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T Y P O G R A P H Y
F O N T S American Typewriter
U S E D
A B O U T
H Y E K
• Born in Seoul, South Korea
Antique Olive Arial Black
• Advanced Technologies Academy (Las Vegas, NV)
Avenir Next
graduate with graphic design programming area
Banco Baron Neue Baskerville Bebas Neue Braggadocio Calypso Century Gothic Choc
• Fashion Insitute of Design & Merchandising student in graphic design major • Champions clarity and simplicity in design • Just started to notice the importance of typography • Loves to shop at Topman
Couture Didot
• Loves cats
Futura Helvetica Minion Pro Mistral Perpetua Titling MT Rockwell Telegrafico Times New Roman
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TABLE OF CONTENTS 6
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Logo Design
Letter Studies Poster Design Identity Design Ubiquitous Type Sketchbook FIDM Newsletter Pop Typographical Terms
L O G O D E S I G N
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C H A R A C T E R S T U D I E S
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a CHARACTER STUDY L E T T E R
A
A is
the first letter
and vowel in the ISO
basic Latin alphabet. It is
similar to the Ancient Greek
letter alpha, from which it derives.
The upper-case version consists of the
two slanting sides of a triangle, crossed in
middle by a horizontal bar. The lower-case version can be written in two forms: the double-storey a and single-storey. The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children. It is also found in italic type.
THE FIRST LETTER
In English orthography, the letter A currently represents
six different vowel sounds: A by itself frequently denotes the near-open front unrounded vowel (/æ/) as
in pad; the open back unrounded vowel as in father,
its original, Latin and Greek, sound; a closer, further fronted sound as in “hare”, which developed as the
sound progressed from “father” to “ace”;in concert with a later orthographic vowel, the diphthong as in ace and major, due to effects of the Great Vowel Shift; the more rounded form in “water” or its closely related cousin, found in “was”.
About the Font
Letter Studies - The Letter G
Didot is a name given to a group of typefaces named after the famous French printing and type producing family. The classification is known as modern, or Didone. The typeface we know today was based on a collection of related types developed in the period 1784–1811.
G
enerally speaking, there are no launch dates for the letters of our alphabet. For the most part they’ve come down to us through an evolutionary process, with shapes that developed slowly over a long period of time. The G, however, is an exception. In fact, our letter G made its official debut in 312 B.C.Generally speaking, there are no launch dates for the letters of our alphabet. For the most part they’ve come down to us through an evolutionary process, with shapes that developed slowly over a long period of time. The G, however, is an exception. In fact, our letter G made its official debut in 312 B.C Of course, the story begins a bit earlier than that. The Phoenicians, and the other Semitic peoples of Syria, used a simple graphic form that looked roughly like an upside-down V to represent the consonant ‘g’ sound (as in “go”). They named the form gimel, which was the Phoenician word for camel. Some contend this was because the upside-down V looked like the hump of a camel..
The Greeks borrowed the basic Phoenician form and changed its name to gamma. They also made some dramatic changes to the letter’s appearance. At various times in ancient Greek history, the gamma looked like a one-sided arrow pointing up, an upside-down L, or a crescent moon. Throughout this time, however, the gamma always represented the same hard ‘g’ sound that it did for the Phoenicians The Greek form was adopted by the Etruscans and then by the Romans, where for many years it represented both the hard ‘k’ and ‘g’ sounds. This brings us to 312 B.C., when our modern G was formally introduced into the reformed Latin alphabet. The G was created to eliminate the confusion caused by one letter representing two sounds. The basic shape, which now looked like our C, was used to represent the palatalized sounds ‘s’ and ‘c,’ and a little bar was added to create the letter G, which denoted the guttural stop ‘g.’. The G took its position as the seventh letter of our alphabet, replacing the letter Z, which was considered superfluous for the writing of Latin. The ousted Z took its place at the end of the line.
Letter Studies - The Letter M
M Braggadocio
H
istorians tell us that our current M started out as the Egyptian hieroglyph for “owl.” Over thousands of years, this simple line drawing was further distilled into the hieratic symbol for the ʻemʼ sound. Eventually, the great-grandparent of our M looked a bit like a handwritten ʻmʼ balanced on the tip of one stroke. The Phoenicians called the letter mem. Itʼs easy to see that the Phoenician mem is based on the Egyptian hieratic symbol, and that itʼs the forerunner of the thirteenth letter of our alphabet. The mem looked much like our two-bumped lowercase ʻmʼ with an added tail at the end. The Greek mu evolved from the Phoenician mem. The Greeks further simplified the letter and, in the process, converted the soft, round shapes into angular strokes. The Etruscans and then the Romans adopted the Greek form, but neither made substantial changes to the shape or proportions of the character. Sometime in the third or fourth century A.D. the rounded lowercase ʻmʼ began to appear, but it was almost lost in later centuries. In medieval writing, it became common practice to place a stroke over the preceding letter instead of writing the ʻmʼ (probably because ʻmʼ is one of the more time-consuming letters to write). The Romans also pressed the M and six other letters – I, X, V, L, C, and D – into double-duty as their numerals, and gave M the honor of standing in for the highest value, 1,000. —Allan Haley
B
raggadocio is a geometrically constructed sans-serif stencil typeface designed by W.A. Woolley in 1930 for the Monotype Corporation. The design was based on Futura Black. Though a stencil face, Braggadocio bears comparison with the heavier weighted Didone faces like Thorowgood, Poster Bodonii, and Fat Face. A product of the Art Deco era, Braggadocio shares similarities with Architype Albers and Futura Black, the typeface used in the wordmark of Au Bon Pain, a U.S. restaurant-bakery chain. The lowercase characters a, f, c, s and y have terminals similar to the Fat Face model. The face is atypical in a topological sense in that none of the characters has a circular counter-form (hole).
R o c k we l l
Letter Studies - The Letter Z
P O S T E R D E S I G N
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I D E N T I T Y D E S I G N
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S K E T C H B O O K
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F I D M N E W S L E T T E R
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FIDM Newsletter R
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NEWS
Jan. 21 - 24
W h a t’s
g o i n g
CCSA Hosts:
YOGA WORKSHOP
Join our CCSA Club for a FREE yoga class. Learn how yoga can help your physical and mental state. Open to all current students. Tuesday, January 21 11:15 AM - 12:00 PM Room 425 Student Council Hosts:
PILATES CLASS
Join our CCSA Club for a FREE yoga class. Learn how yoga can help your physical and mental state. Open to all current students. Thursday, January 23 11:15 AM - 12:00 PM A332
ZUMBA
Join us for a high intensity, high energy, Latin inspired workout! Burn calories while having a blast! Thursday, January 23 6:30 PM - 7:30 PM Student Lounge
o n
a r o u n d
JUST DESIGN CELEBRATE PARIS WITH US IT ( COTTON ) ACTIVE WEAR
FOR
This unique competition allows participants to become actively acquainted with the benefits of cotton in active wear design. In teams of three, participants are challenged to research a sport or fitness activity, develop a consumer profile, and design a cotton rich garment that is functional and fashionable. $19,000 in scholarships will be awarded. Application deadline: January 23 to Suite 201E. For more information contact tedwards@fidm.edu or visit the Portal.
MEDITATION
Wrap up Student Activities’ Wellness Week with an afternoon meditation session. Lead by meditation specialist, Sonya Joseph. Leave feeling refreshed and calm for your weekend. Friday, January 24 11:15 AM - 12:00 PM Room 425
NEW YEAR, NEW YOU! WELLNESS FAIR
Come hear personal stories from two current students about overcoming depression. Learn tips and tools on how to help yourself.
Start the New Year by Being healthy. Join us for our annual health fair! Get services and info from: • Vertigo Salon • Evoke Yoga • Los Angeles Athletic Club • Ralphs • Target Pharmacy
Tuesday, January 23 11:15 AM - 12:00 PM Student Activities, Room 425
Wednesday, January 22 11:15 AM - 12:00 PM Student Lounge
Personal Counselors Workshop
HOW TO SAVE A LIFE
C a m p u s ?
Find us in the Student Lounge on Tuesday, January 28 to learn about our 2014 Paris Summer Institute. A trip you don’t want to miss! To sign up, go to myfidm.fidm.edu. Click the “MY FIDM” link at the top of the
page and select “ABOUT STUDY TOURS” in the navigation bar on the left. For questions, contact Sevana Dimijian at sdimijian@ fidm.edu. Also, find us on FACEBOOK @ facebook.com/fidmstudy.tours
FIDM MODE TM MAGAZINE LAUNCH PARTY
The FIDM MODE™ Magazine presents the release of Fall/Winter 2014 issue. Join us as we celebrate the launch with an exclusive party! Tickets will be sold starting Wednesday, Jan. 22, in Student Activities, Rm. 425, for $10.00 or $15.00 at the door. Thursday, February 6 7:00 PM - 10:00 PM Vertigo Salon (Penthouse of the Annex)
CAREER CENTER
TJ MAXX will be on campus Wednesday, Jan. 22, recruiting for Assistant Managers in the Los Angeles area. Please sign up in the Career Center. SUNGLASS HUT will be on campus Thursday, Jan. 23, recruiting for their new store at 7th & Figueroa. Please sign up in the Career Center.
D
P O P
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the visual project zine pop! issue one volume eight
in this issue: alex truchut
andy warhol chip kidd
herb lubalin paula scher
david carson
pop! the visual project zine issue one volume eight
in this issue: alex truchut andy warhol chip kidd herb lubalin paula scher david carson
pop!
the visual project zine issue one volume eight
in this issue: david carson andy warhol paula scher alex truchut herb lubalin chip kidd
david carson andy warhol alex truchut herb lubalin paula scher chip kidd pop! in this issue:
the visual project zine issue one volume eight
pop! the visual project zine issue one volume eight
in this issue: alex truchut andy warhol chip kidd herb lubalin paula scher david carson
pop!
the visual project zine issue one volume eight
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issue one
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pop!
T Y P O G R A P H I C A L T E R M S
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