advertise with us
in 2018
advertising@pscommunications-inc.com (336) 644-7035, ext. 11 location: 1616 Hwy 68 N, Oak Ridge mail: PO Box 268 • Oak Ridge, NC 27310 fax: (336) 644-7006
www.pscommunications-inc.com
where our readers are
It’s all local to us When we first began publishing a community newspaper in November 1996, the Internet was in its infancy and smartphones, tablets, Wi-Fi, Facebook and Twitter were unheard of.
hood and community, whether it’s about things like how roadwork will impact their daily travels, a new restaurant opening up, a rash of home break-ins, or details about a property tax increase.
Now 20 years later, the Internet is a source of instantaneous news about what’s going on regionally, statewide, nationally and internationally, and in the race for what news source can be the first to make a story go viral, weekly magazines and daily newspapers are struggling to redefine their role.
That’s why residents in northwest Guilford County repeatedly thank us for providing a connection to their world that is personally relevant.
But despite the explosion in technological advances and ways of connecting with the world, one thing has remained constant: people still want information about what’s going on in their neighbor-
In addition to the Northwest Observer, which is published in print and digitally each week, PS Communications publishes one semi-annual and three annual special-focus publications and hosts a frequently visited and updated community Facebook page and website. All of our products are exclusively targeted to northwest Guilford County and are personally
relevant to our staff as well, since we live, work and volunteer in the communities that we cover. As the ways in which news and information is delivered and received continue to evolve, we are as committed to adapting to them as we are to adhering to our original mission of providing “hyper-local” news, stories and information that is personally valued by residents of northwest Guilford County. Thanks for taking the time to learn more about us.
Cordially, Patti Stokes president/owner PS Communications
Our readers live in northwest Guilford County, and they work, play, shop and dine here ...
and all over.
Stokesdale Oak Ridge
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Kernersville
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Summerfield
Greensboro
High Point
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Oak Ridge
Summerfield
Stokesdale
Guilford County
7,065
11,232
5,526
517,600
14.2%
9.8%
9.5%
22.9%
Median household income
$105,357
$105,547
$81,406
$45,651
Median value of owneroccupied home
$323,100
$340,600
$194,700
$156,100
48.1%
52.6%
38.1%
34.1%
25.5 min
26.4 min
27.1 min
21.3 min
Population 2015 estimate
Percent growth since 2000
Bachelor degree or higher
Mean travel time to work
who our readers are
Our publications reach some of the most affluent readers in Guilford County and in the Triad.
Data derived from U.S. Census Bureau/2015 American Community Survey 5-year estimates and N.C. Office of State Budget and Management
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how we connect you to our readers
Unique advertising opportunities in publications that reach engaged readers
Our flagship publication, bringing the local news home to northwest Guilford County since 1996
13,300 copies published weekly Directly mailed
to 11,300+ homes in northwest Guilford County (27310, 27357 and 27358)
Placed for free pickup almost 2,000 copies at 70+ locations
See advertising info on page 5
Our publications are online year-round at www.nwobserver.com and facebook.com/northwestobserver News updates, e-editions, community calendar & more, providing a local connection
24/7
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16,500 copies printed annually Directly mailed to over 11,300 northwest-area homes Available for free pickup throughout the year Online year-round
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Published semi-annually every spring and fall: From maintaining and improving your home to a slice of life in the northwest 15,500 copies of each edition printed annually Inserted into the Northwest Observer and available for free pickup Online year-round
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15,500 copies printed annually Inserted into the Northwest Observer and available for free pickup Online year-round
how we connect you to our readers
Published every January: A comprehensive resource with need-to-know, fun-to-know and good-to-know info for northwest Guilford County residents
Published annually: An in-depth preview of the upcoming Northwest and Northern Guilford High School football seasons
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13,700 copies printed annually and inserted into the Northwest Observer Online year-round
To learn more about these publications, email advertising@pscommunications-inc.com
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advertise in the northwest observer
Advertise in the weekly
FULL-PAGE
PROFILES
get your business story in front of our readers
REAL ESTATE SHOWCASES
provide a photo and details about your listings in the Real Estate section of our classifieds
AD DESIGN AND REVISION SERVICES just $40 per hour
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YES, WE DO
INSERTS
9.88w x 10h
half page horizontal: 9.88w x 4.5h vertical: 4.86w x 9.5h
third page horizontal: 9.88w x 2.85h vertical: 4.86w x 6h
quarter page horizontal: 4.86w x 4.5h vertical: 2.34w x 9.5h
sixth page 4.86w x 2.85h
eighth page
advertise in the northwest observer
full page
horizontal: 4.86w x 2.1h vertical: 2.34w x 4.5h
business card 3.25w x 1.8h
For pricing details, email Laura Reneer, marketing manager advertising@nwobserver.com
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Celebrating 21 years of delivering homegrown news to northwest Guilford County
find out more about us at
www.pscommunications-inc.com