DECEMBER 2013
THE ANSWER TO SILENCE
Turn, Baby Turn
A complete professional guide to the best turn table techniques.
Headphonica A land where no beat is left unheard! Customize your headphones to fit your style.w
Attention
Night Owls! Insomniac Events has released festival dates for Electric Daisy Carnival
Rave Ready!
Our guide to the best websites and store locations for all your events.
l l e w d Har ace in the Top pl t rs fi ke ta l el w rd Ha ! DJ te The Worlds Favori
100 DJ’s
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Tableof Contents 05 - Turn baby turn !
Guide to the best turn table techniques
07 - Go Hardwell or Go Home ! Check out Hardwells Story.
15 - Electric Dasiy Carnival
Festival dates have been realsed and pre-sales go on sale soon!
16 - wooooo?
Are you a night owl ? Take a short quiz and check out festival dates.
20 - Rave attire
Are you a night owl ? Take a short quiz and check out festival dates.
25 - Insomniac Events
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Check out where your Festival Ticket money gets puts towards
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where you are the headliner
www.socalmag.com
Available on iPad 4
So Cal Magazine | Dec 2013
Editor CLARA AYALA Executive Editor JAMES MARCUS Managing Editor RAFIL KROLL-ZAIDI Deputy Editors CHRISTOPHER R. BEHA, CHRISTOPHER COX Senior Editor DEIRDRE FOLEY-MENDELSSOHN Editor Emeritus LEWIS H. LAPHAM Art Director STACEY D. CLARKSON Associate Editors JEREMY KEEHN, SAM STARK, EMILY STOKES Assistant to the Editor RYANN LIEBENTHAL Assistant Editors JESSE BARRON, JACOB Z. GROSS, ANTHONY LYDGATE Assistant Art Director SAM FINN CATE-GUMPERT Contributing Editors BEN AUSTEN, KEVIN BAKER, TOM BISSELL, JOSHUA COHEN, THOMAS FRANK, NICHOLAS FRASER, RIVKA GALCHEN, WILLIAM H. GASS, GARY GREENBERG, JACK HITT, EDWARD HOAGLAND, SCOTT HORTON, AARON HUEY, FREDERICK KAUFMAN, GARRET KEIZER, MARK KINGWELL, JEFF MADRICK, CLANCY MARTIN, WYATT MASON, BILL MCKIBBEN, BENJAMIN MOSER, DUNCAN MURRELL, VINCE PASSARO, MATTHEW POWER, FRANCINE PROSE, DAVID QUAMMEN,
FROM
The Editor
Greetings and a warm welcome to our very first issue of So Cal Magazine! We couldn’t be more excited to have made it to this point. Please take some time to get to know the layout of our magazine. You can look at one category at a time, or just peruse the articles on the home page to choose which to read first. Just as with a paper magazine, you may want to sit and read the whole thing at once, or come back to this issue several times to digest the articles more slowly. When we set out to create an on-line magazine that would promote culture and more music, one thing we agreed on right away was to steer-away from the glossy images of the too-perfect, product-driven magazines that we all sometimes read. What you will find in the pages of So Cal Magazine is a collection of inspired and instructive articles written by real, honest, down-to-earth fellow ravers who work hard to live deliberately, but who are not afraid to admit the struggles, and excitment we sometimes face. We are honored to share the work of so many committed and thoughtful people. Please visit the Our Contributors page to see the wonderful contributors and read their bios. Also, feel free to leave comments on the articles to share your thoughts or ask the author a question. We appreciate your support and are so happy to have you as a reader of So Cal Magazine. With warmest thanks, Clara Ayala
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Epicuria
Libation 5th Floor
Agenda Holiday Cupcakes Sweets under the christmas tree, you been on santas good list. Get the recepit, check it once and check it twice to make sure if its turned out naugthy or nice 2 1/2 cups all-purpose flour 1 1/2 cups sugar 1 teaspoon baking soda 1 teaspoon salt 1 teaspoon cocoa powder 1 1/2 cups vegetable oil 1 cup buttermilk, room temperature 2 large eggs, room temperature 2 tablespoons red food coloring 1 teaspoon white distilled vinegar 1 teaspoon vanilla extract For the Cream Cheese Frosting: 1 pound cream cheese, softened 2 sticks butter, softened 1 teaspoon vanilla extract 4 cups sifted confectioners’ sugar Chopped pecans and fresh raspberries or strawberries, for garnish
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Epicuria
Libation 5th Floor
Agenda
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After finding that Vitamin A, B5, B12, and C lose potency sitting in water, we went out and found a way to stop drowning the vitamins in drinks. By storing the ingredients inside our unique, patented cap, separate from water, our vitamins stay fresh, potent and offer a convenient way to get a healthy dose of the nutrients your body needs. By storing the active ingredients inside the unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-in-one delivery method we were seeking. For us, taking vitamins every day had become more hassle than it was worth. Swallowing horse pills and dumping supplement powders into water bottles was just not cutting it. We looked to vitamin-enhanced waters for an answer, but found labels filled with empty promises. In our search for something better, we made a discovery that demanded attention. At first, it seemed like nothing more than a convenient way to take your vitamins on the go – a cap that featured a moisture-resistant compartment inside where ingredients could be stored and released before drinking. Nice idea. But as we began to research the advantages of keeping the active ingredients separate from the water, we realized there was a significant health and wellness benefit.According to our proprietary research, Vitamins A, B*, and C lose their potency sitting in water.* By storing the active ingredients inside our unique cap, separate from the water, the ingredients stayed powerful, fresh and offered the convenient, all-inone delivery method we were seeking. On that day, ACTIVATE was born – a great tasting product that contains 0 grams of sugar, 0 calories, no preservatives, and is naturally sweetened with Stevia. Activate provides real refreshment and a fresh dose of vitamins --Delivered with a twist in a 100% postconsumer recycled plastic bottle. Anders & Burke, Founders *Vitamins B5, B12
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Epicuria
Libation 5th Floor
Agenda
5th Floor
Photocredit Portrait: Irving Penn Windows: photographed by Carlos Diaz
Windows into the Surreal FIDM’s 5th floor windows celebrate the surreal work of Elsa Schiaparelliw BY Hamish Bowles
M
adder and more original than most of her contemporaries, Mme Schiaparelli is the one to whom the word ‘genius’ is applied most often,” Time magazine wrote of its cover subject in 1934. Coco Chanel once dismissed her rival as “that Italian artist who makes clothes.” (To Schiaparelli, Chanel was simply “that milliner.”) Indeed, Schiaparelli—“Schiap” to friends—stood out among her peers as a true nonconformist, using clothing as a medium to express her
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unique ideas. In the thirties, her peak creative period, her salon overflowed with the wild, the whimsical, and even the ridiculous. Many of her madcap designs could be pulled off only by a woman of great substance and style: Gold ruffles sprouted from the fingers of chameleon-green suede gloves; a pale-blue satin evening gown— modeled by Madame Crespi in Vogue— had a stiff overskirt of Rhodophane (a transparent, glass like modern material); a smart black suit jacket
had red lips for pockets. Handbags, in the form of music boxes, tinkled tunes like “Rose Marie, I Love You”; others fastened with padlocks. Monkey fur and zippers (newfangled in the thirties) were everywhere. love of trompe l’oeil can be traced to the faux-bow sweater that kick-started Schiaparelli’s career and brought her quirky style to the masses. “Dare to be different,” is the advice she offered to women. Pace-setters and rule-breakers waved that flag through the sixties, the seventies, and beyond.
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So Cal Magazine | Dec 2013
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So Cal Magazine | Dec 2013
Hardwell currently the world’s #1 DJ
Music maturity came swiftly for the now seasoned-veteran Robbert van de Corput, better known as Hardwell. At the age of 25, the young Dutch titan capped off a 10 year journey when he was crowned World’s No.1 DJ in the 2013 DJ Mag Top 100 DJs Poll cementing his position as the electronic scenes newest superstar DJ and becoming the youngest ever winner of the coveted Top 100 DJs award. Having already created a legacy that would put most of his counterparts to shame this award-winning DJ, producer, musician, label manager, lover of all things music has not only helped shape the current state of EDM, but has left an everlasting imprint on it.
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Like his great mentor Tiësto, Hardwell proudly hails from Breda, a city tucked deep within the Netherlands. Having first established his name at the tender age of 14, Hardwell has since elevated his clubland standing to impressive, dizzying heights. His serving of big room bangers over the past year has seen a bundle of anthems sweep charts and dancefloors worldwide. Label boss of Revealed Recordings and having landed 6 consecutive #1’s on Beatport, his studio output has never been more prolific or more on point. Records such as his anthemic hit ‘Spaceman’, ‘Three Triangles (Losing My Religion)’, ‘Countdown’, ‘Jumper’, alongside the hard-hitting track, ‘Apollo’ and his scorching collaboration with Dyro and Bright Lights, ‘Never Say Goodbye’ became some of the most played tracks this summer 2013. Through his refreshing sound that is characterized by complex drum ensembles, daring synths, and emotive chords, Hardwell has created the ultimate recipe for “Big Room House”. His productions are received with such great praise and acclaim; it seems his shelf life is endless. As his reputation grows amongst the world’s partygoers, so does his status. First entering the DJ Mag Top 100 DJs Poll at #24 in 2011, Hardwell rose to #6 in the 2012 edition of the poll, before being crowned World #1 DJ in the 2013 poll – seeing off fierce competition from the likes of Avicii and Armin van Buuren and following in footsteps of electronic icons Tiësto and David Guetta. The “fresh and open-minded” approach he has taken with his label Revealed Recordings has led to the imprint gaining international momentum and having produced a cluster of hits since its inception back in 2013, as well as giving rise to a new generation of artists that included Dyro, Dannic, Julian Calor and Kill The Buzz. Another success in the labels armoury is its celebrated compilation series ‘Hardwell Presents Revealed’ which offers listeners a true box ready taste into the current trends at the heart of the labels musical output. Moreover, his record label Revealed Recordings has also grown to become a dominant force as a globetrotting tour brand in its own right named ‘Hardwell presents Revealed’, having staged events in America, Greece, Switzerland, Austria and Netherlands. In March of 2011, Hardwell launched his very own radio show and podcast, Hardwell On Air, which is broadcasted on more than 35 international radio stations, including Holland’s top dance station, SLAM!FM, Sirius XM in the US, and Radio FG in France and Belgium. Additionally, the podcast has a solid spot in the iTunes Top 10 Podcasts in more than 40 countries. As a producer his ratio of releases to hits is extraordinary. In 2011 his collaboration single with Tiësto – ‘Zero 76’ was one of the biggest club tracks of that year and to date the music video has received over 14 million views on YouTube.
The single went #1 in the Beatport and #1 in the US iTunes chart. That same year his solo record ‘Cobra’ went to #1 in the dance charts in Holland and Top 10 on Beatport. 2012 saw even more success with his remixes of Rihanna’s track ‘Where Have You Been’ and The Wanted’s ‘Chasing the Sun’ both reaching #1 on Billboard’s Dance Chart. His collaboration remix with Dannic for UK pop star Example’s, ‘Say Nothing’, received a #1 spot in the Cool Cut Chart, while Tiësto and Hardwell’s remix for ‘Young Blood’, by the indie rock band The Naked And Famous, became the festival circuit’s summer anthem. Hardwell also collaborated alongside Showtek to produce the track ‘How We Do’, with the music video premiering on MTV US. However, Hardwell’s biggest track of 2012 was the solo original known as ‘Spaceman’, which is regarded by media critics and peers alike as one of the EDM scenes biggest timeless anthems. ‘Spaceman’ was released in over 25 countries worldwide, scored a #1 place in the Beatport chart and to date has clocked in more than 15 million views on YouTube. At the tail end of 2012 Hardwell released the hard-hitting organic track, ‘Apollo’, featuring Amba Shepherd. Much like its predecessor, ‘Apollo’ would propel Hardwell’s name into the spotlight and ignite a global phenomenon around his infectious releases and DJ sets. Such was the foray around his name at this time that dance music icon Pete Tong invited Hardwell to make his debut on the hallowed decks of BBC Radio 1’s Essential Mix in November 2012, where Hardwell’s prowess was so distinctively displayed. Having featured for the first time on the mainstage of Ultra Music Festival only one year prior (2012), Hardwell’s position as a mainstage stealing DJ was affirmed in 2013 when he returned to the renowned Miami event. Armed with a body of fresh and unheard music, most notably is landmark hit single ‘Never Say Goodbye’, his performance at the 2013 Miami Ultra Music Festival would go on to become the thing of legends. Clocking up a staggering 6 million views in just 8 weeks, Hardwell’s set broke all records for the most watched Ultra live broadcast during UMF with over 80,000 people watching his set via the feed. During his set, Hardwell’s Twitter account was using 20% of Twitter’s overall bandwidth with his name was trending worldwide with such intensity that it caused Twitter to temporarily shut down his account – yes, he broke Twitter!
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Following on from his 2012 Tomorrowland set, which to date has received over 18 millions views on YouTube and was dubbed by many as a contender for the best set of the year, Hardwell returned to the mainstage of Tomorrowland in 2013 where he played yet another inimitable set that took a frenzied Tomorrowland audience on a ride of a lifetime. This time the liveset amassed in excess of 1 million views in just a few days and has currently been viewed over 12 million times on YouTube; the inexorable rate at which his DJ sets are viewed by fans around the world has made him the single most in demand liveset artist in the electronic scene today. A true festival straddling superstar his sets have conquered arena’s at the most prestigious and crowd-pleasing of parties in the world such as Ultra Music Festival Miami, Electronic Daisy Carnival Las Vegas, Electric Zoo, Creamfields, UMF Europe, Coachella, EDC London, Future Music Festival, TomorrowWorld, Global Gathering, Mysteryland, Dance Valley and various Sensations, including Amsterdam’s. At each and every show his fans litter the crowd awash in banners, flags and t-shirts’ bearing his name. A gesture Hardwell still finds touching, stating; “the commitment and effort the fans put into the shows with their signs and energy on the dancefloor is incredible. I’ll never be able to thank them enough.”
This was also followed with a nationwide ‘Go Hardwell Or Go Home’ tour that took in venues across America. In April 2013 Hardwell launched his most ambitious project to date when he unveiled his I Am Hardwell world tour concept at Amsterdam’s Heineken Music Hall to a 6000 capacity crowd. A spectacle of unprecedented musical vision and production detail, the entire show was broadcast live on a HD feed to 100,000’s of fans around the world and placed a solid marker to the immense popularity of Hardwell’s position within the dance community. After the successful kick off of his I Am Hardwell World Tour in Amsterdam last April, Hardwell is now on the road with worldwide travels for this new tour new concept. The first phase of the tour saw sold-out shows in Jakarta, Singapore, Bangalore, Mumbai, Lisbon, London, with further shows coming in Cape Town, Johannesburg, Mexico City, Tel Aviv, Guatemala City, Manchester, Sao Paulo, Brisbane, Melbourne and Sydney coming up, I Am Hardwell is set to become one of the must see shows of 2013/2014. In October 2013, during Amsterdam Dance Event, Hardwell held the world premiere of his ‘I Am Hardwell’ documentary in Amsterdam’s oldest and most famous cinema, Tuschinski. The documentary provides a captivating inside-look on Hardwell’s rise. With the motto – “If you can dream it, you can do it”. The film is now being shown in selected cinemas around the world. But it is hwis relationship with his fans which sets him apart from his peers. Through his popular Q&A series on YouTube Hardwell’s personal side is displayed, where he answers the most begging of questions his fans have to offer. As said by Hardwell himself, “With the opportunities of social media today, it’s super easy to be in direct contact with your fans, however it’s impossible to respond to each and everyone through Twitter or Facebook. That’s why I came up with this idea, to give my fans the opportunity to ask me their questions and to have the chance to answer them in a fun and engaging way!” And talking of social media his meteoric rise up into the higher echelons of the dance community has seen his fan base swell in recent months. With over 2.2 million likes on Facebook, more than 900k on Twitter and in excess of 120 million hits on his YouTube channel, Hardwell is also rapidly solidifying his place as one of the electronic scenes most ‘clicked on’ artists.
