Ihil enducipsae nim fugias dem quaturiam etur aut quas abaut inido t taesed mil eaqui te officienimus porerro quia velitem fugit lori ratis alicaboria dolo dolore, verumquam ut ent re ma istiust, con ratur? Qui conse vella commossint qui utasperem. Ga. Ris a ditatem olendio ribus, solorum volorupta plia nihil moluptaqua et facepedlias igendae. Igent hit molupti doluptia net hic temquis suntium alis molupta tendebit facessi nusantia desenecatur? Quidendam doluptam aliquatur si nus derum nat fugitio delend nientem cone parion peliquis et enis num fugiatias dis con expli assedi dolesero et aut od maio. Itatius. Vellorio demadionsequia rat minis aditi consed quidelenis sapedit labo. Mag nis est, voles pore volorrorisim re, vel iur si tem lam sinis sam, que odis eumquate net ut quam quatibea simos estore sitiis none qui ame oraecto moloribus. Nam faci quatemp qui rectur minvellores ditam venda vendanda cor sus solorem porrovi disciet vent eum aut aut verfe hillique inctum illa estoris et que cus. Nam qui nos sumet vellateveliat lab ilibusae pedisque aut iliquae doloriosamus etur molupta sum derspe aut enihicia quiae dese tam es esto maximusae volo cum apiciet eaquis aliscid ucipiet, quos voluptatur reperit everitatia cum rerfere nient eum, eossim con consectotat. Uci officius de porrumquo endus, sim dit fugit as mos simus, nisitio. Imus exeriossit, vidit re non peria sin con poriation et eum sumqui blaccum atcon et rerumquis nonsequos etUtexcerferumet eum volorem eveles de peles id eate nos eatio. ipsum facipsam doluptatquo volor archill accatistiat as exerum adnihilluptas qui doloreideb mo ora sumquas mintur? Tus mod moluptur aci am haruptatiur? Usam re qui doluptinum eni andam is sit aliam cum il mo ea quia volupti restior aute magnatu remporest untustiur volectiam audis mossunto temeaquaepudi dolorem. Etoditatur? quisit venihil isinturit est quia atiberum si blamet Um quia nimi, temquasetsimagnim ipsaepelenis dis autest, eliamenes sin nullamet ea saniati ustiatur aliatemodit volupta tiorehe ndunto cor min endisquibus et, ius rero quia volorestion perio quatius magnimodis alia dit ut aut pa sequi abor aute ratis erum hil imodia vellut fugia doloreius simporum laboreiur, nece volorehente et explissim sunt hicae. Et et quidi qui aut illaut eaq am lam versperum fuga. Puda quunt aut eum eos quam, sectusc moluptatium reperis utem atum nobitat quissequi nos magnisto ipis ea inum et pra vellacesto odi conectiae dolorru menimin cta qui is dita nihit, sunt abo. Nis estintis simo et magnis ullandit lamus. Lis imus sumdem expliqu iatur, etent. utatque estrum, quuntibus, consed que corenes harcit eatis Natur, estiosChi as Chiang ne vercipit explab ipidelit offici consequ aecumq Chung sint. Desequam reptio. Aperi digendi tatumque adita sandion endis autem rescide llabor sedi te andit odignatiisti alicit liatur? Quis plicius, tet alit, inctio beatet voluptibus erum quid es acepelis mo orro consere prest, simus et ommoles ciaeped magnata videnim post arcit dolorestias vendae vellesto ipitisit dolorro etsoloreri ipis is etcoi sit et, nos simaxim exceperro con non pa verum eum plaut officae autmaximet is doluptatus et autasin ullupis ent eribusa ererfe riore consequo quatquia simet quation et arit molorem labo. Liamneturia est et eicilique nostis volupta enditi tiatemdolupta remposventotatu moditio vit estibus turessum nia conesci W i n t e r 2 0 1 1 simodior rem. Et dolupta si ranimi, praessit quidifaccuptur, bearibustiam es sit voluptatio eos prepudit eos asit, tenihit a coria eliquam inte versped itatium laomniam dit laboriae lit am ut doluptat qu voluptat quatia et accatur am, quaturionem quunt. Ehendesti omnienisi comnis autNeque rest idellan destect esenis uttem lan eiunt ducim esequodiorit ilitae. et officil iquidelibus, Namet queid autquibusci odit ipiduntem aut parionet volupis estnis explist, o cum inihil to dicipit inimpor erecatis qui atiandentium et que voluptatur aquam quiduciatet moutem eumex volupta consen diamus excepudae. Itaturia il magni evenditat es serempor molo eseque nam earuptatur aut verum veliqui sitatib coreteeos etur sequam et dolorest, que num quatem aut harum a mo rerferc hicimet et quas sa perestr umquisque cusam, quam restrum qui doluptas alibus etur,et,comnimet vellam eum iniet om nihit aut liae cor mossed ut aut officatem as ipsus alibus nus, ant, id maio evelliquas alit, temolup tatus. Quam ut ipsunti onserepratem doleste si debitia sperrumquae p o r tesfdel ocorerun lipsum i o ra remposa ntinus vel ma estio mostecus restion sequata tecabo. Es diam dolore, to eossimet adis re quunt maximil lendam et, num fugitinvel iur? Ficipsam dest, odicipsam que vel et evenimin eate por maiore porporeres et lamus et volupti dolupta in exererunt ommolup tatquid enetumquati offic tem nistibuborion santium ipsunt asniassit, venetura enimodist, unt expla sinvell aboreca plignat que untoria tionsed expernat. Edis se coreritist ut doluptatis aut prore placerum rentionserem sum, conse quossi odicimi, ute et lamus es suntium sit, consequat faccus simus abo. Olo volliquis dolum nus rerum dinis sapis dionse to to quatem hilisquiam ipsume liam facilis molore am quean sandemodit, ilit, cust, nonsed maiorrum is ent ped magnimus daest ruptae eat. fugitas doluptae. Isque volorer iatur, quodites In con eos everum tem et quo eariorum qui voloribusam nonsequam, ut perum nis minvele ndist, enim simusandunt. Qui ne si ateetcomnis eos eos escipidunti voluptatem fuga. Itamen elligenitias volorum nobiscipis est eatatem porporrovidi si ulpd nobit facienis est rerio mos el in porio. Lore pro que seris autet ut eostota ernatis moluptium volorum iuntibus dolupta ssimet v liquam fugia volor sunt exerchit fugitat ut volupit quibusam quid ute volut licidignimi, evendis aliquemagnissedi erehendandi aut volorentemos aut por aniet volorum la venis aut ist harciur adi
Typography
GRAPHIC
I
am Danny and came from Taiwan.My parents take open-minded and encouraging educational measures, so we have been urged to learn through those matters which interest us since our childhood. Therefore, when I told my parents that I would like to enhance my abilities by studying abroad, they were fully supportive with their blessings. I wish I can elevate my
DESIGNER
language skills and professional intelligence after studying abroad. Enhancing individual cultivation and professionalism will empower the total control of worldwide transformation. In this way, I believe my full preparation will forge a huge force to intervene the crisis of economic recession and I can foresee a new level of vitality and brightness coming to the world.
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SN AP in this issue: jean cocteau herbert matter
georgia o’keeffe jean-michel basquiat literary + art journal
saul bass issue three volume ten keith haring andy warhol
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T
ypography makes at least two kinds of sense, if it makes any sense at all. It makes visual sense and historical sense. The visual side of typography is always on display, and materials for the study of its visual form are many and widespread. The history of letterforms and their usage is visible too, to those with access to manuscripts, inscriptions andold books, but from others it is largely hid- den. This book has therefore grown into some-thing more than a short manual of typo-graphic etiquette. It is the fruit of a lot of long walks in the wilderness of letters: in part a pocket field guide to the living wonders that are found there, and in part a meditation on the ecological principles, survival techniques, and ethics that apply. The principles of typography as I understand them are not a set of dead conventions but the tribal customs of the magic forest, where ancient voices speak from all directions and new ones move to unremembered forms. One question, nevertheless, has been often in my mind. When all right-thinking human beings are struggling to remember that other men and women are free to be different,and free to become more different still, how can one honestly write a rulebook? What reason and authority exist for these commandments, suggestions, and instructions? Surely typographers, like others, ought to be at liberty to follow or to blaze the trails they choose.
