Arnold summer2015:sp

Who’s your lifestyle guru?

Get lost in the visual masterpieces of Richard Avedon Meet Alana Blanchard & travel through the tropics on her surfing adventures!

Explore FIDM’s 5th Floor Window Display, visit Huntington Beach and get this season’s hottest juicing recipes!

LETTER FROM THE EDITOR Let me introduce myself: I am MATTE’s new Editor in Chief.

Beginning with the September issue—redesigned and reimagined—we will learn from one another what a magazine is, and what it can be, in our always changing new world. While technology efficiently delivers news stories to our desktops, laptops and mobile devices, magazines are all about context—how ideas and images are presented in relation to one another and within a larger point of view. Magazines are about trust and partnership: We, the editors, will strive always to keep you engaged; you, the readers, are free to engage with us or to reject us.

MASTHEAD Editor: BAILEY ARNOLD | Publisher: Ken Hunt Executive Editor: BAILEY ARNOLD Art Director: BAILEY ARNOLD Editorial Director, Special Projects: Maryam Sanati Senior Editors: Malcolm Johnston, Emily Landau, Rebecca Philps Associate Editor: Caroline Youdan Chief of Research: Veronica Maddocks Copy Editor: Heidi Ebert Editorial Assistant: Simon Bredin ART Associate Art Director: Brennan Higginbotham Director of Photography: Daniel Neuhaus Designer: Anastasiya Milova Photo Intern: Sarah Campbell CONTRIBUTING EDITORS Denise Balkissoon, Stuart Berman, Sasha Chapman, Trevor Cole, Don Gillmor, Gerald Hannon, Nicholas Hune-Brown, Alexandra Kimball, David Lawrason, Jason McBride, Marci McDonald, Lauren McKeon, Leah McLaren, Michael Posner, Philip Preville, Kelly Pullen, Mark Pupo, Alec Scott, Courtney Shea, Jan Wong CONTRIBUTING PHOTOGRAPHS/ ILLUSTRATORS Anya Chibis, Nigel Dickson, Jack Dylan, Daniel Ehrenworth, Dave Gillespie, Michael Graydon, Aleksander Janicijevic, Vicky Lam, Erin Leydon, Markian Lozowchuk, Emma McIntyre, Kagan McLeod, Carlo Mendoza, George Pimentel, Raina and Wilson, Derek Shapton, Christopher Wahl, Norman Wong PRODUCTION Production Director: Maria Mendes Production Manager: Kristen Sykes Production Coordinator: Alxandra Irving Prepress Coordinator: Jonathan Gault FOUNDED IN 1917 EDITOR-IN-CHIEF(1917-54): B.C. MATTE EDITOR-IN-CHIEF(1954-90): MALCOLM

S.MATTE

EDITOR(1961-99): JAMES W. MICHAELS EDITOR(1999-2010): WILLIAM BALDWIN

CONTENTS WHAT’S YOURE LIFESTYLE?!

Take a look into this issue’s hottest lifestyle trends

TRENDING NOW! Succulents: the trendiest and economically efficient plants!

THE BLEND Get the season’s healthiest juicing flavors AVEDON Take a look into Richard Avedon’s collection of photos

TRAVEL BUG This month we take you to the beautiful Huntington Beach, CA AMERICA’S SWEETHEART Live Lively with Blake and her humble lifestyle

FASHION SHOWCASE Take a look into FIDM’s 5th floor windows into the surreal

SURFING’S ‘IT’ GIRL Take a look into Alana Blanchard’s surfer girl life

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BY Hamish Bowles

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Fahey Klein presents a major retrospective

of the photographers work.

Richard Avedon: A Portrait of an Artist What do Jean Genet, Jimmy Durante, Brigitte Bardot, Georgia O’Keeffe, Jacques Cousteau, Andy Warhol, and Lena Horne have in common? They were a few of the many personalities caught on film by photographer Richard Avedon. For more than fifty years, Richard Avedon’s portraits have filled the pages of the country’s finest magazines. His stark imagery and brilliant insight into his subjects’ characters has made him one of the premier American portrait photographers.

Born in New York in 1923, Richard Avedon dropped out of high school and joined the Merchant Marine’s photographic section. Upon his return in 1944, he found a job as a photographer in a department store.

Within two years he had been “found” by an art director at Harper’s Bazaar and was producing work for them as well as Vogue, Look, and a number of other magazines. During the early years, Avedon made his living primarily through work in advertising.

