Madison

Summer 2018

10

Pro Tips

Instant Camera in Our Instagram World

MY BEAUTIFUL LAUNDERETTE Quigley Goode & Dani Dazey playing with suds and capturing smiles

National Safety Council Don’t Text & Drive DoSomething.org

Table exposed of Contents THE JUMBLE: FOOD, TRAVEL, AND TIPS

The History of Waffles By: Jennifer Brown Travel Photography By: Laurence Norah Planning a Photoshoot By: Samantha Freda

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THE ESSENTIALS

Recommended camera starter pack for 2019

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FRONTICE

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MY BEAUTIFUL LAUNDERETTE

The everday chore of cleaning clothes becomes the set for this impromtu photoshoot By: Quigley Goode

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THE ROLE OF THE INSTANT CAMERA IN OUR INSTAGRAM WORLD The re-emergence of a retro idea—with a bunch of modern twists. By Christina Bonnington

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10 PRO TIPS FOR AMATEUR PHOTOGRAPHERS A helpful Guide By: Veronica Knolls

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masthead Editor-in-Chief Madison Arnold Creative Director Madison Arnold Editorial Director Glenn Albin Art Director James Timmins Fashion Director Danny Santiago Executive Editor Eric Newill Fashion Editor Jenny Starr Perez Art Associate Wendy Winder

Exposed Magazine is all about capturing everyday moments.

Anyone is capable of taking incredible photos and as the saying goes “the best camera is the one you have with you.� This issue highlights the ins-n-outs of photography for ameratures by offering the latest trends, tutorials, and equipment in order to gain new skills and boost ones potential.

Amateur Hour?

WWW.EXPOSEDMAG.COM

Wrtiers Simon Donnan Humberto Guida Tama Janowitz Max Lugavere Sondra Schneider David Sokol Annette Stark Photographers Victoria Cerciello Torkil Gundnason Martin Lidel Roxanne Lowit Christopher Makos Delfina Pinardi Rachel Russell Saga Sig Paul Solberg Claudia Touri Maurice Vellekoop

exposed

Letter from the Editor

Photography is everywhere. You see hundreds of images everday whether its on a sign, in a frame, or on your phone. Although photography in the past has been strictly done by using a camera, now anyone with a phone can take a picture at the click of a button.

Photographs are unique, they capture memories and moments in time that will utlimately last a life time, so why wouldnt you take them? This issue is soley focused on amateaur hour, on all of those who want to learn a little bit more about the photography world and how to capture incredible images. There’s alot more to a photo than just the filter you decide to use, its about the equipement, the focus, the lense, the subject, and the overall passion. And if all you have is the passion, then you will be successful. So why not pick up a camera, get inspired, and take some shots!

Madison Arnold Madison Arnold Editor-in-Chief

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The Jumble FOOD, TRAVEL, & TIPS

THE HISTORY OF WAFFLES BY: JENNIFER BROWN General Electric introduces the first electric waffle iron designed by Thomas J. Stackbeck, which has a built-in thermostat to keep the waffles from burning due to overheating.

Today’s waffle irons have essentially the same mechanics, with technology upgrades that offer non-stick surfaces, lighter-weight materials, fancy designs (flowers, Mickey Mouse, Hello Kitty) and plates that are removable for washing or to change designs.

Waffle irons become standard kitchen appliances. Brothers Tony, Sam and Frank Dorsa introduce Eggo frozen toaster waffles to supermarkets throughout the United States. Originally called “Froffles,” people started referring to them as “Eggos” because of their “eggy” taste. Going with the flow, the brothers change the name of the product in 1955. The brand is purchased by Kellogg in the 1970s. “Belgian waffles” debut at the New York World’s Fair in Flushing, Queens. Maurice Vermersch sells his wife’s recipe for Brussels waffles—fluffy yeast waffles with with strawberries and whipped cream. Realizing when the Fair opens that most Americans don’t know where Brussels is, he changes the name to Belgian waffles. The “nouvelle waffle”: cross-referencing and fusion cuisine. Sure, maple syrup still tastes great, but there’s a whole wide world of influence now. See the next section for ideas. And revive the “waffle frolic.” (We don’t know that Thomas Jefferson started the the “frolics,” but if he hadn’t brought the waffle iron back from Paris and served them to his influential friends, waffles wouldn’t have become fashionable at that time.) International Waffle Day is celebrated on March 25th. National Waffle Day is celebrated on August 24th. National Waffle Week is celebrated the second week in September.

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TRAVEL TRAVEL PHOTOGRAPHY BY: LAURENCE NORAH My name is Laurence Norah, and I’ve been making an income from my travel

photography for almost six years. I first picked up a camera over two decades ago, when my parents gave me a Canon film SLR camera for my birthday, and then I studied photography at school — where I learned how to shoot film and use a darkroom. Photography remained a hobby of mine until around the late 2000s, at which point I won a travel photography competition in a major UK newspaper and realized this was something I could do for a living.

I’ve been featured

by Instagram and worked on numerous shoots, from the SxSW music festival to the Edinburgh Hogmanay event, and with numerous clients, like Panasonic

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and Vanguard. Each year, I teach photography and leadphotowalks around the world. But I wanted a better way to share my knowledge to wider audience, so I worked with Matt to create the course “How to be an Expert Photographer” and make all of my knowledge available to anyone who is willing to invest a bit of time and effort into learning the art of photography. This course contains everything I’ve learnt about photography since I picked up a film camera over 20 years ago. I wanted to put it all down into one place, starting from the beginning and walking you through the essentials of cameras and photography, advanced photo techniques, editing, and actually making an income from photography. All the way through I pull from my

personal experiences, and the course is packed with examples, images, and videos, making what can seem like a complex subject easy to understand. If you’ve been thinking about wanting to learn how to take better pictures, then this course is for you. If you’re an amateur and want to learn to become a professional, then this course is for you. (Not everyone wants to be a professional photographer, but I bet you would like to take better photos and figure out what all those buttons and modes on your camera mean and do.)

There’s nothing better than looking at a photo and smiling as you realize you took that beautiful image that freezes that magical moment perfectly. What’s Included in the Course Broken down into 11 units comprising 33 lessons, the course starts off by getting you entirely comfortable with your camera.

You’ll learn how to be a master of your camera, with a detailed understanding of how it works and how it to get the perfectly exposed shot every time. I also teach advanced topics, such as how to shoot the stars,

what HDR is and how to do it, mobile photography, and longexposure photography. All of this is laid out with examples, images, and walk-throughs to make it really easy for you to grasp.Then, the course tackles the post processing side of photography — what happens after you’ve taken your photo. You’re going to learn everything from how to set up an efficient workflow to editing

and backing up your photos.

Finally, the course looks at how you can convert your hobby into a profession. From how much to charge to getting yourself found, we go through in detail everything you need to know to start making an income from your newfound skills. Check out the course at Laurencenorah.com.

TIPS PLANNING A PHOTOSHOOT BY: SAMANTHA FREDA Planning is crucial. Because photo shoots occur during a fixed window of time, and generally capture an environment or circumstance that has been staged, planning is very important to make sure you are able to leverage the time to its fullest potential. Additionally, there are a lot of details that compound on each other, so having a strong grasp on everything that needs to be accomplished will help minimize surprises and stress the day of the shoot. Be flexible. Plan for long days and realize that no matter how much you plan, surprises will pop up—like having to iron a king size duvet cover that was ordered from Amazon for the bedroom scene! Make lists. And bring printed copies to the shoot. For the SmartThings shoot, we created an Overall Shot List which included: overall scenes, moments to capture within each scene, models in the scene, wardrobe for each scene, time of day replicating in the scene, time of day needed to actually shoot, props, etc. We then made individual lists for these components to share the details more easily. Equipment List. Prop List. Think through all of the props needed, down to the last detail. For example, we shot a corporate office scene in someone’s home. We needed to bring a monitor, laptop, and other desk supplies like pens. Model and Wardrobe List. Bring extra printed copies of your lists to the shoot. This will help your team (and you!) stay on schedule. This will also allow your crew and models to proactively plan ahead for upcoming scenes.

