HOUSEHOLDSUPERIOR 1
Omar’s
Ornamental painting
HOUSEHOLDSUPERIOR 2
www.OmarsPainting.com HOUSEHOLDSUPERIOR 3
Almost ther
DO SOMETHING! • Texting makes a crash up to 23x more likely. 120 yds
• 19% of drivers of all ages admit to surfing the web while driving. • According to 77% of teens, adults tell them not to text while driving, yet adults do it themselves “all the time.”
• Teens who text while driving spend 10% of the time outside their lane.
• According to AT&T’s Teen Driver Survey, Students Polled 97% of teens agree that texting while driving is dangerous, yet 43% do it anyway.
100 90 80 70 60 50 40 30 20 10 0
• 5 seconds is the minimal amount of attention that a driver who texts takes away from the road. If traveling at 55 mph, this equals driving the length of a football field without even looking at the road.
• 43 states, plus DC, prohibit all drivers from texting. • According to CTIA.org, in the month of June 2011, more than 196 billion text messages were sent/received. in the US, up almost 50% from June 2009.
• 40% of teens say that they hav been in a car when the driver used a cell phone.
Do Something!
Find out how to HOUSEHOLDSUPERIORtake 4 action here
• The most recent National Occupant Protection Use Survey finds that women are more likely than men to reach for their cell phones while driving.
DoSomething.org
CONTENTS
7
Editor's Note
Summer Edition
6.22.2018
Photography: Jamie Moore Makeup: Olivia Phelt Set Design: Jennifer W. Schmidt
16
Old & New go Hand in Hand
26
The Colors of Autumn
9
Homework
12
Decorum
Editor-in-Chief Chris Martin Creative Director Chris Martin
Productions Director Pam Hoomtow
Photo Editor Chris Martin
Correspondents Hans Eblee, Lil Sammy,
Article Editor Chris Martin
Dahl Chiggins, Lee Hudoddi, Ron Wurt,
Assistant Editor Randy Dunbar Director of Photography Eems Hampton
Jen Yoppin, Darla Hunch Director of Publicity Will Krumscott
FASHION Fashion Director Kylan Chickums Market Editor Hannah Burl Accessories Director Tilly Vaus Location Coordinator Adina Parm
Fashion Assistants Mayur Paste, Marty, Jon Shuck, Pippy Ritz Parts Editor Jon Shuck
PHOTOGRAPHY Photographers Jane Doe, Mary Jane Photo Editor Chris Martin
Photo Researcher Chris Martin
COPY & RESEARCH Research Director Chris Martin Managing Editor Voices in my Head Copy Editor Chris Martin
HOUSEHOLDSUPERIOR 6
Researchers Duddley Funglesnout, Alexis Hogey, Jay Hupert, Smiley Stee, Timmy Minch
Ediotore’s N
must express my immense excitement at being the first (and only, and
last) editor of Household Superior
Magazine. This undertaking has been a fun yet challenging experience for me which I have
learned much from and have made noticeable
improvements in my abilities as a designer. However, designing this magazine has also demonstrated
there is still much more to be learned on my part. This seasonal magazine is dedicated to
providing our subscribers (that’s you!) with up-to-
date and relevant information regarding furniture, decorations, color palettes, room layout, style
predictions and much more. That is why for us to
better communicate with our audience, I strongly
encourage the use of our app. The Home Decorum
app contains updates on articles covered in previous issues in addition to previews of what’s to come
and –possibly our team’s greatest strength– a vast
network of loyal subscribers who share their passion and ideas on our blog feed.
As stated earlier, this magazine has had its ups
and downs for me but I’ve come to see how that is a fixed part of all design and all manner of work as it
would happen. The key is not to always be inspired
but to always work. When you teach yourself to keep your nose to the grindstone, eventually you find
yourself becoming inspired much quicker than not.
To everyone who has given me such an opportunity, thanks. This has been fun.
SKYRAFT
HOUSEHOLDSUPERIOR 8
SkyRaft.com
H OM EWORK
to cook with flavorful and
State of the Union
healthy ingredients. More meals cooked and eaten
In the U.S., the birthplace
at home may help trim
of fast food, Americans
the national waistline
eat fewer than 70 percent
and turn the tide on the
of their meals at home
obesity epidemic.
and less than a third of American families eat
Food Saftey
Food-borne illnesses
meals together more than
caused by bacteria-laden
twice a week, according to Emory University. This fact, together with the obesity epidemic, points toward a need for fundamental change in American food culture. A collective return to the home-cooked meal may offer significant health and social advantages over current trends.
Awareness of gluten
of ingredients in your
intolerance has improved
meals and the degree of
in recent years. However,
cleanliness that goes into
since wheat is pervasive
their preparation. Preparing
in the western diet it can
meals at home allows you
be a challenge to find
to easily accommodate
restaurants willing or able
family members or guests
to accommodate this
who have allergies or
dietary requirement.
food intolerences, some
Cooking your own meals affords you the peace of mind that goes along with having complete control
vegetables regularly make headlines and occasionally claim lives. According to University of Kansas food safety expert Dr. Douglas Powell, up to 25 percent of the population succumbs to a food-borne illness
Nutrition
of which, such as peanut
Restaurant and other
and shellfish allergies, can
commercially prepared
lead to life-threatening
foods are notoriously
emergencies. Gluten, a
high in fat, salt and sugar.
protein found in wheat, rye
These foods are fine as an
and barley is difficult for
occasional indulgence or
many people to digest and
for a special occasion, but
causes a serious
not healthy as a regular
autoimmune
Allergies & Sensitivities
or under-cooked meats and
over the type and quality
diet. Preparing most
response
of your meals
in some.
at home helps train your palate toward healthier fare. Your creative cooking skills are bound to improve considerably as you learn enjoyable ways
each year to a total cost of $1.4 trillion. While food you buy at the grocery store might be similarly contaminated, attention to proper food handling and cooking techniques may
HOUSEHOLDSUPERIOR 9
H OMEWO RK
keep you safer. Preparing
ones. Cooking meals
meals at home allows you
at home and involving
to easily accommodate
your children in food
family members or guests
preparation is the best
who have allergies or
way to teach them healthy
food intolerences, some
eating habits. Statistically,
of which, such as peanut
children who grow up in
and shellfish allergies, can
households where meals
lead to life-threatening
are eaten together perform
emergencies.
better academically
Family Dynamics
and show less tendency toward engaging in risky
Family meals provide
behaviors such as smoking,
opportunities for sharing
drinking and taking drugs,
the day’s events and create
according to Washington
a relaxing transition from
State University nutrition
busy daytime activities
researchers Martha Marina
to slower-paced evening
and Sue Butkus.
HOUSEHOLDSUPERIOR 10
L exington G lass Fine Glass Decoration
www.LexingtonGlass.com HOUSEHOLDSUPERIOR 11
A SPLASH OF COLOR If you want the softest, gentlest pillow, go for down. Down comes from a bird’s fluffy undercoat – think feathers without quills. Down pillows are soft, puffy and supple, and known for ultimate luxury.
ILLUMINE This lamp is a must for anyone whose room could use just a touch of a rustic feel.
COAST IN STYLE
Coasters are handmade in the USA from Italian Carrara marble. They are cut out and hand-polished to give them the perfect size to your drink. Our unique coasters will be part of your home for many years.
WARM & DRY These fluffy, soft solid towels can brighten up your bathroom with beautiful pops of color or showcase your fine taste with colorful tones.
CLEAR THE AIR Elevate your plant game with this UO-exclusive hanging ceramic pot with a hand-glazed finish. Equipped with holes at the side tied with durable natural twine. Treated with a reactive glaze, each piece may differ slightly in appearance for a totally one-of-a-kind vibe!
TABLEWARE An elegant accent that implies South Seas adventure and tropical dĂŠcor, a contemporary accent to any table. Made from heavy gauge 18/10 stainless steel (the heaviest gauge used for tableware), each implement provides a comfortable heft and balance in your hand. Set contains: Salad/dessert fork, table fork, table knife, dessert/oval soup spoon, tea/coffee spoon.
