, Wi-Fi, Facebook and Twitter were unheard of.

a new restaurant opening up, a rash of home break-ins, or details about a property tax increase.

That’s why residents in northwest Guilford County repeatedly thank us for providing a connection to their world that is personally relevant.

Now 18 years later, the Internet is a source of instantaneous news about what’s going on regionally, statewide, nationally and internationally, and in the race for what news source can be the first to make a story go viral, weekly magazines and daily newspapers are struggling to redefine their role.

In addition to the Northwest Observer, which is published in print and digitally each week, PS Communications publishes one semi-annual and three annual specialfocus publications and hosts a frequently visited and updated community Facebook page and website. All of our products are exclusively targeted to northwest Guilford County and are personally relevant to our staff as well, since we live, work and volunteer in the communities that we cover.

But despite the explosion in technological advances and ways of connecting with the world, one thing has remained constant: people still want information about what’s going on in their neighborhood and community, whether it’s about things like how roadwork will impact their daily travels,

our readers live here

220

Stokesdale Summerfield Oak Ridge

421

Greensboro

10

311

High Point

29

4

68

mi les

40

Cordially, Patti Stokes, president/owner PS Communications

les

Kernersville

Thanks for taking the time to learn more about us.

mi

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As the ways in which news and information is delivered and received continue to evolve, we are as committed to adapting to them as we are to adhering to our original mission of providing “hyper-local” news, stories and information that is personally valued by residents of northwest Guilford County.

73

85

40

70

and they work, play, shop and dine

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here – and all over

some of the most affluent readers

Oak Ridge

Summerfield

Stokesdale

Guilford County

in Guilford County and in the Triad

6,185

10,232

5,047

488,406

55%

46%

54%

16%

Median household income

$100,208

$98,438

$76,976

$45,431

Median value of owneroccupied home

$333,700

$331,000

$196,500

$156,000

Bachelor degree or higher

50.9%

51.8%

34.2%

33.2%

Mean travel time to work

24.6 min

27.5 min

25.6 min

21.1 min

Population Percent growth since 2000

who our readers are

our publications reach

Data gathered from the 2000 & 2010 US Census

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how we connect you to our readers

unique advertising

opportunities

in publications that reach engaged readers

our flagship publication, bringing the local news home to northwest Guilford County since 1996

13,200 copies published weekly directly mailed to 11,000 homes in northwest Guilford County (27310, 27357 and 27358)

placed for free pickup 2,200 copies at 75+ locations advertising info on page 5

Our publications are online year-round at and facebook.com/northwestobserver

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news updates, e-editions, community calendar & more, providing a local connection

24/7

Published every JANUARY: a comprehensive resource with need-to-know, fun-to-know and good-to-know info for northwest Guilford County residents 17,500 COPIES printed annually DIRECTLY MAILED to over 11,000 northwest-area homes Distributed for FREE pickup throughout the year ONLINE year-round

Published semi-annually every spring and fall: from maintaining & improving your home to a slice of life in the northwest 15,000 COPIES of each edition printed annually Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round

Published annually and featuring home-grown stories about fitness and healthy living 15,000 COPIES printed annually

how we connect you to our readers

northwest FINDER

Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round

countdowntokickoff Published annually: an in-depth preview of the Northwest and Northern Guilford High School football seasons 14,000 COPIES printed annually and inserted into the Northwest Observer ONLINE year-round

email advertising@pscommunications-inc.com to learn more about these annual publications

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advertise in the northwest observer

advertise in the

weekly

FULL-PAGE

PROFILES get your business story in front of our readers

REAL ESTATE SHOWCASES

provide a photo and details about your listings in the Real Estate section of our classifieds

AD DESIGN AND REVISION SERVICES

YES, WE DO

INSERTS contact us for pricing

just $40 per hour

for more info, or to schedule your advertising, email us at

5

advertising@nwobserver.com

10.25w x 10h half page horizontal: 10.25w x 4.5h vertical: 5w x 9.5h third page horizontal: 10.25w x 2.85h vertical: 5w x 6h quarter page horizontal: 5w x 4.5h vertical: 2.4w x 9.5h sixth page 5w x 2.85h eighth page horizontal: 5w x 2.1h vertical: 2.4w x 4.5h business card 3.25w x 1.8h

442 – $663

$

per issue*

298 – $468

$

per issue*

217 – $358

$

per issue*

190 – $310

$

per issue*

134 – $245

$

advertise in the northwest observer

full page

per issue*

111 – $207

$

per issue*

$

62 – $139

per issue*

*rates based on print-ready ads

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CELEBRATING

18 YEARS of bringing the local news home to northwest Guilford County Thanks to the advertisers and readers who have supported us along the way

Since 1996 find out more about us at

www.pscommunications-inc.com