Create a schedule. Include buffer time within your schedule so that if things take longer than planned it doesn’t throw off the day. Include time for scene set-up and break down.

Include time for meal breaks. If needed, double book scenes within your schedule if models will be arriving/leaving throughout the day. This will help mitigate issues that could arise if a model is late or if a scene is shot more quickly or slowly than planned. Share the schedule with everyone involved. Set up a cinema display on set. If it’s feasible, this is a great way for the team to review photos in real time. Clean up along the way.

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The Essentials Recommended camera starter pack for 2019

Canon Rebel T6i $430

Packing a high resolution 24.2-megapixel CMOS sensor and the DIGIC 6 Image Processor into a compact body is the EOS Rebel T6i DSLR Camera 0591C001 from Canon. Touch and flip screen allows for easier use and flexibility when shooting.

Battery Pack $136

Double available battery capacity, the BG-E18 Battery Grip, with its integrated shutter release button, offers the ability to hold and trigger in the vertical shooting position without having to turn one’s wrist.

Light weight with a comfortable grip.

Camera Strap $22

Fit for all makes and models. Meant for comfort and supportability in order to wear ones camera with style and ease.

Durable nylon material is water proof and is life proof guaranteed. 24 inches long and lies in the mid stomach region.

Camera Bag $30

Hand Strap $45

Portable Flash $90

64 GB SD Card $25

75-300mm Lense $200

Lense Cap $10

Over the shoulder Bag, designed with enough room to hold one camera body with up to two lenses and a flash, as well as an assortment of memory cards, batteries, and other necessities for photographers.

Very slick and light weight.

Twice as fast as ordinary cards to take better pictures and videos with your compact to mid-range point and shoot cameras and camcorder. 64 GB is the highest maximum storage and offers the best storing capabilities.

The Canon Hand Strap E2 is designed to add support and comfort to hand-holding a Canon SLR camera. The strap attaches to the eyelets at the sides of the camera. Great for difficult shots and ultimate security so one doesnt drop their camera.

A high-functioning zoom camera capable of taking beautiful live action shots, astounding landscapes, and more. Lense is best for taking pictures that arent in close range and offers an ample amount of zooming capabilities.

A powerful flash with a maximum guide number of 58/191 at ISO 100 in meters/ feet (at 105mm focal length), This Speedlite replaces the 550EX and features faster recycling, more consistent color and enhanced controls. Great for night photos.

Protects your lense from dust, scratches, and water damage. Built in screw twisting mechanism for tight fit to offer full coverage. Easy to use pinching spring to remove lense cap. Recommended to purchase lense strap for ultimate security.

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SUMMER

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nly When your friends text you late at night seeing if you want to do an impromptu photoshoot early the next morning at a laundromat you say YES. We quickly began planning outfits, fun props, and pulling inspo! My girls @ officiallyquilgey & @madmavenstyle are both models, bloggers, and creative directors so they are my girl boss dream team to shoot with. We all met up at a local laundromat and made some magic!

There’s nothing I love more than doing ‘for fun’ creative projects with awesome Dazey Ladies. I think it’s really important as a creative to do projects just for the hell of it to get your juices flowing. Especially when you’re collaborating with fellow artists who have awesome ideas and vision like these ladies. I know creating content is apart of our jobs, but often times shoots are planned around a feature, promotion, or a new product. This was purely to create some fun art together and have a good time doing it.

International Women’s Day is a day to celebrate ALL females no matter the age, ethnicity, size, shape, color and everything that’s in between! I spent the day hanging out and shooting with @OfficiallyQuigley, @ FrankVinyl and @DaniDazey.

It was the perfect, on-the-whim way to spend Women’s Day…with three creative, beautiful, unique and inspiring women! The afternoon inspired this post, which was not a planned one, I might add. I just felt compelled to write my thoughts on the blogging space and how we can all be collaborative female bloggers and not competitive ones.