FRESH POURED Straight-sided pitcher is suited to stirring, making it a natural for serving
TAKING SHAPE You can learn a lot about a person from the style of their coffee table. That is why finding the perfect balance between an eye-catching shape and a functional piece of
fruit- or herb-infused beverages such as sangria or mojitos. Handcrafted of clear glass with classic good looks.
furniture is so important. This table walks the line with an elegant shape that allows for ample leg room.
HOUSEHOLDSUPERIOR 13
CONNECT MORE O
ur subscribers are what make our entire platform possible. Our tight-knit circle of home decor enthusiasts have helped us to create a world all our own. Check us out.Visit our website or download our app for updates in our community and blog posts. Join today.
HOUSEHOLDSUPERIOR 14
hhsuperior.com
SummeTrhe Edition
Style & C
olor
HOUSEHOLDSUPERIOR 15
Old & Newgo Hand
Hand
An intimate conversation with accomplished designer Jennifer Wagner Schmidt
Photos by John Smith Article by Jane Doe
HOUSEHOLDSUPERIOR 17
B
elieve it or not, Jennifer has taken just one single JWS
interiorscourse in Interior Design, Interior Design 101. From there Jennifer started working with friends and neighbors,
designing individual rooms. St sarting up, she had 1-2 clients and made less than $1,000 in profit the first year. When first
starting her design business, Jennifer was still working in her
PR position. Eventually, her new business grew, with more clients and higher profits each year. Her advice to starting a new business is this, “You can do
it, but you have to take your time and plan, do your research.” Jennifer knew she was taking a big risk leaving her corporate job, but it was a calculated
risk. Any extra time she had was spent attending any and every free seminar she could find on small business development. JWS Interiors has now been in business for 10 years.
“I translate great design into sophisticated interiors that reflect my clients’ lifestyles.” Today, Schmidt focuses on creating “timeless, beautiful and practical”
residential projects for clients who include politicos, entrepreneurs and
business owners. “I translate great design into sophisticated interiors that reflect my clients’ lifestyles,” she says.
In a city known for its classic aesthetic, Schmidt prides herself on pushing
her projects in bolder directions. “Clients call me when they want to get away from traditional style and move to a more transitional or modern feel with cleaner lines,” she reveals.
Her public relations background not only prepared the designer
to be organized and detail-oriented, but also helped hone her expert
communication skills. “I listen first and then implement designs based on my conversations with clients,” says Schmidt, who loves getting to know homeowners at the outset of a project. “lt’s always exciting to start a
collaboration and begin researching fantastic pieces that will ‘make’ a space while ensuring that everything is cohesive.”
Schmidt’s work has been featured in national publications including Elle
Decor, HGTV Magazine, Veranda and The Washington Post. Let’s not waste anymore time getting to know this incredible and inspiring designer:
HOUSEHOLDSUPERIOR 18
HOUSEHOLDSUPERIOR 19
Did you always know you wanted to be a decorator/ designer?
“From a young age I was always interested in
design. As a 5 or 6yr old child, I would look at magazines and try to fold my sheets just like
the bedding ads. I also drew rooms with a little design kit my mom had given me. My passion came back after I worked in the corporate
world for 5 or 6 years and then purchased my first home.”
Once you knew you wanted to, what steps did you take to make that a reality?
“After purchasing our first home the thought of starting a design business sparked my interest. I quit my corporate job, went back to school
to take a few design classes and loved it. I was
then hired at the Washington Design Center as
an assistant manager at one of the showrooms. I was there for a brief time, but the experience
was great. I then attended local, free seminars on starting your own business. Following that, I branched out on my own and formed JWS Many of Jennifer’s designs incorporate the use of patterns and shades.
Interiors without a website. Neighbors and
friends became my first clients and then only by
referral did my business grow. I had zero dollars for advertising!”
What gave you the courage to go for it?
“I have a passion for design, a great eye, and a strong work ethic. I was also fortunate my
husband could support me and was supportive of my decision to go back to school and determine if this was ultimately what I wanted to pursue.”
What lessons have you learned along the way? “You have to be organized, really listen to a
client’s needs and be your client’s advocate.
Things come up with shipping, vendors, custom
orders and you have to be willing to go to bat for
your client. And, if you a mistake, you own up to it HOUSEHOLDSUPERIOR 20
and fix it.”
Do you have a signature style?
“I like clean lines and neutral spaces. You could
say my design style is “Modern Glam”; however, I’m starting to design more spaces with an even cleaner, minimal look.”
Think Inside the Box
What have you found works for you as far as
N
“I am a list maker! I love lists and for me keeping
Box of Chic. Jennifer followed the rapid
is what I need. I break out each client project
like Birchbox and Stitchfix, that provide
organizing your business and time?
it simple on the computer or even a paper pad and what has to be done for the week. I’m
good at time management (after working in the
corporate world) and having two daughters. I’ve learned how to prioritize tasks and #GSD (Get Stuff Done)!”
ot only is Jennifer a successful Interior Designer, she has recently
launched a start-up business known as growth of the product-based startups custom selected samples mailed directly to the consumer, and she thought “where is this in the Home Décor world?” With that thought, Jennifer started Box of Chic which sends customers 4-5 personally
What do you wish you would have known going
selected; value priced home décor items
“That you really don’t get paid for all the thought
from Jennifer. Within two weeks of the
into this industry?
that come with custom styling advice
and time you actually put into a project. On the
launch of Box of Chic, Jennifer received
flip side, I had no idea how much satisfaction I’d
receive from working with so many great people and helping them make their homes beautiful.
My circle of friends has expanded too as it’s not
uncommon that I become friends with clients. A
extremely exciting news from none other than The Today Show, who wanted to feature her business on air! Jennifer states that along with the influx of new orders,
definite bonus to the job!”
her presence on The Today Show gave
What was the most challenging aspect of
as an entrepreneur to say, “Hey, The
starting your own business?
“The most rewarding experience? The most challenging was starting the business and
her new business credibility and leverage Today Show contacted me, not the other way around.”
growing it. The most rewarding is helping clients and receiving press coverage of my projects.” Highlight of your career so far?
“The highlight of my career thus far was being
selected by 6 high-end décor brands who formed a design collective to renovate a Soho apartment in NYC. It was an amazing experience to
coordinate 6 brands, contractors, budgets and more. We received media coverage by top
HOUSEHOLDSUPERIOR 21
HOUSEHOLDSUPERIOR 22
“No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.” HOUSEHOLDSUPERIOR 23
tier publications including Veranda, Elle Décor and more.”
Looking back, what would you do differently? “Nothing. I have no regrets. I’m willing to fail—
what matters is that I took a chance and tried it in
How Good You Are, It’s How Good You Want To Be” years ago and every now and again I’ll flip
through and re-read his advice for succeeding in
business. Arden was considered by many to be a creative advertising genius.”
the first place.”
What parts of your work do you love?
What are the greatest challenges of running your
makes me tick. I also enjoy working with all types
own business? Do you ever miss the stability of working for someone else?
“As a working mother of two, my greatest challenge is managing it all and doing both—raising my
daughters with my husband—and running my
business- as best as I can. My family will always
come first; but my business is my “third baby.” I
“I love the creative aspect of course—this is what
of people and this makes every client/contractor/ editor meeting interesting. I don’t love that I
don’t get paid for all the brainpower behind each project (because I’m ALWAYS thinking about
each project and assessing what can be done), but because I love design so much, it’s ok.”
do not miss working for someone else. The joy
Best advice you’ve been given? Any advice that
sometimes long hours.”
“Always do your best and you’ll never have
in having flexibility when I need it is worth the
Any business books you think other gals aspiring to run their own design business should read? “I remember reading Paul Arden’s “It’s Not
HOUSEHOLDSUPERIOR 24
you’d give other entrepreneurs?
regrets. My motto has always been “Make It
Happen.” No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.”
