Winter 2011
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Fashion Institute of Design and Merchandising
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Portfolio
Johnathan Hernandez
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Graphic Design
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y name is Johnathan Hernandez; I’ve been an athlete all my life up to this point. I played everything from football to soccer. Art has always been second nature to me. it was just something I did as a kid to get away or keep busy when I was board. Now I’m going to FIDM one of the best schools to show whatever talent I might have in art and master it. I love this school and can’t wait to be in the field showing the world my talents.
Business card+Resume
Johnathan Hernandez Bueamont, California 92223, 909-389-8455 hernanjogg@aol.com
SUMMARY Computer literate in: Adobe Photoshop, Illustrator, and Logo and Symbol Design. Major: Graphic Design. - Sketching - design skills -Digital photography Currently attending FIDM ( Fashion Institute of Design and Merchandise), majoring in Graphic Design. EDUCATION FIDM / Fashion Institute of Design & Merchandising Los Angeles, California. Associate of Arts Degree Major: Graphic Design, third quarter, 1st year.
EXPERIENCE
Graphic Design
I’ve taken art cp classes and i have been in AP art all four years of highschool
JOHNATHAN HERNANDEZ 909-389-8455 hernanjogg@aol.com
ogo L Designs
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Ampersand design studio
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Ligature Press
BEIJING
HOTEL AND RESTAURANT
Graphic Design
Poster Design
This old man and me, were at the bar and we...
Were having us some beers and
swappin' Talking politics, I-don't- blonde and cares redhead
Old dogs and new tricks,
chicks
and habits we ain’t kicked
We talked about God’s grace, and all the hell we raised Then I heard the ol’ man say God is great, beer is good, and people are
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BEIJING
HOTEL AND RESTAURANT
Spend your vacation wisley
Herman Zapf
" There are five virtues: accuracy, literacy, a strong hand, industriousness, and the perfect writing utensils. "
But with whiskey of praise at the end, we all
[Johnathan Hernandez]
and many words
finished
H
ermann Zapf, born in Nuremberg, Germany, in 1918 and now living in Darmstadt, taught himself calligraphy from the books of Rudolf Koch and Edward Johnston. He has had a distinguished career in type design and typography which stretches over fifty years. His Zapfino typeface, originally released in 1998, was an amazing success that has since worked its way into designs produced all around the world. Hermann Zapf ’s artistic and technical masterpiece is both traditional and modern at the same time. Used with popular layout software applications, Zapfino can help create breathtakingly calligraphic layouts.In 2003, Hermann Zapf reengineered his design, imbuing it with the new OpenType technology. Even though the resulting font, Zapfino Extra, has significantly more characters, OpenType technology makes the face drastically simpler to use.Hermann Zapf is recognised as one of the world’s leading type designers and typographers, having designed Roman, Greek and Arabic faces. He has been made an Honorary Designer for Industry by the Royal Society of Arts and has won innumerable awards. He is an honorary member of over twenty-four societies across the globe and is also Honorary President of the Edward Johnston Foundation.Given the new political circumstances, I was not allowed to attend the Ohm Polytechnical Institute in Nuremberg. It
was not until 30 years later in the United States that I was able to fulfill the dreams of my youth with computer technology. This meant that I had to find an apprenticeship. Since I was good at drawing, my teachers – who were aware of our political problems suggested that I should become a lithographer. Ten months passed before I found an apprenticeship in 1934. Every time I went for an interview, I was asked eringpolitical questions. I was told that they liked my work, but couldn’t take me on. The last company in the telephone directory was the only one that didn’t ask me any political questions. They also agreed that my work was good,but they didn’t do lithography and didn’t need an apprentice lithographer. Instead, they said I could become a retoucher, and could start the following Monday. I accepted straight away, and rushed home on my bike to consult the dictionary to find out what a retoucher was. And so I became a photo- retoucher, starting my 4-year apprenticeship in February 1934.In 1935 there was an exhibition in the Norishalle in Nuremberg in memory of the Nuremberger Rudolf Koch (18761934). He passed away on the 9th April 1934. It was at this exhibition that I first became interested in lettering. I bought Koch’s book »Das Schreiben als Kunstfertigkeit« (The Art of Writing) and a textbook about lettering by Edward Johnston, »Writing and Illuminating and Lettering«. Using these two books, I taught myself cal-
ligraphy at home using a broad-edged pen. I also studied historical examples in the Nuremberg city library. It didn’t take long before my master discovered that I was good at calligraphy. After that I was mainly given lettering retouching work to do and often had to work overtime to improve my colleagues’ retouching work. I rarely got home before 8 p.m. My parents were angry but of course they couldn’t do anything about it.When it came to taking the journeyman’s examination at the trade corporation in 1938, my father said I should refuse to sit it because I was made to do so many other tasks during my apprenticeship. In a time when absolute obedience was paramount, to act in such a way would have caused a lot of problems. It was unthinkable to do otherwise. I was sitting at a slanted glass table with a hot spotlight in my neck. Frank Robinson was lying on the floor with the camera ready for a frog-view shot. My task was to write beautiful letters with ink which dried as soon the pen touched the slippery surface of an astralon sheet. Not an easy job at all with a nervous cameraman at your feet. But with whiskey and many words of praise at the end, we all finished the film. It was a painful experience and I swore never to burn my fingers as a pseudo Hollywood production manager again, but to stay with my humble pen and design alphabets.
Johnathan Hernandez