“Music in the soul can be heard by the universe”
As a DJ his global headliner status has led to endless sold-out shows around the world at venues from Ministry of Sound in London to Green Valley in Brazil. Debuting in Ibiza in 2010 when he was personally invited by Tiësto to perform with him at his now legendary Club Life event at Privilege. Hardwell’s 2013 Ibiza excursion saw him grow into one of the biggest headline acts on the island with roadblock shows at Ushuaia, Pacha, Space, Cream @ Amnesia, plus Cream’s Radio 1 live event @ Privilege, and led to him winning the ‘Electro House DJ Award’ at the 2013 DJ Awards in Ibiza. However, it is perhaps his impact in the North American scene that has been the most impressive. Kicking of 2013 with a nationwide Revealed Presents Canadian Bus Tour, Hardwell, joined by support DJs Dyro and Dannic, took in country’s finest clubs from New City Gas in Montreal to The Guvernment in Toronto and left a colossal marker of musical intent. His exclusive residency at Hakkasan Las Vegas with his ‘Go Hardwell Or Go Home’ event series has cemented his position as one of the forerunning DJ stars in the US club scene, generating much acclaim from the worlds media and clubbers alike.
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Richard Avedon A PORTRAIT OF AN ARTIST
DECK: FAHEY KLEIN PRESENTS A MAJOR RETROSPECTIVE OF THE PHOTOGRAPHERS WORK. BY KELY SMITH
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What do Jean Genet, Jimmy Durante, Brigitte Bardot, Georgia O’Keeffe, Jacques Cousteau, Andy Warhol, and Lena Horne have in common? They were a few of the many personalities caught on film by photographer Richard Avedon. For more than fifty years, Richard Avedon’s portraits have filled the pages of the country’s finest magazines. His stark imagery and brilliant insight into his subjects’ characters has made him one of the premier American portrait photographers. Born in New York in 1923, Richard Avedon dropped out of high school and joined the Merchant Marine’s photographic section. Upon his return in 1944, he found a job as a photographer in a department store. Within two years he had been “found” by an art director at Harper’s Bazaar and was producing work for them as well as Vogue, Look, and a number of other magazines. During the early years, Avedon made his living primarily through work in advertising. His real passion, however, was the portrait and its ability to express the essence of its subject. As Avedon’s notoriety grew, so did the opportunities to meet and photograph celebrities from a broad range of disciplines. Avedon’s ability to present personal views of public figures, who were otherwise distant and inaccessible, was immediately recognized by the public and the celebrities themselves. Many sought out Avedon for their most public images. His artistic style brought a sense of sophistication and authority to the portraits. More than anything, it is Avedon’s ability to set his subjects at ease that helps him create true, intimate, and lasting photographs.
interested in either catching a moment in time or preparing a formal image, Avedon has found a way to do both. Beyond his work in the magazine industry, Avedon has collaborated on a number of books of portraits. In 1959 he worked with Truman Capote on a book that documented some of the most famous and important people of the century. Observations included images of Buster Keaton, Gloria Vanderbilt, Pablo Picasso, Dr. J. Robert Oppenheimer, Frank Lloyd Wright, and Mae West. Around this same time he began a series of images of patients in mental hospitals. Replacing the controlled environment of the studio with that of the hospital he was able to recreate the genius of his other portraits with non-celebrities. The brutal reality of the lives of the insane was a bold contrast to his other work. Years later he would again drift from his celebrity portraits with a series of studio images of drifters, carnival workers, and working class Americans. Throughout the 1960s Avedon continued to work for Harper’s Bazaar and in 1974 he collaborated with James Baldwin on the book Nothing Personal. Having met in New York in 1943, Baldwin and Avedon were friends and collaborators for more than thirty years. For all of the 1970s and 1980s Avedon continued working for Vogue magazine, where he would take some of the most famous portraits of the decades. In 1992 he became the first staff photographer for The New Yorker, and two years later the Whitney Museum brought together fifty years of his work in the retrospective, “Richard Avedon: Evidence”. He was voted one of the ten greatest photographers in the world by Popular Photography magazine, and in 1989 received an honorary doctorate from the Royal College of Art in London. Today, his pictures continue to bring us a closer, more intimate view of the great and the famous.
“All photographs are accurate. None of them is the truth.” –Richard Avedon
Throughout his career Avedon has maintained a unique style all his own. Famous for their minimalism, Avedon portraits are often well lit and in front of white backdrops. When printed, the images regularly contain the dark outline of the film in which the image was framed. Within the minimalism of his empty studio, Avedon’s subjects move freely, and it is this movement which brings a sense of spontaneity to the images. Often containing only a portion of the person being photographed, the images seem intimate in their imperfection. While many photographers are
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Avedon died on October 1st, 2004.
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