HOUSEHOLDSUPERIOR 25
The Colors
of Autumn A Guide for What Colors to Decorate with for Winter & Fall of 2018
A
Story by Sparticus Photography by Mary Jane
s the promise of chilly winter days starts to fade, there’s no question: We’ve got spring on the mind. In the design world, however, things are just heating up for fall.
And if you’re itching to get on top of autumn trends, you might want to direct your gaze
to a palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all things color, bolder and brighter hues are
on the horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show designers expressing the need for individuality,
ingenuity and creativity though fashion,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, in a press release. “As designers and consumers alike continue to transition away from cyclical trends, and instead focus on self-expressive colors that evade antiquated seasonal structure, we are seeing
“Bolder and brighter hues Pantone pinpointed a palette of 10 hot hues for fall, are on the horizon for the with earthy, yet bolder fall favorites like Russet Orange and Martini Olive complimenting wild cards like the Fall/Winter 2018 season.” very notable non-traditional choices.”
electric Nebulas Blue and the cheerful Limelight, a
“pungent yellow-green [that] becomes the center of attention,” said Eiseman.
Like the spring forecast, the show-stealing shades are reflective of a shift toward vibrant
self-expression, with designers opting for looks that incorporate one bold hue in unexpected ways.
“More so than in previous seasons, many of these hues are being used to make a very specific statement
when used singularly,” said Eiseman.
Those less willing to bet it all on a single
eye-catcher can still take inspiration from Pantone’s five-color Classic Palette, a collection of neutrals that provides the perfect backdrop for trendy brights. HOUSEHOLDSUPERIOR 26
And if the concept of rapidly shifting trends
has your head spinning, the Classic Color Palette
(we love the deep blue Sargasso Sea) is a fail-proof solution that bridges the seasons with ease.
As the promise of chilly winter days starts to fade,
there’s no question: We’ve got spring on the mind.
In the design world, however, things are just heating up for fall.
And if you’re itching to get on top of autumn
trends, you might want to direct your gaze to a
palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all
things color, bolder and brighter hues are on the
horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
Leatrice Eiseman, Executive Director of the Pantone
Color Institute, in a press release. “As designers and consumers alike continue to transition away from
Seen to the left are 10 of the biggest predicted colors to be used and seen in fall & winter of 2018.
HOUSEHOLDSUPERIOR 27
Although they may not be predicted for the fall/winter seasons this year, don’t forget these classic colors that are never out of style.
HOUSEHOLDSUPERIOR 28
fall, with earthy, yet bolder fall favorites like
As the promise of chilly winter days starts to fade,
Russet Orange and Martini Olive complimenting
there’s no question: We’ve got spring on the mind.
cheerful Limelight, a “pungent yellow-green [that]
up for fall.
wild cards like the electric Nebulas Blue and the becomes the center of attention,” said Eiseman. Like the spring forecast, the show-stealing
shades are reflective of a shift toward vibrant
self-expression, with designers opting for looks that incorporate one bold hue in unexpected ways.
“More so than in previous seasons, many of
these hues are being used to make a very specific statement when used singularly,” said Eiseman. Those less willing to bet it all on a single
eye-catcher can still take inspiration from Pantone’s
five-color Classic Palette, a collection of neutrals that provides the perfect backdrop for trendy brights. And if the concept of rapidly shifting trends
has your head spinning, the Classic Color Palette
(we love the deep blue Sargasso Sea) is a fail-proof solution that bridges the seasons with ease.
In the design world, however, things are just heating And if you’re itching to get on top of autumn
trends, you might want to direct your gaze to a
palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all
things color, bolder and brighter hues are on the
horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
Leatrice Eiseman, Executive Director of the Pantone
Color Institute, in a press release. “As designers and consumers alike continue to transition away from
cyclical trends, and instead focus on self-expressive
colors that evade antiquated seasonal structure, we are seeing very notable non-traditional choices.”
Pantone pinpointed a palette of 10 hot hues for
fall, with earthy, yet bolder fall favorites like Russet Orange and Martini Olive complimenting wild
cards like the electric Nebulas Blue and the cheerful Limelight, a “pungent yellow-green [that] becomes the center of attention,” said Eiseman.
Like the spring forecast, the show-stealing
shades are reflective of a shift toward vibrant selfexpression, with designers opting for looks that incorporate one bold hue in unexpected ways.
“More so than in previous seasons, many of
these hues are being used to make a very specific statement when used singularly,” said Eiseman. Those less willing to bet it all on a single
eye-catcher can still take inspiration from Pantone’s
five-color Classic Palette, a collection of neutrals that provides the perfect backdrop for trendy brights.
HOUSEHOLDSUPERIOR 29
Omar’s
Almost ther
Ornamental painting
CONTENTS
DO SOMETHING! • 5 seconds is the minimal amount of attention that a driver who texts takes away from the road. If traveling at 55 mph, this equals driving the length of a football field without even looking at the road.
• Teens who text while driving spend 10% of the time outside their lane.
• According to AT&T’s Teen Driver Survey, Students Polled 97% of teens agree that texting while driving is dangerous, yet 43% do it anyway.
120 yds
• According to CTIA.org, in the month of June 2011, more than 196 billion text messages were sent/received. in the US, up almost 50% from June 2009.
• According to 77% of teens, adults tell them not to text while driving, yet adults do it themselves “all the time.” • 40% of teens say that they hav been in a car when the driver used a cell phone.
Do Something! www.OmarsPainting.com HOUSEHOLDSUPERIOR 3
HOUSEHOLDSUPERIOR 2
Pagination
1
2
H OMEWORK
Editor's Note
Summer Edition
6.22.2018
Photography: Jamie Moore
Find out how to take action here
3
• The most recent National Occupant Protection Use Survey finds that women are more likely than men to reach for their cell phones while driving.
Set Design: Jennifer W. Schmidt
16
12
Old & New go Hand in Hand
Decorum
26
The Colors of Autumn
DoSomething.org
4
5
L exington G lass Fine Glass Decoration
CLEAR THE AIR Elevate your plant game with this UO-exclusive hanging ceramic pot with
A SPLASH OF COLOR
TABLEWARE
a hand-glazed finish.
If you want the softest, gentlest
Equipped with holes
pillow, go for down. Down comes
at the side tied with
An elegant accent that implies South Seas
adventure and tropical
durable natural twine.
from a bird’s fluffy undercoat – think
décor, a contemporary
Treated with a reactive
feathers without quills. Down pillows
accent to any table.
glaze, each piece
are soft, puffy and supple, and known
Made from
may differ slightly
for ultimate luxury.
heavy gauge
in appearance for a
ILLUMINE This lamp is a must
18/10 stainless
totally one-of-a-kind
steel (the heaviest
vibe!
gauge used for tableware),
for anyone whose
each implement
room could use
provides a
just a touch of a
comfortable heft
rustic feel.
and balance in
COAST IN STYLE keep you safer. Preparing
ones. Cooking meals
meals at home allows you
at home and involving
to easily accommodate
your children in food
family members or guests
preparation is the best
who have allergies or
way to teach them healthy
food intolerences, some
eating habits. Statistically,
of which, such as peanut
children who grow up in
and shellfish allergies, can
households where meals
lead to life-threatening
are eaten together perform
emergencies.
Coasters are handmade in the USA
your hand. Set
from Italian Carrara marble. They
contains: Salad/dessert
behaviors such as smoking, drinking and taking drugs,
the day’s events and create
according to Washington
a relaxing transition from
State University nutrition
busy daytime activities
researchers Martha Marina
to slower-paced evening
and Sue Butkus.
spoon, tea/coffee spoon.
your drink. Our unique coasters will be part of your home for many years.
