17 america’s best kept

SECRET TROY BARBELL

AND FITNESS

very heart of the US fitness industry, investing heavily in product development and supplying functional strength and free weight equipment that gym and home exercisers love to work out with.

Troy’s Heritage. Founded in 1987, and inspired by the athletic ancient Greek gods, Troy Barbell and Fitness has steadily grown to become one of the premier free weight and accessory manufacturers in the United States today. Focusing on providing industryleading, high quality product and service, Troy offers a variety of product lines in order to meet the needs of different markets.

Used by worldwide gym chains such as Anytime Fitness, professional US sports teams and sports specific organisations like UFC as well as Universities and Colleges all over America, Troy has over 33 years experience in delivering functional training at all levels.

Based in Texas, the family run business boasts three different product lines which cater for commercial, retail and home environments. With a reputation for industry-leading material quality, design and durability, the three Troy product

lines set high standards with a depth and breadth of variety to meet the needs of customers across the following areas;

Troy Barbell is committed to providing commercial facilities with a variety of premium and customisable free weight solutions of the highest quality and durability to satisfy the most demanding clients.

VTX delivers unmatched vertical market quality and value, making it the USA’s leading specialty fitness brand and number one choice of personal trainers, hotel, apartment, and corporate wellness centres.

The USA line provides best-in-class free weights and accessories for the fitness enthusiast seeking to bring the product quality typically found in the gym, into their homes. The brand is renowned for its reliability and durability, ensuring that the end customer experience is top of mind, every single day, in everything they do. Customer service is also key to Troy’s success and at every step of the way, from order placement through to delivery and installation, customers are kept informed of progress. In many cases they even enjoy shorter lead times than were originally anticipated due to excellent warehousing and logistics. Building relationships in this way is key to a loyal customer base such as Troy’s. Their team has gained the trust of many by being easy to work with, dependable and offering great value.

Another huge benefit of working with Troy is the expert customisation service they offer on selected products. This approach

allows facilities to extend their own brands into the product and exercise experience, allowing them not only to differentiate but also to create stronger bonds with their clients and members.

From an upscale apartment complex that wants to reinforce their corporate message, to a premier health club looking to achieve a dramatic visual presence, Troy’s customised free weights make an outstanding impression, enabling customers to take great pride in their product and facilities.

Growth Plans. Troy is committed to investing in new product innovation, research and development in order to continue to evolve and grow opportunities for their customers, partners and the wider industry. With current distribution centres at HQ in Houston, Texas, and warehouses in New Jersey and California, Troy Barbell and Fitness pride themselves on being uniquely positioned as the one-stop free weight and accessory provider of choice. Set to reveal a range of exciting new products at the IHRSA event in March, Troy will also be making its debut appearance at the industry’s largest trade show, FIBO, for the first time this year, with the objective of growing the business through new distributors in Europe. Supporting Troy’s plans for worldwide growth is the newly appointed Robert Quast, VP of Sales and Marketing, who brings with him nearly 30 years’ experience in the fitness industry across internationallyrenowned brands. Quast has some serious fitness industry credentials along with expertise in creating added value and customer solutions.

Robert says, “I’m excited for the new challenge presented at Troy. They’re a business with great heritage and respected products. There’s a huge opportunity to connect with customers and partners in a new way and tell their story. I’m looking forward to meeting the extended Troy ‘family’ and to growing new partners and connections overseas.”

Mr. Louis Lien, President and Owner of Troy, comments, “Investing in the future of Troy Barbell and Fitness is paramount and Robert’s approach to business is a perfect fit for us. A big opportunity exists for Troy to widen its reach through new sales and marketing channels and with new marketing and digital strategies in place, we are well placed to do this and achieve great results in 2020 and beyond”.

PT’s, gym owners, operators, and distributors can look forward to accessing this world class functional training equipment and differentiating their offering to clients and members by providing the Troy quality and variety that America loves.

For more information about Troy Barbell and Fitness visit www.troyfitness.com

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BRAND NEW FITNESS EXPO HITS LONDON FROM THE TEAM BEHIND BODY POWER

Introducing GYM LIVE at Olympia, London, September 26th & 27th 2020

We are delighted to announce the launch of a brand new, two-day fitness lifestyle event catered specifically for the unique London fitness market. Gym Live, located at Olympia on September 26th and 27th will add another string to BodyPower’s bow showcasing a different aspect and offering to the industry in both a B2B and B2C capacity.

As fitness becomes more prevalent nationwide, there is no fitness community quite like the capital where training has become a lifestyle trend. With endless

boutique gyms and fitness classes on your doorstep, this is the event in the fitness calendar to rub shoulders with peers, try something new and take the next step to reach your goal, whatever that may be. Gym Live will host a number of different feature areas where there will be something for absolutely everyone. Witness incredible seminars from industry leading coaches and nutritionists and pick their brains on the hottest topics and trends. Visitors can even try their hand at a new class, whether that’s spin, a functional workout or something brand new to the city! Try the latest equipment, browse hundreds of leading brands, see the cooking and prep zone and even compete in competitions for all abilities, the show will be an unmissable weekend where visitors will come away one step closer to their fitness goals. BodyPower CEO, Nick Orton explained “Our aim is always to inspire others and with GYM Live at Olympia, London, we will be creating a fantastic experience, with top-quality education, advice and interactive features. This will be a weekend to remember…” Want to get involved with Gym Live?

If you’re a forward-thinking business who wants to get your brand in front of a thriving audience, email s.orton@bodypower.com today. Visit www.bodypower.com for more...