DELIVERING QUALITY OUTDOOR SOLUTIONS
Welcome to the Brand Guideline.
aven Outdoor is more than a company; it’s a familial endeavor rooted in the heart of Winter Haven, Florida. As a family-owned business, we take immense pride in transforming ordinary outdoor spaces into extraordinary havens, reflecting the beauty of nature and the warmth of family.
Our vibrant orange and medium gray primary colors, inspired by the flame icon within our logo, symbolize the passion and energy we infuse into every project. This color palette, a visual symphony of warmth and sophistication, reflects our commitment to innovation, quality, and collaboration within our team
Beyond aesthetics, Haven Outdoor is driven by a profound dedication to the outdoor living lifestyle. We aspire to make outdoor culinary experiences accessible to every budget, believing that the joy of outdoor living should be within reach for everyone. Whether creating a cozy backyard retreat or a grand outdoor kitchen, our team is committed to designing spaces that cater to various budgets while upholding the highest standards of quality and craftsmanship.
Tiffany Collins Director of Marketing
At Haven Outdoor, we craft outdoor havens that inspire creativity and passion in every project. The flame-orange sparks of creativity, combined with the grounding medium gray, create a visual representation of the fusion of nature, innovation, and family warmth that defines us.
Thank you for being an integral part of our passionate journey as we continue to bring the vibrancy of our brand to life, creating outdoor spaces that not only captivate the eye but also enrich the lives of those who experience them.
Warmest regards,
Tagline.
Elevate Your Backyard Experience
HAVEN OUTDOOR
The Haven Outdoor logo seamlessly combines uppercase " HAVEN" above " OUTDOOR," with the signature orange flame icon replacing the " A " in Haven. Our commitment to crafting exceptional outdoor spaces is embodied in this emblem, symbolizing passion and energy. The clean and simple font choice, along with a medium gray color scheme, enhances readability. The signature flame icon may be used either integrated in the logo or stand on it's own. For added versatility, when using only the flame icon, it may be placed within an oblong circle in one of the brand's primary colors, with the option of a black or white flame icon for enhanced contrast in specific situations. This flexibility ensures creative adaptability across various applications.
Dark and Light
HAVEN OUTDOOR
Bahnschrift Headline Typeface
Aa
DIN 2014, our chosen primary typeface, exudes modern simplicity, elevating readability and conveying a sleek, contemporary aesthetic in every aspect of Haven Outdoor's brand communication.
Typography. Primary Typeface Weights Light. Regular.
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
AaBbCcDdEeFfGgHhIiJjK LlMmNnOo
PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)
Baskerville Old Face. Secondary Typeface
AaBbCcDd EeFfGg HhIi0123456789
+;%@*
Baskerville Old Face, our secondary typeface, adds timeless elegance and sophistication, complementing Haven Outdoor's brand identity with its classic and refined letterforms.
Poppins.
Website Typeface
Aa
AaBbCcDd EeFfGg HhIi0123456789
+;%@*
Poppins, our chosen website typeface, embodies modernity and clarity, enhancing readability and providing a contemporary aesthetic that resonates seamlessly with Haven Outdoor's online presence.
color palette.
Color Palette.
Primary Color System
Color Palette.
Secondary Color System
company stationery set.
Letterhead. and Business Card Card
Business Card Parameter.
Letterhead Parameter.