FRESH POURED Straight-sided pitcher is suited to stirring, making
WARM & DRY These fluffy, soft solid
toward engaging in risky
Family meals provide
knife, dessert/oval soup
to give them the perfect size to
and show less tendency
opportunities for sharing
fork, table fork, table
are cut out and hand-polished
better academically
Family Dynamics
9
Homework
Makeup: Olivia Phelt
• 43 states, plus DC, prohibit all drivers from texting.
• 19% of drivers of all ages admit to surfing the web while driving.
HOUSEHOLDSUPERIOR 1
7
100 90 80 70 60 50 40 30 20 10 0
• Texting makes a crash up to 23x more likely.
towels can brighten up your bathroom with beautiful pops of color or showcase your fine taste with colorful tones.
it a natural for serving fruit- or herb-infused
TAKING SHAPE
beverages such as
You can learn a lot about a person
sangria or mojitos.
from the style of their coffee table.
Handcrafted of clear
That is why finding the perfect
glass with classic
balance between an eye-catching
good looks.
shape and a functional piece of furniture is so important. This table
HOUSEHOLDSUPERIOR 10
walks the line with an elegant shape
www.LexingtonGlass.com HOUSEHOLDSUPERIOR 11
that allows for ample leg room.
HOUSEHOLDSUPERIOR 13
10
11
12
B
13
Did you always know you wanted to be a decorator/ designer?
“From a young age I was always interested in
elieve it or not, Jennifer has taken just one single JWS
interiorscourse in Interior Design, Interior Design 101. From
design. As a 5 or 6yr old child, I would look at
designing individual rooms. St sarting up, she had 1-2 clients
the bedding ads. I also drew rooms with a little
starting her design business, Jennifer was still working in her
came back after I worked in the corporate
magazines and try to fold my sheets just like
there Jennifer started working with friends and neighbors,
design kit my mom had given me. My passion
and made less than $1,000 in profit the first year. When first
PR position. Eventually, her new business grew, with more clients and higher
world for 5 or 6 years and then purchased my
profits each year. Her advice to starting a new business is this, “You can do
first home.”
it, but you have to take your time and plan, do your research.” Jennifer knew she was taking a big risk leaving her corporate job, but it was a calculated
risk. Any extra time she had was spent attending any and every free seminar in business for 10 years.
an assistant manager at one of the showrooms. I was there for a brief time, but the experience
was great. I then attended local, free seminars on starting your own business. Following that, I branched out on my own and formed JWS
residential projects for clients who include politicos, entrepreneurs and
Interiors without a website. Neighbors and
friends became my first clients and then only by
referral did my business grow. I had zero dollars
reflect my clients’ lifestyles,” she says.
for advertising!”
her projects in bolder directions. “Clients call me when they want to get away
What gave you the courage to go for it?
In a city known for its classic aesthetic, Schmidt prides herself on pushing
“I have a passion for design, a great eye, and
from traditional style and move to a more transitional or modern feel with
a strong work ethic. I was also fortunate my
cleaner lines,” she reveals.
Her public relations background not only prepared the designer
husband could support me and was supportive of
to be organized and detail-oriented, but also helped hone her expert
communication skills. “I listen first and then implement designs based on homeowners at the outset of a project. “lt’s always exciting to start a
collaboration and begin researching fantastic pieces that will ‘make’ a space while ensuring that everything is cohesive.”
HOUSEHOLDSUPERIOR 18
HOUSEHOLDSUPERIOR 20
18
19
of Autumn A Guide for What Colors to Decorate with for Winter & Fall of 2018
A
Story by Sparticus Photography by Mary Jane
And if you’re itching to get on top of autumn trends, you might want to direct your gaze
to a palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all things color, bolder and brighter hues are
on the horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show designers expressing the need for individuality,
which sends customers 4-5 personally selected; value priced home décor items from Jennifer. Within two weeks of the
flip side, I had no idea how much satisfaction I’d
extremely exciting news from none other
Pantone pinpointed a palette of 10 hot hues for fall,
and Martini Olive complimenting wild cards like the electric Nebulas Blue and the cheerful Limelight, a
launch of Box of Chic, Jennifer received
receive from working with so many great people
than The Today Show, who wanted to
and helping them make their homes beautiful.
feature her business on air! Jennifer states
My circle of friends has expanded too as it’s not
that along with the influx of new orders,
uncommon that I become friends with clients. A definite bonus to the job!”
her presence on The Today Show gave
What was the most challenging aspect of
as an entrepreneur to say, “Hey, The
“The most rewarding experience? The most
way around.”
her new business credibility and leverage
starting your own business?
Today Show contacted me, not the other
challenging was starting the business and
growing it. The most rewarding is helping clients
Highlight of your career so far?
in NYC. It was an amazing experience to
a design collective to renovate a Soho apartment
coordinate 6 brands, contractors, budgets and more. We received media coverage by top
HOUSEHOLDSUPERIOR 21
and fix it.”
20
21
Russet Orange and Martini Olive complimenting And if the concept of rapidly shifting trends
wild cards like the electric Nebulas Blue and the
(we love the deep blue Sargasso Sea) is a fail-proof
becomes the center of attention,” said Eiseman.
cheerful Limelight, a “pungent yellow-green [that]
has your head spinning, the Classic Color Palette
Like the spring forecast, the show-stealing
solution that bridges the seasons with ease.
shades are reflective of a shift toward vibrant
As the promise of chilly winter days starts to fade,
there’s no question: We’ve got spring on the mind.
self-expression, with designers opting for looks that
In the design world, however, things are just heating
incorporate one bold hue in unexpected ways.
up for fall.
“More so than in previous seasons, many of
And if you’re itching to get on top of autumn
these hues are being used to make a very specific
trends, you might want to direct your gaze to a
statement when used singularly,” said Eiseman.
palette a bit more unexpected than the ubiquitous
Those less willing to bet it all on a single
shades of changing leaves.
eye-catcher can still take inspiration from Pantone’s
things color, bolder and brighter hues are on the
provides the perfect backdrop for trendy brights.
According to Pantone, the authority on all
five-color Classic Palette, a collection of neutrals that And if the concept of rapidly shifting trends
the predictions primarily focus on fashion, they
has your head spinning, the Classic Color Palette
inevitably influence design in all its forms.
(we love the deep blue Sargasso Sea) is a fail-proof
“The Fall/Winter 2018 palette continues to show
solution that bridges the seasons with ease.
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
As the promise of chilly winter days starts to fade,
there’s no question: We’ve got spring on the mind.
In the design world, however, things are just heating up for fall.
And if you’re itching to get on top of autumn
trends, you might want to direct your gaze to a
palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all
things color, bolder and brighter hues are on the
horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
Leatrice Eiseman, Executive Director of the Pantone
Color Institute, in a press release. “As designers and consumers alike continue to transition away from
cyclical trends, and instead focus on self-expressive
colors that evade antiquated seasonal structure, we are seeing very notable non-traditional choices.”
Leatrice Eiseman, Executive Director of the Pantone
Pantone pinpointed a palette of 10 hot hues for
Color Institute, in a press release. “As designers and
fall, with earthy, yet bolder fall favorites like Russet
consumers alike continue to transition away from
Orange and Martini Olive complimenting wild
cards like the electric Nebulas Blue and the cheerful
Institute, in a press release. “As designers and consumers alike continue to transition away from cyclical
with earthy, yet bolder fall favorites like Russet Orange
that come with custom styling advice
and time you actually put into a project. On the
selected by 6 high-end décor brands who formed
Limelight, a “pungent yellow-green [that] becomes
trends, and instead focus on self-expressive colors that very notable non-traditional choices.”
that thought, Jennifer started Box of Chic
“That you really don’t get paid for all the thought
“The highlight of my career thus far was being
ingenuity and creativity though fashion,” said Leatrice Eiseman, Executive Director of the Pantone Color
evade antiquated seasonal structure, we are seeing
to the consumer, and she thought “where is this in the Home Décor world?” With
What do you wish you would have known going into this industry?