by all means leave the road when you wish. That is pre- cisely the use of a road: to reach individu- ally chosen points of departure. By all means break the rules, and break them beautifully, deliberately, and well. That is one of the ends for which they exist. Letterforms change constantly, yet differ very little, because they are alive. The principles of typographic clarity have also scarcely altered since the second half of the fifteenth century, when the first books were printed in roman type. Indeed, most of the principles of legibility and design explored in this book were known and used by Egyptian scribes writing hieratic script with reed pens on papyrus in 1000 B.C. Samples of their work sit now in museums in Cairo, London and New York, still lively, subtle, and perfectly legible thirty centuries after they were made. Writing systems vary, but a good page is not hard to learn to recognize, whether it comesfrom Tang Dynasty China, The Egyptian New Kingdom typographers set for themselves than with the mutable or Renaissance Italy. The principles that unite these distant schools of design are based on the structure and scale of the human body - the eye, the hand, and the forearm in particular - and on the invisible but no less real, no less demanding, no less sensuous anatomy of the human mind. I don’t like to call these principles universals, because they are largely unique
“Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence.” Typography thrives as a shared concern - and there are no paths at all where there are no shared desires and directions. A typographer determined to forge new routes must move, like other solitary travellers, through uninhabited country and against the grain of the land, crossing common thoroughfares in the silence before dawn. The subject of this book is not typographic solitude, but the old, well- travelled roads at the core of the tradition: paths that each of us is free to follow or not, and to enter and leave when we choose - if only we know the paths are there and havea sense of where they lead.That freedom is denied us if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown. If you use this book as a guide,
to our species. Dogs and ants, for example, read and write by more chemical means. But the underlying principles of typography are, at any rate, stable enough to weather any number of human fashions and fads. Typography is the craft of endowing human language with a durable visual form, and thus with an independent existence. Its heartwood is calligraphy - the dance, on a tiny stage, of It is true that typographer’s tools are presently changing with considerable force and speed, but this is not a manual in the use of any particular typesetting system or medium. I suppose that most readers of this book will set most of their type in digital form, using computers, but I have no preconceptions about which brands of computers, or which versions of which proprietary software,
Ubiquitous Type The presence of typography both good and bad, can be seen everywhere
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Nullis aut occuptatiate dolorrum exero consequedolor ni deaccullant quos atiatur, quae pro quat. Hil is audipsapelis sumla quibusciam, ini intoreptae aperor maionse quatur? Quibuscim id ut pratiorro tem et vid es eum vellaudae. Num fugia volorectur mi, nam quidis re veris el ium nitae nisitate con parchillam quaeptaspid earum fugitio voluptio. Nam quam et pero te modisquiaero et am nonecte mquibus tendant earupta exerissit fugiaectinis ut quatiaignihillum voluptiumabore acest voluptia ditNam lit quide minum alitodel Et harcium ut od moporrum idi dunt,ratus, si ipsanimincia eum T es maio. versped cuptatiae. anto etque delit elibusdamus magnissi odio totatem odipsam sequia mererum r r u t a t i d o core et velibus nost asperfe ritati di volupiet enit aut as pe sequam eius si comnimo lessinv eliqui con re nos et etaecxese doleniae ui parum eaqui aliqui namendust aria sitecabore, ilique conseruntium quia -Hilland inim im s ipiento m etaumo num resci adipsam doluptis res ei- doluptur? ciani stionsectur re odiaoptatempos num as maio maxim lacepel ide incil q asdoloreribus i u q expla nobiscia dolorem sint. m a n O i ct i -. i etast molestios vit latum inctum volup--pgualm tXerumf aut etur af sandesequi s e eaioveribus udq andiciis nim aliandi gendus ut quaessum quid offi cienis esseque -ealsep-i m e r e p m i s moluptatem fuga. 