His real passion, however, was the portrait and its ability to express the essence of its subject.

often well lit and in front

a book that documented

grew, so did the oppor-

of white backdrops. When

some of the most famous

tunities to meet and pho-

printed, the images regu-

and important people of

tograph celebrities from

larly contain the dark out-

the century. Observations

a broad range of disci-

line of the film in which the

included images of Buster

plines. Avedon’s ability to

image was framed. With-

Keaton, Gloria Vanderbilt,

present personal views of

in the minimalism of his

Pablo Picasso, Dr. J. Rob-

public figures, who were

empty studio, Avedon’s

ert Oppenheimer, Frank

otherwise distant and

subjects move freely, and

Lloyd Wright, and Mae

inaccessible, was imme-

it is this movement which

West. Around this same

diately recognized by the

brings a sense of sponta-

time he began a series of

public and the celebrities

neity to the images. Often

images of patients in men-

themselves. Many sought

containing only a portion

tal hospitals. Replacing

out Avedon for their most

of the person being photo-

the controlled environment

public images. His artistic

graphed, the images seem

of the studio with that of

style brought a sense of

intimate in their imperfec-

the hospital he was able

sophistication and author-

tion. While many photog-

to recreate the genius of

ity to the portraits. More

raphers are interested in

his other portraits with

than anything, it is Ave-

either catching a moment

non-celebrities. The brutal

don’s ability to set his sub-

in time or preparing a

reality of the lives of the

jects at ease that helps

formal image, Avedon has

insane was a bold contrast

him create true, intimate,

found a way to do both.

to his other work. Years

As Avedon’s notoriety

and lasting photographs.

Throughout his career

Beyond his work in the magazine industry, Ave-

Avedon has maintained a

don has collaborated on a

unique style all his own.

number of books of por-

Famous for their minimal-

traits. In 1959 he worked

ism, Avedon portraits are

with Truman Capote on

later he would again drift from his celebrity portraits with a series of studio images of drifters, carnival workers, and working class Americans.

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Throughout the 1960s Avedon continued to work for Harper’s Bazaar and in 1974 he collaborated with James Baldwin on the book Nothing Personal. Having met in New York in 1943, Baldwin and Avedon were friends and collaborators for more than thirty years. For all of the 1970s and 1980s Avedon continued working for Vogue magazine, where he would take some of the most famous portraits of the decades. In 1992 he became the first staff photographer for The New Yorker, and two years later the Whitney Museum brought together fifty years of his work in the retrospective, “Richard Avedon: Evidence”. He was voted one of the ten greatest photographers in the world by Popular Photography magazine, and in 1989 received an honorary doctorate from the Royal College of Art in London. Today, his pictures continue to bring us a closer, more intimate view of the great and the famous.

Avedon died on October 1st, 2004.

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B L A K E

LIVELY

Lively spoke to MATTE for a piece in the issue

on stands June 5 about a growing set of Holly-

wood stars who are building businesses online; the

slouchy garments and indulgent snacks on Preserve all showcase Lively’s particular interest in American craftsmanship. But the site isn’t where Lively wants

it to be, owing in part due to a set of concerns specific to Hollywood actors: The launch was rushed to coincide with an August 2014 Vogue cover. “I

couldn’t call Anna Wintour and say, ‘I need six more months,’” Lively says.

Concerns aside, though, e-commerce suits the

Age of Adaline star, who particularly delights in the

community spirit among those in the start-up space.

She’s spent the past year meeting with executives and business leaders, whereas in Hollywood, she says, the culture is different. “It’s not that actors

aren’t generous,” Lively says, “but no one has connected me with Meryl Streep to muse about what has worked onscreen and why.”

12 years of traveling, taking photos in

I’m the one creating, curating, and

restaurants and shops, names, pho-

driving this. If I look to myself first,

tos, business cards. I still don’t know

I’m a woman for whom family is the

there. I see myself as a storyteller—

how I’ll bring it all together. This is my

most important thing in my life. I love

or at least that’s what I try to do. As

attempt at that. We’re a start-up, and

stories, I love quality stories. Quality

an actress, I try to tell stories in the

we’re experiencing the growing pains

doesn’t come with a number. That

most honest way possible, and hope

of a start-up. It’s a full-time job, and

is to say that yes, one of my favorite

people will connect to that emotion-

it’s hard to combine with another full-

restaurants in the world is French

ally. With Preserve, I’m doing the

time job. But they lend themselves to

Laundry… but I also love Waffle

same thing: meeting chefs, meeting

each other: I discover antique shops

House. If it’s delicious, there’s no

artisans, designers, craftsmen. I’m

or an incredible painter when filming

judgment. I’ll wear a fancy designer

moved by their stories and I’m shar-

on location.

coat or handbag but with a Forever

MATTE: Do you see yourself as an actress or a businesswoman?