Things come up with shipping, vendors, custom
horizon for the Fall/Winter 2018 season. And while
s the promise of chilly winter days starts to fade, there’s no question: We’ve got spring on the mind. In the design world, however, things are just heating up for fall.
custom selected samples mailed directly
learned how to prioritize tasks and #GSD (Get Stuff Done)!”
fall, with earthy, yet bolder fall favorites like
The Colors
like Birchbox and Stitchfix, that provide
corporate world) and having two daughters. I’ve
“You have to be organized, really listen to a
your client. And, if you a mistake, you own up to it
HOUSEHOLDSUPERIOR 19
growth of the product-based startups
and what has to be done for the week. I’m
What lessons have you learned along the way?
orders and you have to be willing to go to bat for
Interior Designer, she has recently
Box of Chic. Jennifer followed the rapid
“I am a list maker! I love lists and for me keeping it simple on the computer or even a paper pad
and receiving press coverage of my projects.”
client’s needs and be your client’s advocate.
Schmidt’s work has been featured in national publications including Elle
Decor, HGTV Magazine, Veranda and The Washington Post. Let’s not waste anymore time getting to know this incredible and inspiring designer:
ot only is Jennifer a successful
launched a start-up business known as
organizing your business and time?
my decision to go back to school and determine if this was ultimately what I wanted to pursue.”
my conversations with clients,” says Schmidt, who loves getting to know
N
What have you found works for you as far as
good at time management (after working in the
to take a few design classes and loved it. I was
then hired at the Washington Design Center as
business owners. “I translate great design into sophisticated interiors that
cleaner, minimal look.”
“After purchasing our first home the thought of I quit my corporate job, went back to school
Many of Jennifer’s designs incorporate the use of patterns and shades.
say my design style is “Modern Glam”; however, I’m starting to design more spaces with an even
is what I need. I break out each client project
starting a design business sparked my interest.
Today, Schmidt focuses on creating “timeless, beautiful and practical”
“I like clean lines and neutral spaces. You could
Once you knew you wanted to, what steps did you take to make that a reality?
she could find on small business development. JWS Interiors has now been
“I translate great design into sophisticated interiors that reflect my clients’ lifestyles.”
Think Inside the Box
Do you have a signature style?
the center of attention,” said Eiseman.
Like the spring forecast, the show-stealing
“Bolder and brighter hues are on the horizon for the Fall/Winter 2018 season.”
shades are reflective of a shift toward vibrant selfexpression, with designers opting for looks that
Seen to the left
incorporate one bold hue in unexpected ways.
are 10 of the
“More so than in previous seasons, many of
biggest predicted
these hues are being used to make a very specific
colors to be used
“pungent yellow-green [that] becomes the center of
statement when used singularly,” said Eiseman.
and seen in fall &
attention,” said Eiseman.
Those less willing to bet it all on a single
winter of 2018.
Like the spring forecast, the show-stealing shades are reflective of a shift toward vibrant
Although they may
self-expression, with designers opting for looks that incorporate one bold hue in unexpected ways.
eye-catcher can still take inspiration from Pantone’s
not be predicted
“More so than in previous seasons, many of these hues are being used to make a very specific statement
five-color Classic Palette, a collection of neutrals that
for the fall/winter
when used singularly,” said Eiseman.
provides the perfect backdrop for trendy brights.
seasons this year,
Those less willing to bet it all on a single
don’t forget these
eye-catcher can still take inspiration from Pantone’s five-color Classic Palette, a collection of neutrals that
classic colors that are never out of style.
provides the perfect backdrop for trendy brights. HOUSEHOLDSUPERIOR 26
HOUSEHOLDSUPERIOR 27
26
27
HOUSEHOLDSUPERIOR 29
HOUSEHOLDSUPERIOR 28
28
29
Ediotore’s
Productions Director Pam Hoomtow
Photo Editor Chris Martin
Correspondents Hans Eblee, Lil Sammy,
Article Editor Chris Martin
Dahl Chiggins, Lee Hudoddi, Ron Wurt,
Assistant Editor Randy Dunbar
Jen Yoppin, Darla Hunch
Director of Photography Eems Hampton
at being the first (and only, and
last) editor of Household Superior
Magazine. This undertaking has been a fun yet challenging experience for me which I have
learned much from and have made noticeable
improvements in my abilities as a designer. However,
N
Editor-in-Chief Chris Martin Creative Director Chris Martin
must express my immense excitement
Director of Publicity Will Krumscott
FASHION
designing this magazine has also demonstrated
a need for fundamental change in American food
better communicate with our audience, I strongly
culture. A collective return
encourage the use of our app. The Home Decorum
app contains updates on articles covered in previous
to the home-cooked meal
and –possibly our team’s greatest strength– a vast
and social advantages over
may offer significant health
issues in addition to previews of what’s to come
network of loyal subscribers who share their passion
current trends.
and ideas on our blog feed.
fixed part of all design and all manner of work as it
caused by bacteria-laden over the type and quality
Awareness of gluten
of ingredients in your
intolerance has improved
meals and the degree of
in recent years. However,
cleanliness that goes into
since wheat is pervasive
to easily accommodate
restaurants willing or able
family members or guests
to accommodate this dietary requirement.
food intolerences, some
to a food-borne illness
high in fat, salt and sugar. These foods are fine as an occasional indulgence or for a special occasion, but
causes a serious
not healthy as a regular
thanks. This has been fun.
autoimmune
diet. Preparing most
response
of your meals
in some.
at home helps train your palate
Allergies & Sensitivities
Timmy Minch
toward healthier fare. Your creative
Cooking your own meals
cooking skills are
affords you the peace of
HOUSEHOLDSUPERIOR 6
SkyRaft.com
HOUSEHOLDSUPERIOR 8
bound to improve
mind that goes along with
considerably as you
having complete control
learn enjoyable ways
each year to a total cost of $1.4 trillion. While food you buy at the grocery store might be similarly contaminated, attention to proper food handling and cooking techniques may
HOUSEHOLDSUPERIOR 9
6
7
8
CONNECT MORE
9
Old & New go Hand
O
ur subscribers are what make our entire platform possible. Our tight-knit circle of home decor enthusiasts have helped us to create a world all our own. Check us out.Visit our website or download our app for updates in our community and blog posts. Join today.
Hand
An intimate conversation with accomplished designer Jennifer Wagner Schmidt
SummeThr e
Style &Edition Color
hhsuperior.com
HOUSEHOLDSUPERIOR 14
Photos by John Smith Article by Jane Doe
HOUSEHOLDSUPERIOR 15
14
HOUSEHOLDSUPERIOR 17
15
16
tier publications including Veranda, Elle Décor
How Good You Are, It’s How Good You Want To
Looking back, what would you do differently?
business. Arden was considered by many to be a
and more.”
“Nothing. I have no regrets. I’m willing to fail—
what matters is that I took a chance and tried it in the first place.”
What are the greatest challenges of running your own business? Do you ever miss the stability of working for someone else?
“As a working mother of two, my greatest challenge is managing it all and doing both—raising my
daughters with my husband—and running my
business- as best as I can. My family will always
come first; but my business is my “third baby.” I do not miss working for someone else. The joy in having flexibility when I need it is worth the sometimes long hours.”
Any business books you think other gals aspiring to run their own design business should read? “I remember reading Paul Arden’s “It’s Not
17
Be” years ago and every now and again I’ll flip
through and re-read his advice for succeeding in creative advertising genius.”
What parts of your work do you love?
“I love the creative aspect of course—this is what
makes me tick. I also enjoy working with all types
of people and this makes every client/contractor/ editor meeting interesting. I don’t love that I
don’t get paid for all the brainpower behind each project (because I’m ALWAYS thinking about
each project and assessing what can be done), but because I love design so much, it’s ok.”
Best advice you’ve been given? Any advice that you’d give other entrepreneurs?
“Always do your best and you’ll never have
regrets. My motto has always been “Make It
Happen.” No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.”