In this day and age we talk so much about female empowerment, supporting each other, raising each other up. But, are we really putting our 100% into it? I question that A LOT when it comes to the blogging space and that’s just my honest opinion. Sometimes, as much as we post kickass quotes, comment, like and share are we REALLY supporting each other or are we putting on a show for our own selfish reasons? Really think about it, if a blogger was to ask you how you gained 1000 followers in a day would you share your secret? If they were to ask you for the contact to the amazing hotel you stayed at last month

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Model: Quigley Goode Photographer: Dani Dazey

Model: Quigley Goode & Dani Dazey | Photographer: Ellie Woods

when your friends text you late at night seeing if you want to do an impromptu photoshoot early the next morning at a laundromat you say YES. We quickly began planning outfits, fun props, and pulling inspo! My girls @ officiallyquilgey & @madmavenstyle are both models,

Photoshoot Challenge:

bloggers, and creative directors so they are my girl boss dream team to shoot with. We all met up at a local laundromat and made some magic!

There’s nothing I love more than doing ‘for fun’ creative projects with awesome Dazey Ladies. I think it’s really important as a creative to do projects just for the hell of it to get your juices flowing. Especially when you’re collaborating with fellow artists who have awesome ideas and vision like these ladies. I know creating content is apart of our jobs, but often times shoots are planned around a feature, promotion, or a new product. This was purely to create some fun art together and have a good time doing it.

International Women’s Day is a day to celebrate ALL females no matter the age, ethnicity, size, shape, color and everything that’s in between! I spent the day hanging out and shooting with @OfficiallyQuigley and @FrankVinyl.

It was the perfect, on-the-whim way to spend Women’s Day…with three creative, beautiful, unique and inspiring women! The afternoon inspired this post, which was not a planned one, I might add. I just felt compelled to write my thoughts on the blogging space and how we can all be collaborative female bloggers and not competitive ones.

In this day and age we talk so much about female empowerment, supporting each other, raising each other up. But, are we really putting our 100% into it? I question that A LOT when it comes to the blogging space and that’s just my honest opinion. Sometimes, as much as we post kickass quotes, comment, like and share are we REALLY supporting each other or are we putting on a show for our own selfish reasons? Really think about it, if a blogger was to ask you how you gained 1000 followers in a day would you share your secret? If they were to ask you for the contact to the amazing hotel you stayed at last month would you send them the direct contact email? More often than not the answer is NO…you wouldn’t. And that you guys is NOT the example of female empowerment.

I get that this space is oversaturated and filled to the brim with girls trying to do the same thing. But if we all TRULY support each other, from an honest good-loving place then we all grow together, there is space for everyone!

Although everyone loves the usual beautiful beach locations when planning a photoshot, this challenge is for those who want to teast their photography skills when put in a difficult situation. What pictures can you capture when you go somewhere “ugly” by all conventional photography standards and then see what you can do with it.

The point of the challenge is to challenge yourselves. Go to a place with horrible lighting and limited backdrops. Somewhere that makes absolutely no sense for a photoshoot.

Follow these three rules: 1. You have to work with whatever is already there. All you should bring it your camera without any artificial lighting or props. But dont forget a couple different outfit options.

2. You cant rearrange the displays or make any big changes. And even if you do, make sure to put it back!

Dont be rude and leave a mess.

3. Stop shooting if anyone is in the background. Don’t give anyone any reason to complain. Because of this think about a place that is less crowded.

We hope this challenge is not only fun and different but also pushes you as a photographer. By the end, you will hopefully learn more about what you know, what you don’t know, and maybe what you want to know.

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Below are some simple things I thought we could all do to collaborate rather than compete with each other. Would you send them the direct contact email? More often than not the answer is NO…you wouldn’t. And that you guys is NOT the example of female empowerment.

I get that this space is oversaturated and filled to the brim with girls trying to do the same thing. But if we all TRULY support each other, from an honest good-loving place then we all grow together, there is space for everyone!

Below are some simple things I thought we could all do to collaborate rather than compete with each other.

