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PT Today is the number one print and digital magazine for personal trainers, exercise professionals and fitness fanatics across the UK. You’ll find informative articles and innovative product showcases. We liase with fitness experts to ensure all our content is informative for both men and women who are serious about staying in shape. Flick through nutritious recipes, a mix of varied workouts, and read tips and advice for entering and progressing through the industry with our PT Business section. PT Today is the perfect medium to directly target personal trainers and those serious about fitness. We offer a multitude of bespoke advertising opportunities delivered through structured campaigns that support your spend, with great editorial inclusions tailored to your needs. We offer a consultative sales approach to all of our clients, with a wide selection of print solutions (both online and offline) to support your marketing campaign. We are here to inform our readers and get a return for our clients’ investment, and with this in mind we look to position ourselves in the most visible of places and monitor our advertiser success rigorously in an effort to perfect our publication for both parties. Over the last two years PT Today has built up a strong online presence. We place a strong focus on interacting with our readers on a daily basis. This ensures that we have a steady unique visitor pattern that pairs visitors with page views. But it’s not just about the number of visitors, it’s about the amount of quality time they spend on the site. With that in mind we have put a great deal of thought into the new look website in order to promote great traffic flow and maximise advertising exposure for our clients.
Our Readers Tech-savvy, on-the-go and knowing their own minds and bodies, our readers understand that fitness isn’t just for Christmas. With an appreciation for a healthy lifestyle and the impact this can have on their bodies and wellbeing, our readers have a thirst for knowledge when it comes to all things fitness, always striving to stay on top of sporting trends and superfoods alike. The majority will be personal trainers or have careers within the fitness industry, aiming to be rolemodels, advocates and experts in their chosen areas. Our readers range from the fitness enthusiast searching for the latest bit of kit for their home gym, to the seasoned PT, hunting for advice on how to market and expand their business. Keeping up to date on news, products, training techniques and trends is a must.
testimonials Archon (Bracket) -Matt Ford “I've worked in the fitness industry for over 20 years and in that time things have changed a lot. Trends, designs, new products, new methodology, everything has evolved, so much so that it's never been as important as it is now to keep up to date in order to provide a service that reflects those changes and adds value to the consumer. Having somewhere to track and highlight industry moves is vital for a business to stay ahead, and its publications like PT Today and people like Myles who have strived to bring this information to the attention of the masses in order that your decisions as a business are informed and have the highest chance of success. It's because of this that we have used PT Today as a direct route to inform our customers of our products, and even gathered data on how to move forward with certain features using PT Today’s vast network of trainers and industry experts for feedback. Myles and the Magazine have done a great job producing a publication for trainers and businesses to come together to create a conduit of information that really is the highlight of so many people's month when they get a new copy through their real, or virtual letterbox.“
Tom Tawell Head of PR at AIM Content Marketing and PR “We've been working with PT Today for the past year and I can honestly say that it's a great publication to work with. Its team truly cares about high-quality, newsworthy content and filling its pages (and website) with interesting, relevant and on-trend pieces that resonate with its audience; not to forget the appearance of the magazine which is always very strong. As a PR agency, this gives us the confidence that we will be reaching a genuinely engaged audience for our clients through articles and features published in PT Today. We too believe in providing fresh, authentic content that adds something new to the conversation. This aligned way of thinking has helped us to develop a strong working relationship with PT Today and long may it continue.”
Glyn Hurl Head of Marketing at The Training Room "We’ve been working with PT Today for about a year now. We really value our strong partnership with PT Today and appreciate its focus on publishing high-quality content that is of genuine interest and benefit to its readers. PT Today broad appeal to PTs and fitness professionals across the board, from those entering the profession to seasoned pros, has given us a great way to reach our target audiences, raise awareness of our brand and demonstrate that we are experts in our field through contributing regular, thought-leading pieces. Combined with our other marketing and PR efforts, working with PT Today has contributed towards our course bookings, which have been high throughout the year. We look forward to continuing to work with PT Today in 2020."
Packages E-zines £550 (One Inclusion) - Banner advert and editorial Discount for multiple sends.
E-blasts Its all about you… Tell us what to write and it will be so, or prepare an HTML file and send it over to our team, we will upload it to our email server, send you a test email and schedule a send. £1,795 per send (Free second send for click through rates under 3.5%). Discount for multiple sends.
Multi Channel Package - Whole PT Network This is where we really come into our own. You can get access to the multiple touch points across our whole network.
Includes... • • • • • • •
Full page advert Full page editorial E-blast x1 for 6 months or x3 for 12 months Bookings Social media promotion Website content Backs links in articles Banner advert on our website
12 Months 6 Months 1 Month
£400 pcm £550 pcm £750 pcm
Get in touch annabel@pttoday.co.uk | www.pttoday.co.uk
mag stats Heres Why you should already be working with us...
5,000 copies Printed Magazine
60,000
Digital Magazine Directly from PT Today
32,134 GDPR Compliant Emails Managed in-house and added to our database on a weekly basis
218,541 Partner Network Distribution Digital copies go directly to our audience through their social channels and endorsed work.
573,078
25,800
Trade Show Partner Reach
PT Today Social Reach
Media Partnerships that include digital magazine links and associated works.
9,082 Monthly Website Traffic (Based on 2096 Per Week x 52 Weeks / 12 Months)
Get in touch annabel@pttoday.co.uk | www.pttoday.co.uk
advert sizes digital – website advertising Over the last two years, PT Today has built up a strong online presence. We place a strong focus on interacting with our readers on a daily basis. This ensures that we have a steady unique visitor pattern that pairs visitors with page views, it’s about the amount of quality time they spend on the site. With that in mind, we have put a great deal of though into the new look website in order to promote great traffic flow and maximise advertising exposure for our clients.
mini banner
single MPU
345 x 90px
header – Leaderboard content – Leaderboard
728 x 90px
775x 90px
345 x 200px
web skin
overlay
140 x 3000px
Double MPU
Changing in 7 seconds
Get in touch annabel@pttoday.co.uk | www.pttoday.co.uk
345 x 400px
Get in touch 01473 808 730 annabel@pttoday.co.uk www.pttoday.co.uk