“No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.” HOUSEHOLDSUPERIOR 23
HOUSEHOLDSUPERIOR 22
22
23
Omar’s
Almost ther
Ornamental painting
CONTENTS
DO SOMETHING! • 5 seconds is the minimal amount of attention that a driver who texts takes away from the road. If traveling at 55 mph, this equals driving the length of a football field without even looking at the road.
• Teens who text while driving spend 10% of the time outside their lane.
• According to AT&T’s Teen Driver Survey, Students Polled 97% of teens agree that texting while driving is dangerous, yet 43% do it anyway.
120 yds
• According to CTIA.org, in the month of June 2011, more than 196 billion text messages were sent/received. in the US, up almost 50% from June 2009.
• 40% of teens say that they hav been in a car when the driver used a cell phone.
Do Something! www.OmarsPainting.com HOUSEHOLDSUPERIOR 3
HOUSEHOLDSUPERIOR 2
Editor's Note
Summer Edition
6.22.2018
Photography: Jamie Moore
Find out how to take action here
• The most recent National Occupant Protection Use Survey finds that women are more likely than men to reach for their cell phones while driving.
16
9
Editor-in-Chief Chris Martin Creative Director Chris Martin
Homework
Makeup: Olivia Phelt Set Design: Jennifer W. Schmidt
• 43 states, plus DC, prohibit all drivers from texting.
• 19% of drivers of all ages admit to surfing the web while driving. • According to 77% of teens, adults tell them not to text while driving, yet adults do it themselves “all the time.”
HOUSEHOLDSUPERIOR 1
7
100 90 80 70 60 50 40 30 20 10 0
• Texting makes a crash up to 23x more likely.
12
Old & New go Hand in Hand
Photo Editor Chris Martin Article Editor Chris Martin Assistant Editor Randy Dunbar Director of Photography Eems Hampton
Productions Director Pam Hoomtow Correspondents Hans Eblee, Lil Sammy, Dahl Chiggins, Lee Hudoddi, Ron Wurt, Jen Yoppin, Darla Hunch Director of Publicity Will Krumscott
FASHION
Decorum
Market Editor Hannah Burl Accessories Director Tilly Vaus
Ediotore’s N
must express my immense excitement at being the first (and only, and
last) editor of Household Superior
Magazine. This undertaking has been a fun yet challenging experience for me which I have
learned much from and have made noticeable
improvements in my abilities as a designer. However,
SKYRAFT
designing this magazine has also demonstrated
Fashion Assistants Mayur Paste, Marty, Jon Shuck, Pippy Ritz Parts Editor Jon Shuck
HOMEWORK
Emory University. This fact, together with the obesity epidemic, points toward a need for fundamental change in American food culture. A collective return to the home-cooked meal may offer significant health and social advantages over current trends.
healthy ingredients. More meals cooked and eaten at home may help trim the national waistline obesity epidemic.
Food Saftey
Food-borne illnesses
caused by bacteria-laden over the type and quality
intolerance has improved in recent years. However, since wheat is pervasive
their preparation. Preparing meals at home allows you
2
3
4
Copy Editor Chris Martin
Researchers Duddley Funglesnout,
University of Kansas food
toward healthier fare. Your creative
Cooking your own meals
cooking skills are
affords you the peace of
SkyRaft.com
HOUSEHOLDSUPERIOR 8
Powell, up to 25 percent of the population succumbs
of your meals at home helps train your palate
Allergies & Sensitivities
Alexis Hogey, Jay Hupert, Smiley Stee, Timmy Minch
vegetables regularly make
diet. Preparing most
in some.
COPY & RESEARCH Research Director Chris Martin Managing Editor Voices in my Head
to a food-borne illness
for a special occasion, but not healthy as a regular
HOUSEHOLDSUPERIOR 6
headlines and occasionally
Nutrition
commercially prepared foods are notoriously high in fat, salt and sugar. These foods are fine as an occasional indulgence or
many people to digest and causes a serious autoimmune
To everyone who has given me such an opportunity,
5
safety expert Dr. Douglas
restaurants willing or able to accommodate this dietary requirement. Restaurant and other
and shellfish allergies, can lead to life-threatening emergencies. Gluten, a
yourself becoming inspired much quicker than not. thanks. This has been fun.
response
1
claim lives. According to
in the western diet it can be a challenge to find
to easily accommodate family members or guests who have allergies or food intolerences, some
and barley is difficult for
your nose to the grindstone, eventually you find
or under-cooked meats and
Awareness of gluten
of ingredients in your meals and the degree of
protein found in wheat, rye
but to always work. When you teach yourself to keep
Photo Researcher Chris Martin
cleanliness that goes into
of which, such as peanut
As stated earlier, this magazine has had its ups
and downs for me but I’ve come to see how that is a fixed part of all design and all manner of work as it
Photo Editor Chris Martin
and turn the tide on the
and less than a third of American families eat twice a week, according to
This seasonal magazine is dedicated to
predictions and much more. That is why for us to
better communicate with our audience, I strongly
encourage the use of our app. The Home Decorum
app contains updates on articles covered in previous and –possibly our team’s greatest strength– a vast
network of loyal subscribers who share their passion and ideas on our blog feed.
would happen. The key is not to always be inspired
PHOTOGRAPHY Photographers Jane Doe, Mary Jane
to cook with flavorful and
State of the Union
In the U.S., the birthplace of fast food, Americans eat fewer than 70 percent of their meals at home
meals together more than
there is still much more to be learned on my part. providing our subscribers (that’s you!) with up-to-
date and relevant information regarding furniture, decorations, color palettes, room layout, style
issues in addition to previews of what’s to come
Fashion Director Kylan Chickums
Location Coordinator Adina Parm
26
The Colors of Autumn
DoSomething.org
bound to improve
mind that goes along with
considerably as you
having complete control
learn enjoyable ways
each year to a total cost of $1.4 trillion. While food you buy at the grocery store might be similarly contaminated, attention to proper food handling and cooking techniques may
Pagination
HOUSEHOLDSUPERIOR 9
6 H OM E WORK
Lexington G lass
An elegant accent that
Equipped with holes
implies South Seas
at the side tied with
adventure and tropical
durable natural twine.
décor, a contemporary
Treated with a reactive
accent to any table.
glaze, each piece
Made from
may differ slightly
for ultimate luxury.
heavy gauge
in appearance for a
ILLUMINE This lamp is a must
meals at home allows you to easily accommodate family members or guests who have allergies or
steel (the heaviest gauge used for tableware), each implement
knife, dessert/oval soup
to give them the perfect size to
at home and involving
spoon, tea/coffee spoon.
your drink. Our unique coasters
your children in food preparation is the best
will be part of your home for many years.
eating habits. Statistically, children who grow up in
FRESH POURED
households where meals are eaten together perform better academically
Family Dynamics Family meals provide
Straight-sided pitcher is
These fluffy, soft solid towels can brighten up your bathroom with
drinking and taking drugs,
beautiful pops of color or
according to Washington
showcase your fine taste
State University nutrition researchers Martha Marina and Sue Butkus.
suited to stirring, making
WARM & DRY
and show less tendency toward engaging in risky behaviors such as smoking,
opportunities for sharing the day’s events and create a relaxing transition from busy daytime activities to slower-paced evening
Old & New go Hand
provides a comfortable heft and balance in your hand. Set contains: Salad/dessert fork, table fork, table
are cut out and hand-polished
way to teach them healthy
food intolerences, some of which, such as peanut
CONNECT MORE
18/10 stainless
totally one-of-a-kind vibe!
for anyone whose room could use just a touch of a rustic feel. Coasters are handmade in the USA from Italian Carrara marble. They
and shellfish allergies, can
with colorful tones.
it a natural for serving fruit- or herb-infused
TAKING SHAPE
beverages such as
You can learn a lot about a person
sangria or mojitos.
from the style of their coffee table.