Connect on a deeper level – We are all so consumed with getting the perfect shot, having the most dreamy feed, growing our numbers that we forget…OH HEY WE ARE ALL REAL PEOPLE. We are not our Instagram accounts, we are not the number attached to our handles, we are not our engagement rate. I think the first step in NOT being competitive is pretending that number does not exist. Erase

This was purely to create some fun art together and have a good time doing it. it! At the end of the day we are all human. Connect on a deeper level with the blogger you are sitting next to at an awkward brunch, don’t ignore her because “UGH she only has 50k followers.” Build connections and foster those connections because they will last longer than the lifetime of your last Instagram post. Trust me.

Share the 411 – This is a tricky one because personally I have been in both situations. A. When I was asking for information and B. When I was giving information. I get that too much info may not be the most ideal scenario but if a blogger who you consider a friend asks for something then share it! Don’t you want to see your friends succeed too?

Hoarding your growth tactics, editing secrets and things of that nature is not the definition of, “Women supporting women.”

Create Together – Once you have solid blogger friendships, you know, the girls you would invite to your wedding, baby shower and early retirement party, create cool shit together! I left yesterday’s shoot feeling so inspired and empowered. People love to see girl gangs.

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Andy Warhol

The Role of the Instant Camera in Our Instagram World The re-emergence of a retro idea—with a bunch of modern twists.

By Christina Bonnington

When it comes to photography, we live in an Instagram world. The photo-sharing app has become one of the dominant social networks: In data from Comscore, it’s second only to parent company Facebook in reach and engagement. As of September, it has 500 million daily active users. Phrases like “But first, let me take a selfie” and “do it for the gram” have inserted themselves into modern culture, particularly among the under-30 set.

There are entire pop-up “museums” dedicated to offering picture-perfect Instagrams, like the Museum of Ice Cream and the Color Factory.

As our photography habit has moved from film-laden cameras to app-filled phones, a curious thing has happened. Film has made a resurgence—in the form of instant cameras. Companies such as Polaroid, Fujifilm, Lomography, and even HP have entered or re-entered the space over the past few years, to both critical and financial success.

According to Polaroid President and CEO Scott W. Hardy, while instant photography may have left the limelight, it never really disappeared. As the popularity of 35mm photography declined and digital took off, there was always a strong demand for the instant photography experience, Hardy said. In recent years, that has grown—significantly.

“There’s a nostalgia to instant photography for generations of consumers who grew up with it, and there’s a novelty to it for generations of consumers who grew up in the digital age and have never held an actual photo in their hands until recently,” Hardy said. “Instant photography offers users something tangible and physical in today’s

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digital, often transactional, world.” Polaroid now sells three styles of instant camera: the Pop, Zip, and Snap.

Another camera, the Fujifilm Instax, has seen notable success. During the 2015 holiday season, it became the top-selling camera on Amazon. The following year, a Wall Street Journal report documented the company’s surprising numbers: 5 million cameras sold by the end of its fiscal year, with an anticipated 6.5 million in sales expected for the following year. Fujifilm makes a whole suite of Instax cameras in a variety of price points, styles, and colors, including one that cops Instagram’s signature square-cropped style. The camera industry, after five years in decline, has seen sales pick up in 2017.

Instant cameras and photo printers combine the instant gratification of smartphone photography with something you can share, store, or admire in real life.

They go beyond the Polaroids of yesteryear, though.

They’re often connected with a mobile app so you get both a digital and a printed copy of a photo, as well as options to edit it with filters and stickers. In some cases, you get augmented reality features, too: When you scan Andy Warhol taking a selfie

a printed photo with the app, you get video that was also recorded at that moment.

Today’s breed of instant camera comes with a few other accoutrements the cameras of yore lacked. Many include a mirror on the front for taking selfies. Others blend the features of a digital camera and an instant camera with different photo modes, brightness controls, and setting options. Some offer touch controls on back,

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Polaroid d ebuts Polacolor instant co lor film. The P olaroid Model 10 0 Land Camera is introduce d.

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while others, like the Polaroid Snap, keep those sorts of modern updates to a minimum to capitalize on the nostalgia factor. And then there are the products that forego a camera altogether, instead working with a smartphone app so you can print out the photos already in your camera roll. HP entered the space this way before adding a camera to its Sprocket photo printer in the Sprocket 2-in-1.