Blake Lively: I don’t see an “or”

ing them with my friends. Instead of

Who is the Preserve customer?

21 shirt. I love to—you’ll think this is

keeping that insulated as a personal

It’s women… Women are our big-

a plug for the site, but I love to pre-

pleasure, I’m sharing that in a greater

gest audience. The reason I pause

serve things that are old and give

way. I’ve always been so drawn to

is because I believe I am the Pre-

them new life. “Is this Chanel?” “No,

this: I kept over 80,000 photos from

serve customer. It’s my vision and

Forever 21, on sale for $3!”

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But you pair it with something you had to save up for… or something you shouldn’t have bought and you tear up the receipt so your husband won’t see it. The reason we have a male presence on the site isn’t because we want to reach everyone at once, but because family is so important to me that I don’t do anything for myself without also wanting to give back to them. It’s a very selfish thing to give to others—it feels good to give. My niece can go on Preserve, and my grandma can go on Preserve. That’s the reason it’s the concept of “preserve.” It’s preserving what lasts. That should be able to hit any generation. Our biggest audience would be millennials.

What don’t you like about Preserve as it exists?

Our site was designed the way it was—the Tumblr layout—to have a certain functionality that other sites don’t have. It’s incredibly time-consuming, but it’s what I believe will be the most impactful way to connect emotionally with content, but also to shop. The site was designed for that, but we weren’t able to do that. It’s an e-commerce site that’s a confusing experience—the UX and UI feels like a Matryoshka doll. Our site wasn’t designed to be navigated the way it’s being navigated now. There are comparisons you have to make that are easier to make when you’re a startup that doesn’t have the attention on it because of my own existing brand. I always thought we’d be able to have our Petri dish of a company and after three or four years, people would notice us and we’d get press and attention. The problem is what most companies want: That level of press or demand. We have a really dedicated community.

We have more than we’re equipped to handle. It’s a high-class problem, but quality can be compromised in the execution, whether it’s the logistics of checking out of a site or getting people the packages. If I could, I would personally wrap each present—in my family, we spend two weeks wrapping gifts and we don’t unwrap them until after New Year’s because they’re so pretty! Every layer of the company can and will be improved.

It’s hard to have it under a microscope. If I had my dream, I’d put it on hold for six months or a year and then relaunch it. But I’d want to do that every three months.

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B L A N C H A R D 5 July, 2015 - We’ve been proud to report on Alana’s accomplishments from the very early years (she was with Bethany during THE shark attack) to the not-so-early years (two Pipe titles!) all the way up to her recent stint on the World Tour. But unfortunately Pipe titles and the Top 17 elite don’t sell bikinis the way good, honest modeling mojo can.

Try to find a photo of Alana Blanchard that doesn’t show off her butt. It’s difficult. It’s like she always running away from whoever is photographing her. And while media focuses on how her butt looks, Alana’s moved on to other things, like next-level mental training for surf contests (yes, it’s true and you read it here first).

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Q: If you weren’t doing this, what would you be doing?

A: Traveling the world and being an animal activist!

How would you describe what

you do for work to a very small, inattentive child?

I’m lucky enough to do what I love

for a living. I slide down waves in the ocean for work.

What is that you do professionally

that you are most proud of?

I’m most proud of having done well

on the contest scene for a while. As much as I don’t feel like I want to

surf in contests anymore, I was able to make the Championship Tour a

few times and even managed to win a couple of major events against some of the best surfers in the

world. I’m also very proud of what

we’ve been able to accomplish with

the woman’s swimwear collection at

Rip Curl. It’s been a fun ride helping make what have become some of the best suits in the industry.

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What are you currently working on that

you’re really excited about? We heard you’re using a new app to train.

Yeah I’m really excited to be an ambas-

sador for HeadTrainer, an app that helps

athlete performance by improving mental

functions. I wish this app would have been

Tell us what has been your biggest mistake?

boa moment (you know, punching meat

I’ve definitely made plenty of mistakes

City Hall with your own special theme

along the way, but maybe the mistake that I make the most often, is overcommitting myself. I have a tough time saying “no”.

available when I was a kid, people don’t

What did you learn from that mistake?

is. It’s cool that kids are now realizing that

I’ve learned that in order to give my best

realize how much of a mental sport surfing it takes more than just your physical ability to excel at something.

Share with us your biggest Rocky Bal-

to things that I care about, I’ve got to give

them my full attention. I’m still in the midst of learning that one though!

in a freezer then running up the steps of music blaring.)

Being on the World Tour probably, or

winning two Women’s Pipeline Championships. There are so many talented women

surfers these days, and I feel that just being on tour is a huge accomplishment.