Handcrafted of clear
That is why finding the perfect
glass with classic
balance between an eye-catching
O
ur subscribers are what make our entire platform possible. Our tight-knit circle of home decor enthusiasts have helped us to create a world all our own. Check us out.Visit our website or download our app for updates in our community and blog posts. Join today.
Hand
good looks.
shape and a functional piece of furniture is so important. This table
HOUSEHOLDSUPERIOR 10
walks the line with an elegant shape
www.LexingtonGlass.com HOUSEHOLDSUPERIOR 11
that allows for ample leg room.
An intimate conversation with accomplished designer Jennifer Wagner Schmidt
HOUSEHOLDSUPERIOR 13
10
9
TABLEWARE
a hand-glazed finish.
If you want the softest, gentlest pillow, go for down. Down comes from a bird’s fluffy undercoat – think feathers without quills. Down pillows are soft, puffy and supple, and known
lead to life-threatening
8
Elevate your plant game with this UO-exclusive hanging ceramic pot with
A SPLASH OF COLOR
COAST IN STYLE ones. Cooking meals
emergencies.
7
CLEAR THE AIR
Fine Glass Decoration
keep you safer. Preparing
11
12
13
SummeThe r
hhsuperior.com
HOUSEHOLDSUPERIOR 14
14
B
Style &Edition Color
Photos by John Smith Article by Jane Doe
HOUSEHOLDSUPERIOR 15
HOUSEHOLDSUPERIOR 17
15
16
17
Did you always know you wanted to be a decorator/ designer?
“From a young age I was always interested in
elieve it or not, Jennifer has taken just one single JWS
design. As a 5 or 6yr old child, I would look at
interiorscourse in Interior Design, Interior Design 101. From
magazines and try to fold my sheets just like
there Jennifer started working with friends and neighbors,
the bedding ads. I also drew rooms with a little
designing individual rooms. St sarting up, she had 1-2 clients
design kit my mom had given me. My passion
and made less than $1,000 in profit the first year. When first
starting her design business, Jennifer was still working in her
came back after I worked in the corporate
PR position. Eventually, her new business grew, with more clients and higher
world for 5 or 6 years and then purchased my
profits each year. Her advice to starting a new business is this, “You can do
first home.”
it, but you have to take your time and plan, do your research.” Jennifer knew she was taking a big risk leaving her corporate job, but it was a calculated
Once you knew you wanted to, what steps did
risk. Any extra time she had was spent attending any and every free seminar
you take to make that a reality?
she could find on small business development. JWS Interiors has now been
“After purchasing our first home the thought of
in business for 10 years.
starting a design business sparked my interest. I quit my corporate job, went back to school
“I translate great design into sophisticated interiors that reflect my clients’ lifestyles.”
to take a few design classes and loved it. I was
then hired at the Washington Design Center as
an assistant manager at one of the showrooms. I was there for a brief time, but the experience
was great. I then attended local, free seminars on starting your own business. Following that, I branched out on my own and formed JWS Many of Jennifer’s designs incorporate the use of patterns and shades.
Today, Schmidt focuses on creating “timeless, beautiful and practical”
residential projects for clients who include politicos, entrepreneurs and
business owners. “I translate great design into sophisticated interiors that
Interiors without a website. Neighbors and
friends became my first clients and then only by
referral did my business grow. I had zero dollars for advertising!”
reflect my clients’ lifestyles,” she says.
In a city known for its classic aesthetic, Schmidt prides herself on pushing
What gave you the courage to go for it?
her projects in bolder directions. “Clients call me when they want to get away
“I have a passion for design, a great eye, and
from traditional style and move to a more transitional or modern feel with cleaner lines,” she reveals.
Her public relations background not only prepared the designer
HOUSEHOLDSUPERIOR 20
19
tier publications including Veranda, Elle Décor and more.”
selected; value priced home décor items
What do you wish you would have known going
Looking back, what would you do differently?
that come with custom styling advice
into this industry?
“That you really don’t get paid for all the thought
“Nothing. I have no regrets. I’m willing to fail—
from Jennifer. Within two weeks of the
and time you actually put into a project. On the
what matters is that I took a chance and tried it in
launch of Box of Chic, Jennifer received
flip side, I had no idea how much satisfaction I’d
the first place.”
extremely exciting news from none other
receive from working with so many great people
than The Today Show, who wanted to
and helping them make their homes beautiful.
What are the greatest challenges of running your
feature her business on air! Jennifer states
My circle of friends has expanded too as it’s not
own business? Do you ever miss the stability of
that along with the influx of new orders,
working for someone else?
her presence on The Today Show gave
definite bonus to the job!”
“As a working mother of two, my greatest challenge
her new business credibility and leverage
What was the most challenging aspect of
is managing it all and doing both—raising my
as an entrepreneur to say, “Hey, The
starting your own business?
daughters with my husband—and running my
Today Show contacted me, not the other
“The most rewarding experience? The most challenging was starting the business and
Things come up with shipping, vendors, custom
orders and you have to be willing to go to bat for
your client. And, if you a mistake, you own up to it
HOUSEHOLDSUPERIOR 19
18
Box of Chic. Jennifer followed the rapid growth of the product-based startups like Birchbox and Stitchfix, that provide custom selected samples mailed directly to the consumer, and she thought “where is this in the Home Décor world?” With that thought, Jennifer started Box of Chic
uncommon that I become friends with clients. A
and receiving press coverage of my projects.”
What lessons have you learned along the way? “You have to be organized, really listen to a
client’s needs and be your client’s advocate.
Schmidt’s work has been featured in national publications including Elle
ot only is Jennifer a successful Interior Designer, she has recently
launched a start-up business known as
which sends customers 4-5 personally
a strong work ethic. I was also fortunate my
if this was ultimately what I wanted to pursue.”
homeowners at the outset of a project. “lt’s always exciting to start a
collaboration and begin researching fantastic pieces that will ‘make’ a space while ensuring that everything is cohesive.”
Decor, HGTV Magazine, Veranda and The Washington Post. Let’s not waste anymore time getting to know this incredible and inspiring designer:
N
“I am a list maker! I love lists and for me keeping it simple on the computer or even a paper pad is what I need. I break out each client project and what has to be done for the week. I’m
good at time management (after working in the
corporate world) and having two daughters. I’ve learned how to prioritize tasks and #GSD (Get Stuff Done)!”
my decision to go back to school and determine
husband could support me and was supportive of
to be organized and detail-oriented, but also helped hone her expert
communication skills. “I listen first and then implement designs based on my conversations with clients,” says Schmidt, who loves getting to know
HOUSEHOLDSUPERIOR 18
Think Inside the Box
Do you have a signature style?
“I like clean lines and neutral spaces. You could
say my design style is “Modern Glam”; however, I’m starting to design more spaces with an even cleaner, minimal look.”
What have you found works for you as far as organizing your business and time?
business- as best as I can. My family will always
way around.”
come first; but my business is my “third baby.” I do not miss working for someone else. The joy
growing it. The most rewarding is helping clients
in having flexibility when I need it is worth the sometimes long hours.”
Highlight of your career so far?
“The highlight of my career thus far was being
Any business books you think other gals aspiring
selected by 6 high-end décor brands who formed
to run their own design business should read?
a design collective to renovate a Soho apartment
“I remember reading Paul Arden’s “It’s Not
in NYC. It was an amazing experience to
How Good You Are, It’s How Good You Want To Be” years ago and every now and again I’ll flip
through and re-read his advice for succeeding in
business. Arden was considered by many to be a creative advertising genius.”
What parts of your work do you love?
“I love the creative aspect of course—this is what
makes me tick. I also enjoy working with all types
of people and this makes every client/contractor/ editor meeting interesting. I don’t love that I
don’t get paid for all the brainpower behind each project (because I’m ALWAYS thinking about
each project and assessing what can be done), but because I love design so much, it’s ok.”
Best advice you’ve been given? Any advice that you’d give other entrepreneurs?
