Jaime spring sp

An exploration of history, usage and terminology of type as used in the graphic arts FASHION INSTITUTE OF DESIGN & MERCHANDISING

SPRING 2015

“ No other design discipline requires so much learning and training as fontography, and by no other aspect can amateurs be so easily distinguished from professionals.

To be font literate, a designer has to study the history and the principles of font design. “ -Dmitry Kirsanov

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Typographical Portfolio

Paul Jaime

Graphic Design SPRING 2015

Portfolio

Fonts Used: -Minion Pro Regular -Europe Underground Light -Europe nderground Regular -Gills San Regular -Helvetica Regular -Helvetica Neue Regular -Ariel Regular -Stormfa regular -

Introduction About Paul Paul Jaime is a Graphic Design major at FIDM. In the near future he would like to work in the entertainment industry designing posters, prints, packaging, and any other graphics for movies, video games, and special events. He will one day like to own his own company of print and packaging services, his passion really leans towards the video game industry.His big goal in his caree is to be good at what he does and cant wait to get his foot into the design industry.

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Typographical Portfolio

Table of contents 6 Logo design 8 character studies poster design 14 identity designs 16 ubiquitous type 18 Sketchbook 20 Newsletter 24 26 36

pop project typographical terms

L OGO Design

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P aul Jaime Graphic Design

GraphicDesign

Paul J aim e

G raphic Design

C haracter Studies

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Character Study | Letter A

A is the first letter and vowel in the basic Latin alphabet. It is similar to the Ancient Greek letter alpha, from which it derives. The upper-case version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar.

The lower-case version can be written in two forms: the double-storey a and single-storey. The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children. It is also found in italic type.

Letraset’s talented type designer Vince Whitlock was inspired by the elegant Caslon series when he created Academy Engraved. The exquisite letterforms of this traditional Roman typestyle make it ideal wherever an elegant and classical titling face is desired.

The earliest certain ancestor of “A” is aleph (also called ‘aleph), the first letter of the Phoenician alphabet (which, by consisting entirely of consonants, is an abjad rather than a true alphabet).

In turn, the origin of aleph may have been a pictogram of an ox head in proto-Sinaitic script influenced by Egyptian hieroglyphs, styled as a triangular head with two horns extended.

Designs

Generally speaking, there are no launch dates for the letters of our alphabet. For the most part they’ve come down to us through an evolutionary process, with shapes that developed slowly over a long period of time.

The G, however, is an exception. In fact, our letter G made its official debut in 312 B.C. Of course, the story begins a bit earlier than that. The Phoenicians, and the other Semitic peoples of Syria, used a simple graphic form that looked roughly like an upside-down V to represent the consonant ‘g’ sound (as in “go”). They named the form gimel, which was the Phoenician word for camel. Some contend this was because the upside-down V looked like the hump of a camel.

The Greeks borrowed the basic Phoenician form and changed its name to gamma. They also made some dramatic changes to the letter’s appearance. At various times in ancient Greek history, the gamma looked like a one-sided arrow pointing up, an upside-down L, or a crescent moon.

Throughout this time, however, the gamma always represented the same hard ‘g’ sound that it did for the Phoenicians.

The Greek form was adopted by the Etruscans and then by the Romans, where for many years it represented both the hard ‘k’ and ‘g’ sounds.

This brings us to 312 B.C., when our modern G was formally introduced into the reformed Latin alphabet. The G was created to eliminate the confusion caused by one letter representing two sounds. The basic shape, which now looked like our C, was used to represent the palatalized sounds ‘s’ and ‘c,’ and a little bar was added to create the letter G, which denoted the guttural stop ‘g.’

The G took its position as the seventh letter of our alphabet, replacing the letter Z, which was considered superfluous for the writing of Latin. The ousted Z took its place at the end of the line.

The Didot family were active as designers for about 100 years in the 18th and 19th centuries. They were printers, publishers, typeface designers, inventors and intellectuals.

Around 1800 the Didot family owned the most important print shop and font foundry in France. Pierre Didot, the printer, published a document with the typefaces of his brother, Firmin Didot, the typeface designer.

The strong clear forms of this alphabet display objective, rational characteristics and are representative of the time and philosophy of the Enlightenment. Adrian Frutiger’s Didot is a sensitive interpretation of the French Modern Face Didot. Another model for this design is the Henriade, an historical printing of the original Didot from 1818. The font Didot gives text a classic and elegant feel.

Paul Jaime

Designs

Character studies/ Letter M

About M Historians tell us that our current M started out as the Egyptian hieroglyph for “owl.” Over thousands of years, this simple line drawing was further distilled into the hieratic symbol for the ‘em’ sound. Eventually, the great-grandparent of our M looked a bit like a handwritten ‘m’ balanced on the tip of one stroke.

