ADVERTISE WITH US IN
2017
advertising@pscommunications-inc.com
(336) 644-7035, ext. 10
www.pscommunications-inc.com location: 1616 Hwy 68 N, Oak Ridge
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mail: PO Box 268 • Oak Ridge, NC 27310
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fax: (336) 644-7006
where our readers are
it’s all local to us When we first began publishing a community newspaper in November 1996, the Internet was in its infancy and smartphones, tablets, Wi-Fi, Facebook and Twitter were unheard of. Now 20 years later, the Internet is a source of instantaneous news about what’s going on regionally, statewide, nationally and internationally, and in the race for what news source can be the first to make a story go viral, weekly magazines and daily newspapers are struggling to redefine their role. But despite the explosion in technological advances and ways of connecting with the world, one thing has remained constant: people still want information about what’s going on in their neighborhood and community, whether it’s about things like how roadwork will impact their daily travels, a
new restaurant opening up, a rash of home break-ins, or details about a property tax increase. That’s why residents in northwest Guilford County repeatedly thank us for providing a connection to their world that is personally relevant. In addition to the Northwest Observer, which is published in print and digitally each week, PS Communications publishes one semi-annual and three annual special-focus publications and hosts a frequently visited and updated community Facebook page and website. All of our products are exclusively targeted to northwest Guilford County and are personally relevant to our staff as well, since we live, work and volunteer in the communities that we cover.
our readers live here
220
Stokesdale Summerfield Oak Ridge
421
Greensboro
10
311
High Point
29
4
68
mi les
40
Cordially, Patti Stokes, president/owner PS Communications
les
Kernersville
Thanks for taking the time to learn more about us.
mi
iles 5m
As the ways in which news and information is delivered and received continue to evolve, we are as committed to adapting to them as we are to adhering to our original mission of providing “hyper-local” news, stories and information that is personally valued by residents of northwest Guilford County.
73
85
40
70
and they work, play, shop and dine
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here – and all over
some of the most affluent readers
Oak Ridge
Summerfield
Stokesdale
Guilford County
in Guilford County and in the Triad
7,065
11,232
5,526
517,600
14.2%
9.8%
9.5%
22.9%
Median household income
$105,357
$105,547
$81,406
$45,651
Median value of owneroccupied home
$323,100
$340,600
$194,700
$156,100
Bachelor degree or higher
48.1%
52.6%
38.1%
34.1%
Mean travel time to work
25.5 min
26.4 min
27.1 min
21.3 min
Population 2015 estimate
Percent growth since 2000
who our readers are
our publications reach
Data derived from U.S. Census Bureau/2011-2015 American Community Survey 5-year estimates and N.C. Office of State Budget and Management
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how we connect you to our readers
unique advertising
opportunities
in publications that reach engaged readers
our flagship publication, bringing the local news home to northwest Guilford County since 1996
13,200 copies published weekly directly mailed to 11,200+ homes in northwest Guilford County (27310, 27357 and 27358)
placed for free pickup almost 2,000 copies at 70+ locations advertising info on page 5
Our publications are online year-round at and facebook.com/northwestobserver
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news updates, e-editions, community calendar & more, providing a local connection
24/7
Published every JANUARY: A comprehensive resource with need-to-know, fun-to-know and good-to-know info for northwest Guilford County residents 16,500 COPIES printed annually DIRECTLY MAILED to over 11,200 northwest-area homes Distributed for FREE pickup throughout the year ONLINE year-round
Published semi-annually every spring and fall: From maintaining and improving your home to a slice of life in the northwest 15,500 COPIES of each edition printed annually Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round
Published annually and featuring home-grown stories about fitness and healthy living 15,500 COPIES printed annually
how we connect you to our readers
northwest FINDER
Inserted into the Northwest Observer & distributed for FREE pickup ONLINE year-round
countdowntokickoff Published annually: An in-depth preview of the Northwest and Northern Guilford High School football seasons 13,700 COPIES printed annually and inserted into the Northwest Observer ONLINE year-round
email advertising@pscommunications-inc.com to learn more about these annual publications
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advertise in the northwest observer
advertise in the
weekly
FULL-PAGE
PROFILES get your business story in front of our readers
REAL ESTATE SHOWCASES
provide a photo and details about your listings in the Real Estate section of our classifieds
AD DESIGN AND REVISION SERVICES
YES, WE DO
INSERTS contact us for pricing
just $40 per hour
for more info, or to schedule your advertising, email us at
5
advertising@nwobserver.com
10.25w x 10h half page horizontal: 10.25w x 4.5h vertical: 5w x 9.5h third page horizontal: 10.25w x 2.85h vertical: 5w x 6h quarter page horizontal: 5w x 4.5h vertical: 2.4w x 9.5h sixth page 5w x 2.85h eighth page horizontal: 5w x 2.1h vertical: 2.4w x 4.5h business card 3.25w x 1.8h
470 – $700
$
per issue*
322 – $493
$
per issue*
231 – $378
$
per issue*
202 – $327
$
per issue*
143 – $259
$
advertise in the northwest observer
full page
per issue*
118 – $219
$
per issue*
$
66 – $147
per issue*
*rates based on print-ready ads
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Celebrating 20 years of delivering homegrown news to northwest Guilford County
nwobserver.com
/northwestobserver
published by
find out more about us at
www.pscommunications-inc.com