HP saw the opportunity to address the challenge of billions of photos “stuck” on phones, but has been surprised at how its photo-printing Sprocket line has resonated with not just teens—teenage girls are its “most passionate customer”— but also with millennials, moms, and entire families.

“People have a deep emotional connection with their photos,” said Sue Richards, HP’s vice president and general manager of consumer volume solutions business.

“They are the physical manifestation of your most cherished memories.”

Polaroid said it often sees younger customers print physical photos and then take digital pictures of those prints to share on social media. In this way, the journey of Polaroid, the most iconic name in instant photography, has come full circle. With so much sharing happening in the digital realm in our Instagram world, instant camera–makers have integrated themselves back into that experience.

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10 PRO TIPS FOR AMATEUR PHOTOGRAPHERS A helpful Guide By: Veronica Knolls You love photography but you don’t know the difference between HDR and SLR? Can’t stay away from your camera but not sure what a tripod is? Sounds like you need some tips from professional photographers. Photography is a wide field with various ranges of expertise – from complete beginners to genius experts. If you’re just starting out, you can enjoy the knowledge accumulated by professionals over the years as you learn and improve your skills. We reached out to a few serious photographers that were happy to contribute these super helpful tips. Use them well!

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1. HOLD THE CAMERA CLOSE

Lot’s of amateur photographers tend to hold the camera while stretching their arms forward, away from their faces.

This can totally destabilize your entire posture and reduce the image sharpness. Don’t be distant, keep the camera close to you and maintain maximum stability.

2. USE THE TIMER

For an untrained hand, pressing the button to take a photo can create tiny yet uncontrollable and undesired movements, which gets you blurry images. If you use the timer, you have a few seconds to regain stability after the click.

3. FLASH DURING THE DAY

Sounds a bit strange, but it actually works! Shooting with Flash during sunlight helps the camera to deal with unexpected natural light that may be coming from the worst possible direction. This works especially well if you shoot against a very bright light.

4. ZOOM WITH YOUR LEGS

Need a close up? Try to get closer. Camera zoom is a great feature (especially if you have professional gear, which most beginners don’t), but you probably noticed that it reduces the quality a bit. Walking a few steps can save you some zoom distance and spare you that.

5. TRY DIFFERENT ANGLES AND POSITIONS

Don’t set your mind on just one position. Be agile as you shoot and experiment with different angles. You don’t know for sure which one will bring you the winning shot. Moving around will also teach you a lot about the strengths and weaknesses of the different positions.

6. LEARN ABOUT PHOTO EDITING

This is not considered cheating. The best photographers in the world also use technology to enhance their works.

Using photo editing tools will help you get more out of your images, and also help you understand contrast, colors, light and other important photography elements.

Have a look! Wix offers a great online photo editing tool with tons of features and options.

7. READ

Photography is combination of art, science and technology. There’s a lot of theory and knowledge involved.

If you truly want to understand photography, you need to get familiar with the lingo and learn at least the basic terms. Digital Photography School is a great place to start.

8. GET A CARD READER

Don’t use a USB cable like the rest of them. Buy yourself a memory card reader to be able to transfer photos from the camera to your computer at a normal speed. Any serious photographer who ever experienced the transfer with a USB cable knows how frustrating it can be. It only costs a few dollars and can save you tons of time!

9. DON’T DELETE FROM YOUR CAMERA

Regardless of how terrible a photo may seem to you on the tiny preview screen of your camera, please have the patience to wait and view it in normal resolution before making any rash decisions. Even if it is a bad photo, watch it to learn from your mistakes.

10. JUST SHOOT

Don’t overthink it, don’t be hesitant and don’t try to save time. Just shoot as much as you can. You learn by experimenting and you gain confidence by doing. On the way you also take a few awesome photos. You’re probably using a digital device, so it doesn’t even cost you anything!

Make your camera work. It’s the best way to improve.

Photographer: Veronica Knolls