The Phoenicians called the letter mem. It’s easy to see that the Phoenician mem is based on the Egyptian hieratic symbol, and that it’s the forerunner of the thirteenth letter of our alphabet. The mem looked much like our two-bumped lowercase ‘m’ with an added tail at the end.

The Greek mu evolved from the Phoenician mem. The Greeks further simplified the letter and, in the process, converted the soft, round shapes into angular strokes.

The Etruscans and then the Romans adopted the Greek form, but neither made substantial changes to the shape or proportions of the character. Sometime in the third or fourth century A.D. the rounded lowercase ‘m’ began to appear, but it was almost lost in later centuries. In medieval writing, it became common practice to place a stroke over the preceding letter instead of writing the ‘m’ (probably because ‘m’ is one of the more time-consuming letters to write).

The Romans also pressed the M and six other letters – I, X, V, L, C, and D – into double-duty as their numerals, and gave M the honor of standing in for the highest value, 1,000.

About the Font

Art Nouveau, Arte Nuevo or simply New Art - the movement and style of art, architecture and applied art of the 20th century is being redefined 100 years later: this is Arte Newest.

Paul Jaime Graphic Design

Character

About Z What letter is used most rarely in English? Poor lonely z finishes up the alphabet at number 26.

The final letter, z’s history includes a time when it was so infrequently used that it was removed altogether.

The Greek zeta is the origin of the humble z. The Phoenician glyph zayin, meaning “weapon,” had a long vertical line capped at both ends with shorter horizontal lines and looked very much like a modern capital I. By the time it evolved into the Greek zeta the top and bottom lines had become elongated and the vertical line slanted, connecting to the horizontal lines at the top right and the bottom left.

Around 300 BC, the Roman Censor Appius Claudius Caecus removed z from the alphabet. His justification was that z had become archaic: the pronunciation of /z/ had become /r/ by a process called rhotacism, rendering the letter z useless. At the same time that z was removed, g was added, but that’s another story.

Two hundred years later, z was reintroduced to the Latin alphabet but used only in words taken from Greek. Because of its absence and reintroduction, zeta is one of the only two letters to enter the Latin alphabet directly from Greek and not Etruscan.

Z was not always the final letter of the modern English alphabet, although it has always been in the 26th position. For years the & symbol (now known as the ampersand) was the final, pronounced “and” but recited with the Latin “per se,” meaning “by itself.” The position and pronunciation eventually ran together, with “X, Y, Z, and per se and” becoming “X, Y, Z, ampersand.”

Z is the most rarely used letter in the alphabet; however, American English uses it more often than British English. Early English did not have a z but used s for both voiced and unvoiced sibilants. Words in English that originated as loan words from French and Latin are more likely to be spelled with a z than an s. Also, American standardization modified /z/ suffixes to more accurately reflect their pronunciation, changing –ise and –isation to –ize and –ization.

About The Font In typography, a slab serif (also called mechanistic, square serif or Egyptian) typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier).

Slab serif typefaces generally have no bracket (feature connecting the strokes to the serifs). Some consider slab serifs to be a subset of modern serif typefaces, while other slab serifs seem more like sans-serif typefaces with serifs added on.

P oster Design

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I dentity Design

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Typographical Portfolio

BUSINESS CARDS

WEBSITE & STATIONERY

S ketch Book

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Sketching out ideas for my personal Logo.

Sketching and experimenting with font and typeface ideas.

More sketches for myself and practicing font designs.

N ews Letter

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Week of Jan. 21 - 24 Tuesday, Jan. 21

CCSA Hosts:

Yoga Workshop

Join our CCSA Club for a FREE Yoga class. Learn how yoga can help your physical & mental state. Open to all current students.

11:15 a.m. - 12:00 p.m.

Room 425

Thursday, Jan. 23

Student Council Hosts

Pilates Class

Join Student Council for a fun introductory pilates class. Open to all current students.

11:15 a.m. - 12:00 p.m.

A332

Thursday, Jan. 23

Zumba

Join us for a high intensity, high energy, Latin inspired workout! Burn calories while having a blast!

6:30 p.m. - 7:30 p.m. in the Student Lounge

Friday, Jan. 24 Meditation

Wrap up Student Activities’ Wellness Week with an afternoon meditation session. Lead by Meditation sepcialist, Sonya Joseph. Leave feeling refreshed & clam for your weekend.

11:15 a.m. - 12:00 p.m.

Room 425

Celebrate Paris with us!

Find us in the Student Lounge on Tuesday, Jan.28, to learn about our 2014 Paris Summer Institute.

A trip you don’t want to miss!

To sign up, go to https://myfidm.fidm.edu.

