training
NEW YEAR NEW ME
By Alex Hurst a Master Trainer for Matrix Fitness, Premier Global NASM and Head of Fitness and Conditioning at Preston Grasshoppers A lot of new gym members starting in January end their journey before it even begins, according to last 2 years data from Strava. It shows that the 12th January in 2018 and 18th January in 2019 was the day most people gave up the health kick. Our job as fitness professionals is to keep people active, encourage results and prevent clients from giving up. The best method to keep clients encouraged through January is focusing on the interests they have from your initial conversations and linking them to the topics covered through this article. Increase Member interaction Group exercise is a proven formula for retention of clients. Research
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from Fitness Institutes prove that gym members who engage in a form of group exercise leads to longer client retention. Trainers should use this to their advantage with members new and old having the same dip over the Christmas period, which includes overindulgence and reduction of activity. Small group and partner PT sessions as well as group exercise can be a powerful motivator with the clients having the same common goal – shedding those Christmas calories! Some group classes may prove more beneficial than others with target training becoming more popular and will only increase in the near future, examples being: Orange Theory, F45, and Matrix Ride Cycle Classes. All providing training outcomes that encourages the clients to beat focused data the next time they engage in the class, or at least work towards the same levels. Calorie focused training will be a big motivation in the early part of the year with many clients focusing on the extra
pounds gained over the festive period. The use of metrics via cardio consoles and heart rate tracking devices such as MyZone – a Heart Rate training systems will boost client motivation and give clear targets for each session. How to Motivate Clients The new year acts as a perfect time to set new goals or a re-evaluation of current and previous goals. These goals act as building blocks for the client in the next step of their journey. Proof that the program is working for your client is one of the most powerful tools in creating a positive emotion for the client to keep focused. So ensure you check levels of progressions are happening. To set this up, use a S.M.A.R.T goal. This simple but very effective goal setup for a clients to achieve in the short-term could be vital for keeping them from quitting:
