fitness focus
AMERICAS BEST KEPT SECRET TROY BARBELL AND FITNESS very heart of the US fitness industry, investing heavily in product development and supplying functional strength and free weight equipment that gym and home exercisers love to work out with. The brand is renowned for its reliability and durability, ensuring that the end customer experience is top of mind, every single day, in everything they do. Customer service is also key to Troy’s success and at every step of the way, from order placement through to delivery and installation, customers are kept informed of progress. In many cases they even enjoy shorter lead times than were originally anticipated due to excellent warehousing and logistics. Building relationships in this way is key to a loyal customer base such as Troy’s. Their team has gained the trust of many by being easy to work with, dependable and offering great value. Troy’s Heritage. Founded in 1987, and inspired by the athletic ancient Greek gods, Troy Barbell and Fitness has steadily grown to become one of the premier free weight and accessory manufacturers in the United States today. Focusing on providing industryleading, high quality product and service, Troy offers a variety of product lines in order to meet the needs of different markets. Used by worldwide gym chains such as Anytime Fitness, professional US sports teams and sports specific organisations like UFC as well as Universities and Colleges all over America, Troy has over 33 years experience in delivering functional training at all levels. Based in Texas, the family run business boasts three different product lines which cater for commercial, retail and home environments. With a reputation for industry-leading material quality, design and durability, the three Troy product
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lines set high standards with a depth and breadth of variety to meet the needs of customers across the following areas; Troy Barbell is committed to providing commercial facilities with a variety of premium and customisable free weight solutions of the highest quality and durability to satisfy the most demanding clients. VTX delivers unmatched vertical market quality and value, making it the USA’s leading specialty fitness brand and number one choice of personal trainers, hotel, apartment, and corporate wellness centres. The USA line provides best-in-class free weights and accessories for the fitness enthusiast seeking to bring the product quality typically found in the gym, into their homes. Best Loved. For over three decades Troy Barbell & Fitness has been at the
Another huge benefit of working with Troy is the expert customisation service they offer on selected products. This approach