Click the “MY FIDM” link at the top of the page & select “ABOUT STUDY TOURS” in the navigation bar on the left.

For questions, contact Sevana Dimijian at sdimijian@fidm.edu.

Also, find us on FACEBOOK @ facebook.com/fidmstudy.tours

Wednesday, Jan. 22

New Year, New You! Wel lness Fair Start the New Year by being healthy. Join us for our annual health fair!

Get services and info from: •Vertigo Salon •Evoke Yoga •Los Angeles Athletic Club •Ralphs •Target Pharmacy

11:15 a.m. - 12:00 p.m.

Student Lounge

Thursday, Feb. 23 FIDM MODE™

Magazine Launch Party

The FIDM MODE™ Magazine presents the release of Fall/Winter 2014 issue. Join us as we celebrate the launch with an exclusive party! Tickets will be sold starting Wednesday, Jan. 22, in Student Activities, Rm. 425, for $10.00 or $15.00 at the door.

7:00 p.m. – 10:00 p.m.

Vertigo Salon (penthouse of the Annex)

Thursday, Jan. 23

How to Save a Life

Come hear personal stories from two current students about overcoming depression. Learn tips and tools on how to help yourself and others.

11:15 a.m. - 12:00 p.m.

Student Activities, Rm. 425

Jan. 23-24

Career Center

TJ MAXX will be on campus Wednesday, Jan. 22, recruiting for Assistant Managers in the Los Angeles area. Please sign up in the Career Center.

SUNGLASS HUT will be on campus Thursday, Jan. 23, recruiting for their new store at 7th & Figueroa. Please sign up in the Career Center.

NEW STUDENTS Please make an appointment on Career Network to meet with your Career Advisor for assistance with your job search.

Just Design It (Active Wear for Cotton)

This unique competition allows participants to become actively acquainted with the benefits of cotton in active wear design. In teams of three, participants are challenged to research a sport or fitness activity, develop a consumer profile, and design a cotton rich garment that is functional and fashionable. $19,000 in scholarships will be awarded.

Application deadline: January 23 to Suite 201E. For more information contact tedwards@fidm.edu or visit the Portal.

POP!

project

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Typography Definitions Paul Jaime Cursive

Flowing often with the strokes of successive characters joined and the angles rounded

Transitional

A type style that combines features of both old style and modern (such as baskerville )

ABC

Cursive

Baskerville

Annabell script

Hiarline rule

It is the weight of the stroke that is 0.25.

Hairline

Obilique

Roman characters that slant to the right, similiar to italic.

Like This Baskerville Italic

Helvetica

Slab Serif

Slab serif is a thick block like serif, boxed shaped at the end of letters.

Cowboy

Kerning

Adjusting space between the letters, so part of one extends the body of another.

Like This Baskerville

Courier

Blackletter

Blackletter typefaces are characterized by a dense, black texture, and highly decorated caps. The lowercase consists of narrow, angular forms with dramatic thick-to-thin strokes and serifs.

Ligature

Two or three charactes joined as a single character.

fl&ffi

Baskerville

BLACK Canterbury

Distressed

Type that replicate the irregular contours of brush strokes and other writing implements

Hello

Brush Script

Reversed

A lighter typeface on a darker background, such as white text on a black background

BOO

Chalk Board SE

Wood Type

Type made form wood formaly made used for larger display sizes more than 1 inch where the weight of the metal made casting impractiable.

Wood Capitals

Drop cap

Over size capital letter used at the start of a paragraph.

H

Grotesque

Its distinguishing features are slight contrast in stroke weight, a squared look to some curves, a “spurred” capital G, and a double-bowl lowercase g.

Later versions lost their squared curve, and have a single-bowl lowercase g.

Bglmo Helvetica

Calligraphy

Elagant handwriting, or the art of producing such handwriting.

Hello

Snell roundhand

Tracking

To change overall lettering space

H e l l o Acedemy Engrave

Serif

opening and closing cross-strokes in the letterforms of some typefaces.

ABC

Microsoft Sans Serif

Handlettering

Hand designed fonts?

I dont know

e moved the earth with thunder and destroyted everyone on the planet with fire and lightning.

Baskerville

Bullet

Display

More then 14 points on a type

HELLO Microsoft Sans Serif

Typographic element used to highlight spacific lines or text.

• He eats worms Baskerville

Glyph

12 pt. rule

12 points = one pica= 6 picas are 1 inch ????

Special character, shape in a font

ÅÊÐÑŁ

Baskerville

Dingbats

A ornament, character space or spacer used in typesettings, also known as priter’s ornamnet

∞��

Courier DIGNBATS

Swash

A capital letter with an ornamental flourish.

A B C Annabell script