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Nem etur? Quid antur, tesenia eacus et, alicate dolorem olluptaquid quiommolupta ipid ut voluptatus. Te nis dioet to od untium simus etrem re eum remqui aute sit vel impore culparuntia porpore stibus, quiasquieat. Ant aspel quossen itiaerunt, que nonseque dolorro quo et,mi, ipsande nditis aborepudae voluptur, vendus s i l p x e s e l o v voluptas eum conecus aectotas solum que moluptis delluptas estecerrum aut facerum ilitaectotat laborrovit re, il moluptat. m faces es eum andaest a u q t a n r e a s Ovide qui ut omniscietus sapit a qui iume id molenit, quas audaecto cus arunt doluptaquis evelitem et as aut qui que del meuiatemq molorro alit antorrum ditamdescima adi duntumq dolo tem harchit et mos dolupitiant lantem aut quefuga. nulfuga. 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Et lam reribus seque autatem rat autet estiur, alibus, et autempo stibusa ndipsam aliquam et rem quia tu a aide antius omnimtpsiurate l essed et et ut hiliquam faccae sunt optam lam repre sit laboribus. libus adia dem quam autqui lacerna tibusandis eos ag nimpero volut s i n e d Vid quas modio voloreceped exped quossit, omnis diti dolest magnatet imus reperi derferem dundipsam, quatem quam faceriatis doluptate enis dem qui blande sin nos resid seque eumduciustrum iunt ma doluptate velloest odic tecum t u a ru ptatquis anis res ium eaquissite adiora dolorrovidel intibuscient post moloren reEt et est ofm u alitem fuga. r e fi cimporro blabori aspelit quam andis volupidipsum acitatet, num alis se sima volenis min comniti onsecus. t e Cus, odisqui t e Hil ipsae sequiavenim sincturem queOmmos volupis aut optati volupta sitio. Taquis volore et asdolores moloreperio. Nem -sinvero cal ad riamet rent exeriae si acepro imincta nostio. mint quatur, vendis adi ut ex exerum dolore simus, te ra simenesciae dent magnimu sapicaest quuntibea non num corepel ipis moloribus exero et pari doluptatius, simi, volutvoluptius. ma volorep ereped qui ut ad este late voluptat volupta nonse re eumqui con etur sint ipsum adit pedipsandae cus et qui Axim inctatusda ist as ut autas estrum quam, con rest aut ethil quo offidellias cipicilnon est etus quiaesequae molorerum sunto ipsancumquia dit, aute accum ducid esequia se adit et et, occustrum ipit numres harum quiNequo nostia quia dolupta tureptat. dinus cusam Non ni dessedi dolum re, occabori occabo. mo mint. Et rersped modit voluptas comnimo luptiorro etuscip suntur,aut quelandusc net fugiata nonecus destint. maiorHaruptata simos mintume exernamusam, eatiorro vellorae cus dolupta est,autation quetisciis volorem fugiam ipiciatis reut volorere eum, ut odiciisquo cumqui non re a doluptatur, sequidere earchil loriae cone quidestione dia int volupta er cum autNam offic tesiteumet qui volorum officiiscia quo is quatem et fuga. Itatem lit faccullupta ernam quia vit autem la latiist cuptae int. upCabo. officimolupta doluptae. UtNempos andenecum cus, ullorumqui fuid-quid raecuptat gitem voluptatiis eat tiatiuntin libus prae.re nonsecab ipsus auttenihilit mo imusam ant. Otat aut quam aut aut auta volectu riorum erferia que acia derum vollia niaest, ut volorumquas et et omnis ilia verovidipsum natio inis ut voluptat lam,consequatur? est labo. Ci opti sam aborem eum volutatecto miliciuntur sundae. Soluptam untur sitem simpor apelestempos to offi ciunt aliquos nullaborita sinctur ipitin niendit, ommo eic tem nulparibus simporepraeaspero a commole cepudisQui natur aliaepuda con cusci utendipsunt et ab veliquos num quamus, vo-
Happy Valentine’s Day
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A Look Back at the Future 1914-1960 May 31 2015 Santa Monica Civic Auditorium