“Always do your best and you’ll never have
regrets. My motto has always been “Make It
Happen.” No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.”
coordinate 6 brands, contractors, budgets and more. We received media coverage by top
HOUSEHOLDSUPERIOR 21
and fix it.”
20
21 “No one is going to give you everything on a silver platter. It’s up to you, and only you, to make your dreams come true.” HOUSEHOLDSUPERIOR 23
HOUSEHOLDSUPERIOR 22
fall, with earthy, yet bolder fall favorites like
The Colors
of Autumn A Guide for What Colors to Decorate with for Winter & Fall of 2018
A
Story by Sparticus Photography by Mary Jane
Russet Orange and Martini Olive complimenting wild cards like the electric Nebulas Blue and the
And if the concept of rapidly shifting trends
cheerful Limelight, a “pungent yellow-green [that]
has your head spinning, the Classic Color Palette
becomes the center of attention,” said Eiseman.
(we love the deep blue Sargasso Sea) is a fail-proof
Like the spring forecast, the show-stealing
solution that bridges the seasons with ease.
shades are reflective of a shift toward vibrant
As the promise of chilly winter days starts to fade,
there’s no question: We’ve got spring on the mind.
self-expression, with designers opting for looks that
In the design world, however, things are just heating
incorporate one bold hue in unexpected ways.
up for fall.
“More so than in previous seasons, many of
And if you’re itching to get on top of autumn
these hues are being used to make a very specific
trends, you might want to direct your gaze to a
statement when used singularly,” said Eiseman.
palette a bit more unexpected than the ubiquitous
Those less willing to bet it all on a single
shades of changing leaves.
eye-catcher can still take inspiration from Pantone’s
According to Pantone, the authority on all
five-color Classic Palette, a collection of neutrals that
things color, bolder and brighter hues are on the
provides the perfect backdrop for trendy brights.
horizon for the Fall/Winter 2018 season. And while s the promise of chilly winter days starts to fade, there’s no question: We’ve got spring on the mind. In the design world, however, things are just heating up for fall.
And if you’re itching to get on top of autumn trends, you might want to direct your gaze
to a palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all things color, bolder and brighter hues are
on the horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show designers expressing the need for individuality,
And if the concept of rapidly shifting trends
the predictions primarily focus on fashion, they
has your head spinning, the Classic Color Palette
inevitably influence design in all its forms.
(we love the deep blue Sargasso Sea) is a fail-proof
“The Fall/Winter 2018 palette continues to show
solution that bridges the seasons with ease.
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
Pantone pinpointed a palette of 10 hot hues for fall,
with earthy, yet bolder fall favorites like Russet Orange and Martini Olive complimenting wild cards like the electric Nebulas Blue and the cheerful Limelight, a
up for fall.
And if you’re itching to get on top of autumn
trends, you might want to direct your gaze to a
palette a bit more unexpected than the ubiquitous shades of changing leaves.
According to Pantone, the authority on all
things color, bolder and brighter hues are on the
horizon for the Fall/Winter 2018 season. And while the predictions primarily focus on fashion, they inevitably influence design in all its forms.
“The Fall/Winter 2018 palette continues to show
designers expressing the need for individuality, ingenuity and creativity though fashion,” said
Leatrice Eiseman, Executive Director of the Pantone
Color Institute, in a press release. “As designers and consumers alike continue to transition away from
cyclical trends, and instead focus on self-expressive
colors that evade antiquated seasonal structure, we are seeing very notable non-traditional choices.”
Leatrice Eiseman, Executive Director of the Pantone
Pantone pinpointed a palette of 10 hot hues for
Color Institute, in a press release. “As designers and
fall, with earthy, yet bolder fall favorites like Russet
consumers alike continue to transition away from
Orange and Martini Olive complimenting wild
ingenuity and creativity though fashion,” said Leatrice Eiseman, Executive Director of the Pantone Color
cards like the electric Nebulas Blue and the cheerful
Institute, in a press release. “As designers and consumers alike continue to transition away from cyclical
Limelight, a “pungent yellow-green [that] becomes
trends, and instead focus on self-expressive colors that evade antiquated seasonal structure, we are seeing very notable non-traditional choices.”
As the promise of chilly winter days starts to fade,
there’s no question: We’ve got spring on the mind.
In the design world, however, things are just heating
the center of attention,” said Eiseman.
Like the spring forecast, the show-stealing
“Bolder and brighter hues are on the horizon for the Fall/Winter 2018 season.”
shades are reflective of a shift toward vibrant selfexpression, with designers opting for looks that
Seen to the left
incorporate one bold hue in unexpected ways.
are 10 of the
“More so than in previous seasons, many of
biggest predicted
these hues are being used to make a very specific
colors to be used
“pungent yellow-green [that] becomes the center of
statement when used singularly,” said Eiseman.
and seen in fall &
attention,” said Eiseman.
Those less willing to bet it all on a single
winter of 2018.
Like the spring forecast, the show-stealing shades are reflective of a shift toward vibrant
Although they may
self-expression, with designers opting for looks that incorporate one bold hue in unexpected ways.
eye-catcher can still take inspiration from Pantone’s
not be predicted
“More so than in previous seasons, many of these hues are being used to make a very specific statement
five-color Classic Palette, a collection of neutrals that
for the fall/winter
when used singularly,” said Eiseman.
provides the perfect backdrop for trendy brights.
seasons this year,
Those less willing to bet it all on a single
don’t forget these
eye-catcher can still take inspiration from Pantone’s five-color Classic Palette, a collection of neutrals that
classic colors that are never out of style.
provides the perfect backdrop for trendy brights. HOUSEHOLDSUPERIOR 26
HOUSEHOLDSUPERIOR 27
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Chris Martin
Publication Design Randy Dunbar 12:00 pm SU 2018
Nutrition
commercially prepared foods are notoriously
and barley is difficult for
Alexis Hogey, Jay Hupert, Smiley Stee,
Powell, up to 25 percent of the population succumbs
Restaurant and other
and shellfish allergies, can lead to life-threatening
many people to digest and
Researchers Duddley Funglesnout,
Copy Editor Chris Martin
safety expert Dr. Douglas
protein found in wheat, rye
COPY & RESEARCH Research Director Chris Martin
headlines and occasionally claim lives. According to
in the western diet it can be a challenge to find
who have allergies or
vegetables regularly make
University of Kansas food
their preparation. Preparing meals at home allows you
emergencies. Gluten, a
To everyone who has given me such an opportunity,
Managing Editor Voices in my Head
or under-cooked meats and
yourself becoming inspired much quicker than not.
your nose to the grindstone, eventually you find
Photo Researcher Chris Martin
Food Saftey
Food-borne illnesses
but to always work. When you teach yourself to keep
would happen. The key is not to always be inspired
PHOTOGRAPHY
obesity epidemic.
of which, such as peanut
As stated earlier, this magazine has had its ups
and downs for me but I’ve come to see how that is a
Photo Editor Chris Martin
and turn the tide on the
and less than a third of
epidemic, points toward
predictions and much more. That is why for us to
Photographers Jane Doe, Mary Jane
the national waistline
American families eat
together with the obesity
date and relevant information regarding furniture, decorations, color palettes, room layout, style
Parts Editor Jon Shuck
meals cooked and eaten at home may help trim
of their meals at home
Emory University. This fact,
providing our subscribers (that’s you!) with up-to-
Jon Shuck, Pippy Ritz
healthy ingredients. More
twice a week, according to
This seasonal magazine is dedicated to
Fashion Assistants Mayur Paste, Marty,
Market Editor Hannah Burl Accessories Director Tilly Vaus
to cook with flavorful and
of fast food, Americans eat fewer than 70 percent
meals together more than
there is still much more to be learned on my part.
Fashion Director Kylan Chickums
Location Coordinator Adina Parm
SKYRAFT
HOM EWO R K
State of the Union
In the U.S., the birthplace