Beverage Coding by Linx Printing, Thailand

STAND UP POUCHES: WHAT ARE THE BENEFITS FOR PACKAGERS?

ONE OF THE FASTEST GROWING TRENDS IN PACKAGING IS THE STAND-UP POUCH, WHICH HAS SEEN SIGNIFICANT GROWTH OVER THE LAST FIVE YEARS IN A NUMBER OF KEY MARKETS AROUND THE WORLD.

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AROUND THE WORLD Drinks manufacturers and packagers around the world are increasingly using stand-up pouches in their packaging for: Mineral water Non-carbonated soft drinks Milk

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New uses are being found all the time, for example, cocktail mixes.

From 0-300 million units in the last 4 years

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WORLDWIDE DEMAND Worldwide demand for pouches is expected to rise 6.2% per year, reaching $37.3 billion in 2018.

The largest growth is expected in China and developing nations

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6.2% demand rise per year

$37.3bn by 2018

WHY ARE STAND-UP POUCHES POPULAR?

BETTER AESTHETICS

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UNIQUE FEATURES SPOUTS AND HANDLES

ENVIRONMENTAL BENEFITS

WHAT ARE THE BENEFITS FOR PACKAGERS AND DRINKS BRANDS?

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LOWER SHIPPING COSTS Pouch packaging weighs a great deal less than rigid packaging types, such as cans or bottles, using less material to hold equivalent volumes of liquid. The primary benefit of this is lower shipping cost, thanks to reduced weight per unit and the ability to fit more units in the same space.

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ENVIRONMENTALLY RESPONSIBLE Pouches offer the ability to present the brand as environmentally responsible thanks to the reduced shipping weight.

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Greater opportunity to differentiate brands, as stand-up pouches can be tailored to unique sizes, styles and designs

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Pouches support very vivid colour printing to ensure products stand out on store shelves

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WILL YOUR CODING SOLUTION WORK WITH POUCHES?

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Currently, stand-up pouches may be made from flexible PVdC (polyvinylidene chloride) coated films, or EVOH (Ethylene vinyl alcohol), which is a cheaper solution.

PVDC: POLYVINYLLIDENE CHLORIDE

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EVOH: ETHYLENE VINYL ALCOHOL

As the market for pouches grow, ongoing improvements are expected to be made on the barrier film substrates. For example, at present carbonated beverages cannot be stored in pouches due to escaping gasses. Similarly, pouches cannot be used for certain products that are hot-filled, but with improvements in heat tolerance, this will no longer be a limitation.

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A non-contact printer such as a Continuous Ink Jet (CIJ) coder is the best solution for pouches, as it copes best with varying pack shapes and sizes whilst keeping up with your line speed.

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If your company packages a wide range of products, you’d benefit from a coding solution that can code onto several different packaging materials without rubbing off during production or end use.

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CORRECT INKS Using the correct ink also plays an important part here in ensuring coding does not rub off. Linx Black PE Ink 1130 for Linx CIJ printers is recommended in this instance as an allround plastic adherent ink, meeting Swiss Ordinance 817.023.21 which also makes it suitable for food packaging applications.

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An alternative non-contact coding solution is laser technology which is able to code onto most plastics. In applications where running costs are particularly important, lasers can reduce these costs substantially as they use no consumables.

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Reduced set up time can also help reduce downtime, particularly for users who need to switch between product runs at multiple times per day.

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