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Project Profile

The Crush House: Where seeing red isn’t a bad thing Gervasi Vineyard, Canton, Ohio by K. Schipper eopl e who know Ted Swaldo weren’t surprised last year when the Gervasi Vineyard & Italian Bistro began expanding. Since opening in 2010, the family-run restaurant and winemaking operation in Canton, Ohio, has added a shopping experience, a conference center, lodging and a cooking school. During the same period, the demand for the company’s 15 different wines has grown to 16,000 gallons a year, despite a winery with only a 5,000-gallon capacity. Enter The Crush House, which Swaldo describes as “a factory for making wine.” While it allows Gervasi Vineyard to increase its production capacity to 30,000 gallons, it also includes a 160-seat wine bar and eatery. The factory description is quite appropriate, since, Swaldo says, “One of the things we were trying to capture is the

Project at a Glance Client: Gervasi Vineyard & Italian Bistro, Canton, Ohio Decorative concrete contractor: G&M Concrete, Canton, Ohio ààwww.gandmconcrete.com Decorative concrete supplier: Deco-Crete Supply, Orrville, Ohio ààwww.deco-cretesupply.com Project description: G&M was hired to finish 10,700 square feet of flooring in Gervasi’s new winery and eatery, The Crush House, as well as provide concrete sinks for four customer restrooms. Timeline: G&M was on the jobsite for four weeks.

Tools and materials used: Sinks: Hand-packed Duracast GFRC countertop system, Kemiko Black acid stain with Deco-Crete Color-Dye in Walnut. Winery floor: Deco-Crete’s Liquid Metals Cherry Pie metallic epoxy and HP Spartacote’s Sparta-Flex sealer. G&M subcontracted a company to diamond grind both floors for prep; the colors and coatings were applied with rollers and squeegees. Eatery floor: Black Kemiko acid stain and Deco-Crete Color-Dye in Walnut; sealed with Sparta-Flex from HP Spartacote.

Photos courtesy of Deco-Crete Supply

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look that we had built a restaurant in an old building.” That’s where the concrete comes in. Not just on the floors, which would be natural for an old factory, but in the customer restrooms. There, Swaldo collaborated with Jason Geiser, owner of Orrville, Ohio-based Deco-Crete Supply, and Joe Gingerich, owner of the locally based G&M Concrete, to create sinks that leave guests talking. Swaldo discovered both men independently of each other, although Gingerich and Geiser often work together when G&M is called upon to create the decorative and stamped concrete jobs that are its specialties. “As I remember it, Ted came into our supply store,” says Geiser. “Somebody had referred him. He explained what they were doing and I thought our liquid metals would be perfect for the winemaking floor.” While Geiser was making up samples for Swaldo to review, the owner of Gervasi Vineyard also contacted Gingerich. “I did

36  www.ConcreteDecor.net · November/December 2014

a countertop for the plumbing contractor on the job (for his) outdoor kitchen,” Gingerich explains. “They were looking for something unique for sinks and the plumber suggested me.”

Soaring imaginations Gingerich says that Swaldo initially considered standard concrete ramp-style sinks for all the bathrooms, and ultimately 3-by-3-foot versions of them were installed in the second-floor restrooms. However, for the main floor, the men unleashed their imaginations. During that same time, Swaldo also had another meeting with Geiser at his showroom, and the Deco-Crete owner showed him a special sink he’d done for his own mother. “That’s when it hit me,” says Swaldo. “I said, ‘If you can do that shape, you can do a wine bottle.’” The end result: two 6-foot-long concrete sinks that look like wine bottles cleaved down the middle from top to bottom. If


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