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TOP TIPS TO SUCCESSFULLY LAUNCH A FITNESS BUSINESS Top tips to successfully launch a fitness business As a health-conscious, fit-focused individual, you’ve probably dreamed of starting a fitness business at some point, so you can make money from your passion. The new year is the perfect time for transformation so whether you want to become a professional personal trainer, yoga studio owner or pilates teacher - it’s possible to start up your own business using the right tool. Here are some top tips on how to start your own fitness business. Establish an online presence Nowadays, it’s key for any business to have a strong online presence so it can easily be found by potential and current clients. In particular, Wix Fitness enables you to showcase your business via a website and mobile app. It can be used to develop your website, sell your merchandise, manage your calendar, track your clients’ performances, market your business and manage your team. Many fitness professionals utilise their website to upload educational videos or fitness routines as an addition to their offering. The platform allows you to sync videos to your YouTube feed and live stream workouts on social media platforms such as Facebook, so your clients can watch them for free or as part of a subscription. They’ll have no excuse for missing a session. Develop a business plan Before you officially launch your business, ensure you have all your ducks in a row. Firstly, pick a brand logo and name for your company. It should be creative but easy enough for people to remember as this will help establish and grow your client
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base. Next, decide the purpose, mission and goal of your business. What do you want to accomplish in the first month, after 6 months and a year? Choose your niche Once you’ve done your market research, it’s time to figure out what particular service you’re offering and who your target customer is. Are you interested in becoming a yoga instructor or running a crossfit gym? Do you want to teach seniors, students or working professionals? You can target multiple markets later on but for now you want to focus on one you’re most interested in. This will help make you stand out from the crowd. After deciding this, you need to obtain the right certifications and trainings to become a licensed professional. Manage your finances It’s crucial to know what money is going and coming in at every stage of the business. Leave no table unturned and do a thorough breakdown of what you anticipate your startup costs, marketing fees and monthly expenses to be. Then do a projected income analysis, listing what you expect to bring in when you first start and what you’re expecting over time. Be thorough, including short-term and long-term financial goals and a plan for reaching those goals. Accordingly, you can decide what you’ll be charging your clients and what type of commitment you’re looking for from them. Network, network, network Regardless of your specialty, it’s crucial to be connected and have a wide network. Talk to as many freelancers, self-employed
and business owners as possible in the fitness industry. People are always happy to share their experiences. . This will broaden your knowledge about your industry and profession, as well as helping understand the difference between you and your peers - which is quite essential given the huge abundance of competition in the fitness industry.
